Cassville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Cassville in 2025? Explore comprehensive Airbnb analytics for Cassville, Missouri, United States to uncover income potential. This 2025 STR market report for Cassville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.

Whether you're considering an Airbnb investment in Cassville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cassville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Cassville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$172
The average rental revenue earned for an occupied room per day in Cassville.
Occupancy Rate(?)
26.9%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$16,696
Typical annual income for an Airbnb listing in Cassville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.9%
Slight decrease (-2.9%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Cassville.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Cassville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
33
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Cassville (2025)

Understanding the monthly revenue variations for Airbnb listings in Cassville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cassville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cassville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,132+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,867 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,476 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $593, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Cassville

Cassville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Cassville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cassville:

  • Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Cassville

Average Daily Rate (ADR) Airbnb Trends in Cassville (2025)

Effective short term rental pricing strategy in Cassville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cassville typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
  • Typical properties (Median) charge around $142 per night.
  • Entry-level properties (Bottom 25%) earn around $126 per night.

Average Daily Rate (ADR) Trend by Month in Cassville

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Airbnb Seasonality Analysis & Trends in Cassville (2025)

Peak Season (June, July, April)
  • Revenue averages $3,166 per month
  • Occupancy rates average 36.2%
  • Daily rates average $173
Shoulder Season
  • Revenue averages $1,821 per month
  • Occupancy maintains around 26.4%
  • Daily rates hold near $168
Low Season (January, February, March)
  • Revenue drops to average $939 per month
  • Occupancy decreases to average 19.8%
  • Daily rates adjust to average $163

Seasonality Insights for Cassville

  • The Airbnb seasonality in Cassville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Cassville's highest earning potential, with monthly revenues capable of climbing to $3,642, occupancy reaching a high of 43.7%, and ADRs peaking at $179.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $712, occupancy could drop to 17.4%, and ADRs may adjust down to $158.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cassville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Cassville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Cassville (2025)

Exploring the top neighborhoods for short-term rentals in Cassville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Table Rock Lake
A major outdoor recreational area, popular for fishing, boating, and camping. It attracts tourists looking for lakefront activities and nature.
Table Rock State Park, Silver Dollar City, Dogwood Canyon Nature Park, Branson Landing, Moonshine Beach
Branson
Known for its live entertainment shows and theme parks, Branson draws a large number of visitors year-round, making it ideal for short-term rentals.
Branson Strip, Silver Dollar City, Branson Landing, Tanger Outlets, The Titanic Museum
Cassville City Park
A local attraction that features recreational facilities, suitable for families and locals, enhancing short-term rental appeal to visitors.
Cassville City Park, Aquatic Center, Ball fields, Picnic Areas
Roaring River State Park
A beautiful natural park with hiking trails and a river, perfect for nature lovers and outdoor enthusiasts. It is a popular destination for tourists.
Trout fishing, Hiking trails, Roaring River Spring, Camping
Mark Twain Forest
A vast national forest offering hiking, camping, and scenic views, ideal for attracting nature-seeking travelers and outdoor activities.
Hiking Trails, Wildlife Viewing, Scenic Drives, Camping Areas
Persimmon Hill Farm
A family-friendly farm known for seasonal activities like apple picking and festivals, attracting families and tourists.
Farm Activities, Community Events, Store with local products
Shepherd of the Hills
Famous for its outdoor drama and entertainment, this area attracts a variety of visitors interested in local heritage and performances.
Outdoor Theatre, Cave Tours, Scenic Zip-Line
Galena
A quaint town known for its historic charm and proximity to outdoor activities, making it a pleasant spot for stays in the region.
Historic Sites, Antique Shops, Access to Outdoor Recreation

Understanding Airbnb License Requirements & STR Laws in Cassville (2025)

While Cassville, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cassville to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Cassville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Cassvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Country Charm at Shadow Bluffs Retreat

Country Charm at Shadow Bluffs Retreat

Entire Place • 3 bedrooms

$48,079
Revenue
56.3%
Occupancy
$252.10
Daily Rate
Sleeps 16-Marina, Pool, Roaring River & Table Rock

Sleeps 16-Marina, Pool, Roaring River & Table Rock

Entire Place • 5 bedrooms

$42,537
Revenue
32.0%
Occupancy
$359.22
Daily Rate
The Hideaway Treehouse

The Hideaway Treehouse

Entire Place • 2 bedrooms

$39,862
Revenue
48.3%
Occupancy
$203.36
Daily Rate
Secluded Retreat. Fish 4 Trout!

Secluded Retreat. Fish 4 Trout!

Entire Place • 3 bedrooms

$39,268
Revenue
51.0%
Occupancy
$278.33
Daily Rate
Scandinavian Lake House Sleeps 12 & Pool

Scandinavian Lake House Sleeps 12 & Pool

Entire Place • 4 bedrooms

$36,895
Revenue
37.9%
Occupancy
$333.52
Daily Rate
Sleeps 12, Pool, Marina, Quiet Side of Table Rock

Sleeps 12, Pool, Marina, Quiet Side of Table Rock

Entire Place • 3 bedrooms

$29,910
Revenue
27.9%
Occupancy
$258.91
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Cassville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Cassville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tera6$108,0641284.96/5.0
Branch Out Glamping10$100,957613.34/5.0
Tammy3$84,782515.00/5.0
Michael And Brandy2$54,6183504.93/5.0
Host #1572649251$39,26800.00/5.0
Evolve2$38,703244.78/5.0
Carie1$36,895154.87/5.0
Kristie1$28,21554.80/5.0
Kim Marie3$18,328714.83/5.0
Doug1$15,042135.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cassville.

Dive Deeper: Advanced Cassville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cassville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Cassville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Cassville

  • The Cassville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 33 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Cassville, Outdoor/Unique properties are the most common (39.4%), reflecting the local real estate landscape.
  • Houses represent a significant 39.4% portion, catering likely to families or larger groups.

Cassville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Cassville

  • The dominant room capacity in Cassville is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 63.7% of the active Airbnb listings in Cassville, indicating a high concentration in these sizes.
  • A significant 27.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cassville.

Cassville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Cassville

  • The most common guest capacity trend in Cassville vacation rentals is listings accommodating 2 guests (30.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Cassville STR market, accounting for 54.5% of listings.
  • 39.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cassville.
  • On average, properties in Cassville are equipped to host 4.8 guests.

Cassville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Cassville

  • The most common availability pattern in Cassville falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Cassville (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 12.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Cassville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (51.5%)

1 Night

17 listings

51.5% of total

2 Nights (36.4%)

2 Nights

12 listings

36.4% of total

3 Nights (3%)

3 Nights

1 listings

3% of total

30+ Nights (9.1%)

30+ Nights

3 listings

9.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Cassville is 1 Night, adopted by 51.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (87.9%) of the Cassville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 51.5% of Cassville hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cassville.

Cassville Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (7.1%)

Flexible

2 listings

7.1% of total

Moderate (39.3%)

Moderate

11 listings

39.3% of total

Firm (25%)

Firm

7 listings

25% of total

Strict (28.6%)

Strict

8 listings

28.6% of total

Cancellation Policy Insights for Cassville

  • The prevailing Airbnb cancellation policy trend in Cassville is Moderate, used by 39.3% of listings.
  • A majority (53.6%) of hosts in Cassville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 39.3% market standard in Cassville.
  • Regularly review your cancellation policy against competitors and market demand shifts in Cassville.

Cassville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Cassville

  • The overall average booking lead time for vacation rentals in Cassville is 43 days.
  • Guests book furthest in advance for stays during July (average 77 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Cassville.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
  • Monitor your own booking lead times against these Cassville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Cassville (2025)

Amenity Prevalence

Amenity Insights for Cassville

  • Essential amenities in Cassville that guests expect include: Bed linens, Microwave, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like First aid kit, BBQ grill, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Cassville: Bed linens, Microwave, Essentials.
  • Prioritize adding missing essentials: Microwave, Essentials.
  • Consider adding popular differentiators like First aid kit or BBQ grill to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Cassville to stay competitive.

Cassville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Cassville

  • The typical guest profile for Airbnb in Cassville consists of primarily domestic travelers (100%), often arriving from nearby Kansas City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
  • Domestic travelers account for 100.0% of guests.
  • Top languages spoken are English (98.2%) followed by Portuguese (1.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Kansas City and Joplin.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Cassville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Blue Eye25$6,531$430.9453%
Hollister206$4,444$369.4443%
Flippin33$3,682$254.7643%
Lowell28$3,479$236.6550%
Little Flock15$3,173$346.3747%
Farmington15$3,107$296.6145%
Bentonville693$2,937$193.2952%
Kirbyville16$2,930$262.2034%
Ponca37$2,914$368.8833%
Eagle Rock54$2,874$239.4840%

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