Bourbon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Bourbon in 2025? Explore comprehensive Airbnb analytics for Bourbon, Missouri, United States to uncover income potential. This 2025 STR market report for Bourbon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Bourbon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bourbon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bourbon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bourbon (2025)
Understanding the monthly revenue variations for Airbnb listings in Bourbon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bourbon is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bourbon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,682+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,956 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,260 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $710, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bourbon
Bourbon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bourbon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bourbon:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bourbon
Average Daily Rate (ADR) Airbnb Trends in Bourbon (2025)
Effective short term rental pricing strategy in Bourbon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bourbon typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $340+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Bourbon
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Airbnb Seasonality Analysis & Trends in Bourbon (2025)
Peak Season (June, July, April)
- Revenue averages $3,150 per month
- Occupancy rates average 35.9%
- Daily rates average $187
Shoulder Season
- Revenue averages $1,958 per month
- Occupancy maintains around 30.7%
- Daily rates hold near $179
Low Season (January, February, March)
- Revenue drops to average $1,184 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $170
Seasonality Insights for Bourbon
- The Airbnb seasonality in Bourbon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bourbon's highest earning potential, with monthly revenues capable of climbing to $3,660, occupancy reaching a high of 42.2%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,078, occupancy could drop to 20.7%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bourbon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bourbon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bourbon (2025)
Exploring the top neighborhoods for short-term rentals in Bourbon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake of the Ozarks | Popular tourist destination known for its vast recreational opportunities, stunning views, and vibrant nightlife. Ideal for vacationers seeking activities like boating, fishing, and golfing. | Lake of the Ozarks State Park, Bagnell Dam, Osage Beach, Ha Ha Tonka State Park, Shawnee Bluff Winery |
| Mark Twain National Forest | Scenic forest area offering outdoor adventures like hiking, camping, and wildlife viewing. Great option for nature lovers and those looking for a tranquil getaway. | Hiking Trails, Camping Sites, Wildlife Viewing, Scenic Overlooks, Fishing Spots |
| Bourbon City Park | A charming local park perfect for families and gatherings, nearby attractions include historical sites and walking trails. Offers a sense of community and local culture. | Bourbon City Park, Local Historical Society, Walking Trails, Community Events |
| Meramec River | The Meramec River offers fishing, kayaking, and scenic views. It's a great spot for water sports enthusiasts and nature lovers. | Meramec Caverns, River Access Points, Fishing Areas, Picnic Sites |
| Cuba | Nearby city with unique Route 66 attractions and a strong historical vibe. Attracts tourists interested in Americana and vintage experiences. | Route 66 Mural City, Cuba Historic District, Mural Park, Local Diner Experiences |
| Rolla | A college town with a vibrant atmosphere due to the Missouri University of Science and Technology, attracting visitors for academic and cultural events. | Missouri S&T, Rolla's Public Library, Local Art Galleries, Parks and Recreation Areas |
| Washington State Park | Picturesque state park with numerous trails and lake activities, appealing to outdoor enthusiasts and campers. | Hiking Trails, Picnic Areas, Fishing Spots, Scenic Views |
| Iron County | Home to beautiful landscapes and outdoor activities, attracts visitors looking for adventure and nature exploration. | Taum Sauk Mountain, Elephant Rocks State Park, Historic Sites, Hiking Trails |
Understanding Airbnb License Requirements & STR Laws in Bourbon (2025)
While Bourbon, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bourbon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bourbon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bourbonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Real Log Cabin with Pool or Hot Tub @ Blue Springs
Entire Place • 6 bedrooms
Private Cabin Getaway with pool near floating
Entire Place • 4 bedrooms
35 Acre Lake Retreat-BBQ-Arcade-Firepit-Fishing
Entire Place • 4 bedrooms
Pet-Friendly Log Cabin on 10 Private Acres
Entire Place • 2 bedrooms
Rockwoods Ridge Country Cabin near Blue Springs
Entire Place • 2 bedrooms
Real Cedar Cabin with Pool @ Blue Springs Ranch
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bourbon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bourbon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Theresa | 6 | $180,028 | 183 | 4.96/5.0 |
| Tim | 1 | $53,999 | 74 | 4.93/5.0 |
| Mara | 1 | $53,035 | 13 | 5.00/5.0 |
| Jeana | 3 | $52,096 | 698 | 4.77/5.0 |
| Melissa | 1 | $50,643 | 39 | 5.00/5.0 |
| Carol | 3 | $35,590 | 773 | 4.86/5.0 |
| Eric | 2 | $29,948 | 93 | 4.89/5.0 |
| Nora | 2 | $18,087 | 132 | 4.82/5.0 |
| Charles Or Donna | 1 | $12,990 | 191 | 4.90/5.0 |
| Nancy | 2 | $5,057 | 29 | 2.48/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bourbon.
Dive Deeper: Advanced Bourbon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bourbon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBourbon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bourbon
- The Bourbon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bourbon, Outdoor/Unique properties are the most common (60.9%), reflecting the local real estate landscape.
- Houses represent a significant 17.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.
Bourbon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bourbon
- The dominant room capacity in Bourbon is 2 bedrooms listings, making up 56.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 69.5% of the active Airbnb listings in Bourbon, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bourbon.
Bourbon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bourbon
- The most common guest capacity trend in Bourbon vacation rentals is listings accommodating 4 guests (43.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Bourbon STR market, accounting for 73.9% of listings.
- 56.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bourbon.
- On average, properties in Bourbon are equipped to host 5.7 guests.
Bourbon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bourbon
- The most common availability pattern in Bourbon falls within the 181-270 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bourbon (52.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bourbon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
69.6% of total
2 Nights
6 listings
26.1% of total
3 Nights
1 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Bourbon is 1 Night, adopted by 69.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.7%) of the Bourbon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 69.6% of Bourbon hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bourbon.
Bourbon Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
9.1% of total
Moderate
6 listings
27.3% of total
Firm
9 listings
40.9% of total
Strict
5 listings
22.7% of total
Cancellation Policy Insights for Bourbon
- The prevailing Airbnb cancellation policy trend in Bourbon is Firm, used by 40.9% of listings.
- A majority (63.6%) of hosts in Bourbon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.9% market standard in Bourbon.
- Regularly review your cancellation policy against competitors and market demand shifts in Bourbon.
Bourbon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bourbon
- The overall average booking lead time for vacation rentals in Bourbon is 43 days.
- Guests book furthest in advance for stays during June (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Bourbon.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Bourbon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bourbon (2025)
Amenity Prevalence
Amenity Insights for Bourbon
- Essential amenities in Bourbon that guests expect include: Kitchen, Air conditioning, Essentials, Smoke alarm, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Free parking on premises, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bourbon: Kitchen, Air conditioning, Essentials, Smoke alarm, Heating, Hot water.
- Prioritize adding missing essentials: Heating, Hot water.
- Consider adding popular differentiators like Cooking basics or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bourbon to stay competitive.
Bourbon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bourbon
- The typical guest profile for Airbnb in Bourbon consists of primarily domestic travelers (99%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.3% of guests.
- Key international markets include United States (99.3%) and China (0.7%).
- Top languages spoken are English (85.4%) followed by Spanish (4.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Saint Charles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bourbon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $4,679 | $381.76 | 39% |
| Innsbrook | 162 | $3,991 | $350.73 | 37% |
| Friedenswald | 10 | $3,919 | $350.57 | 44% |
| Linn Creek | 22 | $3,796 | $327.48 | 41% |
| Sunrise Beach | 222 | $3,503 | $390.11 | 40% |
| O’Fallon | 34 | $3,295 | $198.73 | 58% |
| Harvester | 15 | $3,250 | $206.10 | 52% |
| Roach | 27 | $3,150 | $346.94 | 46% |
| Potosi | 21 | $3,112 | $234.52 | 39% |
| Gravois Mills | 119 | $2,992 | $311.38 | 41% |