Airbnb Market Analytics, Statistics and Data in Starkville, Mississippi, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Starkville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Starkville:
How much do Airbnb hosts make on average per month in Starkville?
The short-term rental market in Starkville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,345 per month
- Strong performing properties (top 25%) make $3,901 or more
- Best-in-class properties (top 10%) achieve $6,135+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,277
Revenue Variations by Month
Occupancy Rates Throughout the Year in Starkville
The market in Starkville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Starkville
Daily rates in Starkville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $193 per night
- Strong performing properties (top 25%) secure $307 or more
- Best-in-class properties (top 10%) pull in $481+ per night
- Entry-level properties (bottom 25%) earn around $130
Daily Rate Variations by Month
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Seasonality patterns in Starkville
Peak Season (October, November, May)
- Revenue peaks at $4049.63 per month
- Occupancy rates reach 47.08%
- Daily rates average $279.73
Shoulder Season
- Revenue averages $3089.97 per month
- Occupancy maintains 37.94%
- Daily rates hold at $264.50
Low Season (February, December, January)
- Revenue drops to $1738.58 per month
- Occupancy decreases to 30.45%
- Daily rates adjust to $235.23
Is it still profitable to do Airbnb in Starkville in 2025?
Yes! Starkville demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $3090 and With 250 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Starkville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mississippi State University | Home to a large student population and frequent visitors, this area offers great potential for short-term rentals catering to families, alumni, and visitors to the university. | Dudy Noble Field, Davis Wade Stadium, Mississippi State University Museum, The Junction, Sports events and graduation ceremonies |
| Downtown Starkville | Vibrant area filled with shops, restaurants, and local events. A prime location for guests wanting to explore local culture and dining options, especially during weekends and game days. | Starkville Community Theatre, Local shops and boutiques, Restaurants and cafes, Starkville Farmers Market, Live music events |
| Lynn Lane | A quieter residential area close to the university. It is appealing for families and longer stays due to its suburban environment and proximity to campus. | Parks and recreational areas, Local schools, Family-friendly neighborhoods, Community events |
| Northwest Starkville | Emerging area with new developments, appealing to both students and families. Potential for growth in tourism and housing demand. | Local businesses, Parks, Proximity to the university, Community activities |
| South Montgomery Street | A well-established area with a mix of residential and business properties. Attractive for both short and long-term stays for visitors to Starkville. | Nearby parks, Historical sites, Diverse restaurants, Local events |
| East Main Street | Area with a mix of residential homes and local businesses. It offers a unique local experience and is near several attractions. | Local eateries, Cultural events, Proximity to the university, Parks |
| West Starkville | Primarily residential but increasingly popular with visitors for its quiet charm and easy access to the university and downtown. | Neighborhood parks, Community centers, Easy access to local attractions, Tranquil living |
| Starkville Sports Complex | With numerous sports activities and events throughout the year, this area attracts sports enthusiasts and families visiting for games. | Sports events, Recreational facilities, Parks, Family activities |
Do you need a license for Airbnb in Starkville?
We recommend checking directly with Starkville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Starkville
Charter House
Entire Place • 3 bedrooms
Heated POOL & Pit - Nature Homes Minutes from MSU
Entire Place • 5 bedrooms
The Big House
Entire Place • 5 bedrooms
Bohemian Retreat | Pool Table
Entire Place • 4 bedrooms
RENOVATED! 3-story, 4 bdrms in the Cotton District
Entire Place • 4 bedrooms
Private Secluded Mansion | Pool | Rural Paradise
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Starkville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| OneHometown Getaways | 30 | $1,057,923 | 840 | 4.78/5.0 |
| Beth Ann | 7 | $278,779 | 162 | 4.98/5.0 |
| Haley | 5 | $206,046 | 99 | 4.77/5.0 |
| Devon | 3 | $161,659 | 121 | 4.74/5.0 |
| Kathy | 1 | $139,924 | 12 | 5.00/5.0 |
| Jonathan | 4 | $109,533 | 264 | 4.80/5.0 |
| Heather | 2 | $100,561 | 470 | 4.99/5.0 |
| Todd | 1 | $86,617 | 46 | 4.89/5.0 |
| Kathy | 1 | $83,871 | 50 | 4.90/5.0 |
| Jeff | 2 | $83,322 | 130 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Starkville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.4%), with house and apartment & condo properties comprising 94.8% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (5.2% combined)
Room Capacity Distribution
Analysis of 250 properties in Starkville shows that 2 bedrooms properties are most prevalent, making up 36.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 66.0% of all listings.
Key Insights
- Most common: 2 bedrooms (36.8%)
- Least common: 5+ bedrooms (2.8%)
- Market concentration: 66.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 250 properties in Starkville reveals that 4 guests properties dominate the market, representing 27.6% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 54.4% of the market.
Key Insights
- Most common capacity: 4 guests (27.6% of market)
- Least common capacity: 3 guests (2.4% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 54.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 250 properties in Starkville, the most common availability pattern is 271-366 days (36.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30% of properties).
Key Insights
- Most common availability window: 271-366 days (36.8%)
- Most common booking duration: 181-270 days (30%)
- Properties with high availability (180+ days): 65.6%
- Properties with long-term bookings (180+ days): 36.0%
Minimum Stay Distributions
1 Night
79 listings
32.8% of total
2 Nights
150 listings
62.2% of total
3 Nights
3 listings
1.2% of total
4-6 Nights
2 listings
0.8% of total
30+ Nights
7 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.0%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 96.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
59 listings
25.7% of total
Moderate
51 listings
22.2% of total
Firm
81 listings
35.2% of total
Strict
39 listings
17% of total
Key Insights
- Firm is the preferred policy at 35.2% of listings
- The market shows a balanced distribution between guest-friendly (47.9%) and strict (52.2%) policies
- Strict policies are least common at 17.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Nov, Oct, averaging 74 days
- Shortest booking windows are in Feb, Jan, Jul, averaging 32 days
- Spring shows the longest average booking window at 67 days, while Summer has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 67 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jul when lead times are shortest
Popular Airbnb Amenities in Starkville
Below is the distribution of amenities across listings in Starkville:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.3%) and Germany (0.2%)
- English is the top language at 90.3%, followed by Spanish (7.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Jackson and Madison markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Starkville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bremen | 23 | $4,710 | $560.97 | 33% |
| Arley | 42 | $4,618 | $449.46 | 41% |
| Crane Hill | 100 | $3,636 | $410.07 | 37% |
| Houston | 13 | $3,507 | $477.01 | 37% |
| Northport | 176 | $3,490 | $422.64 | 35% |
| Taylor | 13 | $3,319 | $589.73 | 26% |
| Oxford | 876 | $3,121 | $500.45 | 32% |
| Tuscaloosa | 295 | $2,910 | $453.78 | 28% |
| Town Creek | 13 | $2,883 | $258.07 | 38% |
| West Point | 15 | $2,606 | $175.16 | 46% |
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