Starkville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mississippi, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Starkville in 2025? Explore comprehensive Airbnb analytics for Starkville, Mississippi, United States to uncover income potential. This 2025 STR market report for Starkville, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 254 active listings.

Whether you're considering an Airbnb investment in Starkville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Starkville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Starkville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$246
The average rental revenue earned for an occupied room per day in Starkville.
Occupancy Rate(?)
36.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$27,950
Typical annual income for an Airbnb listing in Starkville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.6%
Positive growth (9.6%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Starkville.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Starkville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
254
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Starkville (2025)

Understanding the monthly revenue variations for Airbnb listings in Starkville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Starkville is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Starkville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,807+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,794 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,265 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,203, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Starkville

Starkville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Starkville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Starkville:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Starkville

Average Daily Rate (ADR) Airbnb Trends in Starkville (2025)

Effective short term rental pricing strategy in Starkville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Starkville typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $504+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $311 or more.
  • Typical properties (Median) charge around $199 per night.
  • Entry-level properties (Bottom 25%) earn around $135 per night.

Average Daily Rate (ADR) Trend by Month in Starkville

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Airbnb Seasonality Analysis & Trends in Starkville (2025)

Peak Season (May, April, June)
  • Revenue averages $3,964 per month
  • Occupancy rates average 36.7%
  • Daily rates average $281
Shoulder Season
  • Revenue averages $2,972 per month
  • Occupancy maintains around 38.4%
  • Daily rates hold near $278
Low Season (January, February, March)
  • Revenue drops to average $1,953 per month
  • Occupancy decreases to average 36.2%
  • Daily rates adjust to average $234

Seasonality Insights for Starkville

  • The Airbnb seasonality in Starkville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Starkville's highest earning potential, with monthly revenues capable of climbing to $4,286, occupancy reaching a high of 47.2%, and ADRs peaking at $293.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,810, occupancy could drop to 34.1%, and ADRs may adjust down to $233.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Starkville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Starkville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Starkville (2025)

Exploring the top neighborhoods for short-term rentals in Starkville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
University Drive
Close to Mississippi State University, attracting students and parents during the academic year and sports events.
Mississippi State University, Dudy Noble Field, Davis Wade Stadium, B.B. King Museum, Starkville Municipal Golf Course
Downtown Starkville
Vibrant downtown area with shops, cafes, and restaurants, perfect for visitors wanting to explore local culture.
Starkville Community Theatre, Oktibbeha County Heritage Museum, Local restaurants and bars, Art galleries, Annual events like the Cotton District Arts Festival
East Starkville
Residential area with easy access to parks and natural attractions, appealing to families and nature lovers.
Noxubee National Wildlife Refuge, Starkville Sportsplex, Parks and recreational areas
West Starkville
Predominantly residential, this area is gaining popularity for visitors wanting a quieter stay while close to the university and downtown.
Starkville Public Library, East Mississippi Community College, Local dining spots
South Montgomery
A growing neighborhood with newer developments, ideal for families and longer stays.
Community parks, Shopping centers, Local events
Northside Starkville
Great access to the university and residential feel, attracting long-term visitors and families.
Parks, Schools, Community events
Cotton District
A historic and picturesque area with charming architecture, known for its dining and nightlife, appealing to younger audiences.
Cotton District, Local breweries, Restaurants and nightspots
The Village at Starkville
A modern residential area with amenities that cater to families and professionals, suitable for short and long-term stays.
Shopping centers, Fitness facilities, Community parks

Understanding Airbnb License Requirements & STR Laws in Starkville (2025)

While Starkville, Mississippi, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Starkville to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Starkville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Starkvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Charter House

Charter House

Entire Place • 3 bedrooms

$177,366
Revenue
56.4%
Occupancy
$736.00
Daily Rate
Heated POOL & Pit - Nature Homes Minutes from MSU

Heated POOL & Pit - Nature Homes Minutes from MSU

Entire Place • 5 bedrooms

$97,633
Revenue
32.4%
Occupancy
$529.54
Daily Rate
Private Secluded Mansion | Pool | Rural Paradise

Private Secluded Mansion | Pool | Rural Paradise

Entire Place • 5 bedrooms

$93,065
Revenue
30.5%
Occupancy
$497.01
Daily Rate
Bohemian Retreat | Pool Table

Bohemian Retreat | Pool Table

Entire Place • 4 bedrooms

$89,855
Revenue
82.3%
Occupancy
$369.33
Daily Rate
Chadwick on Lee @ Mississippi State Condo G-128

Chadwick on Lee @ Mississippi State Condo G-128

Entire Place • 2 bedrooms

$86,568
Revenue
81.7%
Occupancy
$269.51
Daily Rate
Perfect Game Day House Minutes to Campus

Perfect Game Day House Minutes to Campus

Entire Place • 3 bedrooms

$83,688
Revenue
56.9%
Occupancy
$418.76
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Starkville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Starkville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
OneHometown Getaways31$1,068,5868764.79/5.0
Beth Ann7$253,5881624.98/5.0
Haley6$225,8841074.76/5.0
Kathy1$177,366125.00/5.0
Devon3$150,7791214.74/5.0
Jonathan4$98,9892644.80/5.0
Heather2$98,4154704.99/5.0
Jeff2$89,3621304.93/5.0
Joe1$86,568424.93/5.0
Debra2$84,6691565.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Starkville.

Dive Deeper: Advanced Starkville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Starkville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Starkville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Starkville

  • The Starkville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.5% of the 254 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Starkville, House properties are the most common (59.1%), reflecting the local real estate landscape.
  • Houses represent a significant 59.1% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, unique stays, outdoor/unique (combined 5.6%) offer potential for unique stay experiences.

Starkville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Starkville

  • The dominant room capacity in Starkville is 2 bedrooms listings, making up 37.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 65.7% of the active Airbnb listings in Starkville, indicating a high concentration in these sizes.
  • A significant 39.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Starkville.

Starkville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Starkville

  • The most common guest capacity trend in Starkville vacation rentals is listings accommodating 4 guests (28.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Starkville STR market, accounting for 54.3% of listings.
  • 51.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Starkville.
  • On average, properties in Starkville are equipped to host 5.2 guests.

Starkville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Starkville

  • The most common availability pattern in Starkville falls within the 271-366 days range, representing 37.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Starkville (35%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 27.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Starkville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (32.1%)

1 Night

79 listings

32.1% of total

2 Nights (60.2%)

2 Nights

148 listings

60.2% of total

3 Nights (1.2%)

3 Nights

3 listings

1.2% of total

4-6 Nights (0.8%)

4-6 Nights

2 listings

0.8% of total

30+ Nights (5.7%)

30+ Nights

14 listings

5.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Starkville is 2 Nights, adopted by 60.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (92.3%) of the Starkville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 60.2% of Starkville hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Starkville.

Starkville Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (26.5%)

Flexible

62 listings

26.5% of total

Moderate (22.2%)

Moderate

52 listings

22.2% of total

Firm (34.6%)

Firm

81 listings

34.6% of total

Strict (16.7%)

Strict

39 listings

16.7% of total

Cancellation Policy Insights for Starkville

  • The prevailing Airbnb cancellation policy trend in Starkville is Firm, used by 34.6% of listings.
  • A majority (51.3%) of hosts in Starkville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 34.6% market standard in Starkville.
  • Regularly review your cancellation policy against competitors and market demand shifts in Starkville.

Starkville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Starkville

  • The overall average booking lead time for vacation rentals in Starkville is 48 days.
  • Guests book furthest in advance for stays during May (average 92 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (62 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Starkville.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 62 days) to capture early planners.
  • Monitor your own booking lead times against these Starkville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Starkville (2025)

Amenity Prevalence

Amenity Insights for Starkville

  • Essential amenities in Starkville that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Washer, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Starkville: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Kitchen.
  • Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Kitchen.
  • Consider adding popular differentiators like Heating or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Starkville to stay competitive.

Starkville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Starkville

  • The typical guest profile for Airbnb in Starkville consists of primarily domestic travelers (99%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.7% of guests.
  • Key international markets include United States (98.7%) and Canada (0.2%).
  • Top languages spoken are English (88%) followed by Spanish (7.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Madison and Jackson.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Starkville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bremen23$4,643$555.4830%
Arley43$4,358$448.1840%
Crane Hill98$3,479$414.2035%
Houston13$3,445$476.1735%
Taylor13$3,331$593.6325%
Northport174$3,331$429.6434%
Oxford879$3,017$519.5731%
Town Creek13$2,896$261.2635%
Tuscaloosa292$2,728$450.9428%
West Point15$2,244$176.3046%

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