Southaven Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mississippi, United States
Is Airbnb profitable in Southaven in 2025? Explore comprehensive Airbnb analytics for Southaven, Mississippi, United States to uncover income potential. This 2025 STR market report for Southaven, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Southaven, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Southaven Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Southaven Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Southaven (2025)
Understanding the monthly revenue variations for Airbnb listings in Southaven is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Southaven is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Southaven across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,348+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,291 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,802 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $961, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Southaven
Southaven Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Southaven STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Southaven:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Southaven
Average Daily Rate (ADR) Airbnb Trends in Southaven (2025)
Effective short term rental pricing strategy in Southaven involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Southaven typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $347+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $227 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Southaven
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Airbnb Seasonality Analysis & Trends in Southaven (2025)
Peak Season (July, October, March)
- Revenue averages $2,856 per month
- Occupancy rates average 47.8%
- Daily rates average $181
Shoulder Season
- Revenue averages $2,405 per month
- Occupancy maintains around 40.9%
- Daily rates hold near $179
Low Season (January, February, April)
- Revenue drops to average $2,238 per month
- Occupancy decreases to average 38.0%
- Daily rates adjust to average $197
Seasonality Insights for Southaven
- The Airbnb seasonality in Southaven shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Southaven's highest earning potential, with monthly revenues capable of climbing to $3,303, occupancy reaching a high of 57.0%, and ADRs peaking at $217.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,188, occupancy could drop to 35.0%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Southaven.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Southaven seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Southaven (2025)
Exploring the top neighborhoods for short-term rentals in Southaven? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Northwest Southaven | Family-friendly neighborhood offering easy access to parks, schools, and shopping. Ideal for families and group travelers looking for spacious accommodations close to amenities. | Southaven Towne Center, Valley Park, Central Park, Getwell Road Park, Southaven.com Recreation Center |
| Southaven City Center | A lively area with restaurants, shops, and local attractions. Great for guests wanting to experience the heart of Southaven's social scene. | Southaven Performing Arts Center, Coca-Cola Pavilion, Desoto Civic Center, Southaven Historical Museum, multiple dining options |
| Southaven Lake | Scenic area featuring a large lake and outdoor recreation opportunities. Perfect for guests looking for a peaceful getaway in nature with hiking and fishing. | Southaven Lake Park, walking trails, picnic areas, fishing spots |
| Greenbrook | Quiet suburban neighborhood with family-friendly amenities. Attracts guests for its peaceful environment and proximity to local parks and schools. | Greenbrook Park, local playgrounds, community events |
| Horn Lake | Nearby city with local attractions and easy access to larger urban areas. Offers budget-friendly options for travelers. | Horn Lake Park, local shopping, family-friendly dining options |
| Southaven Sports Complex | Popular location for sports events and activities. Ideal for sports enthusiasts and families attending events. | baseball fields, soccer fields, family-friendly activities |
| DeSoto County | The wider county area offering rural charm and outdoor activities. Can attract guests looking for a more relaxed stay close to nature. | DeSoto National Forest, local farms, outdoor markets |
| Old Towne | Historic area with unique architecture and a small-town feel. Attracts those looking for a charming and picturesque experience. | historic buildings, local artisan shops, community events |
Understanding Airbnb License Requirements & STR Laws in Southaven (2025)
While Southaven, Mississippi, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Southaven to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Southaven (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Southavenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Groups & Special Occasions!
Entire Place • 6 bedrooms
Tip Of The Sip
Entire Place • 3 bedrooms
Magnolia House Farmstay convenient to Graceland!
Entire Place • 3 bedrooms
Styled, cozy residential retreat near town center
Entire Place • 6 bedrooms
Spacious Southaven Home on 8 Acres w/ Private Pool
Entire Place • 4 bedrooms
Great for families & groups *NEW listing*
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Southaven (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Southaven based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emmy | 12 | $168,578 | 172 | 4.87/5.0 |
| Seventh Day | 3 | $112,866 | 59 | 4.88/5.0 |
| Cedric | 1 | $105,143 | 45 | 4.89/5.0 |
| Cheryl | 3 | $99,927 | 121 | 5.00/5.0 |
| Kayley | 1 | $73,907 | 23 | 5.00/5.0 |
| Evolve | 1 | $55,257 | 76 | 4.74/5.0 |
| Pamela | 2 | $54,794 | 109 | 4.94/5.0 |
| Melanise | 2 | $51,933 | 185 | 4.72/5.0 |
| Silvia | 2 | $43,366 | 220 | 4.91/5.0 |
| Vertanya | 1 | $39,415 | 54 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Southaven.
Dive Deeper: Advanced Southaven STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Southaven. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouthaven Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Southaven
- The Southaven Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.9% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Southaven, House properties are the most common (75.7%), reflecting the local real estate landscape.
- Houses represent a significant 75.7% portion, catering likely to families or larger groups.
- The presence of 17.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, apartment/condo (combined 7.2%) offer potential for unique stay experiences.
Southaven Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Southaven
- The dominant room capacity in Southaven is 3 bedrooms listings, making up 25.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 42.8% of the active Airbnb listings in Southaven, indicating a high concentration in these sizes.
- A significant 48.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Southaven.
Southaven Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Southaven
- The most common guest capacity trend in Southaven vacation rentals is listings accommodating 8+ guests (32.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Southaven STR market, accounting for 48.6% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Southaven.
- On average, properties in Southaven are equipped to host 4.8 guests.
Southaven Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Southaven
- The most common availability pattern in Southaven falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Southaven (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Southaven Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
43.3% of total
2 Nights
21 listings
31.3% of total
3 Nights
5 listings
7.5% of total
4-6 Nights
2 listings
3% of total
7-29 Nights
5 listings
7.5% of total
30+ Nights
5 listings
7.5% of total
Key Insights
- The most prevalent minimum stay requirement in Southaven is 1 Night, adopted by 43.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.6%) of the Southaven Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.3% of Southaven hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Southaven.
Southaven Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
17.2% of total
Moderate
20 listings
31.3% of total
Firm
24 listings
37.5% of total
Strict
9 listings
14.1% of total
Cancellation Policy Insights for Southaven
- The prevailing Airbnb cancellation policy trend in Southaven is Firm, used by 37.5% of listings.
- A majority (51.6%) of hosts in Southaven utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.5% market standard in Southaven.
- Using a Strict policy might deter some guests, as only 14.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Southaven.
Southaven STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Southaven
- The overall average booking lead time for vacation rentals in Southaven is 30 days.
- Guests book furthest in advance for stays during May (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Southaven.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Southaven averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Southaven (2025)
Amenity Prevalence
Amenity Insights for Southaven
- Essential amenities in Southaven that guests expect include: Air conditioning, Wifi, TV, Heating, Free parking on premises, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Coffee maker, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Southaven: Air conditioning, Wifi, TV, Heating, Free parking on premises, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Heating, Free parking on premises, Hot water, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Southaven to stay competitive.
Southaven Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Southaven
- The typical guest profile for Airbnb in Southaven consists of primarily domestic travelers (95%), often arriving from nearby Memphis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.9% of guests.
- Key international markets include United States (94.9%) and Canada (1%).
- Top languages spoken are English (75.6%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Memphis and Southaven.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Southaven Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taylor | 12 | $3,071 | $627.87 | 25% |
| Oxford | 991 | $2,395 | $522.65 | 28% |
| Cleveland | 15 | $2,343 | $199.10 | 43% |
| Greenwood | 13 | $2,210 | $259.59 | 32% |
| Pangburn | 22 | $2,084 | $211.30 | 39% |
| Greenville | 15 | $2,033 | $241.42 | 34% |
| Stuttgart | 13 | $1,990 | $346.49 | 36% |
| Shelby County | 20 | $1,945 | $216.04 | 36% |
| Wynne | 10 | $1,924 | $134.50 | 50% |
| Germantown | 11 | $1,798 | $174.88 | 41% |