Oxford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mississippi, United States
Is Airbnb profitable in Oxford in 2025? Explore comprehensive Airbnb analytics for Oxford, Mississippi, United States to uncover income potential. This 2025 STR market report for Oxford, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 879 active listings.
Whether you're considering an Airbnb investment in Oxford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oxford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oxford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oxford (2025)
Understanding the monthly revenue variations for Airbnb listings in Oxford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oxford is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oxford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,183+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,175 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,703 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,408, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oxford
Oxford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oxford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oxford:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oxford
Average Daily Rate (ADR) Airbnb Trends in Oxford (2025)
Effective short term rental pricing strategy in Oxford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oxford typically peaks in November and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,126+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $654 or more.
- Typical properties (Median) charge around $360 per night.
- Entry-level properties (Bottom 25%) earn around $211 per night.
Average Daily Rate (ADR) Trend by Month in Oxford
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Airbnb Seasonality Analysis & Trends in Oxford (2025)
Peak Season (May, April, November)
- Revenue averages $5,847 per month
- Occupancy rates average 33.7%
- Daily rates average $541
Shoulder Season
- Revenue averages $4,384 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $530
Low Season (January, February, March)
- Revenue drops to average $2,612 per month
- Occupancy decreases to average 26.1%
- Daily rates adjust to average $534
Seasonality Insights for Oxford
- The Airbnb seasonality in Oxford shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oxford's highest earning potential, with monthly revenues capable of climbing to $5,905, occupancy reaching a high of 43.3%, and ADRs peaking at $581.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,455, occupancy could drop to 24.3%, and ADRs may adjust down to $508.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oxford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oxford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oxford (2025)
Exploring the top neighborhoods for short-term rentals in Oxford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| University Avenue | Close to the University of Mississippi, this area attracts students and families visiting for college events. It's ideal for short-term rentals that cater to university-related activities. | University of Mississippi, The Grove, Lyceum, Ole Miss Museum |
| Downtown Oxford | A vibrant area with shops, restaurants, and cultural attractions. It's popular with visitors looking for a lively atmosphere and close proximity to entertainment and dining. | Square Books, Oxford City Hall, The Lyric Oxford, Cynthia Woods Mitchell Pavilion, Oxford Farmers Market |
| North Lamar Boulevard | This area consists of various dining options and shopping centers, providing convenience for guests. It's a good spot for those who enjoy accessibility to main roads and amenities. | Oxford Commons, The Pantry, Lamar Park, Lamar Shopping Center |
| Old Sardis Road | A quieter residential area with easy access to the town center. Attractive for families and longer-term visitors looking for a homey atmosphere. | Oxford Park, Community Playgrounds |
| West Jackson Avenue | Near several local attractions and restaurants, this location is suitable for tourists wanting to explore Oxford’s rich culture and heritage. | Avenue of Champions, Local eateries, Parks |
| College Hill | Close to the college and neighborhoods that are popular with students, ideal for shares and group bookings for university events. | Student housing, Local coffee shops |
| Sandy Hook Road | A scenic and quieter area, great for guests looking for a more rural feel while still being near the attractions of Oxford. | Nature trails, Peaceful parks |
| Chloe Road | A residential neighborhood providing a cozy environment, perfect for families visiting for events at the university or local festivities. | Family parks, Child-friendly activities |
Understanding Airbnb License Requirements & STR Laws in Oxford (2025)
While Oxford, Mississippi, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oxford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Oxford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oxfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Skinny, walk to the Sq & Ole Miss
Entire Place • 4 bedrooms
Luxury Modern Estate Home
Entire Place • 4 bedrooms
The Flagship - Oxford
Entire Place • 5 bedrooms
Oxford luxury! The Velvet Dream Estate
Entire Place • 6 bedrooms
Spacious Weekend or Holiday Rental in Oxford
Entire Place • 6 bedrooms
2 King Suites; Walk to Campus & Square; Pets!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oxford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oxford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nathan | 65 | $1,656,442 | 5125 | 4.85/5.0 |
| Ashley | 45 | $1,409,295 | 1436 | 4.14/5.0 |
| Jennifer | 32 | $1,119,165 | 61 | 2.15/5.0 |
| Kristine | 25 | $823,443 | 113 | 3.77/5.0 |
| Melissa | 4 | $463,341 | 40 | 3.75/5.0 |
| Host #69471 | 5 | $427,192 | 0 | 0.00/5.0 |
| Jamie | 3 | $364,011 | 84 | 3.30/5.0 |
| Jill | 5 | $304,270 | 88 | 3.98/5.0 |
| Brad | 1 | $301,340 | 5 | 5.00/5.0 |
| Tammy | 3 | $265,230 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oxford.
Dive Deeper: Advanced Oxford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oxford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOxford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oxford
- The Oxford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 879 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oxford, House properties are the most common (64.1%), reflecting the local real estate landscape.
- Houses represent a significant 64.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 6.4%) offer potential for unique stay experiences.
Oxford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oxford
- The dominant room capacity in Oxford is 3 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 72.4% of the active Airbnb listings in Oxford, indicating a high concentration in these sizes.
- A significant 60.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oxford.
Oxford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oxford
- The most common guest capacity trend in Oxford vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Oxford STR market, accounting for 66.3% of listings.
- 70.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oxford.
- On average, properties in Oxford are equipped to host 6.0 guests.
Oxford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oxford
- The most common availability pattern in Oxford falls within the 271-366 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Oxford (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oxford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
156 listings
18.8% of total
2 Nights
601 listings
72.2% of total
3 Nights
14 listings
1.7% of total
4-6 Nights
2 listings
0.2% of total
7-29 Nights
4 listings
0.5% of total
30+ Nights
55 listings
6.6% of total
Key Insights
- The most prevalent minimum stay requirement in Oxford is 2 Nights, adopted by 72.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.0%) of the Oxford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 72.2% of Oxford hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- A 2-night minimum appears standard (72.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 6.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oxford.
Oxford Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
20 listings
2.7% of total
Super Strict 60 Days
23 listings
3.1% of total
Flexible
67 listings
8.9% of total
Moderate
133 listings
17.7% of total
Firm
276 listings
36.8% of total
Strict
231 listings
30.8% of total
Cancellation Policy Insights for Oxford
- The prevailing Airbnb cancellation policy trend in Oxford is Firm, used by 36.8% of listings.
- A majority (67.6%) of hosts in Oxford utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.8% market standard in Oxford.
- With 30.8% using Strict terms, this is a viable option in Oxford, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Oxford.
Oxford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oxford
- The overall average booking lead time for vacation rentals in Oxford is 73 days.
- Guests book furthest in advance for stays during May (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (93 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Oxford.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Oxford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oxford (2025)
Amenity Prevalence
Amenity Insights for Oxford
- Essential amenities in Oxford that guests expect include: Air conditioning, Wifi, TV, Kitchen, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Heating, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oxford: Air conditioning, Wifi, TV, Kitchen, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Kitchen, Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Washer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oxford to stay competitive.
Oxford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oxford
- The typical guest profile for Airbnb in Oxford consists of primarily domestic travelers (99%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and DC (0.4%).
- Top languages spoken are English (86.9%) followed by Spanish (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Oxford.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oxford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taylor | 13 | $3,331 | $593.63 | 25% |
| Shelby County | 16 | $2,854 | $209.41 | 41% |
| Henderson | 17 | $2,483 | $140.65 | 55% |
| Cleveland | 15 | $2,453 | $195.81 | 43% |
| Greenwood | 14 | $2,409 | $254.92 | 32% |
| Starkville | 254 | $2,329 | $246.20 | 37% |
| West Point | 15 | $2,244 | $176.30 | 46% |
| Southaven | 60 | $2,234 | $177.32 | 43% |
| Hernando | 14 | $2,145 | $146.25 | 48% |
| West Memphis | 10 | $1,987 | $222.17 | 38% |