Airbnb Market Analytics, Statistics and Data in Oxford, Mississippi, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Oxford? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Oxford:
How much do Airbnb hosts make on average per month in Oxford?
The short-term rental market in Oxford shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,859 per month
- Strong performing properties (top 25%) make $5,503 or more
- Best-in-class properties (top 10%) achieve $9,763+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,494
Revenue Variations by Month
Occupancy Rates Throughout the Year in Oxford
The market in Oxford shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Oxford
Daily rates in Oxford vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $348 per night
- Strong performing properties (top 25%) secure $635 or more
- Best-in-class properties (top 10%) pull in $1,099+ per night
- Entry-level properties (bottom 25%) earn around $206
Daily Rate Variations by Month
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Seasonality patterns in Oxford
Peak Season (November, October, September)
- Revenue peaks at $6534.43 per month
- Occupancy rates reach 43.40%
- Daily rates average $587.36
Shoulder Season
- Revenue averages $4553.01 per month
- Occupancy maintains 32.51%
- Daily rates hold at $522.12
Low Season (July, February, January)
- Revenue drops to $2706.02 per month
- Occupancy decreases to 24.38%
- Daily rates adjust to $474.72
Is it still profitable to do Airbnb in Oxford in 2025?
Yes! Oxford demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and strong monthly revenue averaging $4553 and As a mature market with 876 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Oxford
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| University Avenue | This area is close to the University of Mississippi, making it a prime location for college students, parents visiting their children, and university staff. | University of Mississippi, Sandyapp's Pizzeria, The Grove, Lyceum, Bishop Hall |
| Downtown Oxford | Downtown Oxford offers a charming blend of shopping, dining, and cultural attractions. It's ideal for visitors wanting to experience the heart of the town. | Square Books, The Lyric Theatre, Oxford City Hall, Oxford Public Library, Bouré Restaurant |
| North Oxford | This residential area is growing rapidly and is suitable for long-term guests and families visiting the area, especially those attending events at the university. | North Mississippi Medical Center, Superparks, Oxford Country Club, Oxford City Park |
| West Oxford | Known for its proximity to nature and recreational areas, it's a great place for visitors looking for a more relaxed stay with outdoor activities. | Lake Sardis, Oxford Mall, Wildlife Management Areas |
| South Oxford | This area has a mix of residential and commercial properties and provides a convenient location for families visiting the area for events or reunions. | Oxford Middle School, Southside Park, Quality Inn |
| Cascilla | A scenic area that attracts those looking for tranquility and a rural experience while still being close to the city events. | Cascilla Bayou, Local farms, Scenic drives |
| East Oxford | A more suburban area that provides easy access to the university and downtown, appealing to a variety of guests. | East Oxford Community Center, Oxford Plaza, Thacker Mountain Rail Trail |
| Water Valley | A small town nearby that can be attractive for visitors looking for a quieter experience away from the bustle of Oxford but close enough for daily trips. | Water Valley Main Street, Hiking Trails, Local Festivals |
Do you need a license for Airbnb in Oxford?
We recommend checking directly with Oxford's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Oxford
Luxury Modern Estate Home
Entire Place • 4 bedrooms
The Skinny, walk to the Sq & Ole Miss
Entire Place • 4 bedrooms
Weekend Getaway!
Entire Place • 4 bedrooms
Spacious Weekend or Holiday Rental in Oxford
Entire Place • 6 bedrooms
Oxford luxury! The Velvet Dream Estate
Entire Place • 6 bedrooms
Milk House - Walk to Square & Midtown
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Oxford
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nathan | 66 | $1,780,197 | 5312 | 4.85/5.0 |
| Ashley | 45 | $1,629,855 | 1436 | 4.14/5.0 |
| Jennifer | 32 | $1,043,560 | 61 | 2.15/5.0 |
| Kristine | 25 | $978,244 | 113 | 3.77/5.0 |
| Melissa | 4 | $487,355 | 40 | 3.75/5.0 |
| Jamie | 3 | $405,695 | 84 | 3.30/5.0 |
| 69471 | 5 | $356,594 | 0 | 0.00/5.0 |
| Jill | 5 | $318,987 | 88 | 3.98/5.0 |
| Brad | 1 | $294,610 | 5 | 5.00/5.0 |
| Stephen | 2 | $276,071 | 3 | 2.50/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Oxford
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.2%), with house and apartment & condo properties comprising 93.7% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (6.3% combined)
Room Capacity Distribution
Analysis of 876 properties in Oxford shows that 3 bedrooms properties are most prevalent, making up 42.8% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 72.4% of all listings.
Key Insights
- Most common: 3 bedrooms (42.8%)
- Least common: 5+ bedrooms (3.2%)
- Market concentration: 72.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 876 properties in Oxford reveals that 6 guests properties dominate the market, representing 33.1% of all listings. The average property accommodates 6.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 66.1% of the market.
Key Insights
- Most common capacity: 6 guests (33.1% of market)
- Least common capacity: 3 guests (1.1% of market)
- Average guest capacity: 6.0 guests per property
- Market concentration: 66.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 876 properties in Oxford, the most common availability pattern is 271-366 days (54.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.9% of properties).
Key Insights
- Most common availability window: 271-366 days (54.3%)
- Most common booking duration: 31-90 days (32.9%)
- Properties with high availability (180+ days): 84.1%
- Properties with long-term bookings (180+ days): 17.1%
Minimum Stay Distributions
1 Night
161 listings
19.5% of total
2 Nights
633 listings
76.8% of total
3 Nights
15 listings
1.8% of total
4-6 Nights
4 listings
0.5% of total
7-29 Nights
4 listings
0.5% of total
30+ Nights
7 listings
0.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 96.3%
- Mid-length stays (4-6 nights) represent 0.5% of listings
- Monthly+ stays (0.8%) suggest a stable extended-stay market
- High market flexibility with 98.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
23 listings
3.1% of total
Super Strict 30 Days
20 listings
2.7% of total
Flexible
67 listings
9% of total
Moderate
134 listings
18% of total
Firm
271 listings
36.4% of total
Strict
230 listings
30.9% of total
Key Insights
- Firm is the preferred policy at 36.4% of listings
- Stricter policies (Firm & Strict) dominate at 67.3% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 2.7% of listings
Recommendations
- The market supports stricter policies, with 67.3% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Nov, Oct, averaging 104 days
- Shortest booking windows are in Jul, Jan, Feb, averaging 39 days
- Fall shows the longest average booking window at 91 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 91 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Feb when lead times are shortest
Popular Airbnb Amenities in Oxford
Below is the distribution of amenities across listings in Oxford:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.9% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.4%) and United Kingdom (0.2%)
- English is the top language at 89.7%, followed by Spanish (7.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.5%
Recommendations
- Target marketing campaigns for Nashville and Oxford markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Oxford. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Taylor | 13 | $3,319 | $589.73 | 26% |
| Shelby County | 16 | $2,981 | $203.41 | 43% |
| West Point | 15 | $2,606 | $175.16 | 46% |
| Henderson | 17 | $2,595 | $134.63 | 56% |
| Cleveland | 15 | $2,487 | $189.06 | 43% |
| Southaven | 58 | $2,408 | $176.83 | 45% |
| Starkville | 250 | $2,388 | $237.38 | 37% |
| West Memphis | 10 | $2,257 | $218.97 | 42% |
| Greenwood | 15 | $2,251 | $243.74 | 31% |
| Hernando | 15 | $2,154 | $167.14 | 48% |
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