Olive Branch Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mississippi, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Olive Branch in 2025? Explore comprehensive Airbnb analytics for Olive Branch, Mississippi, United States to uncover income potential. This 2025 STR market report for Olive Branch, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.

Whether you're considering an Airbnb investment in Olive Branch, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Olive Branch Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Olive Branch Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$123
The average rental revenue earned for an occupied room per day in Olive Branch.
Occupancy Rate(?)
35.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,719
Typical annual income for an Airbnb listing in Olive Branch. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-22.4%
Significant decrease (-22.4%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Olive Branch.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Olive Branch.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
35
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Olive Branch (2025)

Understanding the monthly revenue variations for Airbnb listings in Olive Branch is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Olive Branch is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Olive Branch across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,801+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,149 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,045 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $577, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Olive Branch

Olive Branch Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Olive Branch STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Olive Branch:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Olive Branch

Average Daily Rate (ADR) Airbnb Trends in Olive Branch (2025)

Effective short term rental pricing strategy in Olive Branch involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Olive Branch typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
  • Typical properties (Median) charge around $98 per night.
  • Entry-level properties (Bottom 25%) earn around $66 per night.

Average Daily Rate (ADR) Trend by Month in Olive Branch

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Airbnb Seasonality Analysis & Trends in Olive Branch (2025)

Peak Season (May, June, April)
  • Revenue averages $2,145 per month
  • Occupancy rates average 44.2%
  • Daily rates average $130
Shoulder Season
  • Revenue averages $1,621 per month
  • Occupancy maintains around 41.2%
  • Daily rates hold near $133
Low Season (January, February, March)
  • Revenue drops to average $1,154 per month
  • Occupancy decreases to average 31.0%
  • Daily rates adjust to average $137

Seasonality Insights for Olive Branch

  • The Airbnb seasonality in Olive Branch shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Olive Branch's highest earning potential, with monthly revenues capable of climbing to $2,403, occupancy reaching a high of 50.2%, and ADRs peaking at $150.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $996, occupancy could drop to 28.1%, and ADRs may adjust down to $128.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Olive Branch.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Olive Branch seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Olive Branch (2025)

Exploring the top neighborhoods for short-term rentals in Olive Branch? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Olive Branch Town Center
A bustling area with shopping, dining, and entertainment options. Attractive to travelers for its convenience and local amenities.
Olive Branch City Park, Old Towne Olive Branch, Olive Branch Golf Club, Main Street Music Festival, Local dining options
Ovett Drive
A residential neighborhood with a family-friendly atmosphere. Good for guests looking for a quiet, suburban experience close to the city.
Olive Branch Community Center, Nearby walking trails, Schools, Local parks, Family-friendly restaurants
Heritage Park
This area features a large park and recreational facilities, appealing to those who enjoy outdoor activities and family outings.
Heritage Park, Recreational facilities, Sports fields, Walking trails, Children's playground
Forest Hill
A suburban neighborhood known for its spacious homes. Attracts families and longer-term stays.
Nearby schools, Parks, Local shops, Communities with family activities, Quiet neighborhoods
Briarwood
A quaint community that offers a mix of tranquility and accessibility, perfect for vacationers wanting to explore the region.
Briarwood Park, Nearby shopping centers, Community events, Local artistic ventures, Access to main roads
Dunbarton
A cozy area with a strong sense of community, ideal for visitors who appreciate a warm atmosphere and local engagement.
Dunbarton Park, Community fairs, Quiet streets, Local eateries, Residential appeal
Sandy Ridge
This area has modern conveniences and close proximity to main attractions, appealing to business and leisure travelers alike.
Sandy Ridge Park, Proximity to local attractions, Shopping areas, Restaurants, Access to main highways
Oakwood
A well-established neighborhood that is attractive for guests looking for a local experience with friendly residents and convenient amenities.
Oakwood Community Center, Parks, Local boutiques, Nearby dining options, Family-friendly atmosphere

Understanding Airbnb License Requirements & STR Laws in Olive Branch (2025)

While Olive Branch, Mississippi, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Olive Branch to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Olive Branch (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Olive Branchbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful Family Home

Beautiful Family Home

Entire Place • 4 bedrooms

$43,610
Revenue
26.2%
Occupancy
$287.78
Daily Rate
Olive Branch Mi Casa Es Su Casa

Olive Branch Mi Casa Es Su Casa

Entire Place • 5 bedrooms

$37,876
Revenue
31.1%
Occupancy
$283.46
Daily Rate
Magnolia Station

Magnolia Station

Entire Place • 3 bedrooms

$30,491
Revenue
51.2%
Occupancy
$178.90
Daily Rate
Beautiful Guest House on a Lake

Beautiful Guest House on a Lake

Entire Place • 2 bedrooms

$25,567
Revenue
44.9%
Occupancy
$151.20
Daily Rate
Southern Large Lake Front Custom Estate, Sleeps 16

Southern Large Lake Front Custom Estate, Sleeps 16

Entire Place • 10 bedrooms

$22,718
Revenue
42.4%
Occupancy
$200.74
Daily Rate
Horse Farm Hideaway

Horse Farm Hideaway

Entire Place • N/A

$20,886
Revenue
61.2%
Occupancy
$91.89
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Olive Branch (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Olive Branch based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Monica1$43,610204.60/5.0
Host #2214119521$37,87655.00/5.0
Patrick2$34,4214144.97/5.0
David1$30,49145.00/5.0
Brenda4$30,039112.45/5.0
Ajoseph2$27,87642.50/5.0
Michael1$25,567564.75/5.0
Calvin2$22,787284.92/5.0
Viral3$20,022584.26/5.0
Host #4050933741$19,943434.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Olive Branch.

Dive Deeper: Advanced Olive Branch STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Olive Branch. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Olive Branch Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Olive Branch

  • The Olive Branch Airbnb market composition is heavily skewed towards Private Room listings, which make up 51.4% of the 35 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Olive Branch, House properties are the most common (82.9%), reflecting the local real estate landscape.
  • Houses represent a significant 82.9% portion, catering likely to families or larger groups.
  • The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 2.9%) offer potential for unique stay experiences.

Olive Branch Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Olive Branch

  • The dominant room capacity in Olive Branch is 1 bedroom listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 4 bedrooms properties represent 48.5% of the active Airbnb listings in Olive Branch, indicating a high concentration in these sizes.
  • A significant 31.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Olive Branch.

Olive Branch Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Olive Branch

  • The most common guest capacity trend in Olive Branch vacation rentals is listings accommodating 2 guests (25.7%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Olive Branch STR market, accounting for 48.6% of listings.
  • 31.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Olive Branch.
  • On average, properties in Olive Branch are equipped to host 3.3 guests.

Olive Branch Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Olive Branch

  • The most common availability pattern in Olive Branch falls within the 271-366 days range, representing 54.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Olive Branch (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Olive Branch Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (36.4%)

1 Night

12 listings

36.4% of total

2 Nights (27.3%)

2 Nights

9 listings

27.3% of total

4-6 Nights (24.2%)

4-6 Nights

8 listings

24.2% of total

7-29 Nights (6.1%)

7-29 Nights

2 listings

6.1% of total

30+ Nights (6.1%)

30+ Nights

2 listings

6.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Olive Branch is 1 Night, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (63.7%) of the Olive Branch Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 36.4% of Olive Branch hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Olive Branch.

Olive Branch Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (37.5%)

Flexible

9 listings

37.5% of total

Moderate (25%)

Moderate

6 listings

25% of total

Firm (16.7%)

Firm

4 listings

16.7% of total

Strict (20.8%)

Strict

5 listings

20.8% of total

Cancellation Policy Insights for Olive Branch

  • The prevailing Airbnb cancellation policy trend in Olive Branch is Flexible, used by 37.5% of listings.
  • There's a relatively balanced mix between guest-friendly (62.5%) and stricter (37.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 37.5% market standard in Olive Branch.
  • Regularly review your cancellation policy against competitors and market demand shifts in Olive Branch.

Olive Branch STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Olive Branch

  • The overall average booking lead time for vacation rentals in Olive Branch is 28 days.
  • Guests book furthest in advance for stays during August (average 40 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (37 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Olive Branch.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
  • Monitor your own booking lead times against these Olive Branch averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Olive Branch (2025)

Amenity Prevalence

Amenity Insights for Olive Branch

  • Essential amenities in Olive Branch that guests expect include: Smoke alarm, Wifi, Air conditioning, Free parking on premises, TV, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Olive Branch: Smoke alarm, Wifi, Air conditioning, Free parking on premises, TV, Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Olive Branch to stay competitive.

Olive Branch Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Olive Branch

  • The typical guest profile for Airbnb in Olive Branch consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.0% of guests.
  • Key international markets include United States (98%) and Canada (0.5%).
  • Top languages spoken are English (77.2%) followed by Spanish (13.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Orlando.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Olive Branch Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Taylor13$3,331$593.6325%
Oxford879$3,017$519.5731%
Shelby County16$2,854$209.4141%
Henderson17$2,483$140.6555%
Cleveland15$2,453$195.8143%
Greenwood14$2,409$254.9232%
Starkville254$2,329$246.2037%
West Point15$2,244$176.3046%
Southaven60$2,234$177.3243%
Hernando14$2,145$146.2548%

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