Meridian Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mississippi, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Meridian in 2025? Explore comprehensive Airbnb analytics for Meridian, Mississippi, United States to uncover income potential. This 2025 STR market report for Meridian, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Meridian, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Meridian Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Meridian Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$123
The average rental revenue earned for an occupied room per day in Meridian.
Occupancy Rate(?)
46.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,169
Typical annual income for an Airbnb listing in Meridian. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
20.2%
Strong growth (20.2%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Meridian.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Meridian.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Meridian (2025)

Understanding the monthly revenue variations for Airbnb listings in Meridian is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Meridian is typically May, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Meridian across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,451+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,536 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,469 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $835, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Meridian

Meridian Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Meridian STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Meridian:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 46%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Meridian

Average Daily Rate (ADR) Airbnb Trends in Meridian (2025)

Effective short term rental pricing strategy in Meridian involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Meridian typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $326+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
  • Typical properties (Median) charge around $104 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in Meridian

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Airbnb Seasonality Analysis & Trends in Meridian (2025)

Peak Season (May, April, November)
  • Revenue averages $2,200 per month
  • Occupancy rates average 50.5%
  • Daily rates average $142
Shoulder Season
  • Revenue averages $1,836 per month
  • Occupancy maintains around 47.8%
  • Daily rates hold near $143
Low Season (March, August, October)
  • Revenue drops to average $1,632 per month
  • Occupancy decreases to average 42.5%
  • Daily rates adjust to average $145

Seasonality Insights for Meridian

  • The Airbnb seasonality in Meridian shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Meridian's highest earning potential, with monthly revenues capable of climbing to $2,338, occupancy reaching a high of 58.5%, and ADRs peaking at $149.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,588, occupancy could drop to 40.2%, and ADRs may adjust down to $129.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Meridian.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Meridian seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Meridian (2025)

Exploring the top neighborhoods for short-term rentals in Meridian? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Meridian
The heart of the city with vibrant local culture, shops, and restaurants. Ideal for tourists seeking to explore local history and enjoy convenient access to various attractions.
Meridian Museum of Art, Dixieland Mall, Bonita Lakes Park, Meridian Symphony Orchestra, Historical Downtown District
Bonita Lakes
A beautiful suburban area known for its scenic lake, parks, and outdoor activities. Great for families and nature lovers looking to escape to a relaxing environment.
Bonita Lakes Park, Lakeview Golf Course, Nature trails, Picnic areas, Fishing spots
North Hill
A prominent residential neighborhood boasting historic homes and a friendly atmosphere. Attracts visitors interested in history and architecture, providing a cozy, local experience.
North Hill Historic District, Meridian Railway Museum, Local cafes and restaurants, Parks for family outings
Lauderdale County
Surrounding Meridian, offering a mix of rural charm and suburban amenities. Ideal for visitors looking for a quiet stay while still having access to city attractions.
Dauphin Island Sea Lab, Local farms and markets, Fishing and boating opportunities, Scenic countryside
West Hills
A family-friendly area with good schools and parks. Appeals to visitors with children seeking a comfortable stay with access to recreational facilities.
West Hills Park, Local schools, Community events, Shopping centers
East Meridian
A growing part of the city with new developments and a mix of shopping and dining options. Suitable for travelers looking for modern amenities while enjoying local experiences.
Local shopping centers, Restaurants, Parks and community events, Easy access to major roads
Midtown Meridian
A bustling area filled with restaurants and shops, offering a diverse dining experience and cultural attractions. Perfect for food enthusiasts and vibrant nightlife seekers.
Local eateries, Entertainment venues, Cultural festivals, Shopping options
The Village
A quaint neighborhood known for its small-town feel and community-oriented lifestyle. Ideal for those looking for a peaceful retreat with a charming atmosphere.
Community events, Local parks, Farmers markets, Artisan shops

Understanding Airbnb License Requirements & STR Laws in Meridian (2025)

While Meridian, Mississippi, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Meridian to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Meridian (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Meridianbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Farm Haus

The Farm Haus

Entire Place • 2 bedrooms

$43,066
Revenue
72.4%
Occupancy
$195.16
Daily Rate
Retreat on 22nd Ave

Retreat on 22nd Ave

Entire Place • 4 bedrooms

$38,241
Revenue
43.2%
Occupancy
$184.85
Daily Rate
The Bunkhouse

The Bunkhouse

Entire Place • 3 bedrooms

$31,922
Revenue
43.4%
Occupancy
$179.73
Daily Rate
House with Southern Charm - Magnolia Cottage

House with Southern Charm - Magnolia Cottage

Entire Place • 1 bedroom

$30,494
Revenue
61.8%
Occupancy
$123.55
Daily Rate
Quiet tiny cabin on private lake

Quiet tiny cabin on private lake

Entire Place • 1 bedroom

$27,852
Revenue
46.6%
Occupancy
$157.73
Daily Rate
Southern Hospitality

Southern Hospitality

Entire Place • 3 bedrooms

$25,547
Revenue
38.2%
Occupancy
$140.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Meridian (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Meridian based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
John3$65,5351024.86/5.0
Sarah1$43,06685.00/5.0
Johnessa1$38,241364.94/5.0
Bradley2$36,2741204.76/5.0
Jo1$30,494534.98/5.0
Jeff3$28,972484.98/5.0
Kenneth1$27,8521094.84/5.0
Stanley1$25,547184.78/5.0
Kris1$23,0091014.93/5.0
Jairo1$14,8971354.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Meridian.

Dive Deeper: Advanced Meridian STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Meridian. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Meridian Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Meridian

  • The Meridian Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Meridian, House properties are the most common (44.4%), reflecting the local real estate landscape.
  • Houses represent a significant 44.4% portion, catering likely to families or larger groups.
  • The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Meridian Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Meridian

  • The dominant room capacity in Meridian is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 66.6% of the active Airbnb listings in Meridian, indicating a high concentration in these sizes.

Meridian Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Meridian

  • The most common guest capacity trend in Meridian vacation rentals is listings accommodating 2 guests (22.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the Meridian STR market, accounting for 38.9% of listings.
  • 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Meridian.
  • On average, properties in Meridian are equipped to host 3.8 guests.

Meridian Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Meridian

  • The most common availability pattern in Meridian falls within the 181-270 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 61.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Meridian (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Meridian Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (50%)

1 Night

9 listings

50% of total

2 Nights (16.7%)

2 Nights

3 listings

16.7% of total

3 Nights (11.1%)

3 Nights

2 listings

11.1% of total

4-6 Nights (5.6%)

4-6 Nights

1 listings

5.6% of total

7-29 Nights (16.7%)

7-29 Nights

3 listings

16.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Meridian is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (66.7%) of the Meridian Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 50% of Meridian hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Meridian.

Meridian Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (27.8%)

Flexible

5 listings

27.8% of total

Moderate (44.4%)

Moderate

8 listings

44.4% of total

Firm (11.1%)

Firm

2 listings

11.1% of total

Strict (16.7%)

Strict

3 listings

16.7% of total

Cancellation Policy Insights for Meridian

  • The prevailing Airbnb cancellation policy trend in Meridian is Moderate, used by 44.4% of listings.
  • The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Meridian may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 44.4% market standard in Meridian.
  • Regularly review your cancellation policy against competitors and market demand shifts in Meridian.

Meridian STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Meridian

  • The overall average booking lead time for vacation rentals in Meridian is 31 days.
  • Guests book furthest in advance for stays during June (average 49 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (41 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Meridian.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
  • During September, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Meridian averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Meridian (2025)

Amenity Prevalence

Amenity Insights for Meridian

  • Essential amenities in Meridian that guests expect include: Dishes and silverware, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Smoke alarm, Coffee maker are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Meridian: Dishes and silverware, TV, Air conditioning.
  • Consider adding popular differentiators like Refrigerator or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Meridian to stay competitive.

Meridian Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Meridian

  • The typical guest profile for Airbnb in Meridian consists of primarily domestic travelers (97%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.2% of guests.
  • Key international markets include United States (97.2%) and United Kingdom (0.8%).
  • Top languages spoken are English (78%) followed by Spanish (12.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Atlanta and Houston.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Meridian Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Northport174$3,331$429.6434%
Petal13$2,931$201.0949%
Tuscaloosa292$2,728$450.9428%
Laurel136$2,347$166.1244%
Starkville254$2,329$246.2037%
West Point15$2,244$176.3046%
Jasper47$2,166$312.3634%
McCalla15$2,054$204.1932%
Hattiesburg144$1,954$164.9841%
Monroeville22$1,818$153.7439%

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