Louisville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mississippi, United States
Is Airbnb profitable in Louisville in 2025? Explore comprehensive Airbnb analytics for Louisville, Mississippi, United States to uncover income potential. This 2025 STR market report for Louisville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Louisville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Louisville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Louisville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Louisville (2025)
Understanding the monthly revenue variations for Airbnb listings in Louisville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Louisville is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Louisville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,636+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,442 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,505 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $848, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Louisville
Louisville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Louisville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Louisville:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Louisville
Average Daily Rate (ADR) Airbnb Trends in Louisville (2025)
Effective short term rental pricing strategy in Louisville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Louisville typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Louisville
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Airbnb Seasonality Analysis & Trends in Louisville (2025)
Peak Season (June, July, May)
- Revenue averages $2,574 per month
- Occupancy rates average 38.8%
- Daily rates average $167
Shoulder Season
- Revenue averages $1,683 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $169
Low Season (February, March, December)
- Revenue drops to average $1,354 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $170
Seasonality Insights for Louisville
- The Airbnb seasonality in Louisville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Louisville's highest earning potential, with monthly revenues capable of climbing to $2,710, occupancy reaching a high of 49.8%, and ADRs peaking at $175.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,301, occupancy could drop to 20.5%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Louisville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Louisville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Louisville (2025)
Exploring the top neighborhoods for short-term rentals in Louisville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown | Charming historic area with beautiful architecture and rich local history. Ideal for travelers interested in culture, museums, and local dining experiences. | Louisville Historic Museum, Dixie Theater, White Hall, Montgomery County Courthouse, local shops and eateries |
| The Highlands | A vibrant neighborhood known for its eclectic mix of restaurants, shops, and nightlife. Attracts both tourists and locals for its unique atmosphere and cultural offerings. | Cherokee Park, Highlands Coffee, numerous local boutiques, Crescent Hill Reservoir, popular bars and music venues |
| Lake Chicot | A serene lake area offering outdoor activities and relaxation. Ideal for those looking to escape city life and enjoy nature and watersports. | Lake Chicot State Park, fishing and boating opportunities, picnic areas, scenic views, hiking trails |
| Cedar Grove | Family-friendly neighborhood with parks and community events. Great for families traveling to the area as it provides a cozy environment with local amenities. | Cedar Grove Park, community playgrounds, local markets, annual festivals, family-friendly restaurants |
| Oklahoma Avenue | A quiet residential neighborhood that is close to key amenities and attractions. Provides a peaceful stay while being conveniently located to downtown. | local eateries, nearby parks, shopping centers, easy access to downtown attractions, community events |
| North Mississippi | Growing area that is developing rapidly with new shops and restaurants. Offers a unique small-town feel with local charm. | local art galleries, family-owned businesses, community festivals, agriculture tours, Mossy Oak properties |
| Near the Airport | Convenient location for travelers flying in and out. Offers quick access to key highways and attractions, making it a popular choice for short-term stays. | Louisville Airport, local dining options, easy highway access, shopping nearby, transportation services |
| Rural Retreats | Beautiful rural areas surrounding the city that are perfect for peaceful retreats, outdoor activities, and exploring nature. Ideal for those looking for tranquility away from urban hustle. | nature trails, scenic drives, local farms, historical sites, fishing spots |
Understanding Airbnb License Requirements & STR Laws in Louisville (2025)
While Louisville, Mississippi, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Louisville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Louisville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Louisvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeview 1500' suite with 2 king rooms & 2.5 baths
Entire Place • 2 bedrooms
Country Escape -Spacious Comfortable Home
Entire Place • 4 bedrooms
Little Fern’s Hideaway
Entire Place • 3 bedrooms
Claude Fair House
Entire Place • 4 bedrooms
Cozy cabin
Entire Place • 2 bedrooms
The Glover Room
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Louisville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Louisville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #271539446 | 5 | $73,963 | 27 | 4.00/5.0 |
| Luke | 1 | $52,492 | 12 | 4.92/5.0 |
| Lesila | 1 | $34,731 | 27 | 5.00/5.0 |
| Lauren | 1 | $32,204 | 62 | 4.81/5.0 |
| Peggy | 2 | $30,942 | 122 | 4.99/5.0 |
| Brenda G | 3 | $29,086 | 564 | 4.93/5.0 |
| Philip | 1 | $28,062 | 104 | 4.99/5.0 |
| Host #183431096 | 1 | $23,424 | 2 | 0.00/5.0 |
| Ibia | 1 | $20,599 | 18 | 5.00/5.0 |
| Sarah | 1 | $18,123 | 20 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Louisville.
Dive Deeper: Advanced Louisville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Louisville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLouisville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Louisville
- The Louisville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.4% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Louisville, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Louisville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Louisville
- The dominant room capacity in Louisville is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.1% of the active Airbnb listings in Louisville, indicating a high concentration in these sizes.
- A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Louisville.
Louisville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Louisville
- The most common guest capacity trend in Louisville vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Louisville STR market, accounting for 52.4% of listings.
- 52.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Louisville.
- On average, properties in Louisville are equipped to host 5.1 guests.
Louisville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Louisville
- The most common availability pattern in Louisville falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Louisville (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Louisville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
58.8% of total
2 Nights
6 listings
35.3% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Louisville is 1 Night, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.1%) of the Louisville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.8% of Louisville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Louisville.
Louisville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
33.3% of total
Moderate
5 listings
27.8% of total
Firm
6 listings
33.3% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Louisville
- The prevailing Airbnb cancellation policy trend in Louisville is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Louisville.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Louisville.
Louisville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Louisville
- The overall average booking lead time for vacation rentals in Louisville is 42 days.
- Guests book furthest in advance for stays during May (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (67 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Louisville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Louisville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Louisville (2025)
Amenity Prevalence
Amenity Insights for Louisville
- Essential amenities in Louisville that guests expect include: TV, Free parking on premises, Wifi, Air conditioning, Hot water, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Essentials, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Louisville: TV, Free parking on premises, Wifi, Air conditioning, Hot water, Heating, Kitchen.
- Prioritize adding missing essentials: Hot water, Heating, Kitchen.
- Consider adding popular differentiators like Washer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Louisville to stay competitive.
Louisville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Louisville
- The typical guest profile for Airbnb in Louisville consists of primarily domestic travelers (99%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.3% of guests.
- Key international markets include United States (99.3%) and Japan (0.7%).
- Top languages spoken are English (91.9%) followed by Spanish (5.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Tuscaloosa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Louisville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taylor | 13 | $3,331 | $593.63 | 25% |
| Oxford | 879 | $3,017 | $519.57 | 31% |
| Cleveland | 15 | $2,453 | $195.81 | 43% |
| Greenwood | 14 | $2,409 | $254.92 | 32% |
| Starkville | 254 | $2,329 | $246.20 | 37% |
| Brandon | 54 | $2,325 | $173.35 | 49% |
| West Point | 15 | $2,244 | $176.30 | 46% |
| Southaven | 60 | $2,234 | $177.32 | 43% |
| Hernando | 14 | $2,145 | $146.25 | 48% |
| Ridgeland | 10 | $2,124 | $186.48 | 48% |