Airbnb Market Analytics, Statistics and Data in Laurel, Mississippi, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Laurel? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Laurel:
How much do Airbnb hosts make on average per month in Laurel?
The short-term rental market in Laurel shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,492 per month
- Strong performing properties (top 25%) make $3,427 or more
- Best-in-class properties (top 10%) achieve $4,638+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,661
Revenue Variations by Month
Occupancy Rates Throughout the Year in Laurel
The market in Laurel shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Laurel
Daily rates in Laurel vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $149 per night
- Strong performing properties (top 25%) secure $187 or more
- Best-in-class properties (top 10%) pull in $235+ per night
- Entry-level properties (bottom 25%) earn around $123
Daily Rate Variations by Month
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Seasonality patterns in Laurel
Peak Season (June, May, March)
- Revenue peaks at $3630.74 per month
- Occupancy rates reach 57.37%
- Daily rates average $181.98
Shoulder Season
- Revenue averages $2667.27 per month
- Occupancy maintains 47.13%
- Daily rates hold at $170.60
Low Season (December, August, January)
- Revenue drops to $1466.89 per month
- Occupancy decreases to 28.04%
- Daily rates adjust to $159.65
Is it still profitable to do Airbnb in Laurel in 2025?
Yes! Laurel demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $2667 and The market's 137 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Laurel
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Laurel | The heart of Laurel, hosting many local events and attractions, and offering easy access to shops and restaurants. It is ideal for travelers looking to experience the local culture and community. | Laurel Civic Center, The Lauren Rogers Museum of Art, Downtown Historic District, Local dining and shops, Festivals and events |
| Long Creek | A peaceful residential area with scenic views and outdoor activities. It appeals to families and those looking for a quiet retreat close to nature. | Long Creek Falls, Fishing and hiking spots, Nature trails, Picnic areas |
| Laurel's Historic District | Rich in history and charming architecture, it attracts history buffs and those interested in Southern culture and charm. | Historic homes, The Victorian Village, Laurel Depot and Railyard, Local boutiques |
| Bernard's Park | A family-friendly area with parks and recreational facilities, ideal for families traveling with children or travelers looking for relaxation and outdoor fun. | Parks and playgrounds, Walking trails, Sports facilities, Family-friendly activities |
| Ellisville | Just outside of Laurel, Ellisville provides a small-town feel with access to local dining and shopping, perfect for travelers looking for a quieter stay. | Ellisville State School, Local eatery spots, Community events, Nature walks |
| Northeast Jones County | This area offers a balance of nature and suburban comfort, appealing to those looking for a laid-back atmosphere with surrounding natural beauty. | Rural landscapes, Outdoor trails, Wildlife sightings, Picnic areas |
| Southeast Laurel | Close to local amenities while also providing a neighborhood feel, it’s perfect for guests wanting convenience and comfort. | Local shops, Convenience to highways, Community parks, Dining options |
| South Laurel | This area has a mix of residential and commercial spaces, making it a convenient spot for both short and long-term stays, with easy access to services. | Shopping centers, Dining options, Community events, Accessibility to major roads |
Do you need a license for Airbnb in Laurel?
We recommend checking directly with Laurel's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Laurel
The Hinnant House
Entire Place • 7 bedrooms
Stay in part of Laurel History at Pickering House
Entire Place • 4 bedrooms
Harrington House: comfort, convenience, and charm
Entire Place • 5 bedrooms
The Buzzard's Roost Inn - The Laurel Room
Private Room • 1 bedroom
Honey B Ranch: Spacious Country Setting Laurel MS
Entire Place • 5 bedrooms
The Buzzard's Roost Inn-The New York Room
Private Room • 1 bedroom
Top Performing Professional Hosts in Laurel
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stephen | 14 | $504,385 | 1018 | 4.92/5.0 |
| Liz | 10 | $272,697 | 471 | 4.90/5.0 |
| Barclay | 5 | $232,785 | 151 | 4.85/5.0 |
| Jennifer | 5 | $138,460 | 167 | 1.99/5.0 |
| Will | 4 | $133,420 | 543 | 4.94/5.0 |
| John | 4 | $110,315 | 619 | 4.97/5.0 |
| Lisa | 4 | $107,888 | 121 | 4.92/5.0 |
| Mallorie | 2 | $90,068 | 1559 | 4.98/5.0 |
| Allison | 1 | $87,121 | 31 | 4.94/5.0 |
| Suzi | 3 | $85,225 | 203 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Laurel
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.8%), with house and apartment & condo properties comprising 79.5% of inventory
- Strong specialty sector (17.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (2.9% combined)
Room Capacity Distribution
Analysis of 137 properties in Laurel shows that 1 bedroom properties are most prevalent, making up 37.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.7% of all listings.
Key Insights
- Most common: 1 bedroom (37.2%)
- Least common: 4 bedrooms (2.2%)
- Market concentration: 65.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 137 properties in Laurel reveals that 4 guests properties dominate the market, representing 26.3% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 48.2% of the market.
Key Insights
- Most common capacity: 4 guests (26.3% of market)
- Least common capacity: 7 guests (2.2% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 48.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 137 properties in Laurel, the most common availability pattern is 91-180 days (48.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (49.6% of properties).
Key Insights
- Most common availability window: 91-180 days (48.9%)
- Most common booking duration: 181-270 days (49.6%)
- Properties with high availability (180+ days): 45.3%
- Properties with long-term bookings (180+ days): 56.9%
Minimum Stay Distributions
1 Night
90 listings
69.2% of total
2 Nights
36 listings
27.7% of total
3 Nights
1 listings
0.8% of total
30+ Nights
3 listings
2.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 96.9%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (2.3%) suggest a stable extended-stay market
- High market flexibility with 97.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
31 listings
23.8% of total
Moderate
38 listings
29.2% of total
Firm
29 listings
22.3% of total
Strict
32 listings
24.6% of total
Key Insights
- Moderate is the preferred policy at 29.2% of listings
- The market shows a balanced distribution between guest-friendly (53.0%) and strict (46.9%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Firm policies are least common at 22.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Jun, Apr, averaging 48 days
- Shortest booking windows are in Aug, Jul, Feb, averaging 28 days
- Spring shows the longest average booking window at 43 days, while Summer has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 43 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Laurel
Every property in Laurel comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1%) and United Kingdom (0.2%)
- English is the top language at 91%, followed by Spanish (6.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.5%
Recommendations
- Target marketing campaigns for Houston and Laurel markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Laurel. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dauphin Island | 532 | $3,322 | $317.22 | 38% |
| Petal | 13 | $3,116 | $188.50 | 49% |
| Covington | 54 | $3,069 | $219.33 | 44% |
| Ocean Springs | 219 | $2,638 | $196.68 | 44% |
| Abita Springs | 18 | $2,635 | $179.56 | 50% |
| Killian | 12 | $2,612 | $270.11 | 30% |
| Pass Christian | 151 | $2,581 | $249.91 | 37% |
| Bay Saint Louis | 343 | $2,518 | $242.91 | 35% |
| Prairieville | 18 | $2,430 | $197.48 | 41% |
| Waveland | 90 | $2,424 | $208.12 | 38% |
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