Jackson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mississippi, United States
Is Airbnb profitable in Jackson in 2025? Explore comprehensive Airbnb analytics for Jackson, Mississippi, United States to uncover income potential. This 2025 STR market report for Jackson, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 275 active listings.
Whether you're considering an Airbnb investment in Jackson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jackson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jackson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jackson (2025)
Understanding the monthly revenue variations for Airbnb listings in Jackson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jackson is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jackson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,267+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,777 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,724 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $891, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jackson
Jackson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jackson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jackson:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jackson
Average Daily Rate (ADR) Airbnb Trends in Jackson (2025)
Effective short term rental pricing strategy in Jackson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jackson typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $233+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Jackson
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Airbnb Seasonality Analysis & Trends in Jackson (2025)
Peak Season (June, May, April)
- Revenue averages $2,912 per month
- Occupancy rates average 43.2%
- Daily rates average $138
Shoulder Season
- Revenue averages $2,045 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $145
Low Season (January, August, September)
- Revenue drops to average $1,751 per month
- Occupancy decreases to average 41.5%
- Daily rates adjust to average $140
Seasonality Insights for Jackson
- The Airbnb seasonality in Jackson shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jackson's highest earning potential, with monthly revenues capable of climbing to $3,163, occupancy reaching a high of 50.4%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,684, occupancy could drop to 39.7%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jackson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jackson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jackson (2025)
Exploring the top neighborhoods for short-term rentals in Jackson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fondren District | A vibrant and artsy neighborhood known for its unique shops, restaurants, and cultural venues. Ideal for travelers looking for a local experience and a community feel. | Fondren Art Gallery, Duling Hall, The Fondren Theatre, Café Karam, Bop's Frozen Custard |
| Downtown Jackson | The cultural and governmental heart of the city, offering a mix of historic architecture and modern amenities. A prime spot for business travelers and visitors to local attractions. | Mississippi State Capitol, Jackson Convention Complex, Museum of Mississippi History, Mississippi Museum of Art, Thalia Mara Hall |
| Jackson State University | Home to a large university campus, making it popular with students, faculty, and visitors for events. Great for short-term rentals targeting the academic community. | Jackson State University, Ayers Auditorium, HBCU events, Athletic events, University-related activities |
| North Jackson | A suburban area known for its family-friendly neighborhoods and parks. Attracts visitors looking for a quieter stay while still being close to the city center. | Shady Acres Park, Northpark Mall, Old Canton Road shops, The Reservoir, Cedar Grove Cemetery |
| South Jackson | An area that has seen growth and interest in recent years, offering a more affordable option for travelers not needing to stay in the heart of the city. | Briarwood Golf Club, South Jackson Plaza, The Jackson Zoo, Local dining spots, Parks and Recreation facilities |
| Belhaven | Charming neighborhood known for its historic homes and tree-lined streets, attracting visitors interested in architecture and local culture. | Belhaven University, Historic homes, Local cafés, Dining in Belhaven, Nearby parks |
| Eastover | An upscale residential area known for its amenities and proximity to some of Jackson's best dining and shopping, appealing to travelers looking for a luxurious stay. | Eastover Center, Wine and Spirits Shops, High-end restaurants, Parks and outdoor spaces, Nearby golf courses |
| West Jackson | A developing area with several attractions, making it an attractive option for those looking to invest in growing neighborhoods within Jackson. | Metrocenter Mall, Historic sites, Local diners, Community centers, Parks |
Understanding Airbnb License Requirements & STR Laws in Jackson (2025)
While Jackson, Mississippi, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jackson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jackson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jacksonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Peachtree House-Old World feel-sleeps 16
Entire Place • 8 bedrooms
Kennington's Mansion
Entire Place • 7 bedrooms
The Kendall House
Entire Place • 6 bedrooms
Harris Estates Bed & Breakfast with Pool
Private Room • 7 bedrooms
Four Bed Home Getaway with Media Room
Entire Place • 4 bedrooms
Legacy Estate Lake House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jackson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jackson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Janie | 5 | $306,254 | 129 | 4.95/5.0 |
| Terri | 7 | $269,435 | 213 | 4.79/5.0 |
| Amy | 12 | $262,443 | 177 | 4.08/5.0 |
| Blake | 3 | $244,416 | 98 | 4.87/5.0 |
| Kassi | 3 | $194,497 | 35 | 5.00/5.0 |
| Rachel | 9 | $131,426 | 1411 | 4.88/5.0 |
| Kierra | 6 | $121,414 | 298 | 4.76/5.0 |
| Christopher | 7 | $119,084 | 374 | 4.14/5.0 |
| Pam | 6 | $108,604 | 488 | 4.93/5.0 |
| Ruffin | 4 | $94,251 | 218 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jackson.
Dive Deeper: Advanced Jackson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jackson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJackson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jackson
- The Jackson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 275 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jackson, House properties are the most common (61.5%), reflecting the local real estate landscape.
- Houses represent a significant 61.5% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.4%) offer potential for unique stay experiences.
Jackson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jackson
- The dominant room capacity in Jackson is 2 bedrooms listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.9% of the active Airbnb listings in Jackson, indicating a high concentration in these sizes.
- A significant 29.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jackson.
Jackson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jackson
- The most common guest capacity trend in Jackson vacation rentals is listings accommodating 2 guests (23.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Jackson STR market, accounting for 44.4% of listings.
- 30.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jackson.
- On average, properties in Jackson are equipped to host 4.2 guests.
Jackson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jackson
- The most common availability pattern in Jackson falls within the 181-270 days range, representing 37.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jackson (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jackson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
87 listings
33.2% of total
2 Nights
81 listings
30.9% of total
3 Nights
32 listings
12.2% of total
4-6 Nights
14 listings
5.3% of total
7-29 Nights
17 listings
6.5% of total
30+ Nights
31 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Jackson is 1 Night, adopted by 33.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.1%) of the Jackson Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Jackson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.2% of Jackson hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jackson.
Jackson Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.4% of total
Flexible
47 listings
19.3% of total
Moderate
73 listings
29.9% of total
Firm
40 listings
16.4% of total
Strict
83 listings
34% of total
Cancellation Policy Insights for Jackson
- The prevailing Airbnb cancellation policy trend in Jackson is Strict, used by 34% of listings.
- A majority (50.4%) of hosts in Jackson utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34% market standard in Jackson.
- With 34% using Strict terms, this is a viable option in Jackson, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Jackson.
Jackson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jackson
- The overall average booking lead time for vacation rentals in Jackson is 28 days.
- Guests book furthest in advance for stays during June (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (32 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Jackson.
- Target marketing efforts for the Summer season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Jackson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jackson (2025)
Amenity Prevalence
Amenity Insights for Jackson
- Essential amenities in Jackson that guests expect include: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jackson: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV, Heating.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jackson to stay competitive.
Jackson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jackson
- The typical guest profile for Airbnb in Jackson consists of primarily domestic travelers (95%), often arriving from nearby Jackson, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and United Kingdom (1.2%).
- Top languages spoken are English (77.7%) followed by Spanish (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Jackson and New Orleans.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jackson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Petal | 13 | $2,931 | $201.09 | 49% |
| Greenville | 14 | $2,664 | $236.81 | 36% |
| Cleveland | 15 | $2,453 | $195.81 | 43% |
| Greenwood | 14 | $2,409 | $254.92 | 32% |
| Laurel | 136 | $2,347 | $166.12 | 44% |
| Brandon | 54 | $2,325 | $173.35 | 49% |
| Ridgeland | 10 | $2,124 | $186.48 | 48% |
| Hattiesburg | 144 | $1,954 | $164.98 | 41% |
| Natchez | 130 | $1,739 | $194.55 | 34% |
| Brookhaven | 14 | $1,704 | $134.20 | 44% |