Airbnb Market Analytics, Statistics and Data in Jackson, Mississippi, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Jackson? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Jackson:
How much do Airbnb hosts make on average per month in Jackson?
The short-term rental market in Jackson shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,735 per month
- Strong performing properties (top 25%) make $2,771 or more
- Best-in-class properties (top 10%) achieve $4,293+ monthly
- Entry-level properties (bottom 25%) typically earn around $872
Revenue Variations by Month
Occupancy Rates Throughout the Year in Jackson
The market in Jackson shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Jackson
Daily rates in Jackson vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $108 per night
- Strong performing properties (top 25%) secure $158 or more
- Best-in-class properties (top 10%) pull in $231+ per night
- Entry-level properties (bottom 25%) earn around $76
Daily Rate Variations by Month
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Seasonality patterns in Jackson
Peak Season (June, March, May)
- Revenue peaks at $3097.47 per month
- Occupancy rates reach 50.49%
- Daily rates average $147.52
Shoulder Season
- Revenue averages $2208.31 per month
- Occupancy maintains 43.11%
- Daily rates hold at $137.91
Low Season (August, September, January)
- Revenue drops to $1670.41 per month
- Occupancy decreases to 39.11%
- Daily rates adjust to $128.99
Is it still profitable to do Airbnb in Jackson in 2025?
Yes! Jackson demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $2208 and With 285 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Jackson
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Belhaven | Historic neighborhood known for its charming homes and tree-lined streets, popular among families and young professionals. Close to local parks and the university, making it a desirable spot for visitors. | Belhaven University, Eudora Welty House, Belhaven Park, Arts District, Duling Hall |
| Midtown | A revitalized area with a mix of residential and commercial spaces, offering unique dining and shopping experiences. Often attracts young professionals and those looking for a hip urban vibe. | Fondren District, Grove Park, Loomis Park, The District at Midtown, local art galleries |
| Downtown Jackson | The heart of the city, a hub for business and entertainment. Offers easy access to museums, restaurants, and the vibrant local scene, ideal for both business and leisure travelers. | Mississippi State Capitol, Jackson Convention Complex, War Memorial Building, King Edward Hotel, Dancing Rabbit Golf Club |
| North Jackson | A suburban area featuring shopping centers and family-friendly attractions. Appeals to families and those looking for a quieter environment, with easy access to downtown. | Northpark Mall, Rowan Oak, LeFleur's Bluff State Park, Jackson Zoo, Mississippi Agricultural and Forestry Museum |
| South Jackson | A more affordable area with several parks and recreational facilities. Attracts families and those looking for budget-friendly accommodations. | Cascades Park, Museum of Mississippi History, Smith Park, Metrocenter Mall, Jackson Hinds Library |
| West Jackson | An area undergoing revitalization with access to various historical sites and parks, appealing to those interested in local history and culture. | Medgar Evers Home, Smith Robertson Museum, Jackson State University, Tougaloo College, LeFleur's Bluff State Park |
| Jackson State University Area | Home to the university with a vibrant student life, this area attracts visitors related to university events, parents, students, and academic professionals. | Jackson State University, Mississippi Farmers Market, Old Capitol Museum, Prentiss Club, Russell C. Davis Planetarium |
| Flowood | A nearby suburban area with a growing selection of restaurants, shopping, and entertainment. Popular with business travelers attending events in the Jackson area and families visiting nearby attractions. | Dogwood Festival Market, Battlefield Park, Flowood Nature Park, Jackson Landing shopping center, Mike's Place |
Do you need a license for Airbnb in Jackson?
We recommend checking directly with Jackson's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Jackson
Peachtree House-Old World feel-sleeps 16
Entire Place • 8 bedrooms
Kennington's Mansion
Entire Place • 7 bedrooms
The Kendall House
Entire Place • 6 bedrooms
Legacy Estate Lake House
Entire Place • 4 bedrooms
Four Bed Home Getaway with Media Room
Entire Place • 4 bedrooms
Harris Estates Bed & Breakfast with Pool
Private Room • 7 bedrooms
Top Performing Professional Hosts in Jackson
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Janie | 5 | $311,690 | 129 | 4.95/5.0 |
| Blake | 4 | $272,556 | 109 | 4.79/5.0 |
| Amy | 13 | $267,481 | 229 | 4.13/5.0 |
| Terri | 7 | $254,677 | 213 | 4.79/5.0 |
| Kassi | 3 | $197,753 | 35 | 5.00/5.0 |
| Rachel | 9 | $129,481 | 1411 | 4.88/5.0 |
| Christopher | 7 | $124,545 | 374 | 4.14/5.0 |
| Kierra | 6 | $116,924 | 298 | 4.76/5.0 |
| Pam | 6 | $109,306 | 488 | 4.93/5.0 |
| Ruffin | 4 | $104,227 | 218 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Jackson
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.5%), with house and apartment & condo properties comprising 90.9% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (9.2% combined)
Room Capacity Distribution
Analysis of 285 properties in Jackson shows that 2 bedrooms properties are most prevalent, making up 31.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 62.1% of all listings.
Key Insights
- Most common: 2 bedrooms (31.2%)
- Least common: 5+ bedrooms (2.8%)
- Market concentration: 62.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 285 properties in Jackson reveals that 2 guests properties dominate the market, representing 24.2% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 44.6% of the market.
Key Insights
- Most common capacity: 2 guests (24.2% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 44.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 285 properties in Jackson, the most common availability pattern is 271-366 days (36.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.7% of properties).
Key Insights
- Most common availability window: 271-366 days (36.5%)
- Most common booking duration: 91-180 days (33.7%)
- Properties with high availability (180+ days): 70.5%
- Properties with long-term bookings (180+ days): 32.3%
Minimum Stay Distributions
1 Night
88 listings
34% of total
2 Nights
85 listings
32.8% of total
3 Nights
31 listings
12% of total
4-6 Nights
14 listings
5.4% of total
7-29 Nights
15 listings
5.8% of total
30+ Nights
26 listings
10% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.8%
- Mid-length stays (4-6 nights) represent 5.4% of listings
- Monthly+ stays (10%) suggest a stable extended-stay market
- High market flexibility with 78.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.4% of total
Flexible
51 listings
20.2% of total
Moderate
76 listings
30% of total
Firm
39 listings
15.4% of total
Strict
86 listings
34% of total
Key Insights
- Strict is the preferred policy at 34.0% of listings
- The market shows a balanced distribution between guest-friendly (50.2%) and strict (49.4%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Nov, Jul, averaging 37 days
- Shortest booking windows are in Aug, Sep, Jan, averaging 22 days
- Summer shows the longest average booking window at 32 days, while Winter has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 32 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Jackson
Below is the distribution of amenities across listings in Jackson:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.5% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.2%) and DC (0.8%)
- English is the top language at 81.5%, followed by Spanish (12.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%
Recommendations
- Target marketing campaigns for Jackson and Dallas markets
- Develop localized content for United Kingdom and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Jackson. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Petal | 13 | $3,116 | $188.50 | 49% |
| Greenville | 14 | $2,902 | $226.14 | 38% |
| Cleveland | 15 | $2,487 | $189.06 | 43% |
| Brandon | 55 | $2,421 | $172.90 | 49% |
| Laurel | 137 | $2,356 | $159.40 | 45% |
| Greenwood | 15 | $2,251 | $243.74 | 31% |
| Ridgeland | 10 | $2,250 | $207.71 | 49% |
| Hattiesburg | 145 | $1,969 | $157.79 | 41% |
| Ellisville | 10 | $1,863 | $155.29 | 35% |
| Natchez | 135 | $1,778 | $191.18 | 34% |
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