Iuka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mississippi, United States
Is Airbnb profitable in Iuka in 2025? Explore comprehensive Airbnb analytics for Iuka, Mississippi, United States to uncover income potential. This 2025 STR market report for Iuka, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Iuka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Iuka Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Iuka Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Iuka (2025)
Understanding the monthly revenue variations for Airbnb listings in Iuka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Iuka is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Iuka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,993+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,592 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,571 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $795, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Iuka
Iuka Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Iuka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Iuka:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Iuka
Average Daily Rate (ADR) Airbnb Trends in Iuka (2025)
Effective short term rental pricing strategy in Iuka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Iuka typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $363+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Iuka
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Airbnb Seasonality Analysis & Trends in Iuka (2025)
Peak Season (June, July, May)
- Revenue averages $3,249 per month
- Occupancy rates average 42.0%
- Daily rates average $200
Shoulder Season
- Revenue averages $2,071 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $197
Low Season (January, February, March)
- Revenue drops to average $1,268 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $196
Seasonality Insights for Iuka
- The Airbnb seasonality in Iuka shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Iuka's highest earning potential, with monthly revenues capable of climbing to $3,774, occupancy reaching a high of 47.5%, and ADRs peaking at $202.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,189, occupancy could drop to 26.8%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Iuka.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Iuka seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Iuka (2025)
Exploring the top neighborhoods for short-term rentals in Iuka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Iuka Historic District | Charming area known for its rich history and beautiful architecture. Attracts visitors interested in history and Southern culture, with close proximity to local attractions. | Tishomingo State Park, Iuka Heritage Museum, Sardis Lake, Shiloh National Military Park, Natchez Trace Parkway |
| Iuka Lake Area | Scenic area surrounding local lakes, offering a serene retreat for nature lovers and those seeking outdoor adventures. Great for fishing, boating, and relaxation. | Pickwick Lake, Sardis Lake, Sippi River, Fishing spots, Hiking trails |
| Downtown Iuka | The heart of the town with local shops, eateries, and community events. Ideal for guests who want to experience local life and support small businesses. | Iuka Depot, Local restaurants, Cultural events, Community parks |
| Tishomingo County | Surrounding rural areas with natural beauty, perfect for those wanting to escape the city and enjoy outdoor activities. | Tishomingo State Park, Parks and recreation areas, Scenic overlooks, Wildlife watching |
| Nearby Corinth | Only a short drive away, Corinth offers additional attractions, shopping, and dining options, expanding the options for visitors. | Corinth Civil War Interpretive Center, Crossroads Museum, Corinth State Theatre, Shopping centers |
| Shiloh Battlefield | Historical significance with beautiful landscapes. Attracts history buffs and those interested in Civil War history. | Shiloh National Military Park, Visitor Center, Historic trails |
| Tishomingo State Park | A favorite for camping and outdoor activities, attracting families and groups looking for adventure in nature. | Hiking trails, Fishing, Canoeing, Nature watching |
| Natchez Trace Parkway | Scenic route that attracts visitors for road trips, hiking, and experiencing nature, with several access points near Iuka. | Historical sites along the Trace, Hiking trails, Picnic areas, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Iuka (2025)
While Iuka, Mississippi, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Iuka to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Iuka (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Iukabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bella Casa: Memories are Created Here.
Entire Place • 7 bedrooms
Lakeview House - Pickwick Lake
Entire Place • 6 bedrooms
House on Water/ Pickwick / End of the Road
Entire Place • 5 bedrooms
Pickwick Lake Retreat- 1.8 miles to Marina & ramp
Entire Place • 7 bedrooms
Pelican’s Perch Waterfront Cabin in Eastport
Entire Place • 2 bedrooms
Pickwick Place
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Iuka (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Iuka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patti | 1 | $189,882 | 33 | 5.00/5.0 |
| Phina | 6 | $101,753 | 229 | 4.88/5.0 |
| Sam Henry | 1 | $70,422 | 10 | 4.60/5.0 |
| Beverly | 6 | $63,673 | 35 | 3.27/5.0 |
| Mike | 1 | $50,142 | 97 | 4.99/5.0 |
| Karine | 2 | $43,759 | 108 | 4.96/5.0 |
| Ginger | 2 | $42,566 | 162 | 4.92/5.0 |
| Tammi | 1 | $41,555 | 23 | 4.91/5.0 |
| Heather | 2 | $41,026 | 97 | 2.50/5.0 |
| Scott | 1 | $40,702 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Iuka.
Dive Deeper: Advanced Iuka STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Iuka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIuka Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Iuka
- The Iuka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Iuka, House properties are the most common (62.3%), reflecting the local real estate landscape.
- Houses represent a significant 62.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.9%) offer potential for unique stay experiences.
Iuka Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Iuka
- The dominant room capacity in Iuka is 2 bedrooms listings, making up 31.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 59.4% of the active Airbnb listings in Iuka, indicating a high concentration in these sizes.
- A significant 47.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Iuka.
Iuka Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Iuka
- The most common guest capacity trend in Iuka vacation rentals is listings accommodating 8+ guests (37.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Iuka STR market, accounting for 62.3% of listings.
- 65.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Iuka.
- On average, properties in Iuka are equipped to host 6.1 guests.
Iuka Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Iuka
- The most common availability pattern in Iuka falls within the 181-270 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Iuka (44.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Iuka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
40.6% of total
2 Nights
35 listings
50.7% of total
3 Nights
3 listings
4.3% of total
30+ Nights
3 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Iuka is 2 Nights, adopted by 50.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.3%) of the Iuka Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50.7% of Iuka hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Iuka.
Iuka Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
31.1% of total
Moderate
19 listings
31.1% of total
Firm
17 listings
27.9% of total
Strict
6 listings
9.8% of total
Cancellation Policy Insights for Iuka
- The prevailing Airbnb cancellation policy trend in Iuka is Flexible, used by 31.1% of listings.
- There's a relatively balanced mix between guest-friendly (62.2%) and stricter (37.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.1% market standard in Iuka.
- Using a Strict policy might deter some guests, as only 9.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Iuka.
Iuka STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Iuka
- The overall average booking lead time for vacation rentals in Iuka is 35 days.
- Guests book furthest in advance for stays during May (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Fall (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Iuka.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Iuka averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Iuka (2025)
Amenity Prevalence
Amenity Insights for Iuka
- Essential amenities in Iuka that guests expect include: Kitchen, Air conditioning, TV, Free parking on premises, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Iuka: Kitchen, Air conditioning, TV, Free parking on premises, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Iuka to stay competitive.
Iuka Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Iuka
- The typical guest profile for Airbnb in Iuka consists of primarily domestic travelers (99%), often arriving from nearby Memphis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.4% of guests.
- Key international markets include United States (99.4%) and Canada (0.2%).
- Top languages spoken are English (89.4%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Memphis and Tupelo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Iuka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bremen | 23 | $4,643 | $555.48 | 30% |
| Arley | 43 | $4,358 | $448.18 | 40% |
| Crane Hill | 98 | $3,479 | $414.20 | 35% |
| Houston | 13 | $3,445 | $476.17 | 35% |
| Taylor | 13 | $3,331 | $593.63 | 25% |
| Northport | 174 | $3,331 | $429.64 | 34% |
| Oxford | 879 | $3,017 | $519.57 | 31% |
| Town Creek | 13 | $2,896 | $261.26 | 35% |
| Shelby County | 16 | $2,854 | $209.41 | 41% |
| Tuscaloosa | 292 | $2,728 | $450.94 | 28% |