Airbnb Market Analytics, Statistics and Data in Hattiesburg, Mississippi, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hattiesburg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hattiesburg:
How much do Airbnb hosts make on average per month in Hattiesburg?
The short-term rental market in Hattiesburg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,913 per month
- Strong performing properties (top 25%) make $3,120 or more
- Best-in-class properties (top 10%) achieve $4,931+ monthly
- Entry-level properties (bottom 25%) typically earn around $987
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hattiesburg
The market in Hattiesburg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hattiesburg
Daily rates in Hattiesburg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $187 or more
- Best-in-class properties (top 10%) pull in $278+ per night
- Entry-level properties (bottom 25%) earn around $88
Daily Rate Variations by Month
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Seasonality patterns in Hattiesburg
Peak Season (May, June, April)
- Revenue peaks at $2943.89 per month
- Occupancy rates reach 49.21%
- Daily rates average $168.90
Shoulder Season
- Revenue averages $2399.15 per month
- Occupancy maintains 41.37%
- Daily rates hold at $156.73
Low Season (December, August, January)
- Revenue drops to $1731.45 per month
- Occupancy decreases to 33.57%
- Daily rates adjust to $146.73
Is it still profitable to do Airbnb in Hattiesburg in 2025?
Yes! Hattiesburg demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $2399 and The market's 145 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hattiesburg
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Hattiesburg | The heart of Hattiesburg, featuring a mix of history and modern amenities. It's a popular area for visitors seeking convenience and vibrant nightlife. | Hattiesburg Zoo, The Saenger Theater, The Hattiesburg Train Station, Local restaurants and shops, Pine View Golf Club |
| The University District | Close to the University of Southern Mississippi, attracting students and families during events and graduation seasons. | University of Southern Mississippi, Hattiesburg Campus, The Hub City Vineyards, Southern Miss football games, Dining options around the campus |
| West Hattiesburg | A growing residential area with easy access to major roads and shopping centers, appealing to families and short-term visitors. | The Mall at Barnes Crossing, Restaurants and shopping, Nearby parks, Easy access to I-59 |
| Historic Hattiesburg | Known for its charming historic homes and buildings, this area attracts history enthusiasts and those looking for a quieter stay with local flavor. | Hattiesburg Historic District, The African American Military History Museum, Local art galleries, Historic homes, Mason Park |
| Hattiesburg Lake | A scenic area popular for outdoor activities, attracting nature lovers and those looking for a peaceful retreat. | Hattiesburg Lake, Parks and walking trails, Fishing and boating, Picnic areas, Wildlife viewing |
| Midtown Hattiesburg | A diverse neighborhood with a mix of residential and commercial spaces, suitable for diverse guest needs and experiences. | Local eateries, Antique shops, Easy access to highways, Community events, Nearby parks |
| East Hattiesburg | A family-oriented community with local convenience stores and parks, popular among families looking for longer stays. | Local parks, Community centers, Family-friendly events, Access to schools, Nearby shopping options |
| South Hattiesburg | An area that is steadily developing, with an up-and-coming vibe that's attracting attention from new residents and short-term renters. | Local breweries, New dining options, Parks and recreation areas, Close to I-59, Emerging arts scene |
Do you need a license for Airbnb in Hattiesburg?
We recommend checking directly with Hattiesburg's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hattiesburg
Lakeside with pool and zip line
Entire Place • 4 bedrooms
The Brady Bunch House: 6 Bed / 4 Bath / Game Room!
Entire Place • 6 bedrooms
The Mamie House: A Memorable Getaway Near DT Hburg
Entire Place • 4 bedrooms
Private 4 Bed 1 King, Mins from USM, Pool table
Entire Place • 4 bedrooms
The Camellia House
Entire Place • 5 bedrooms
Private, Heated Pool in Quiet Midtown Area
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Hattiesburg
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brett And Malarie | 5 | $205,628 | 235 | 4.85/5.0 |
| Taylor | 3 | $186,826 | 138 | 4.94/5.0 |
| Jayson | 4 | $168,042 | 435 | 4.97/5.0 |
| Clyde | 3 | $167,975 | 258 | 4.61/5.0 |
| Chae | 3 | $149,539 | 157 | 4.91/5.0 |
| Anderson | 5 | $99,197 | 55 | 2.87/5.0 |
| Longleaf Piney | 6 | $89,678 | 104 | 4.96/5.0 |
| Benjamin | 6 | $82,700 | 492 | 4.76/5.0 |
| Sophia | 5 | $80,185 | 575 | 4.82/5.0 |
| Kelly | 2 | $72,518 | 50 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hattiesburg
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.6%), with house and apartment & condo properties comprising 82.8% of inventory
- Strong specialty sector (15.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (2.8% combined)
Room Capacity Distribution
Analysis of 145 properties in Hattiesburg shows that 1 bedroom properties are most prevalent, making up 27.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 54.5% of all listings.
Key Insights
- Most common: 1 bedroom (27.6%)
- Least common: 5+ bedrooms (4.1%)
- Market concentration: 54.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 145 properties in Hattiesburg reveals that 8+ guests properties dominate the market, representing 31% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 53.1% of the market.
Key Insights
- Most common capacity: 8+ guests (31% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 53.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 145 properties in Hattiesburg, the most common availability pattern is 91-180 days (34.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.2% of properties).
Key Insights
- Most common availability window: 91-180 days (34.5%)
- Most common booking duration: 181-270 days (35.2%)
- Properties with high availability (180+ days): 57.2%
- Properties with long-term bookings (180+ days): 44.1%
Minimum Stay Distributions
1 Night
73 listings
55.3% of total
2 Nights
45 listings
34.1% of total
3 Nights
7 listings
5.3% of total
4-6 Nights
5 listings
3.8% of total
30+ Nights
2 listings
1.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.4%
- Mid-length stays (4-6 nights) represent 3.8% of listings
- Monthly+ stays (1.5%) suggest a stable extended-stay market
- High market flexibility with 94.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.5% of total
Flexible
65 listings
48.9% of total
Moderate
25 listings
18.8% of total
Firm
21 listings
15.8% of total
Strict
20 listings
15% of total
Key Insights
- Flexible is the preferred policy at 48.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.7% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 1.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Nov, Apr, averaging 46 days
- Shortest booking windows are in Jan, Mar, Aug, averaging 25 days
- Spring shows the longest average booking window at 40 days, while Summer has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 40 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Aug when lead times are shortest
Popular Airbnb Amenities in Hattiesburg
Every property in Hattiesburg comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.3% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.3%) and Canada (0.3%)
- English is the top language at 89.4%, followed by Spanish (8.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Hattiesburg and New Orleans markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hattiesburg. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dauphin Island | 532 | $3,322 | $317.22 | 38% |
| Petal | 13 | $3,116 | $188.50 | 49% |
| Covington | 54 | $3,069 | $219.33 | 44% |
| Ocean Springs | 219 | $2,638 | $196.68 | 44% |
| Abita Springs | 18 | $2,635 | $179.56 | 50% |
| Killian | 12 | $2,612 | $270.11 | 30% |
| Pass Christian | 151 | $2,581 | $249.91 | 37% |
| Bay Saint Louis | 343 | $2,518 | $242.91 | 35% |
| Prairieville | 18 | $2,430 | $197.48 | 41% |
| Waveland | 90 | $2,424 | $208.12 | 38% |
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