Hattiesburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mississippi, United States
Is Airbnb profitable in Hattiesburg in 2025? Explore comprehensive Airbnb analytics for Hattiesburg, Mississippi, United States to uncover income potential. This 2025 STR market report for Hattiesburg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 144 active listings.
Whether you're considering an Airbnb investment in Hattiesburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hattiesburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hattiesburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hattiesburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Hattiesburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hattiesburg is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hattiesburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,582+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,946 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,826 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $976, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hattiesburg
Hattiesburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hattiesburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hattiesburg:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hattiesburg
Average Daily Rate (ADR) Airbnb Trends in Hattiesburg (2025)
Effective short term rental pricing strategy in Hattiesburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hattiesburg typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Hattiesburg
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Airbnb Seasonality Analysis & Trends in Hattiesburg (2025)
Peak Season (May, June, April)
- Revenue averages $3,038 per month
- Occupancy rates average 41.2%
- Daily rates average $157
Shoulder Season
- Revenue averages $2,162 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $163
Low Season (January, February, October)
- Revenue drops to average $1,752 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $162
Seasonality Insights for Hattiesburg
- The Airbnb seasonality in Hattiesburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hattiesburg's highest earning potential, with monthly revenues capable of climbing to $3,243, occupancy reaching a high of 49.1%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,697, occupancy could drop to 36.8%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hattiesburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hattiesburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hattiesburg (2025)
Exploring the top neighborhoods for short-term rentals in Hattiesburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Hattiesburg | The central district of Hattiesburg, known for its historical buildings and proximity to local businesses and entertainment. Ideal for travelers looking to explore the heart of the city with easy access to restaurants and events. | Hattiesburg Historic District, The Saenger Theater, The Hattiesburg Pocket Museum, Local dining and shopping, University of Southern Mississippi |
| The University Area | This area is popular with students, faculty, and visitors to the University of Southern Mississippi. Offers a lively atmosphere with plenty of amenities and attractions catering to a younger crowd. | University of Southern Mississippi, Pinehurst Park, Hattiesburg Zoo, Local cafes and bars, Southern Miss Football games |
| Hattiesburg West | A growing suburban area with many families and new developments. Good for longer stays and family-friendly vacations, with parks and community events. | Kamper Park, Hattiesburg Zoo, Paul B. Johnson State Park, Local shopping centers, Community events and festivals |
| West Hattiesburg | This area features access to major highways and is ideal for travelers looking for quick getaways or business trips. Offers various shopping and dining options. | West Hattiesburg Shopping Centers, Restaurants, Proximity to major highways, Local parks, Golf courses |
| Hattiesburg North | A residential neighborhood that's quiet and family-friendly, perfect for those looking for a peaceful stay while still being close to city attractions. | Local parks, Historical sites, Family-oriented activities, Community sports events |
| Pine Belt | A rural area surrounding Hattiesburg that offers a unique Southern experience, with beautiful landscapes and local attractions. | Longleaf Trace, Nature trails, Rural festivals, Local farms and markets |
| East Hattiesburg | A diverse neighborhood with a mix of homes, shopping, and parks. It's a good base for exploring Hattiesburg and its surroundings. | Local dining, Parks and recreation areas, Community centers, Cultural events |
| South Hattiesburg | A suburban area known for its schools and community vibe. Good for families and those looking to enjoy a quieter stay near Hattiesburg. | Schools and educational institutions, Community events, Parks, Local family-friendly attractions |
Understanding Airbnb License Requirements & STR Laws in Hattiesburg (2025)
While Hattiesburg, Mississippi, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hattiesburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hattiesburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hattiesburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside with pool and zip line
Entire Place • 4 bedrooms
Spacious King Suite Home W/ Serene Patio
Entire Place • 4 bedrooms
The Brady Bunch House: 6 Bed / 4 Bath / Game Room!
Entire Place • 6 bedrooms
The Camellia House
Entire Place • 5 bedrooms
Private, Heated Pool in Quiet Midtown Area
Entire Place • 4 bedrooms
The Mamie House: A Memorable Getaway Near DT Hburg
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hattiesburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hattiesburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brett And Malarie | 5 | $194,322 | 235 | 4.85/5.0 |
| Clyde | 3 | $171,307 | 258 | 4.61/5.0 |
| Jayson | 4 | $155,991 | 435 | 4.97/5.0 |
| Taylor | 3 | $155,933 | 138 | 4.94/5.0 |
| Chae | 3 | $143,221 | 157 | 4.91/5.0 |
| Realty | 3 | $132,142 | 59 | 4.93/5.0 |
| Longleaf Piney | 6 | $88,123 | 104 | 4.96/5.0 |
| Anderson | 5 | $84,487 | 55 | 2.87/5.0 |
| Benjamin | 6 | $79,929 | 492 | 4.76/5.0 |
| Sophia | 5 | $78,184 | 575 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hattiesburg.
Dive Deeper: Advanced Hattiesburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hattiesburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHattiesburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hattiesburg
- The Hattiesburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 144 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hattiesburg, House properties are the most common (74.3%), reflecting the local real estate landscape.
- Houses represent a significant 74.3% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 2.8%) offer potential for unique stay experiences.
Hattiesburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hattiesburg
- The dominant room capacity in Hattiesburg is 1 bedroom listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 54.9% of the active Airbnb listings in Hattiesburg, indicating a high concentration in these sizes.
- A significant 43.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hattiesburg.
Hattiesburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hattiesburg
- The most common guest capacity trend in Hattiesburg vacation rentals is listings accommodating 8+ guests (30.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Hattiesburg STR market, accounting for 52.8% of listings.
- 45.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hattiesburg.
- On average, properties in Hattiesburg are equipped to host 4.9 guests.
Hattiesburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hattiesburg
- The most common availability pattern in Hattiesburg falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hattiesburg (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hattiesburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
72 listings
53.7% of total
2 Nights
47 listings
35.1% of total
3 Nights
6 listings
4.5% of total
4-6 Nights
5 listings
3.7% of total
30+ Nights
4 listings
3% of total
Key Insights
- The most prevalent minimum stay requirement in Hattiesburg is 1 Night, adopted by 53.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.8%) of the Hattiesburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.7% of Hattiesburg hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hattiesburg.
Hattiesburg Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
2.3% of total
Flexible
66 listings
49.6% of total
Moderate
25 listings
18.8% of total
Firm
20 listings
15% of total
Strict
19 listings
14.3% of total
Cancellation Policy Insights for Hattiesburg
- The prevailing Airbnb cancellation policy trend in Hattiesburg is Flexible, used by 49.6% of listings.
- There's a relatively balanced mix between guest-friendly (68.4%) and stricter (29.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 49.6% market standard in Hattiesburg.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hattiesburg.
Hattiesburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hattiesburg
- The overall average booking lead time for vacation rentals in Hattiesburg is 32 days.
- Guests book furthest in advance for stays during May (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Hattiesburg.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Hattiesburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hattiesburg (2025)
Amenity Prevalence
Amenity Insights for Hattiesburg
- Essential amenities in Hattiesburg that guests expect include: Air conditioning, TV, Free parking on premises, Heating, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hattiesburg: Air conditioning, TV, Free parking on premises, Heating, Smoke alarm, Wifi.
- Prioritize adding missing essentials: TV, Free parking on premises, Heating, Smoke alarm, Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hattiesburg to stay competitive.
Hattiesburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hattiesburg
- The typical guest profile for Airbnb in Hattiesburg consists of primarily domestic travelers (98%), often arriving from nearby Hattiesburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Canada (0.3%).
- Top languages spoken are English (85.5%) followed by Spanish (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hattiesburg and New Orleans.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hattiesburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dauphin Island | 533 | $3,115 | $314.20 | 37% |
| Petal | 13 | $2,931 | $201.09 | 49% |
| Covington | 54 | $2,880 | $217.27 | 45% |
| Abita Springs | 18 | $2,702 | $185.36 | 48% |
| Pass Christian | 151 | $2,558 | $254.21 | 36% |
| Prairieville | 17 | $2,478 | $194.92 | 42% |
| Ponchatoula | 42 | $2,468 | $227.29 | 39% |
| Ocean Springs | 223 | $2,453 | $198.51 | 42% |
| Bay Saint Louis | 340 | $2,429 | $248.35 | 34% |
| Killian | 12 | $2,426 | $269.56 | 28% |