Brandon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mississippi, United States
Is Airbnb profitable in Brandon in 2025? Explore comprehensive Airbnb analytics for Brandon, Mississippi, United States to uncover income potential. This 2025 STR market report for Brandon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 54 active listings.
Whether you're considering an Airbnb investment in Brandon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brandon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brandon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brandon (2025)
Understanding the monthly revenue variations for Airbnb listings in Brandon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brandon is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brandon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,032+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,867 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,948 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,671, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brandon
Brandon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brandon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brandon:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brandon
Average Daily Rate (ADR) Airbnb Trends in Brandon (2025)
Effective short term rental pricing strategy in Brandon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brandon typically peaks in March and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $246+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Brandon
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Airbnb Seasonality Analysis & Trends in Brandon (2025)
Peak Season (May, June, April)
- Revenue averages $3,740 per month
- Occupancy rates average 54.1%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,836 per month
- Occupancy maintains around 51.0%
- Daily rates hold near $168
Low Season (January, February, March)
- Revenue drops to average $2,443 per month
- Occupancy decreases to average 48.4%
- Daily rates adjust to average $167
Seasonality Insights for Brandon
- The Airbnb seasonality in Brandon shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brandon's highest earning potential, with monthly revenues capable of climbing to $4,242, occupancy reaching a high of 62.6%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,347, occupancy could drop to 45.7%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brandon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brandon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brandon (2025)
Exploring the top neighborhoods for short-term rentals in Brandon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brandon Town Center | The heart of Brandon with shopping, dining, and entertainment options. Great access to major roads and close to the community's amenities, making it attractive for families and travelers alike. | Brandon Marketplace, Brandon Amphitheater, Cinemark Tinseltown USA, Crossgates River Park, Fannin Lanes |
| Pelahatchie Shore Lake | Picturesque waterfront area popular for recreational activities. Ideal for outdoor enthusiasts looking for a serene getaway, attracting visitors during the summer and weekends. | Pelahatchie Lake, Fishing and boating access, Nature trails, Scenic picnic areas, Hiking and outdoor exploration |
| Black Wing | A growing residential area with new developments. Attracts families and professionals, ideal for long-term rentals and play in the community. | Black Wing Lake, Community parks, Local restaurants and shops, Family-friendly activities, Proximity to schools |
| Crossgates | Well-established neighborhood known for its residential comfort and conveniences. Near schools and shopping centers, making it attractive for families and business travelers. | Crossgates mall, Nearby parks, Local dining options, Good school districts, Community events |
| Heart of Brandon | The historic and cultural center of the city, offering a taste of local life. Attracts tourists interested in local history and community charm. | Brandon Historical Museum, Local craft shops, Art galleries, Community festivals, Historic landmarks |
| Eagle Ridge | A picturesque suburban area with well-planned communities. Popular for those looking for a quiet retreat and families seeking good neighborhoods. | Eagle Ridge Golf Course, Nature trails, Picnic areas, Community events, Family-friendly activities |
| Brandon High School District | Area surrounding top-rated schools. Appeals to families moving to the area and those looking for educational opportunities for children. | Brandon High School, Community sports facilities, Local libraries, Family-friendly neighborhoods, School events |
| Lake Lorman | A peaceful, scenic area known for its lakefront properties. Perfect for visitors looking for tranquility and water activities. | Lake Lorman, Water sports, Fishing, Nature walks, Community gatherings |
Understanding Airbnb License Requirements & STR Laws in Brandon (2025)
While Brandon, Mississippi, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brandon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brandon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brandonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pet Friendly! Home in Brandon SW
Entire Place • 4 bedrooms
Lake House Retreat -Ski/Fish/Relax Brandon/Jackson
Entire Place • 3 bedrooms
SunChaser 042
Entire Place • 3 bedrooms
Hall’s Landing at the reservoir
Entire Place • 3 bedrooms
Newly remodeled 3 bedroom at the Reservoir
Entire Place • 3 bedrooms
Pet Friendly! Home in Brandon MS BG
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brandon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brandon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kimberly | 6 | $237,867 | 418 | 4.87/5.0 |
| Victoria | 4 | $142,123 | 69 | 3.62/5.0 |
| Brett | 3 | $119,326 | 172 | 4.90/5.0 |
| Blake | 3 | $91,822 | 167 | 4.42/5.0 |
| Amy | 5 | $86,122 | 101 | 3.92/5.0 |
| Channing | 3 | $79,100 | 45 | 4.84/5.0 |
| Michael | 2 | $68,051 | 219 | 4.93/5.0 |
| William Beck | 1 | $53,840 | 245 | 4.94/5.0 |
| Lisa | 1 | $50,630 | 19 | 4.79/5.0 |
| Tye | 1 | $49,173 | 90 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brandon.
Dive Deeper: Advanced Brandon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brandon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrandon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brandon
- The Brandon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brandon, House properties are the most common (79.6%), reflecting the local real estate landscape.
- Houses represent a significant 79.6% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Brandon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brandon
- The dominant room capacity in Brandon is 3 bedrooms listings, making up 46.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 75.9% of the active Airbnb listings in Brandon, indicating a high concentration in these sizes.
- A significant 57.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brandon.
Brandon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brandon
- The most common guest capacity trend in Brandon vacation rentals is listings accommodating 6 guests (46.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Brandon STR market, accounting for 70.4% of listings.
- 77.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brandon.
- On average, properties in Brandon are equipped to host 6.1 guests.
Brandon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brandon
- The most common availability pattern in Brandon falls within the 91-180 days range, representing 35.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Brandon (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brandon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
37.7% of total
2 Nights
19 listings
35.8% of total
3 Nights
8 listings
15.1% of total
4-6 Nights
2 listings
3.8% of total
7-29 Nights
2 listings
3.8% of total
30+ Nights
2 listings
3.8% of total
Key Insights
- The most prevalent minimum stay requirement in Brandon is 1 Night, adopted by 37.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.5%) of the Brandon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.7% of Brandon hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brandon.
Brandon Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
28% of total
Moderate
21 listings
42% of total
Firm
10 listings
20% of total
Strict
5 listings
10% of total
Cancellation Policy Insights for Brandon
- The prevailing Airbnb cancellation policy trend in Brandon is Moderate, used by 42% of listings.
- There's a relatively balanced mix between guest-friendly (70.0%) and stricter (30.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42% market standard in Brandon.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brandon.
Brandon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brandon
- The overall average booking lead time for vacation rentals in Brandon is 34 days.
- Guests book furthest in advance for stays during May (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (39 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Brandon.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Brandon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brandon (2025)
Amenity Prevalence
Amenity Insights for Brandon
- Essential amenities in Brandon that guests expect include: Air conditioning, Smoke alarm, Free parking on premises, TV, Refrigerator, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brandon: Air conditioning, Smoke alarm, Free parking on premises, TV, Refrigerator, Heating.
- Prioritize adding missing essentials: Free parking on premises, TV, Refrigerator, Heating.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brandon to stay competitive.
Brandon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brandon
- The typical guest profile for Airbnb in Brandon consists of primarily domestic travelers (98%), often arriving from nearby Brandon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Canada (0.3%).
- Top languages spoken are English (82.8%) followed by Spanish (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brandon and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brandon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Petal | 13 | $2,931 | $201.09 | 49% |
| Greenville | 14 | $2,664 | $236.81 | 36% |
| Cleveland | 15 | $2,453 | $195.81 | 43% |
| Greenwood | 14 | $2,409 | $254.92 | 32% |
| Laurel | 136 | $2,347 | $166.12 | 44% |
| Ridgeland | 10 | $2,124 | $186.48 | 48% |
| Hattiesburg | 144 | $1,954 | $164.98 | 41% |
| Natchez | 130 | $1,739 | $194.55 | 34% |
| Brookhaven | 14 | $1,704 | $134.20 | 44% |
| Tylertown | 11 | $1,663 | $147.70 | 37% |