Bay Saint Louis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mississippi, United States
Is Airbnb profitable in Bay Saint Louis in 2025? Explore comprehensive Airbnb analytics for Bay Saint Louis, Mississippi, United States to uncover income potential. This 2025 STR market report for Bay Saint Louis, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 340 active listings.
Whether you're considering an Airbnb investment in Bay Saint Louis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bay Saint Louis Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bay Saint Louis Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bay Saint Louis (2025)
Understanding the monthly revenue variations for Airbnb listings in Bay Saint Louis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bay Saint Louis is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bay Saint Louis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,278+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,890 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,152 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,091, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bay Saint Louis
Bay Saint Louis Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bay Saint Louis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bay Saint Louis:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bay Saint Louis
Average Daily Rate (ADR) Airbnb Trends in Bay Saint Louis (2025)
Effective short term rental pricing strategy in Bay Saint Louis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bay Saint Louis typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $435+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $293 or more.
- Typical properties (Median) charge around $192 per night.
- Entry-level properties (Bottom 25%) earn around $152 per night.
Average Daily Rate (ADR) Trend by Month in Bay Saint Louis
Get Live Bay Saint Louis Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Bay Saint Louis (2025)
Peak Season (June, May, July)
- Revenue averages $4,233 per month
- Occupancy rates average 43.7%
- Daily rates average $247
Shoulder Season
- Revenue averages $2,807 per month
- Occupancy maintains around 34.2%
- Daily rates hold near $247
Low Season (January, February, September)
- Revenue drops to average $2,018 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $245
Seasonality Insights for Bay Saint Louis
- The Airbnb seasonality in Bay Saint Louis shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bay Saint Louis's highest earning potential, with monthly revenues capable of climbing to $4,504, occupancy reaching a high of 49.5%, and ADRs peaking at $256.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,883, occupancy could drop to 25.1%, and ADRs may adjust down to $235.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bay Saint Louis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bay Saint Louis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bay Saint Louis (2025)
Exploring the top neighborhoods for short-term rentals in Bay Saint Louis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Bay St. Louis | Charming historic district with century-old architecture, offers a quaint atmosphere and local shops. It's close to the beach and popular with tourists looking for an authentic coastal experience. | Bay St. Louis Historic District, Fleur de Lis Bakery, The Mockingbird Cafe, Local shops and galleries, Bay St. Louis Marina |
| Beachfront Properties | Direct access to the beautiful beaches of the Gulf of Mexico. Ideal for vacationers looking for sun, sand, and relaxation, making it a prime location for seasonal rentals. | Williamson Park, Gulf of Mexico beaches, Fishing and water sports, Sunsets on the beach, Sandcastle contests |
| Bayou View | A peaceful residential neighborhood, known for its picturesque views and proximity to nature. Family-friendly area that is attractive to visitors seeking tranquility and outdoor activities. | SBayou View Park, Walking trails, Nature reserves, Picnic areas, Scenic views |
| North Bay St. Louis | More residential area with a mix of locals and tourists, offering a quieter atmosphere. Ideal for visitors who want to explore the local community while being close to the beach. | Retail shops, Local dining options, Community events, Bayou exploration, Local art scene |
| The Pass Christian | Just a short drive from Bay Saint Louis, this area is known for its upscale coastal living. Attracts visitors looking for luxury accommodations near the beach. | The Pass Christian Harbor, Diving and snorkeling, Scenic beachfront, Dining and nightlife, Historical sites |
| Lakeshore | Quaint community located along the water, known for its scenic views and laid-back lifestyle. Perfect for visitors seeking a more relaxed beach experience. | Lakeshore Beach, Waterfront parks, Fishing spots, Biking trails, Birdwatching |
| Gulfport | Nearby city with a vibrant waterfront and a range of attractions. A hub for tourists visiting the surrounding beach areas and natural parks. | Gulfport Harbor, Beaches and boardwalks, Gulf Islands Waterpark, Shopping and dining, Arts and culture events |
| Waveland | Adjacent to Bay St. Louis, this area provides easy beach access and a small-town feel. It's charming for families and those seeking a peaceful retreat. | Waveland Beach, Local seafood restaurants, Hiking trails, Family friendly parks, Community festivals |
Understanding Airbnb License Requirements & STR Laws in Bay Saint Louis (2025)
While Bay Saint Louis, Mississippi, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bay Saint Louis to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bay Saint Louis (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bay Saint Louisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Enjoy luxurious accommodations at LaMaison Cotiere
Entire Place • 10 bedrooms
Restful Retreat | Pool & Game Room
Entire Place • 6 bedrooms
Coastal Retreat | Heated Pool, Hot Tub & Game Room
Entire Place • 7 bedrooms
BAYSIDE MAISON
Entire Place • 4 bedrooms
On Main St/FREE GOLF CART/private pool/sleeps 10!
Entire Place • 3 bedrooms
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bay Saint Louis (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bay Saint Louis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heirloom | 10 | $662,615 | 149 | 3.87/5.0 |
| Tammy | 4 | $359,151 | 38 | 4.96/5.0 |
| VNR Host Services | 10 | $291,508 | 119 | 4.92/5.0 |
| Coastal Concierge | 5 | $207,599 | 208 | 4.81/5.0 |
| Kerry | 5 | $178,145 | 129 | 4.97/5.0 |
| Lorray | 4 | $177,428 | 44 | 5.00/5.0 |
| Kristin | 6 | $164,312 | 76 | 4.09/5.0 |
| Mary Ellen & Bob | 5 | $145,584 | 256 | 4.97/5.0 |
| Evolve | 6 | $133,669 | 316 | 4.85/5.0 |
| Tanya | 3 | $132,737 | 78 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bay Saint Louis.
Dive Deeper: Advanced Bay Saint Louis STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bay Saint Louis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBay Saint Louis Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bay Saint Louis
- The Bay Saint Louis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 340 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bay Saint Louis, House properties are the most common (81.5%), reflecting the local real estate landscape.
- Houses represent a significant 81.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.3%) offer potential for unique stay experiences.
Bay Saint Louis Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bay Saint Louis
- The dominant room capacity in Bay Saint Louis is 3 bedrooms listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 67.6% of the active Airbnb listings in Bay Saint Louis, indicating a high concentration in these sizes.
- A significant 50.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bay Saint Louis.
Bay Saint Louis Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bay Saint Louis
- The most common guest capacity trend in Bay Saint Louis vacation rentals is listings accommodating 8+ guests (33.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Bay Saint Louis STR market, accounting for 58.2% of listings.
- 63.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bay Saint Louis.
- On average, properties in Bay Saint Louis are equipped to host 5.8 guests.
Bay Saint Louis Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bay Saint Louis
- The most common availability pattern in Bay Saint Louis falls within the 181-270 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bay Saint Louis (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bay Saint Louis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
61 listings
19.1% of total
2 Nights
178 listings
55.6% of total
3 Nights
40 listings
12.5% of total
4-6 Nights
5 listings
1.6% of total
7-29 Nights
6 listings
1.9% of total
30+ Nights
30 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Bay Saint Louis is 2 Nights, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.7%) of the Bay Saint Louis Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.6% of Bay Saint Louis hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.1% currently do.
- A 2-night minimum appears standard (55.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bay Saint Louis.
Bay Saint Louis Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
1% of total
Flexible
35 listings
11.8% of total
Moderate
79 listings
26.6% of total
Firm
110 listings
37% of total
Strict
70 listings
23.6% of total
Cancellation Policy Insights for Bay Saint Louis
- The prevailing Airbnb cancellation policy trend in Bay Saint Louis is Firm, used by 37% of listings.
- A majority (60.6%) of hosts in Bay Saint Louis utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37% market standard in Bay Saint Louis.
- Regularly review your cancellation policy against competitors and market demand shifts in Bay Saint Louis.
Bay Saint Louis STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bay Saint Louis
- The overall average booking lead time for vacation rentals in Bay Saint Louis is 51 days.
- Guests book furthest in advance for stays during October (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (59 days avg.) sees the longest lead times, while Summer (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Bay Saint Louis.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Bay Saint Louis averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bay Saint Louis (2025)
Amenity Prevalence
Amenity Insights for Bay Saint Louis
- Essential amenities in Bay Saint Louis that guests expect include: Air conditioning, TV, Wifi, Heating, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Coffee maker, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bay Saint Louis: Air conditioning, TV, Wifi, Heating, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: TV, Wifi, Heating, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bay Saint Louis to stay competitive.
Bay Saint Louis Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bay Saint Louis
- The typical guest profile for Airbnb in Bay Saint Louis consists of primarily domestic travelers (99%), often arriving from nearby New Orleans, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and United Kingdom (0.3%).
- Top languages spoken are English (86.4%) followed by Spanish (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New Orleans and Baton Rouge.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bay Saint Louis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Plaquemines Parish | 17 | $5,731 | $403.09 | 44% |
| New Orleans | 4,773 | $3,257 | $265.83 | 44% |
| Dauphin Island | 533 | $3,115 | $314.20 | 37% |
| Grand Isle | 85 | $3,090 | $396.15 | 33% |
| Petal | 13 | $2,931 | $201.09 | 49% |
| Covington | 54 | $2,880 | $217.27 | 45% |
| Abita Springs | 18 | $2,702 | $185.36 | 48% |
| Chauvin | 15 | $2,698 | $268.15 | 32% |
| Pass Christian | 151 | $2,558 | $254.21 | 36% |
| Prairieville | 17 | $2,478 | $194.92 | 42% |