Spring Lake Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Spring Lake Township in 2025? Explore comprehensive Airbnb analytics for Spring Lake Township, Michigan, United States to uncover income potential. This 2025 STR market report for Spring Lake Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Spring Lake Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Spring Lake Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Spring Lake Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Spring Lake Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Spring Lake Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Spring Lake Township is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Spring Lake Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,038+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,657 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,864 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,649, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Spring Lake Township
Spring Lake Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Spring Lake Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Spring Lake Township:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Spring Lake Township
Average Daily Rate (ADR) Airbnb Trends in Spring Lake Township (2025)
Effective short term rental pricing strategy in Spring Lake Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Spring Lake Township typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $427+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $320 or more.
- Typical properties (Median) charge around $222 per night.
- Entry-level properties (Bottom 25%) earn around $153 per night.
Average Daily Rate (ADR) Trend by Month in Spring Lake Township
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Airbnb Seasonality Analysis & Trends in Spring Lake Township (2025)
Peak Season (July, August, June)
- Revenue averages $5,331 per month
- Occupancy rates average 62.1%
- Daily rates average $406
Shoulder Season
- Revenue averages $3,429 per month
- Occupancy maintains around 44.9%
- Daily rates hold near $352
Low Season (February, March, November)
- Revenue drops to average $1,985 per month
- Occupancy decreases to average 41.1%
- Daily rates adjust to average $296
Seasonality Insights for Spring Lake Township
- The Airbnb seasonality in Spring Lake Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Spring Lake Township's highest earning potential, with monthly revenues capable of climbing to $6,203, occupancy reaching a high of 71.3%, and ADRs peaking at $416.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,626, occupancy could drop to 38.0%, and ADRs may adjust down to $285.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Spring Lake Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Spring Lake Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Spring Lake Township (2025)
Exploring the top neighborhoods for short-term rentals in Spring Lake Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Spring Lake Village | Charming small town atmosphere with beautiful waterfront access and a close-knit community feel. It's ideal for families and couples looking for cozy getaways, with activities related to outdoor recreation. | Spring Lake, Spring Lake Public Library, Gadawski Park, Historic Spring Lake, Lake Michigan beaches, Local dining and cafés |
| Lake Michigan Shoreline | A stunning natural gem with picturesque views and sandy beaches, attracting visitors seeking relaxation and recreation. It's a prime location for summer rentals. | Lake Michigan beaches, Park Township Beach, Saugatuck Dunes State Park, Holland State Park, Scenic drives, Water activities such as kayaking and boating |
| North Beach Park | Known for its stunning natural beauty and access to Lake Michigan, it's a tranquil area where guests can enjoy hiking, picnicking, and nature walks. | North Beach, Parks and walking trails, Bird watching, Outdoor picnic areas, Scenic overlooks |
| Spring Lake Park | A family-friendly area with playgrounds and recreational facilities, appealing to families traveling with kids and caregivers. | Playgrounds, Walking trails, Family-friendly activities, Community events, Scenic picnic spots |
| Muskegon State Park | A large state park offering miles of hiking trails, forested areas, and sandy beaches. Perfect for adventure seekers and nature lovers. | Hiking trails, Campgrounds, Lake Michigan access, Picnic areas, Nature programs |
| Grand Haven | Just a short drive away, this vibrant town is famous for its beach, boardwalk, and the Grand Haven State Park, making it a popular destination for vacationers. | Grand Haven Beach, Grand Haven Pier, State Park, Boardwalk shops, Local festivals |
| Ravenna | A peaceful town located inland, attracting those looking for a quieter rural experience while being close to the Lake Michigan shoreline. | Local parks, Scenic rural landscapes, Quaint shops, Community events, Family farms |
| Holland | Known for its Dutch heritage, beautiful tulip gardens, and delightful downtown area, Holland attracts tourists year-round, offering a unique experience for visitors. | Windmill Island Gardens, Holland State Park, Downtown Holland, Tulip Time Festival, Lake Macatawa |
Understanding Airbnb License Requirements & STR Laws in Spring Lake Township (2025)
While Spring Lake Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Spring Lake Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Spring Lake Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Spring Lake Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Modern Home w/ Lake Views
Entire Place • 3 bedrooms
BB's By The Lake
Entire Place • 4 bedrooms
Garden getaway with heated in ground pool!
Entire Place • 3 bedrooms
European inspired cottage
Entire Place • 3 bedrooms
Super Low Fall/Winter Rates! 2 BR/2BA Home SL/GH
Entire Place • 2 bedrooms
Peaceful cottage retreat - 2 bedrooms next to lake
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Spring Lake Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Spring Lake Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Frederick | 3 | $148,983 | 600 | 4.85/5.0 |
| Mary | 3 | $65,769 | 263 | 4.88/5.0 |
| Host #469771454 | 1 | $59,532 | 13 | 5.00/5.0 |
| Christy | 1 | $53,130 | 87 | 4.92/5.0 |
| Brenneman | 1 | $52,947 | 42 | 5.00/5.0 |
| Romain | 1 | $43,599 | 79 | 4.99/5.0 |
| Host #19763351 | 1 | $41,211 | 0 | 0.00/5.0 |
| Christina | 1 | $24,689 | 20 | 4.95/5.0 |
| Host #4498183 | 1 | $20,425 | 72 | 4.90/5.0 |
| Kimberlee | 1 | $17,186 | 279 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Spring Lake Township.
Dive Deeper: Advanced Spring Lake Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Spring Lake Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSpring Lake Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Spring Lake Township
- The Spring Lake Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Spring Lake Township, House properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 83.3% portion, catering likely to families or larger groups.
Spring Lake Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Spring Lake Township
- The dominant room capacity in Spring Lake Township is 3 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 77.8% of the active Airbnb listings in Spring Lake Township, indicating a high concentration in these sizes.
- A significant 44.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Spring Lake Township.
Spring Lake Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Spring Lake Township
- The most common guest capacity trend in Spring Lake Township vacation rentals is listings accommodating 6 guests (44.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Spring Lake Township STR market, accounting for 66.6% of listings.
- 66.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Spring Lake Township.
- On average, properties in Spring Lake Township are equipped to host 5.7 guests.
Spring Lake Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Spring Lake Township
- The most common availability pattern in Spring Lake Township falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Spring Lake Township (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Spring Lake Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
25% of total
2 Nights
7 listings
43.8% of total
4-6 Nights
2 listings
12.5% of total
7-29 Nights
1 listings
6.3% of total
30+ Nights
2 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Spring Lake Township is 2 Nights, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.8%) of the Spring Lake Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Spring Lake Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.8% of Spring Lake Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Spring Lake Township.
Spring Lake Township Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
3 listings
18.8% of total
Firm
7 listings
43.8% of total
Strict
6 listings
37.5% of total
Cancellation Policy Insights for Spring Lake Township
- The prevailing Airbnb cancellation policy trend in Spring Lake Township is Firm, used by 43.8% of listings.
- A majority (81.3%) of hosts in Spring Lake Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.8% market standard in Spring Lake Township.
- With 37.5% using Strict terms, this is a viable option in Spring Lake Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Spring Lake Township.
Spring Lake Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Spring Lake Township
- The overall average booking lead time for vacation rentals in Spring Lake Township is 46 days.
- Guests book furthest in advance for stays during July (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Spring Lake Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Spring Lake Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Spring Lake Township (2025)
Amenity Prevalence
Amenity Insights for Spring Lake Township
- Essential amenities in Spring Lake Township that guests expect include: Smoke alarm, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator, Stove are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Spring Lake Township: Smoke alarm, Carbon monoxide alarm.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Spring Lake Township to stay competitive.
Spring Lake Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Spring Lake Township
- The typical guest profile for Airbnb in Spring Lake Township consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.7% of guests.
- Key international markets include United States (98.7%) and Germany (0.4%).
- Top languages spoken are English (87.4%) followed by Spanish (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Columbus.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Spring Lake Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |