York Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in York in 2025? Explore comprehensive Airbnb analytics for York, Maine, United States to uncover income potential. This 2025 STR market report for York, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 386 active listings.
Whether you're considering an Airbnb investment in York, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the York Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key York Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in York (2025)
Understanding the monthly revenue variations for Airbnb listings in York is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in York is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in York across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,022+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,245 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,952 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,938, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in York
York Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the York STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in York:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in York
Average Daily Rate (ADR) Airbnb Trends in York (2025)
Effective short term rental pricing strategy in York involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in York typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $862+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $569 or more.
- Typical properties (Median) charge around $378 per night.
- Entry-level properties (Bottom 25%) earn around $244 per night.
Average Daily Rate (ADR) Trend by Month in York
Get Live York Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in York (2025)
Peak Season (July, August, June)
- Revenue averages $10,000 per month
- Occupancy rates average 55.4%
- Daily rates average $515
Shoulder Season
- Revenue averages $4,916 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $471
Low Season (January, February, March)
- Revenue drops to average $2,899 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $459
Seasonality Insights for York
- The Airbnb seasonality in York shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases York's highest earning potential, with monthly revenues capable of climbing to $11,557, occupancy reaching a high of 62.0%, and ADRs peaking at $520.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,455, occupancy could drop to 23.5%, and ADRs may adjust down to $459.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in York.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these York seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in York (2025)
Exploring the top neighborhoods for short-term rentals in York? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Short Sands Beach | Popular beach destination known for its family-friendly atmosphere, beautiful sandy shores, and proximity to local attractions. Ideal for those looking to relax and enjoy beach activities. | York Beach, Goldenrod Kisses, York's Wild Kingdom, Nubble Lighthouse, Cliff Walk, York Harbor Beach |
| Long Sands Beach | A stretch of scenic coastline perfect for water sports, sunbathing, and walking along the shore. Attracts tourists seeking a classic beach experience with plenty of nearby restaurants and shops. | Long Sands Beach, The Old Orchard Beach Pier, The Goldenrod, Surfside Beach, Seaside Gardens, Long Sands |
| Cape Neddick | A quieter, picturesque area with stunning views and peaceful surroundings. Great for travelers who prefer a more tranquil stay away from the busier beach spots, ideal for nature lovers. | Nubble Lighthouse, Short Sands Beach, Cape Neddick Scenic Drive, York Beach, Nearby hiking trails, Cliffside views |
| York Village | Charming historic district that showcases the rich history of York with local shops, eateries, and art galleries. Excellent for guests interested in cultural experiences and local history. | York Village Historical Society, Old York Historical Society, Fishermen's Walk, Local boutiques and galleries, York Library, Historic inns and bed-and-breakfasts |
| Ogunquit | Nearby Ogunquit is a vibrant seaside town known for its beautiful beaches, arts scene, and attractions. A popular choice for visitors to York looking for additional activities and nightlight. | Ogunquit Beach, Marginal Way, Ogunquit Playhouse, Perkins Cove, Art galleries and studios, Shops and restaurants |
| Kennebunkport | Historic coastal town with charming shops, galleries, and stunning waterfront views. Also provides a relaxing getaway atmosphere for visitors exploring the Maine coast. | Dock Square, Goose Rocks Beach, Portland Head Light, Seashore Trolley Museum, Local seafood restaurants, Historic waterfront areas |
| Mount Agamenticus | Great for nature enthusiasts and adventure-seekers, offering hiking and outdoor activities, along with beautiful views of the surrounding area, appealing to those who enjoy nature. | Mount Agamenticus trails, Scenic views, Wildlife observation, Hiking, Biking, Nature photography opportunities |
| Sewall's Falls | Offers a peaceful retreat surrounded by nature while being close enough to enjoy all that York has to offer. Attractive for those who want to experience the Maine outdoors and local wildlife. | Sewall's Falls, Kayaking opportunities, Picnic areas, Wildlife watching, Hiking trails, Scenic views |
Understanding Airbnb License Requirements & STR Laws in York (2025)
While York, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for York to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in York (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yorkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Paradise on the Rocks - York Oceanfront
Entire Place • 7 bedrooms
Coastal Compound | Tennis | Beach | Firepit
Entire Place • 8 bedrooms
Luxurious Oceanfront Property
Entire Place • 6 bedrooms
STUNNING OCEAN-FRONT HOME WITH AMAZING OCEAN VIEWS
Entire Place • 6 bedrooms
Epic ocean vista view. Few steps to the beach !
Entire Place • 5 bedrooms
Waterfront Retreat in York Harbor l Sleeps 15-17
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in York (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in York based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniele | 33 | $1,293,400 | 185 | 3.68/5.0 |
| Patrick | 5 | $981,442 | 244 | 4.95/5.0 |
| Jan | 21 | $816,915 | 143 | 4.30/5.0 |
| Desni | 2 | $613,407 | 74 | 4.93/5.0 |
| Joe | 5 | $564,389 | 47 | 5.00/5.0 |
| Garry | 16 | $561,796 | 2591 | 4.82/5.0 |
| Peter | 5 | $545,664 | 109 | 4.96/5.0 |
| Skye | 4 | $503,441 | 49 | 4.90/5.0 |
| Patrick | 1 | $424,282 | 38 | 5.00/5.0 |
| William | 3 | $309,665 | 126 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in York.
Dive Deeper: Advanced York STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for York. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYork Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for York
- The York Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 386 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in York, House properties are the most common (73.1%), reflecting the local real estate landscape.
- Houses represent a significant 73.1% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
York Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for York
- The dominant room capacity in York is 3 bedrooms listings, making up 25.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 47.1% of the active Airbnb listings in York, indicating a high concentration in these sizes.
- A significant 55.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in York.
York Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for York
- The most common guest capacity trend in York vacation rentals is listings accommodating 8+ guests (42.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the York STR market, accounting for 64.7% of listings.
- 67.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in York.
- On average, properties in York are equipped to host 5.9 guests.
York Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for York
- The most common availability pattern in York falls within the 271-366 days range, representing 54.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in York (38.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
York Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
13.5% of total
2 Nights
108 listings
29.8% of total
3 Nights
94 listings
25.9% of total
4-6 Nights
31 listings
8.5% of total
7-29 Nights
46 listings
12.7% of total
30+ Nights
35 listings
9.6% of total
Key Insights
- The most prevalent minimum stay requirement in York is 2 Nights, adopted by 29.8% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.8% of York hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in York.
York Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
11 listings
3.2% of total
Super Strict 30 Days
20 listings
5.9% of total
Flexible
29 listings
8.5% of total
Moderate
43 listings
12.6% of total
Firm
72 listings
21.1% of total
Strict
166 listings
48.7% of total
Cancellation Policy Insights for York
- The prevailing Airbnb cancellation policy trend in York is Strict, used by 48.7% of listings.
- A majority (69.8%) of hosts in York utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 48.7% market standard in York.
- With 48.7% using Strict terms, this is a viable option in York, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in York.
York STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for York
- The overall average booking lead time for vacation rentals in York is 90 days.
- Guests book furthest in advance for stays during July (average 143 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (126 days avg.) sees the longest lead times, while Winter (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in York.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 143 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 126 days) to capture early planners.
- Monitor your own booking lead times against these York averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in York (2025)
Amenity Prevalence
Amenity Insights for York
- Essential amenities in York that guests expect include: Wifi, Smoke alarm, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Heating, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for York: Wifi, Smoke alarm, TV, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, TV, Free parking on premises.
- Consider adding popular differentiators like Carbon monoxide alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in York to stay competitive.
York Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for York
- The typical guest profile for Airbnb in York consists of primarily domestic travelers (94%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.6% of guests.
- Key international markets include United States (93.6%) and Canada (4.2%).
- Top languages spoken are English (73.4%) followed by Spanish (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the York Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |