Wiscasset Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Wiscasset in 2025? Explore comprehensive Airbnb analytics for Wiscasset, Maine, United States to uncover income potential. This 2025 STR market report for Wiscasset, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Wiscasset, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wiscasset Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wiscasset Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wiscasset (2025)
Understanding the monthly revenue variations for Airbnb listings in Wiscasset is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wiscasset is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wiscasset across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,397+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,213 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,373 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,163, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wiscasset
Wiscasset Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wiscasset STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wiscasset:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wiscasset
Average Daily Rate (ADR) Airbnb Trends in Wiscasset (2025)
Effective short term rental pricing strategy in Wiscasset involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wiscasset typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $477+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $328 or more.
- Typical properties (Median) charge around $214 per night.
- Entry-level properties (Bottom 25%) earn around $148 per night.
Average Daily Rate (ADR) Trend by Month in Wiscasset
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Airbnb Seasonality Analysis & Trends in Wiscasset (2025)
Peak Season (August, July, June)
- Revenue averages $4,658 per month
- Occupancy rates average 50.7%
- Daily rates average $298
Shoulder Season
- Revenue averages $2,809 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $318
Low Season (February, April, November)
- Revenue drops to average $1,864 per month
- Occupancy decreases to average 31.3%
- Daily rates adjust to average $324
Seasonality Insights for Wiscasset
- The Airbnb seasonality in Wiscasset shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wiscasset's highest earning potential, with monthly revenues capable of climbing to $5,442, occupancy reaching a high of 57.6%, and ADRs peaking at $364.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,752, occupancy could drop to 29.2%, and ADRs may adjust down to $270.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wiscasset.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wiscasset seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wiscasset (2025)
Exploring the top neighborhoods for short-term rentals in Wiscasset? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Waterfront | Wiscasset's waterfront area offers stunning views of the Sheepscot River and is a prime location for beachgoers and boaters. It attracts tourists looking for scenic relaxation and access to water activities. | Sheepscot River, Castle Tucker, Wiscasset Village, Wiscasset Waterfront Park, Maine Maritime Museum |
| Downtown Wiscasset | The charming downtown area is known for its historic architecture and quaint shops. It's a popular spot for visitors looking to explore local culture and cuisine. | Wiscasset Antique Mall, Red's Eats, The Nickels-Sortwell House, Wiscasset Bay Gallery, Local boutiques and cafes |
| Georges River | This area is ideal for nature lovers and those looking to escape into the scenic outdoors. It provides access to hiking trails and natural beauty, attracting families and outdoor enthusiasts. | Georges River Trails, Nature walks, Kayaking, Fishing, Local wildlife viewing |
| Edgecomb | Located just across the river from Wiscasset, Edgecomb features beautiful coastal landscapes and is perfect for visitors seeking peace and quiet away from the busier areas. | Edgecomb Community Church, The Boothbay Region Land Trust, Waterfront views, Local art galleries, Bicycle routes |
| Boothbay | Close to Wiscasset, Boothbay is a vibrant coastal town known for its gardens and boating opportunities. It's a great area for visitors looking to explore nearby attractions. | Coastal Maine Botanical Gardens, Boothbay Harbor, Lobster Trap Tree, Fishing excursions, Boat tours |
| Newcastle | This picturesque town offers a blend of history and natural beauty. It attracts visitors interested in art, culture, and outdoor activities, making it a good investment area for Airbnb. | Newcastle Publick House, Lincoln County Historical Association, Pemaquid Point Lighthouse, Damariscotta Lake, Art galleries |
| Damariscotta | Known for its tidal river and rich history, Damariscotta is popular with tourists seeking seafood and charming small-town experiences. It's an ideal spot for unique Airbnb stays. | Damariscotta River, Damariscotta Bookshops, Local farmer's markets, Maine Coast Book Shop, Kayaking |
| Pemaquid | Famous for its lighthouse and stunning coastal views, Pemaquid attracts visitors interested in maritime history and beautiful landscapes, perfect for vacation rentals. | Pemaquid Point Lighthouse, Pemaquid Beach, Historic Fort William Henry, Lighthouse Park, Artisan shops |
Understanding Airbnb License Requirements & STR Laws in Wiscasset (2025)
While Wiscasset, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wiscasset to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wiscasset (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wiscassetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tiny A-Frame Romantic Getaway
Entire Place • 1 bedroom
Maine Village Properties 5 AC units, and HOT TUB
Entire Place • 5 bedrooms
Victorian Charm in Wiscasset, Maine: Acorn Cottage
Entire Place • 3 bedrooms
Blueberry Hill, Wiscasset Maine
Entire Place • 5 bedrooms
Retreat at Sea Cloud Cottage in Historic Wiscasset
Entire Place • 1 bedroom
Recharge at Tranquil Sea Salt Cottage in Historic Wiscasset
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wiscasset (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wiscasset based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ammi Bai | 3 | $136,594 | 595 | 4.99/5.0 |
| David | 1 | $67,775 | 52 | 4.90/5.0 |
| Jennifer | 1 | $55,424 | 29 | 5.00/5.0 |
| Ginny | 1 | $51,440 | 19 | 4.95/5.0 |
| Vacasa Maine | 5 | $47,137 | 113 | 4.62/5.0 |
| Kathleen | 2 | $32,295 | 214 | 4.94/5.0 |
| Ann | 1 | $31,035 | 271 | 4.88/5.0 |
| Jeff | 1 | $28,082 | 85 | 4.84/5.0 |
| John | 1 | $23,130 | 11 | 5.00/5.0 |
| Vacasa Maine | 1 | $22,011 | 6 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wiscasset.
Dive Deeper: Advanced Wiscasset STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wiscasset. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWiscasset Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wiscasset
- The Wiscasset Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wiscasset, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.6%) offer potential for unique stay experiences.
Wiscasset Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wiscasset
- The dominant room capacity in Wiscasset is 1 bedroom listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.1% of the active Airbnb listings in Wiscasset, indicating a high concentration in these sizes.
- A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wiscasset.
Wiscasset Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wiscasset
- The most common guest capacity trend in Wiscasset vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Wiscasset STR market, accounting for 50.0% of listings.
- 39.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wiscasset.
- On average, properties in Wiscasset are equipped to host 4.8 guests.
Wiscasset Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wiscasset
- The most common availability pattern in Wiscasset falls within the 271-366 days range, representing 53.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wiscasset (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wiscasset Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
25% of total
2 Nights
10 listings
35.7% of total
3 Nights
5 listings
17.9% of total
4-6 Nights
2 listings
7.1% of total
7-29 Nights
1 listings
3.6% of total
30+ Nights
3 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Wiscasset is 2 Nights, adopted by 35.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.7%) of the Wiscasset Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.7%) caters to monthly stays (30+ nights) in Wiscasset, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.7% of Wiscasset hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wiscasset.
Wiscasset Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
21.4% of total
Flexible
2 listings
7.1% of total
Moderate
8 listings
28.6% of total
Firm
8 listings
28.6% of total
Strict
4 listings
14.3% of total
Cancellation Policy Insights for Wiscasset
- The prevailing Airbnb cancellation policy trend in Wiscasset is Moderate, used by 28.6% of listings.
- There's a relatively balanced mix between guest-friendly (35.7%) and stricter (42.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.6% market standard in Wiscasset.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wiscasset.
Wiscasset STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wiscasset
- The overall average booking lead time for vacation rentals in Wiscasset is 57 days.
- Guests book furthest in advance for stays during June (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Spring (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Wiscasset.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Wiscasset averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wiscasset (2025)
Amenity Prevalence
Amenity Insights for Wiscasset
- Essential amenities in Wiscasset that guests expect include: Heating, Smoke alarm, Wifi, Hot water, Coffee maker, Refrigerator, Bed linens, Kitchen, Dishes and silverware, Fire extinguisher. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wiscasset: Heating, Smoke alarm, Wifi, Hot water, Coffee maker, Refrigerator, Bed linens, Kitchen, Dishes and silverware, Fire extinguisher.
- Prioritize adding missing essentials: Refrigerator, Bed linens, Kitchen, Dishes and silverware, Fire extinguisher.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wiscasset to stay competitive.
Wiscasset Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wiscasset
- The typical guest profile for Airbnb in Wiscasset consists of primarily domestic travelers (94%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 94.0% of guests.
- Key international markets include United States (94%) and Canada (2.4%).
- Top languages spoken are English (72.8%) followed by French (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wiscasset Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 10 | $5,177 | $393.09 | 49% |
| Kennebunkport | 148 | $4,551 | $618.54 | 43% |
| Bar Harbor | 480 | $4,121 | $375.56 | 56% |
| Portland | 877 | $3,839 | $332.43 | 52% |
| Tremont | 144 | $3,830 | $358.30 | 56% |
| Mount Desert | 181 | $3,656 | $378.99 | 53% |
| Kennebunk | 236 | $3,552 | $444.78 | 46% |
| Woodstock | 49 | $3,551 | $400.73 | 42% |
| Southwest Harbor | 235 | $3,543 | $376.43 | 54% |
| Sanford | 25 | $3,492 | $315.26 | 43% |