Westbrook Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Westbrook in 2025? Explore comprehensive Airbnb analytics for Westbrook, Maine, United States to uncover income potential. This 2025 STR market report for Westbrook, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Westbrook, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Westbrook Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Westbrook Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Westbrook (2025)
Understanding the monthly revenue variations for Airbnb listings in Westbrook is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Westbrook is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Westbrook across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,893+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,162 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,663 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,727, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Westbrook
Westbrook Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Westbrook STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Westbrook:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Westbrook
Average Daily Rate (ADR) Airbnb Trends in Westbrook (2025)
Effective short term rental pricing strategy in Westbrook involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Westbrook typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $419+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $256 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Westbrook
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Airbnb Seasonality Analysis & Trends in Westbrook (2025)
Peak Season (July, August, June)
- Revenue averages $5,782 per month
- Occupancy rates average 62.8%
- Daily rates average $259
Shoulder Season
- Revenue averages $3,153 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $230
Low Season (January, February, March)
- Revenue drops to average $1,544 per month
- Occupancy decreases to average 34.4%
- Daily rates adjust to average $228
Seasonality Insights for Westbrook
- The Airbnb seasonality in Westbrook shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Westbrook's highest earning potential, with monthly revenues capable of climbing to $5,981, occupancy reaching a high of 66.1%, and ADRs peaking at $265.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,228, occupancy could drop to 27.3%, and ADRs may adjust down to $221.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Westbrook.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Westbrook seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Westbrook (2025)
Exploring the top neighborhoods for short-term rentals in Westbrook? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Westbrook | The heart of Westbrook, with a mix of shops, restaurants, and parks. Attracts both tourists and locals, making it ideal for short-term rentals. | Riverwalk, Westbrook Performing Arts Center, Maine Mall, Pine Street Park, Casco Bay |
| Saccarappa Falls | A picturesque area known for its waterfall and scenic views. Popular with nature lovers and those looking for a relaxing retreat. | Saccarappa Falls, Westbrook Riverwalk, Maine Kayak Tours, Nature trails |
| Westbrook's Historic District | Rich in history and charm, this neighborhood features beautiful old homes and is close to various attractions. | Westbrook Historical Society, Old Westbrook High School, Artisan shops and cafes |
| Rocky Hill | A quiet residential area that provides easy access to outdoor activities while still being close to the urban center. | Parks and recreation areas, Nature trails, Local farms |
| Gorham Road Area | Located near major thoroughfares and with ample amenities, this area is convenient for guests traveling to Portland and surrounding areas. | Westbrook Community Center, Shopping and dining options, Close to Portland |
| Falmouth Neighborhoods | Just a short drive from Westbrook, the Falmouth area offers upscale housing and access to high-end shopping and dining. | Falmouth Shopping Center, Parks, Near the coastline |
| Presumpscot River | A beautiful natural area perfect for outdoor activities such as kayaking and fishing, appealing to nature enthusiasts. | Fishing and kayaking opportunities, Scenic views, Nature trails |
| Maine Mall Area | Located within close proximity to one of Maine's largest shopping malls, attracting shoppers and visitors alike. | Maine Mall, Nearby restaurants, Shopping and entertainment options |
Understanding Airbnb License Requirements & STR Laws in Westbrook (2025)
While Westbrook, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Westbrook to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Westbrook (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Westbrookbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Westbrook Estate - 10 Minutes to Portland
Entire Place • 7 bedrooms
Riverstone Retreat: Two Cozy Apts in Westbrook!
Entire Place • 6 bedrooms
3 BR House close to Portland's Historic waterfront
Entire Place • 3 bedrooms
3 Suites, Great Room, 15 to Old Port, walk to town
Entire Place • 7 bedrooms
Beautiful Victorian home
Entire Place • 4 bedrooms
Kayak,swim,fish, 14 beds, 3 baths, 15 to Old Port
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Westbrook (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Westbrook based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Danni | 4 | $204,308 | 304 | 4.87/5.0 |
| Ned | 1 | $156,516 | 129 | 4.91/5.0 |
| Seth | 4 | $130,693 | 549 | 4.87/5.0 |
| Axel | 3 | $128,320 | 172 | 3.30/5.0 |
| Louis | 1 | $79,226 | 100 | 4.83/5.0 |
| Abdimajid | 3 | $72,611 | 117 | 4.54/5.0 |
| Stephanie | 1 | $62,510 | 65 | 4.83/5.0 |
| Deb | 2 | $55,571 | 63 | 4.95/5.0 |
| Steve | 1 | $40,270 | 41 | 4.83/5.0 |
| Diane & Joe | 1 | $39,935 | 514 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Westbrook.
Dive Deeper: Advanced Westbrook STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Westbrook. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWestbrook Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Westbrook
- The Westbrook Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Westbrook, House properties are the most common (38.3%), reflecting the local real estate landscape.
- Houses represent a significant 38.3% portion, catering likely to families or larger groups.
- The presence of 12.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.1%) offer potential for unique stay experiences.
Westbrook Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Westbrook
- The dominant room capacity in Westbrook is 1 bedroom listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.0% of the active Airbnb listings in Westbrook, indicating a high concentration in these sizes.
- A significant 44.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Westbrook.
Westbrook Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Westbrook
- The most common guest capacity trend in Westbrook vacation rentals is listings accommodating 8+ guests (25.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Westbrook STR market, accounting for 44.6% of listings.
- 44.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Westbrook.
- On average, properties in Westbrook are equipped to host 4.9 guests.
Westbrook Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Westbrook
- The most common availability pattern in Westbrook falls within the 181-270 days range, representing 44.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Westbrook (42.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Westbrook Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
20% of total
2 Nights
23 listings
51.1% of total
3 Nights
4 listings
8.9% of total
7-29 Nights
1 listings
2.2% of total
30+ Nights
8 listings
17.8% of total
Key Insights
- The most prevalent minimum stay requirement in Westbrook is 2 Nights, adopted by 51.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.1%) of the Westbrook Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.8%) caters to monthly stays (30+ nights) in Westbrook, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.1% of Westbrook hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Westbrook.
Westbrook Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
13.3% of total
Moderate
14 listings
31.1% of total
Firm
17 listings
37.8% of total
Strict
8 listings
17.8% of total
Cancellation Policy Insights for Westbrook
- The prevailing Airbnb cancellation policy trend in Westbrook is Firm, used by 37.8% of listings.
- A majority (55.6%) of hosts in Westbrook utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.8% market standard in Westbrook.
- Regularly review your cancellation policy against competitors and market demand shifts in Westbrook.
Westbrook STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Westbrook
- The overall average booking lead time for vacation rentals in Westbrook is 55 days.
- Guests book furthest in advance for stays during June (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Westbrook.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Westbrook averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Westbrook (2025)
Amenity Prevalence
Amenity Insights for Westbrook
- Essential amenities in Westbrook that guests expect include: Wifi, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Air conditioning, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Westbrook: Wifi, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Heating or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Westbrook to stay competitive.
Westbrook Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Westbrook
- The typical guest profile for Airbnb in Westbrook consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.5% of guests.
- Key international markets include United States (94.5%) and Canada (2.5%).
- Top languages spoken are English (68.8%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Westbrook Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |