Airbnb Market Analytics, Statistics and Data in Wells, Maine, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wells? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wells:
How much do Airbnb hosts make on average per month in Wells?
The short-term rental market in Wells shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,533 per month
- Strong performing properties (top 25%) make $6,779 or more
- Best-in-class properties (top 10%) achieve $11,800+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,535
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wells
The market in Wells shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wells
Daily rates in Wells vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $261 per night
- Strong performing properties (top 25%) secure $383 or more
- Best-in-class properties (top 10%) pull in $576+ per night
- Entry-level properties (bottom 25%) earn around $178
Daily Rate Variations by Month
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Seasonality patterns in Wells
Peak Season (August, July, June)
- Revenue peaks at $8847.05 per month
- Occupancy rates reach 66.97%
- Daily rates average $372.83
Shoulder Season
- Revenue averages $5248.21 per month
- Occupancy maintains 40.13%
- Daily rates hold at $325.78
Low Season (November, December, January)
- Revenue drops to $2306.39 per month
- Occupancy decreases to 23.25%
- Daily rates adjust to $292.77
Is it still profitable to do Airbnb in Wells in 2025?
Yes! Wells demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $5248 and With 390 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wells
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ogunquit | A charming coastal town known for its stunning beaches, art galleries, and vibrant dining scene. Ogunquit draws tourists for its picturesque landscapes and high-end accommodations. | Ogunquit Beach, Marginal Way, Perkins Cove, Ogunquit Playhouse, Rachel Carson National Wildlife Refuge |
| Kennebunkport | Famous for its historic charm and coastal beauty, Kennebunkport offers a mix of luxury and leisure, attracting family visitors and romantic getaways. | Dock Square, Goose Rocks Beach, Cape Porpoise, Walker’s Point, Rachel Carson National Wildlife Refuge |
| Cape Neddick | A beautiful area featuring stunning views of the coastline and the famous Nubble Lighthouse. Popular for scenic photography and peaceful retreats. | Nubble Lighthouse, Short Sands Beach, Long Sands Beach, Cape Neddick Beach, The Cliff House |
| Wells Beach | Known for its relaxed atmosphere and extensive sandy shores, Wells Beach is a prime location for summer vacationers looking for family-friendly activities. | Wells Beach, Wells National Estuarine Research Reserve, Drakes Island Beach, Footbridge Beach, Ogunquit River |
| York | Popular tourist destination with beautiful beaches and family-friendly activities. It combines history, coastal fun, and nature for all ages. | York Beach, Nedecker's Pond, York's Wild Kingdom, The Old York Historical Society, Cape Neddick Lighthouse |
| Biddeford Pool | A quaint area known for its stunning waterfront properties and serene beaches. Ideal for visitors seeking a more secluded beach experience. | Biddeford Pool Beach, Fortune Rocks, Saco Bay, Biddeford Pool's wildlife-viewing spots, The Hills Beach |
| Saco | Close to several popular beaches and attractions, Saco offers more affordable lodging options while still being near the coastline and family-friendly activities. | Old Orchard Beach, Saco River, Ferry Beach State Park, Camp Ellis Beach, Saco Museum |
| Scarborough | Features a mix of beaches, parks, and recreational areas. It's a great destination for families looking for outdoor fun and nature activities. | Scarborough Beach State Park, Pine Point Beach, Scarborough Marsh, Cape Elizabeth, Prouts Neck |
Do you need a license for Airbnb in Wells?
We recommend checking directly with Wells's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wells
Shamrock by the Sea: Arcade, Hot Tub, Basketball
Entire Place • 6 bedrooms
Drakes Island Beach Front Breathtaking Property !
Entire Place • 5 bedrooms
Wells Beachfront Retreat with Breathtaking Views
Entire Place • 6 bedrooms
Unique Beach Front With Panoramic Views !
Entire Place • 5 bedrooms
Oceanfront new construction on private Moody Beach
Entire Place • 9 bedrooms
Wells Beach house| Hot Tub| 5 min to beach access
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Wells
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patrick | 5 | $917,720 | 251 | 4.86/5.0 |
| Skye | 12 | $750,215 | 92 | 2.84/5.0 |
| Coastline Vacation Rentals | 8 | $643,973 | 117 | 4.60/5.0 |
| Evolve | 18 | $576,200 | 278 | 3.64/5.0 |
| David | 4 | $419,550 | 113 | 4.85/5.0 |
| Gina | 1 | $385,709 | 44 | 5.00/5.0 |
| Vacasa Maine | 5 | $369,931 | 148 | 4.85/5.0 |
| Richard | 3 | $359,399 | 44 | 3.26/5.0 |
| Seagull Resort | 10 | $336,715 | 127 | 4.77/5.0 |
| Ocean Dreams Vacation Rentals | 13 | $291,673 | 176 | 4.01/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wells
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.5%), with house and apartment & condo properties comprising 86.7% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (3.1% combined)
Room Capacity Distribution
Analysis of 390 properties in Wells shows that 2 bedrooms properties are most prevalent, making up 34.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 58.5% of all listings.
Key Insights
- Most common: 2 bedrooms (34.9%)
- Least common: 5+ bedrooms (6.2%)
- Market concentration: 58.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 390 properties in Wells reveals that 8+ guests properties dominate the market, representing 27.4% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 51.8% of the market.
Key Insights
- Most common capacity: 8+ guests (27.4% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 51.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 390 properties in Wells, the most common availability pattern is 271-366 days (50.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39.5% of properties).
Key Insights
- Most common availability window: 271-366 days (50.8%)
- Most common booking duration: 91-180 days (39.5%)
- Properties with high availability (180+ days): 86.7%
- Properties with long-term bookings (180+ days): 13.8%
Minimum Stay Distributions
1 Night
80 listings
23.2% of total
2 Nights
113 listings
32.8% of total
3 Nights
78 listings
22.6% of total
4-6 Nights
22 listings
6.4% of total
7-29 Nights
37 listings
10.7% of total
30+ Nights
15 listings
4.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.0%
- Mid-length stays (4-6 nights) represent 6.4% of listings
- Monthly+ stays (4.3%) suggest a stable extended-stay market
- High market flexibility with 78.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
1 listings
0.3% of total
Super Strict 30 Days
24 listings
7.1% of total
Super Strict 60 Days
2 listings
0.6% of total
Flexible
16 listings
4.7% of total
Moderate
69 listings
20.5% of total
Firm
104 listings
30.9% of total
Strict
121 listings
35.9% of total
Key Insights
- Strict is the preferred policy at 35.9% of listings
- Stricter policies (Firm & Strict) dominate at 66.8% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.3% of listings
Recommendations
- The market supports stricter policies, with 66.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Apr, averaging 108 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 52 days
- Summer shows the longest average booking window at 105 days, while Winter has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 105 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Wells
Below is the distribution of amenities across listings in Wells:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (11.5%) and United Kingdom (0.5%)
- English is the top language at 75.3%, followed by French (13.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Boston and New York markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wells. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Jefferson | 28 | $6,385 | $434.06 | 50% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Manchester | 10 | $5,798 | $389.75 | 48% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Kennebunkport | 141 | $5,163 | $610.18 | 44% |
| Temple | 11 | $5,110 | $383.10 | 46% |
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