Wells Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Wells in 2025? Explore comprehensive Airbnb analytics for Wells, Maine, United States to uncover income potential. This 2025 STR market report for Wells, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 388 active listings.
Whether you're considering an Airbnb investment in Wells, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wells Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wells Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wells (2025)
Understanding the monthly revenue variations for Airbnb listings in Wells is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wells is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wells across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,738+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,163 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,379 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,562, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wells
Wells Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wells STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wells:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wells
Average Daily Rate (ADR) Airbnb Trends in Wells (2025)
Effective short term rental pricing strategy in Wells involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wells typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $579+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $390 or more.
- Typical properties (Median) charge around $264 per night.
- Entry-level properties (Bottom 25%) earn around $183 per night.
Average Daily Rate (ADR) Trend by Month in Wells
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Airbnb Seasonality Analysis & Trends in Wells (2025)
Peak Season (August, July, June)
- Revenue averages $7,603 per month
- Occupancy rates average 57.2%
- Daily rates average $356
Shoulder Season
- Revenue averages $4,352 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $318
Low Season (January, February, March)
- Revenue drops to average $2,077 per month
- Occupancy decreases to average 26.1%
- Daily rates adjust to average $306
Seasonality Insights for Wells
- The Airbnb seasonality in Wells shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wells's highest earning potential, with monthly revenues capable of climbing to $8,457, occupancy reaching a high of 66.8%, and ADRs peaking at $364.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,977, occupancy could drop to 25.3%, and ADRs may adjust down to $303.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wells.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wells seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wells (2025)
Exploring the top neighborhoods for short-term rentals in Wells? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ogunquit Beach | A picturesque coastline popular for its sandy beaches and scenic beauty, Ogunquit Beach attracts tourists for swimming, sunbathing, and nearby dining options. Perfect for summer visitors and families. | Ogunquit Beach, Marginal Way, Perkins Cove, Ogunquit Playhouse, Dunegrass Golf Club |
| Wells Beach | Known for its family-friendly atmosphere, Wells Beach is a great choice for families and outdoor enthusiasts. With easy access to the beach and local amenities, it's a sought-after location for vacation rentals. | Wells Beach, Drakes Island, Rachel Carson National Wildlife Refuge, Wells Reserve at Laudholm, Wells Harbor |
| Kennebunkport | This charming coastal town features a blend of shopping, dining, and beautiful shoreline, making it a prime area for tourists looking for quaint experiences and activities. | Dock Square, Goose Rocks Beach, Cape Arundel, Shopping boutiques, Kennedy Compound |
| York Beach | Home to the famous Short Sands and Long Sands beaches, York Beach is ideal for beach lovers and provides a lively summer atmosphere with many attractions and entertainment options. | York Beach, Short Sands Beach, York's Wild Kingdom, Nubble Lighthouse, Long Sands Beach |
| Moody Beach | A quieter alternative to Wells Beach, Moody Beach offers a relaxed setting with easy beach access, making it attractive for visitors looking for peace and tranquility. | Moody Beach, Wildlife watching, Local seafood restaurants, Scenic walks |
| The Marginal Way | An iconic scenic path connecting Ogunquit to Perkins Cove, this area draws tourists for its breathtaking ocean views and romantic ambiance, making it popular for couples and photographers. | Marginal Way, Perkins Cove, Ogunquit Village, Art galleries, Restaurants |
| Cape Neddick | This scenic coastal area is known for its dramatic cliffs and beautiful lighthouses, providing an ideal setting for tourists interested in photography and nature exploration. | Nubble Lighthouse, Cape Neddick Lighthouse, Wildcat Falls, Local hiking trails |
| Biddeford Pool | A hidden gem that offers a more laid-back beach experience, Biddeford Pool caters to those looking for a quiet retreat away from the busier tourist areas. | Biddeford Pool, Local arts scene, Scenic walking trails, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Wells (2025)
While Wells, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wells to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wells (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wellsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Drakes Island Beach Front Breathtaking Property !
Entire Place • 5 bedrooms
Unique Beach Front With Panoramic Views !
Entire Place • 5 bedrooms
Shamrock by the Sea: Arcade, Hot Tub, Basketball
Entire Place • 6 bedrooms
Oceanfront new construction on private Moody Beach
Entire Place • 9 bedrooms
Wells Beachfront Retreat with Breathtaking Views
Entire Place • 6 bedrooms
Cottage directly on Moody Beach
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wells (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wells based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patrick | 5 | $847,801 | 251 | 4.86/5.0 |
| Coastline Vacation Rentals | 8 | $607,248 | 117 | 4.60/5.0 |
| David | 7 | $600,642 | 147 | 4.85/5.0 |
| Skye | 7 | $531,858 | 46 | 2.77/5.0 |
| Evolve | 16 | $530,248 | 260 | 3.79/5.0 |
| Ocean Dreams Vacation Rentals | 13 | $330,497 | 182 | 4.39/5.0 |
| Seagull Resort | 9 | $316,086 | 121 | 4.75/5.0 |
| Richard | 2 | $292,171 | 43 | 4.89/5.0 |
| Ryan | 5 | $289,581 | 138 | 4.91/5.0 |
| Dustin | 12 | $267,724 | 546 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wells.
Dive Deeper: Advanced Wells STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wells. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWells Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wells
- The Wells Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 388 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wells, House properties are the most common (65.2%), reflecting the local real estate landscape.
- Houses represent a significant 65.2% portion, catering likely to families or larger groups.
- The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 3.6%) offer potential for unique stay experiences.
Wells Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wells
- The dominant room capacity in Wells is 2 bedrooms listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.4% of the active Airbnb listings in Wells, indicating a high concentration in these sizes.
- A significant 35.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wells.
Wells Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wells
- The most common guest capacity trend in Wells vacation rentals is listings accommodating 8+ guests (27.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Wells STR market, accounting for 50.7% of listings.
- 52.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wells.
- On average, properties in Wells are equipped to host 5.3 guests.
Wells Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wells
- The most common availability pattern in Wells falls within the 271-366 days range, representing 45.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wells (45.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wells Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
77 listings
21.3% of total
2 Nights
112 listings
30.9% of total
3 Nights
77 listings
21.3% of total
4-6 Nights
26 listings
7.2% of total
7-29 Nights
40 listings
11% of total
30+ Nights
30 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Wells is 2 Nights, adopted by 30.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.9% of Wells hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wells.
Wells Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.3% of total
Super Strict 30 Days
26 listings
7.7% of total
Flexible
16 listings
4.7% of total
Moderate
72 listings
21.4% of total
Firm
107 listings
31.8% of total
Strict
115 listings
34.1% of total
Cancellation Policy Insights for Wells
- The prevailing Airbnb cancellation policy trend in Wells is Strict, used by 34.1% of listings.
- A majority (65.9%) of hosts in Wells utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.1% market standard in Wells.
- With 34.1% using Strict terms, this is a viable option in Wells, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wells.
Wells STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wells
- The overall average booking lead time for vacation rentals in Wells is 66 days.
- Guests book furthest in advance for stays during July (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Wells.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Wells averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wells (2025)
Amenity Prevalence
Amenity Insights for Wells
- Essential amenities in Wells that guests expect include: TV, Wifi, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Air conditioning, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wells: TV, Wifi, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: TV, Wifi, Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Hot water or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wells to stay competitive.
Wells Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wells
- The typical guest profile for Airbnb in Wells consists of primarily domestic travelers (86%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.1% of guests.
- Key international markets include United States (86.1%) and Canada (11.7%).
- Top languages spoken are English (71.2%) followed by French (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wells Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |