Waterville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Waterville in 2025? Explore comprehensive Airbnb analytics for Waterville, Maine, United States to uncover income potential. This 2025 STR market report for Waterville, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Waterville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Waterville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Waterville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Waterville (2025)
Understanding the monthly revenue variations for Airbnb listings in Waterville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Waterville is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Waterville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,597+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,089 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,434 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $757, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Waterville
Waterville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Waterville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Waterville:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Waterville
Average Daily Rate (ADR) Airbnb Trends in Waterville (2025)
Effective short term rental pricing strategy in Waterville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Waterville typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Waterville
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Airbnb Seasonality Analysis & Trends in Waterville (2025)
Peak Season (August, October, July)
- Revenue averages $2,601 per month
- Occupancy rates average 53.6%
- Daily rates average $146
Shoulder Season
- Revenue averages $2,045 per month
- Occupancy maintains around 47.4%
- Daily rates hold near $141
Low Season (May, November, December)
- Revenue drops to average $1,616 per month
- Occupancy decreases to average 36.3%
- Daily rates adjust to average $140
Seasonality Insights for Waterville
- The Airbnb seasonality in Waterville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Waterville's highest earning potential, with monthly revenues capable of climbing to $2,954, occupancy reaching a high of 61.1%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,610, occupancy could drop to 33.3%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Waterville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Waterville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Waterville (2025)
Exploring the top neighborhoods for short-term rentals in Waterville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Waterville | The heart of the city, featuring shops, restaurants, and a thriving arts scene. Ideal for tourists looking to explore the local culture and amenities. | Waterville Opera House, Colby College Museum of Art, Main Street shops, Local parks and green spaces |
| Messalonskee Lake | A scenic area perfect for outdoor enthusiasts and families looking for lake activities, hiking, and relaxation. | Messalonskee Lake, Water sports and fishing, Nature trails, Picnic areas |
| Summit area | A quiet residential neighborhood that appeals to families and longer-term visitors seeking tranquility and a suburban feel within reach of city amenities. | Local parks, Community events, Nearby schools and facilities |
| The Quarry Road Trails | Popular for outdoor recreation including hiking, biking, and skiing in the winter, attracting nature lovers and active travelers. | Quarry Road Recreation Area, Hiking and biking trails, Winter sports facilities |
| North Street | A vibrant area with historic homes, shops, and eateries, appealing to those interested in local history and charm. | Historic buildings, Local diners and cafes, Community events |
| Waterville Waterfront | A picturesque area along the Kennebec River, ideal for scenic walks and enjoying the outdoors, attracting visitors looking for leisure. | Kennebec River Rail Trail, Parks along the waterfront, Seasonal events and markets |
| Waterville High School Area | A convenient location near educational institutions, attractive to visiting families and students during school events and sports activities. | High school sports events, Community activities, Nearby dining options |
| Oakland | A nearby town offering a quiet rural feel while still close to Waterville amenities, great for those looking for a peaceful retreat. | Local farms, Outdoor parks, Community markets |
Understanding Airbnb License Requirements & STR Laws in Waterville (2025)
While Waterville, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Waterville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Waterville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Watervillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterville Home Rental w/ Private Yard + Deck!
Entire Place • 5 bedrooms
Sweet Retreat: 3 BDR Stylish Home Mins To Colby
Entire Place • 3 bedrooms
Cozy House in Waterville
Entire Place • 2 bedrooms
Sterling House
Entire Place • 3 bedrooms
Downtown Den/Sleeps 3/Washer/Dryer
Entire Place • 2 bedrooms
Sun-kissed Serenity - 2 Bdrm Apt with Sunroom
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Waterville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Waterville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lori | 6 | $137,913 | 174 | 4.96/5.0 |
| Chelsey & Andrew | 2 | $76,361 | 293 | 5.00/5.0 |
| Evolve | 1 | $53,647 | 18 | 4.78/5.0 |
| Emily | 5 | $52,677 | 440 | 4.75/5.0 |
| Andrea | 1 | $38,907 | 203 | 4.85/5.0 |
| Barbara | 1 | $38,335 | 138 | 4.90/5.0 |
| Areti | 3 | $36,379 | 56 | 4.85/5.0 |
| Andriana | 1 | $22,412 | 40 | 4.68/5.0 |
| Matthew | 1 | $22,014 | 3 | 5.00/5.0 |
| Host #57043741 | 2 | $18,789 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Waterville.
Dive Deeper: Advanced Waterville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Waterville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWaterville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Waterville
- The Waterville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.9% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Waterville, Apartment/Condo properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 41.7% portion, catering likely to families or larger groups.
Waterville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Waterville
- The dominant room capacity in Waterville is 1 bedroom listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Waterville, indicating a high concentration in these sizes.
Waterville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Waterville
- The most common guest capacity trend in Waterville vacation rentals is listings accommodating 2 guests (22.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Waterville STR market, accounting for 41.6% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Waterville.
- On average, properties in Waterville are equipped to host 2.7 guests.
Waterville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Waterville
- The most common availability pattern in Waterville falls within the 181-270 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Waterville (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Waterville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
28.6% of total
2 Nights
4 listings
11.4% of total
3 Nights
5 listings
14.3% of total
4-6 Nights
2 listings
5.7% of total
7-29 Nights
6 listings
17.1% of total
30+ Nights
8 listings
22.9% of total
Key Insights
- The most prevalent minimum stay requirement in Waterville is 1 Night, adopted by 28.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.9%) caters to monthly stays (30+ nights) in Waterville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.6% of Waterville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Waterville.
Waterville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
12.1% of total
Moderate
9 listings
27.3% of total
Firm
13 listings
39.4% of total
Strict
7 listings
21.2% of total
Cancellation Policy Insights for Waterville
- The prevailing Airbnb cancellation policy trend in Waterville is Firm, used by 39.4% of listings.
- A majority (60.6%) of hosts in Waterville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.4% market standard in Waterville.
- Regularly review your cancellation policy against competitors and market demand shifts in Waterville.
Waterville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Waterville
- The overall average booking lead time for vacation rentals in Waterville is 32 days.
- Guests book furthest in advance for stays during May (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (38 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Waterville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Waterville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Waterville (2025)
Amenity Prevalence
Amenity Insights for Waterville
- Essential amenities in Waterville that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Kitchen, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Waterville: Wifi, Smoke alarm.
- Consider adding popular differentiators like Air conditioning or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Waterville to stay competitive.
Waterville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Waterville
- The typical guest profile for Airbnb in Waterville consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.5% of guests.
- Key international markets include United States (92.5%) and Canada (2.8%).
- Top languages spoken are English (69.5%) followed by French (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Waterville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 12 | $4,770 | $382.25 | 46% |
| Kennebunkport | 140 | $4,689 | $636.12 | 41% |
| Bar Harbor | 486 | $4,632 | $391.87 | 56% |
| Southwest Harbor | 236 | $4,020 | $391.59 | 53% |
| Mount Desert | 184 | $4,015 | $390.93 | 50% |
| Tremont | 153 | $4,010 | $362.10 | 53% |
| Portland | 881 | $3,950 | $335.14 | 51% |
| South Berwick | 14 | $3,921 | $242.33 | 55% |
| Kennebunk | 230 | $3,906 | $449.21 | 45% |
| Trenton | 114 | $3,841 | $357.88 | 51% |