Union Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Union in 2025? Explore comprehensive Airbnb analytics for Union, Maine, United States to uncover income potential. This 2025 STR market report for Union, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Union, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Union Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Union Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Union (2025)
Understanding the monthly revenue variations for Airbnb listings in Union is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Union is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Union across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,665+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,907 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,566 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,676, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Union
Union Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Union STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Union:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Union
Average Daily Rate (ADR) Airbnb Trends in Union (2025)
Effective short term rental pricing strategy in Union involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Union typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Union
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Airbnb Seasonality Analysis & Trends in Union (2025)
Peak Season (August, July, June)
- Revenue averages $4,298 per month
- Occupancy rates average 61.5%
- Daily rates average $207
Shoulder Season
- Revenue averages $2,890 per month
- Occupancy maintains around 47.4%
- Daily rates hold near $181
Low Season (February, March, December)
- Revenue drops to average $1,921 per month
- Occupancy decreases to average 37.5%
- Daily rates adjust to average $172
Seasonality Insights for Union
- The Airbnb seasonality in Union shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Union's highest earning potential, with monthly revenues capable of climbing to $4,994, occupancy reaching a high of 73.6%, and ADRs peaking at $210.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,710, occupancy could drop to 28.6%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Union.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Union seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Union (2025)
Exploring the top neighborhoods for short-term rentals in Union? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake St. George | A serene location ideal for nature lovers and those seeking a quiet retreat. Offers waterfront activities and picturesque views, making it a perfect getaway spot. | Lake St. George State Park, Hiking trails, Fishing, Kayaking, Picnic areas |
| Union Village | The charming village atmosphere attracts visitors looking to explore local culture and enjoy a peaceful stay. Its historic appeal makes it a unique spot for Airbnb hosts. | Union Historical Society, Local shops, Art galleries, Farmers market, Community events |
| Appleton | Known for its scenic beauty and rural charm, Appleton is perfect for guests who want to escape the hustle and bustle of city life and enjoy the great outdoors. | Maine Wildlife Park, Hiking and biking trails, Scenic views, Local farms, Craft fairs |
| Moosehead Lake Region | This area is famous for its stunning lake views and abundant wildlife. It's a prime destination for outdoor enthusiasts and those looking for adventure activities. | Moosehead Lake, Katahdin Woods and Waters National Monument, Hiking, Boating, Wildlife watching |
| Camden Hills State Park | A popular location for hikers and nature lovers, offering beautiful views and trails. Attracts many outdoor enthusiasts and families looking for recreation. | Mount Battie, Ocean views, Hiking trails, Picnic areas, Visitor center |
| Rockland | The vibrant arts scene and coastal charm make Rockland a desired destination. Visitors enjoy the local cuisine and art galleries, enhancing the Airbnb experience. | Farnsworth Art Museum, Rockland Harbor, Lighthouses, Local seafood restaurants, Art Walks |
| Thomaston | With its rich history and quaint ambiance, Thomaston is appealing for its cultural heritage. Guests enjoy exploring historical sites and local attractions. | Thomaston Museum, Historical buildings, St. George River, Local festivals, Nearby coastal activities |
| Owl's Head | This coastal town offers stunning views of the ocean and is known for its lighthouses. Ideal for tourists seeking a picturesque seaside escape. | Owl's Head Lighthouse, Beaches, Scenic drives, Nature preserves, Fishing areas |
Understanding Airbnb License Requirements & STR Laws in Union (2025)
While Union, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Union to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Union (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Unionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly renovated home on historical Waterfront farm
Entire Place • 3 bedrooms
Dome 1 - Luxury Dome at Come Spring Farm
Entire Place • 2 bedrooms
Union House: Country home close to the Maine coast
Entire Place • 3 bedrooms
‘Round the Bend Farm - private, modern cabin
Entire Place • 1 bedroom
The Modern Beaver Cottage -Escape from it All
Entire Place • 1 bedroom
Cliodhna's Cottage - Tiny Cottage Midcoast Maine!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Union (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Union based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ana Luisa | 6 | $222,502 | 978 | 4.88/5.0 |
| Sarah | 1 | $55,548 | 25 | 4.56/5.0 |
| Theresa | 1 | $45,897 | 67 | 5.00/5.0 |
| Christina | 3 | $45,056 | 164 | 3.23/5.0 |
| Ruthie | 2 | $43,840 | 84 | 5.00/5.0 |
| Jennifer | 1 | $41,270 | 52 | 4.98/5.0 |
| Evolve | 2 | $39,641 | 62 | 4.54/5.0 |
| Kate | 1 | $36,774 | 12 | 5.00/5.0 |
| Brigitte | 1 | $35,559 | 103 | 4.93/5.0 |
| Sarah | 2 | $28,903 | 153 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Union.
Dive Deeper: Advanced Union STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Union. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUnion Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Union
- The Union Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Union, House properties are the most common (46.2%), reflecting the local real estate landscape.
- Houses represent a significant 46.2% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.
Union Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Union
- The dominant room capacity in Union is 1 bedroom listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.7% of the active Airbnb listings in Union, indicating a high concentration in these sizes.
- A significant 23.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Union.
Union Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Union
- The most common guest capacity trend in Union vacation rentals is listings accommodating 4 guests (30.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Union STR market, accounting for 50.0% of listings.
- 23.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Union.
- On average, properties in Union are equipped to host 3.9 guests.
Union Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Union
- The most common availability pattern in Union falls within the 181-270 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Union (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Union Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
54.2% of total
2 Nights
6 listings
25% of total
3 Nights
1 listings
4.2% of total
4-6 Nights
2 listings
8.3% of total
7-29 Nights
1 listings
4.2% of total
30+ Nights
1 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Union is 1 Night, adopted by 54.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.2%) of the Union Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.2% of Union hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Union.
Union Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
8.3% of total
Moderate
4 listings
16.7% of total
Firm
7 listings
29.2% of total
Strict
11 listings
45.8% of total
Cancellation Policy Insights for Union
- The prevailing Airbnb cancellation policy trend in Union is Strict, used by 45.8% of listings.
- A majority (75.0%) of hosts in Union utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45.8% market standard in Union.
- With 45.8% using Strict terms, this is a viable option in Union, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Union.
Union STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Union
- The overall average booking lead time for vacation rentals in Union is 52 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Spring (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Union.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Union averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Union (2025)
Amenity Prevalence
Amenity Insights for Union
- Essential amenities in Union that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Backyard, Carbon monoxide alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Union: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Backyard or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Union to stay competitive.
Union Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Union
- The typical guest profile for Airbnb in Union consists of primarily domestic travelers (93%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.7% of guests.
- Key international markets include United States (92.7%) and Canada (3.1%).
- Top languages spoken are English (67.7%) followed by Spanish (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Union Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Trenton | 78 | $5,036 | $397.97 | 58% |
| Milton | 13 | $4,733 | $408.71 | 52% |
| Bar Harbor | 461 | $4,692 | $376.73 | 60% |
| Otisfield | 11 | $4,471 | $391.16 | 43% |
| Tremont | 143 | $4,342 | $356.64 | 58% |
| Portland | 857 | $4,289 | $326.46 | 54% |
| Sanford | 25 | $4,199 | $312.16 | 45% |
| Falmouth | 63 | $4,190 | $461.41 | 50% |