Thomaston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Thomaston in 2025? Explore comprehensive Airbnb analytics for Thomaston, Maine, United States to uncover income potential. This 2025 STR market report for Thomaston, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Thomaston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thomaston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thomaston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thomaston (2025)
Understanding the monthly revenue variations for Airbnb listings in Thomaston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thomaston is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thomaston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,124+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,402 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,209 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,433, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thomaston
Thomaston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thomaston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thomaston:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thomaston
Average Daily Rate (ADR) Airbnb Trends in Thomaston (2025)
Effective short term rental pricing strategy in Thomaston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thomaston typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $303+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Thomaston
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Airbnb Seasonality Analysis & Trends in Thomaston (2025)
Peak Season (July, August, September)
- Revenue averages $4,410 per month
- Occupancy rates average 72.1%
- Daily rates average $183
Shoulder Season
- Revenue averages $2,439 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $178
Low Season (January, February, March)
- Revenue drops to average $1,367 per month
- Occupancy decreases to average 31.9%
- Daily rates adjust to average $176
Seasonality Insights for Thomaston
- The Airbnb seasonality in Thomaston shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thomaston's highest earning potential, with monthly revenues capable of climbing to $4,822, occupancy reaching a high of 81.2%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,120, occupancy could drop to 24.5%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thomaston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thomaston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thomaston (2025)
Exploring the top neighborhoods for short-term rentals in Thomaston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Thomaston Harbor | A picturesque waterfront area known for its charming views and access to boat rentals and fishing. Ideal for guests looking for a relaxing coastal experience. | Thomaston Historical Society, Owl's Head Lighthouse, Maine State Prison Store, Salt Water Farm, Harbor Park |
| Main Street | The heart of Thomaston filled with local shops, cafes, and historical buildings. Perfect for guests wanting to explore the local culture and history of the town. | Thomaston Village, local art galleries, shopping boutiques, historic architecture, restaurants |
| Owl's Head | Just a short drive from Thomaston, this area features beautiful beaches and scenic landscapes. Great for nature lovers and beachgoers looking for a quiet getaway. | Owl's Head State Park, Owl's Head Lighthouse, Beaches, Hiking Trails, Scenic Ocean Views |
| Rockland | A neighboring town known for its vibrant arts scene and proximity to beautiful islands. Attracts tourists interested in arts, dining, and boating. | Farnsworth Art Museum, Rockland Breakwater Light, Harbor Park, Restaurants, Local Festivals |
| Camden | Famous for its stunning harbor and mountain views. Popular with tourists seeking outdoor activities and quaint shops. | Camden Hills State Park, Camden Harbor, Lincolnville Beach, Camden Opera House, Shopping and dining |
| Cape Elizabeth | A peaceful area known for its exceptional natural beauty and outdoor recreation. Ideal for guests looking for nature and tranquility. | Fort Williams Park, Portland Head Light, Beaches, Walking Trails, Historical Sites |
| Cushing | A rural coastal town known for its picturesque landscapes and quiet retreat options. Attracts those looking for a true Maine experience away from the hustle. | Cushing Island, Spruce Head Island, Local farms, Art galleries, Scenic drives |
| Rockport | An artistic town with quaint shops and local art galleries, right on the coast. Perfect for guests wanting a blend of culture and beautiful seaside views. | Rockport Harbor, Harbor Park, Local shops and galleries, Seaside dining, Scenic walks |
Understanding Airbnb License Requirements & STR Laws in Thomaston (2025)
While Thomaston, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thomaston to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Thomaston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thomastonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming 1913 Bungalow
Entire Place • 3 bedrooms
Newly Renovated Mid Coast Maine Weaver’s Cottage
Entire Place • 3 bedrooms
Tiny Home in Midcoast Maine near food and beaches
Entire Place • 1 bedroom
Monarch Landing-Luxury House -Waterfront-In Town
Entire Place • 2 bedrooms
Midcoast Retreat with Fireplace Near Downtown
Entire Place • 1 bedroom
Midcoast Maine Homestead for Peaceful Getaways
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thomaston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thomaston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jason | 2 | $55,084 | 99 | 4.87/5.0 |
| Patricia | 1 | $50,429 | 62 | 4.98/5.0 |
| María Jose | 2 | $44,051 | 224 | 4.88/5.0 |
| Bobbie | 1 | $41,969 | 54 | 4.81/5.0 |
| Nate And Bailey | 1 | $35,637 | 51 | 4.94/5.0 |
| Nicole And Scott | 1 | $30,089 | 120 | 4.93/5.0 |
| Carrie | 1 | $29,857 | 77 | 4.95/5.0 |
| Martin | 1 | $29,698 | 8 | 5.00/5.0 |
| Emily | 1 | $28,158 | 11 | 5.00/5.0 |
| Spring & David | 1 | $20,893 | 158 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thomaston.
Dive Deeper: Advanced Thomaston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thomaston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThomaston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thomaston
- The Thomaston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thomaston, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
Thomaston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thomaston
- The dominant room capacity in Thomaston is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.6% of the active Airbnb listings in Thomaston, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Thomaston.
Thomaston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thomaston
- The most common guest capacity trend in Thomaston vacation rentals is listings accommodating 2 guests (27.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Thomaston STR market, accounting for 50.0% of listings.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thomaston.
- On average, properties in Thomaston are equipped to host 4.0 guests.
Thomaston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thomaston
- The most common availability pattern in Thomaston falls within the 181-270 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Thomaston (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Thomaston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
33.3% of total
2 Nights
5 listings
27.8% of total
3 Nights
3 listings
16.7% of total
4-6 Nights
1 listings
5.6% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Thomaston is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Thomaston Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Thomaston, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Thomaston hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thomaston.
Thomaston Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
23.5% of total
Moderate
5 listings
29.4% of total
Firm
5 listings
29.4% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for Thomaston
- The prevailing Airbnb cancellation policy trend in Thomaston is Moderate, used by 29.4% of listings.
- There's a relatively balanced mix between guest-friendly (52.9%) and stricter (47.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.4% market standard in Thomaston.
- Regularly review your cancellation policy against competitors and market demand shifts in Thomaston.
Thomaston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thomaston
- The overall average booking lead time for vacation rentals in Thomaston is 50 days.
- Guests book furthest in advance for stays during August (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Thomaston.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Thomaston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thomaston (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Thomaston
- Essential amenities in Thomaston that guests expect include: Free parking on premises, Refrigerator, Coffee maker, Heating, Smoke alarm, Wifi, Hot water, Kitchen, Stove, Cooking basics. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thomaston: Free parking on premises, Refrigerator, Coffee maker, Heating, Smoke alarm, Wifi, Hot water, Kitchen, Stove, Cooking basics.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thomaston to stay competitive.
Thomaston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thomaston
- The typical guest profile for Airbnb in Thomaston consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and United Kingdom (1.4%).
- Top languages spoken are English (76.9%) followed by French (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thomaston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Trenton | 78 | $5,036 | $397.97 | 58% |
| Milton | 13 | $4,733 | $408.71 | 52% |
| Bar Harbor | 461 | $4,692 | $376.73 | 60% |
| Otisfield | 11 | $4,471 | $391.16 | 43% |
| Tremont | 143 | $4,342 | $356.64 | 58% |
| Portland | 857 | $4,289 | $326.46 | 54% |
| Sanford | 25 | $4,199 | $312.16 | 45% |
| Falmouth | 63 | $4,190 | $461.41 | 50% |