Sullivan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Sullivan in 2025? Explore comprehensive Airbnb analytics for Sullivan, Maine, United States to uncover income potential. This 2025 STR market report for Sullivan, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Sullivan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sullivan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sullivan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sullivan (2025)
Understanding the monthly revenue variations for Airbnb listings in Sullivan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sullivan is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sullivan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,598+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,526 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,398 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,373, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sullivan
Sullivan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sullivan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sullivan:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sullivan
Average Daily Rate (ADR) Airbnb Trends in Sullivan (2025)
Effective short term rental pricing strategy in Sullivan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sullivan typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $615+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $374 or more.
- Typical properties (Median) charge around $231 per night.
- Entry-level properties (Bottom 25%) earn around $151 per night.
Average Daily Rate (ADR) Trend by Month in Sullivan
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Airbnb Seasonality Analysis & Trends in Sullivan (2025)
Peak Season (August, July, October)
- Revenue averages $6,149 per month
- Occupancy rates average 59.2%
- Daily rates average $327
Shoulder Season
- Revenue averages $3,861 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $314
Low Season (January, February, March)
- Revenue drops to average $743 per month
- Occupancy decreases to average 12.4%
- Daily rates adjust to average $301
Seasonality Insights for Sullivan
- The Airbnb seasonality in Sullivan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sullivan's highest earning potential, with monthly revenues capable of climbing to $8,173, occupancy reaching a high of 69.1%, and ADRs peaking at $362.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $473, occupancy could drop to 11.1%, and ADRs may adjust down to $287.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sullivan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sullivan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sullivan (2025)
Exploring the top neighborhoods for short-term rentals in Sullivan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sullivan Harbor | A picturesque small town with scenic waterfront views and access to Acadia National Park. Ideal for visitors seeking tranquility and outdoor activities. | Acadia National Park, Schoodic Peninsula, Sullivan Harbor, Canoeing and kayaking, Local seafood dining |
| Sorrento | Charming coastal village known for its historic homes and beautiful harbor views. Perfect for guests looking for a peaceful retreat near nature. | Sorrento Beach, Sorrento Harbor, Lamoine State Park, Sunset views, Woods Hole Oceanographic Institution |
| Ellsworth | The commercial hub of Downeast Maine with a mix of small-town charm and modern amenities, attracting visitors for shopping and as a gateway to Acadia. | Downtown Ellsworth, Rooster County, Birdwatching on the Union River, Ellsworth Public Library, Woodlawn Museum |
| Mount Desert Island | Home to Acadia National Park and beautiful coastal landscapes, it’s a top destination for nature lovers and outdoor adventurers. | Acadia National Park, Cadillac Mountain, Bar Harbor, Sand Beach, Jordan Pond |
| Bar Harbor | Famous for its proximity to Acadia National Park and vibrant local culture. A hotspot for tourists seeking dining, shopping, and outdoor activities. | Acadia National Park, Bar Harbor Historical Society, Whale watching tours, Village Green, Shore path |
| Winter Harbor | Quieter alternative to nearby Bar Harbor, with charming local culture and great access to Acadia National Park’s Schoodic Peninsula. | Schoodic Peninsula, Winter Harbor Marina, Local art galleries, Peaceful coastal scenery |
| Lamoine | Ideal for family vacations, Lamoine offers serene beaches and beautiful parks, making it a perfect spot for relaxation and nature exploration. | Lamoine State Park, Lamoine Beach, Scenic drives, Wildlife watching, Picnic areas |
| Northeast Harbor | An upscale village offering luxury accommodations and access to sailing and golf. Appeals to those looking for a more refined vacation experience. | Asticou Azalea Garden, Northeast Harbor Marina, Sailing tours, Local boutiques, Historic homes |
Understanding Airbnb License Requirements & STR Laws in Sullivan (2025)
While Sullivan, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sullivan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sullivan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sullivanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanfront Estate near Acadia National Park
Entire Place • 4 bedrooms
Luxurious Oceanfront Flanders Bay Home w/ Kayaks!
Entire Place • 4 bedrooms
Downeast Sunset Luxury Lakehouse. Amazing find!
Entire Place • 4 bedrooms
Frenchman Bay Oceanside Home
Entire Place • 5 bedrooms
Fox Beach House! Oceanfront home, sleeps 10!
Entire Place • 4 bedrooms
New! Millstream Manor-pondside & sleeps up to 14!
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sullivan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sullivan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sue | 1 | $228,592 | 8 | 5.00/5.0 |
| Salt Air | 4 | $150,614 | 39 | 4.77/5.0 |
| Evolve | 3 | $150,363 | 97 | 4.60/5.0 |
| Kelly | 8 | $124,805 | 438 | 4.71/5.0 |
| Alicia | 2 | $124,445 | 185 | 4.87/5.0 |
| Barbara | 1 | $93,057 | 46 | 4.93/5.0 |
| Susan | 2 | $84,439 | 13 | 4.75/5.0 |
| Shasta | 2 | $82,431 | 38 | 4.97/5.0 |
| Misty | 2 | $79,692 | 70 | 4.99/5.0 |
| Tashia | 4 | $74,737 | 48 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sullivan.
Dive Deeper: Advanced Sullivan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sullivan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSullivan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sullivan
- The Sullivan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sullivan, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Sullivan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sullivan
- The dominant room capacity in Sullivan is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 52.9% of the active Airbnb listings in Sullivan, indicating a high concentration in these sizes.
- A significant 32.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sullivan.
Sullivan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sullivan
- The most common guest capacity trend in Sullivan vacation rentals is listings accommodating 8+ guests (25.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Sullivan STR market, accounting for 42.8% of listings.
- 47.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sullivan.
- On average, properties in Sullivan are equipped to host 4.8 guests.
Sullivan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sullivan
- The most common availability pattern in Sullivan falls within the 271-366 days range, representing 51.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sullivan (44.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sullivan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
10% of total
2 Nights
9 listings
12.9% of total
3 Nights
23 listings
32.9% of total
4-6 Nights
7 listings
10% of total
7-29 Nights
3 listings
4.3% of total
30+ Nights
21 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Sullivan is 3 Nights, adopted by 32.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30%) caters to monthly stays (30+ nights) in Sullivan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 32.9% of Sullivan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sullivan.
Sullivan Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.9% of total
Flexible
7 listings
10.1% of total
Moderate
13 listings
18.8% of total
Firm
15 listings
21.7% of total
Strict
32 listings
46.4% of total
Cancellation Policy Insights for Sullivan
- The prevailing Airbnb cancellation policy trend in Sullivan is Strict, used by 46.4% of listings.
- A majority (68.1%) of hosts in Sullivan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.4% market standard in Sullivan.
- With 46.4% using Strict terms, this is a viable option in Sullivan, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sullivan.
Sullivan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sullivan
- The overall average booking lead time for vacation rentals in Sullivan is 71 days.
- Guests book furthest in advance for stays during April (average 137 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (87 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Sullivan.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 137 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Sullivan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sullivan (2025)
Amenity Prevalence
Amenity Insights for Sullivan
- Essential amenities in Sullivan that guests expect include: Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sullivan: Free parking on premises, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Smoke alarm or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sullivan to stay competitive.
Sullivan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sullivan
- The typical guest profile for Airbnb in Sullivan consists of primarily domestic travelers (94%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.7% of guests.
- Key international markets include United States (93.7%) and Canada (1.5%).
- Top languages spoken are English (71.7%) followed by Spanish (7.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sullivan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 12 | $4,770 | $382.25 | 46% |
| Bar Harbor | 486 | $4,632 | $391.87 | 56% |
| Southwest Harbor | 236 | $4,020 | $391.59 | 53% |
| Mount Desert | 184 | $4,015 | $390.93 | 50% |
| Tremont | 153 | $4,010 | $362.10 | 53% |
| Trenton | 114 | $3,841 | $357.88 | 51% |
| Lamoine | 92 | $3,491 | $294.05 | 55% |
| Otis | 34 | $3,392 | $303.86 | 55% |
| Monmouth | 22 | $3,212 | $309.65 | 54% |
| Machiasport | 14 | $3,147 | $199.94 | 56% |