South Portland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in South Portland in 2025? Explore comprehensive Airbnb analytics for South Portland, Maine, United States to uncover income potential. This 2025 STR market report for South Portland, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 96 active listings.
Whether you're considering an Airbnb investment in South Portland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Portland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key South Portland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in South Portland (2025)
Understanding the monthly revenue variations for Airbnb listings in South Portland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Portland is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Portland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,516+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,661 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,211 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,830, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Portland
South Portland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the South Portland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Portland:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Portland
Average Daily Rate (ADR) Airbnb Trends in South Portland (2025)
Effective short term rental pricing strategy in South Portland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Portland typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $468+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $303 or more.
- Typical properties (Median) charge around $198 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in South Portland
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Airbnb Seasonality Analysis & Trends in South Portland (2025)
Peak Season (August, July, June)
- Revenue averages $5,543 per month
- Occupancy rates average 62.5%
- Daily rates average $300
Shoulder Season
- Revenue averages $3,364 per month
- Occupancy maintains around 49.4%
- Daily rates hold near $261
Low Season (February, March, December)
- Revenue drops to average $2,084 per month
- Occupancy decreases to average 40.2%
- Daily rates adjust to average $239
Seasonality Insights for South Portland
- The Airbnb seasonality in South Portland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Portland's highest earning potential, with monthly revenues capable of climbing to $6,249, occupancy reaching a high of 73.1%, and ADRs peaking at $313.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,864, occupancy could drop to 39.9%, and ADRs may adjust down to $226.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Portland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these South Portland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in South Portland (2025)
Exploring the top neighborhoods for short-term rentals in South Portland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Crescent Beach | Beautiful sandy beach area with a family-friendly atmosphere and calm waters. Ideal for summer vacations and water activities, making it attractive to families and beach-goers. | Crescent Beach State Park, Scarborough Marsh, Pine Point Beach, The Nonesuch River, Local seafood restaurants |
| Cape Elizabeth | Picturesque town known for its stunning coastal scenery and historic landmarks. The proximity to lighthouses and parks makes it a popular spot for visitors seeking nature and beauty. | Portland Head Light, Fort Williams Park, Two Lights State Park, Cape Elizabeth Lighthouse, Beautiful coastal walking trails |
| Willard Square | Charming neighborhood with a quaint seaside vibe, ideal for visitors seeking a quieter experience close to the ocean. Known for its artistic community and local eateries. | Willard Beach, Local artisan shops, Restaurants with ocean views, Ferry Beach, Historical sites |
| South Portland Waterfront | Emerging area along the waterfront with scenic views and new developments. Attractive for tourists looking for modern accommodations and access to outdoor activities. | Spring Point Ledge Lighthouse, Bug Light Park, Kayaking opportunities, Nearby restaurants, Scenic walking paths |
| Knightville | Evolving neighborhood with a mix of residential and commercial spaces. Known for its cultural events and local arts scene, appealing to those wanting a vibrant local experience. | Arts District, Local cafes, Food trucks, Community events, South Portland's farmer's market |
| South Portland High School Area | Family-friendly area with great schools and parks. Attracts families visiting for events or relocating, making it a practical choice for long-term stays. | Parks and playgrounds, Sporting event venues, Local shopping areas, Community centers, Nature trails |
| Ocean Street | Access to beautiful beaches and waterfront parks. Great for summer rentals and vacationers looking for a classic beach town experience. | Scarborough Beach State Park, The Maine Squeeze (juice bar), Walking paths along the coast, Fishing opportunities, Local seafood markets |
| Cash Corner | Unique area with a historical background and growing interest among tourists. Offers local attractions that appeal to both new visitors and returning guests. | Historical landmarks, Local restaurants, Community parks, Art galleries, Shopping facilities |
Understanding Airbnb License Requirements & STR Laws in South Portland (2025)
While South Portland, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Portland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in South Portland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Portlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish New Apartment Near Willard Beach w/ Yard
Entire Place • 4 bedrooms
Willard Square Family Home
Entire Place • 3 bedrooms
Oceanfront with amazing views and private entrance
Entire Place • 1 bedroom
Rustic Willard Beach condo ten mins from Old Port!
Entire Place • 2 bedrooms
Arlie's Digs! - One Block To Willard Beach!
Entire Place • 2 bedrooms
Adorable Summer Cottage Rental- Willard Beach
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in South Portland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in South Portland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Natalya | 1 | $136,426 | 43 | 5.00/5.0 |
| Noelle | 2 | $132,240 | 83 | 4.97/5.0 |
| Kathy | 3 | $112,805 | 71 | 4.84/5.0 |
| Glenn Mary Jane | 2 | $94,865 | 355 | 4.92/5.0 |
| Diane | 1 | $92,195 | 87 | 4.93/5.0 |
| Deborah | 1 | $83,399 | 811 | 5.00/5.0 |
| Jess | 2 | $77,764 | 466 | 4.92/5.0 |
| Nicholas | 2 | $77,514 | 590 | 4.96/5.0 |
| Dave | 1 | $74,666 | 185 | 4.95/5.0 |
| Jean | 3 | $74,390 | 820 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Portland.
Dive Deeper: Advanced South Portland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Portland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Portland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Portland
- The South Portland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.1% of the 96 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Portland, Apartment/Condo properties are the most common (44.8%), reflecting the local real estate landscape.
- Houses represent a significant 36.5% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.0%) offer potential for unique stay experiences.
South Portland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Portland
- The dominant room capacity in South Portland is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.3% of the active Airbnb listings in South Portland, indicating a high concentration in these sizes.
South Portland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Portland
- The most common guest capacity trend in South Portland vacation rentals is listings accommodating 2 guests (31.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the South Portland STR market, accounting for 52.1% of listings.
- 20.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Portland.
- On average, properties in South Portland are equipped to host 3.1 guests.
South Portland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Portland
- The most common availability pattern in South Portland falls within the 181-270 days range, representing 35.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in South Portland (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
South Portland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
25.3% of total
2 Nights
28 listings
29.5% of total
3 Nights
5 listings
5.3% of total
4-6 Nights
2 listings
2.1% of total
7-29 Nights
6 listings
6.3% of total
30+ Nights
30 listings
31.6% of total
Key Insights
- The most prevalent minimum stay requirement in South Portland is 30+ Nights, adopted by 31.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.6%) caters to monthly stays (30+ nights) in South Portland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.6% of South Portland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Portland.
South Portland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
3.2% of total
Flexible
12 listings
12.6% of total
Moderate
22 listings
23.2% of total
Firm
33 listings
34.7% of total
Strict
25 listings
26.3% of total
Cancellation Policy Insights for South Portland
- The prevailing Airbnb cancellation policy trend in South Portland is Firm, used by 34.7% of listings.
- A majority (61.0%) of hosts in South Portland utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.7% market standard in South Portland.
- Regularly review your cancellation policy against competitors and market demand shifts in South Portland.
South Portland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for South Portland
- The overall average booking lead time for vacation rentals in South Portland is 48 days.
- Guests book furthest in advance for stays during July (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in South Portland.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these South Portland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in South Portland (2025)
Amenity Prevalence
Amenity Insights for South Portland
- Essential amenities in South Portland that guests expect include: Wifi, Carbon monoxide alarm, Smoke alarm, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Coffee maker, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Portland: Wifi, Carbon monoxide alarm, Smoke alarm, Hot water, Free parking on premises.
- Prioritize adding missing essentials: Carbon monoxide alarm, Smoke alarm, Hot water, Free parking on premises.
- Consider adding popular differentiators like Heating or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Portland to stay competitive.
South Portland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for South Portland
- The typical guest profile for Airbnb in South Portland consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.7% of guests.
- Key international markets include United States (92.7%) and Canada (2.7%).
- Top languages spoken are English (68.2%) followed by Spanish (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the South Portland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nahant | 12 | $6,284 | $616.66 | 44% |
| North Andover | 12 | $5,523 | $428.80 | 50% |
| Jefferson | 29 | $4,807 | $444.34 | 44% |
| Milford | 14 | $4,785 | $469.25 | 56% |
| Manchester | 12 | $4,770 | $382.25 | 46% |
| Kennebunkport | 140 | $4,689 | $636.12 | 41% |
| Wellesley | 21 | $4,682 | $489.58 | 49% |
| Scituate | 101 | $4,448 | $490.50 | 45% |
| Dalton | 12 | $4,409 | $359.20 | 46% |
| Swampscott | 43 | $4,346 | $435.57 | 46% |