Shapleigh Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Shapleigh in 2025? Explore comprehensive Airbnb analytics for Shapleigh, Maine, United States to uncover income potential. This 2025 STR market report for Shapleigh, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Shapleigh, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shapleigh Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shapleigh Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shapleigh (2025)
Understanding the monthly revenue variations for Airbnb listings in Shapleigh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shapleigh is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shapleigh across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,343+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,513 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,415 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,907, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shapleigh
Shapleigh Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shapleigh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shapleigh:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shapleigh
Average Daily Rate (ADR) Airbnb Trends in Shapleigh (2025)
Effective short term rental pricing strategy in Shapleigh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shapleigh typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $462+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $353 or more.
- Typical properties (Median) charge around $263 per night.
- Entry-level properties (Bottom 25%) earn around $201 per night.
Average Daily Rate (ADR) Trend by Month in Shapleigh
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Airbnb Seasonality Analysis & Trends in Shapleigh (2025)
Peak Season (August, July, June)
- Revenue averages $9,696 per month
- Occupancy rates average 61.9%
- Daily rates average $329
Shoulder Season
- Revenue averages $5,535 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $330
Low Season (February, March, November)
- Revenue drops to average $3,360 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $361
Seasonality Insights for Shapleigh
- The Airbnb seasonality in Shapleigh shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shapleigh's highest earning potential, with monthly revenues capable of climbing to $10,291, occupancy reaching a high of 74.9%, and ADRs peaking at $376.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,937, occupancy could drop to 32.6%, and ADRs may adjust down to $308.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shapleigh.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shapleigh seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shapleigh (2025)
Exploring the top neighborhoods for short-term rentals in Shapleigh? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shapleigh Lake | A tranquil destination for families and outdoor enthusiasts. Popular for fishing, swimming, and boating, with a serene environment perfect for relaxation and nature activities. | Shapleigh Lake, Lakeside parks, Fishing spots, Boating opportunities, Scenic hiking trails |
| Highland Lake | Ideal for vacationing with its beautiful landscapes and recreational activities. Attracts visitors looking for a peaceful lakeside retreat with water sports. | Highland Lake, Public beaches, Kayaking and canoeing, Nature trails, Picnic areas |
| Shapleigh Town Center | Centrally located with access to local shops and restaurants. A great area for travelers who want a local experience while enjoying small-town charm. | Local diners, Shopping boutiques, Community events, Historic landmarks, Nearby parks |
| Alfred | Close to Shapleigh, Alfred offers quaint charm and attractions including nature trails and a lovely downtown, making it attractive for visitors and Airbnb hosts. | Alfred Village Park, Local craft shops, Antique stores, Nature trails, Historic buildings |
| Waterboro | A nearby town with access to several lakes and outdoor activities. It provides a mix of nature and community feel, ideal for family vacations and outdoor lovers. | Lake Bektash, Waterboro Recreational Area, Local hiking paths, Community festivals, Parks |
| Acton | Known for its beautiful landscapes and outdoor activities. Attracts tourists looking for a mix of relaxation and adventure. | Horn Pond, Nature preserves, Hiking trails, Fishing opportunities, Community events |
| Limerick | Great for exploring the Maine countryside with plenty of activities nearby. Offers both cultural and nature-based experiences, making it versatile for visitors. | Limerick Village, Proximity to lakes, Outdoor recreational areas, Local farmers market, Wildlife viewing |
| Sanford | A larger town nearby with a mix of urban amenities and access to nature. Offers more dining and shopping options while still being close to outdoor experiences. | Downtown Sanford, Shopping centers, Parks and recreation areas, Museums, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Shapleigh (2025)
While Shapleigh, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shapleigh to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shapleigh (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shapleighbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mansion in Maine - lndoor Pool, Tennis Court, Gym
Entire Place • 8 bedrooms
Secluded Lakehouse/2 private docks*Hottub*big yard
Entire Place • 3 bedrooms
Luxury Lakefront & Skiing Paradise
Entire Place • 3 bedrooms
Camp S'Mores | Lakefront | Hot Tub | Arcade Games
Entire Place • 4 bedrooms
New Lakefront Year Round House on Mousam Lake
Entire Place • 4 bedrooms
Lakefront 3 beds/baths. Dogs ok! Year-round stays
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shapleigh (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shapleigh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mandy | 1 | $190,810 | 6 | 5.00/5.0 |
| Chris And Erica | 1 | $132,758 | 133 | 4.96/5.0 |
| Yvonne | 1 | $116,326 | 26 | 5.00/5.0 |
| Camp | 1 | $110,207 | 29 | 4.72/5.0 |
| Kendall | 1 | $61,922 | 11 | 5.00/5.0 |
| Tejay | 1 | $58,189 | 23 | 4.83/5.0 |
| Melissa | 1 | $57,882 | 72 | 4.82/5.0 |
| Kortney | 1 | $55,628 | 30 | 4.97/5.0 |
| Liz & Cristina | 1 | $50,107 | 53 | 5.00/5.0 |
| Heidi | 1 | $43,327 | 8 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shapleigh.
Dive Deeper: Advanced Shapleigh STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shapleigh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShapleigh Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shapleigh
- The Shapleigh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shapleigh, House properties are the most common (84.6%), reflecting the local real estate landscape.
- Houses represent a significant 84.6% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.
Shapleigh Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shapleigh
- The dominant room capacity in Shapleigh is 3 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 73.1% of the active Airbnb listings in Shapleigh, indicating a high concentration in these sizes.
- A significant 73.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shapleigh.
Shapleigh Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shapleigh
- The most common guest capacity trend in Shapleigh vacation rentals is listings accommodating 8+ guests (53.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Shapleigh STR market, accounting for 73.0% of listings.
- 80.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shapleigh.
- On average, properties in Shapleigh are equipped to host 6.8 guests.
Shapleigh Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shapleigh
- The most common availability pattern in Shapleigh falls within the 181-270 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shapleigh (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shapleigh Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
8.3% of total
2 Nights
7 listings
29.2% of total
3 Nights
9 listings
37.5% of total
4-6 Nights
3 listings
12.5% of total
7-29 Nights
1 listings
4.2% of total
30+ Nights
2 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Shapleigh is 3 Nights, adopted by 37.5% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 37.5% of Shapleigh hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shapleigh.
Shapleigh Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.5% of total
Moderate
9 listings
40.9% of total
Firm
7 listings
31.8% of total
Strict
5 listings
22.7% of total
Cancellation Policy Insights for Shapleigh
- The prevailing Airbnb cancellation policy trend in Shapleigh is Moderate, used by 40.9% of listings.
- A majority (54.5%) of hosts in Shapleigh utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.9% market standard in Shapleigh.
- Regularly review your cancellation policy against competitors and market demand shifts in Shapleigh.
Shapleigh STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shapleigh
- The overall average booking lead time for vacation rentals in Shapleigh is 62 days.
- Guests book furthest in advance for stays during July (average 141 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (108 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Shapleigh.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 141 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 108 days) to capture early planners.
- Monitor your own booking lead times against these Shapleigh averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shapleigh (2025)
Amenity Prevalence
Amenity Insights for Shapleigh
- Essential amenities in Shapleigh that guests expect include: Free parking on premises, Kitchen, Hot water, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Oven, Coffee maker, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shapleigh: Free parking on premises, Kitchen, Hot water, TV, Wifi.
- Prioritize adding missing essentials: TV, Wifi.
- Consider adding popular differentiators like Oven or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shapleigh to stay competitive.
Shapleigh Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shapleigh
- The typical guest profile for Airbnb in Shapleigh consists of primarily domestic travelers (98%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and Canada (0.6%).
- Top languages spoken are English (64.8%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shapleigh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |