Scarborough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Scarborough in 2025? Explore comprehensive Airbnb analytics for Scarborough, Maine, United States to uncover income potential. This 2025 STR market report for Scarborough, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 131 active listings.
Whether you're considering an Airbnb investment in Scarborough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Scarborough Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Scarborough Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Scarborough (2025)
Understanding the monthly revenue variations for Airbnb listings in Scarborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Scarborough is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Scarborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,511+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,959 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,495 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,958, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Scarborough
Scarborough Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Scarborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Scarborough:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Scarborough
Average Daily Rate (ADR) Airbnb Trends in Scarborough (2025)
Effective short term rental pricing strategy in Scarborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Scarborough typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $668+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $422 or more.
- Typical properties (Median) charge around $260 per night.
- Entry-level properties (Bottom 25%) earn around $166 per night.
Average Daily Rate (ADR) Trend by Month in Scarborough
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Airbnb Seasonality Analysis & Trends in Scarborough (2025)
Peak Season (July, August, June)
- Revenue averages $7,557 per month
- Occupancy rates average 58.4%
- Daily rates average $423
Shoulder Season
- Revenue averages $4,543 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $366
Low Season (January, February, March)
- Revenue drops to average $2,472 per month
- Occupancy decreases to average 34.1%
- Daily rates adjust to average $326
Seasonality Insights for Scarborough
- The Airbnb seasonality in Scarborough shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Scarborough's highest earning potential, with monthly revenues capable of climbing to $8,564, occupancy reaching a high of 64.6%, and ADRs peaking at $429.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,971, occupancy could drop to 30.7%, and ADRs may adjust down to $323.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Scarborough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Scarborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Scarborough (2025)
Exploring the top neighborhoods for short-term rentals in Scarborough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Scarborough Beach | Known for its beautiful sandy shores and family-friendly atmosphere, Scarborough Beach is perfect for tourists looking to relax by the ocean or engage in water activities. | Scarborough Beach State Park, Black Point Stream Preserve, Pine Point Beach, Cliff Walk, Scarborough Marsh Audubon Center |
| Prouts Neck | An upscale residential area with stunning views of the ocean, Prouts Neck attracts visitors looking for a quiet retreat and access to artistic attractions like the Winslow Homer Studio. | Winslow Homer Studio, Prouts Neck Art Association, Scarborough Yacht Club, Pine Point, Old Orchard Beach nearby |
| Western Scarborough | A suburban area with easy access to highways and nearby attractions, ideal for families or business travelers, offering a balance of urban and rural charm. | Scarborough Marsh, Pine Tree State Park, local dining options, Scarborough Downs |
| Cape Elizabeth | Just a short drive from Scarborough, this coastal town offers stunning sea views and proximity to iconic natural attractions like the Two Lights State Park. | Cape Elizabeth Light, Two Lights State Park, Fort Williams Park, Willard Beach |
| Old Orchard Beach | A bustling beach town known for its amusement park and vibrant boardwalk, perfect for hosting large groups seeking fun and entertainment. | Old Orchard Beach Pier, Palace Playland, famous sandy beach, seaside restaurants, annual festivals |
| Downtown Scarborough | The commercial heart of Scarborough with shops, restaurants, and easy access to public transportation, appealing to those who want convenience. | Scarborough Library, local shopping centers, restaurants and cafes, Scarborough Town Center |
| Higgins Beach | A quaint beach community popular with surfers and tide pool explorers, known for its scenic beauty and peaceful surroundings. | Higgins Beach, Cape Elizabeth Lighthouse, residential art galleries, local cafes |
| The Eastern Trail | A multi-use recreational trail stretching through Scarborough, inviting outdoor enthusiasts and families for biking, walking, and nature enjoying. | Eastern Trail, Scarborough Marsh, nature observation, picnic areas |
Understanding Airbnb License Requirements & STR Laws in Scarborough (2025)
While Scarborough, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Scarborough to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Scarborough (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Scarboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Swim spa under the starry night pool/hot tub/sauna
Entire Place • 3 bedrooms
Spacious Ocean View Getaway, 3 min walk to beach
Entire Place • 5 bedrooms
Modern Ocean View Beach House
Entire Place • 4 bedrooms
Family Tides at Higgins Beach
Entire Place • 7 bedrooms
Breathtaking waterfront home near Pine Point Beach
Entire Place • 4 bedrooms
300 ft to the Beach - Hear the Surf!
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Scarborough (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Scarborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wendy | 6 | $309,550 | 1141 | 4.84/5.0 |
| Jessica | 6 | $196,820 | 2344 | 4.87/5.0 |
| Beth | 1 | $184,595 | 263 | 4.98/5.0 |
| Jennie | 1 | $151,738 | 56 | 4.96/5.0 |
| Amanda | 1 | $137,938 | 43 | 4.95/5.0 |
| Tracey | 2 | $123,146 | 16 | 5.00/5.0 |
| Host #50387698 | 1 | $122,474 | 0 | 0.00/5.0 |
| Anthony | 1 | $116,945 | 28 | 4.96/5.0 |
| Sokunthy | 2 | $114,856 | 55 | 4.88/5.0 |
| Leisa | 1 | $108,523 | 27 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Scarborough.
Dive Deeper: Advanced Scarborough STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Scarborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsScarborough Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Scarborough
- The Scarborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.6% of the 131 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Scarborough, House properties are the most common (61.8%), reflecting the local real estate landscape.
- Houses represent a significant 61.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, unique stays (combined 6.2%) offer potential for unique stay experiences.
Scarborough Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Scarborough
- The dominant room capacity in Scarborough is 1 bedroom listings, making up 26% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.4% of the active Airbnb listings in Scarborough, indicating a high concentration in these sizes.
- A significant 36.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Scarborough.
Scarborough Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Scarborough
- The most common guest capacity trend in Scarborough vacation rentals is listings accommodating 8+ guests (26.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Scarborough STR market, accounting for 48.8% of listings.
- 40.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Scarborough.
- On average, properties in Scarborough are equipped to host 4.7 guests.
Scarborough Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Scarborough
- The most common availability pattern in Scarborough falls within the 271-366 days range, representing 42.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Scarborough (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Scarborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
25% of total
2 Nights
36 listings
29% of total
3 Nights
19 listings
15.3% of total
4-6 Nights
8 listings
6.5% of total
7-29 Nights
17 listings
13.7% of total
30+ Nights
13 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Scarborough is 2 Nights, adopted by 29% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Scarborough, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29% of Scarborough hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Scarborough.
Scarborough Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.9% of total
Super Strict 30 Days
1 listings
0.9% of total
Flexible
14 listings
12% of total
Moderate
25 listings
21.4% of total
Firm
40 listings
34.2% of total
Strict
36 listings
30.8% of total
Cancellation Policy Insights for Scarborough
- The prevailing Airbnb cancellation policy trend in Scarborough is Firm, used by 34.2% of listings.
- A majority (65.0%) of hosts in Scarborough utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.2% market standard in Scarborough.
- With 30.8% using Strict terms, this is a viable option in Scarborough, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Scarborough.
Scarborough STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Scarborough
- The overall average booking lead time for vacation rentals in Scarborough is 76 days.
- Guests book furthest in advance for stays during July (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Scarborough.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Scarborough averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Scarborough (2025)
Amenity Prevalence
Amenity Insights for Scarborough
- Essential amenities in Scarborough that guests expect include: Smoke alarm, Wifi, Free parking on premises, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Scarborough: Smoke alarm, Wifi, Free parking on premises, Heating, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Heating, Hot water.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Scarborough to stay competitive.
Scarborough Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Scarborough
- The typical guest profile for Airbnb in Scarborough consists of primarily domestic travelers (91%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.3% of guests.
- Key international markets include United States (91.3%) and Canada (4.9%).
- Top languages spoken are English (71.4%) followed by French (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Scarborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |