Airbnb Market Analytics, Statistics and Data in Scarborough, Maine, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Scarborough? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Scarborough:
How much do Airbnb hosts make on average per month in Scarborough?
The short-term rental market in Scarborough shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,627 per month
- Strong performing properties (top 25%) make $6,481 or more
- Best-in-class properties (top 10%) achieve $11,371+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,007
Revenue Variations by Month
Occupancy Rates Throughout the Year in Scarborough
The market in Scarborough shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Scarborough
Daily rates in Scarborough vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $264 per night
- Strong performing properties (top 25%) secure $418 or more
- Best-in-class properties (top 10%) pull in $698+ per night
- Entry-level properties (bottom 25%) earn around $164
Daily Rate Variations by Month
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Seasonality patterns in Scarborough
Peak Season (July, August, June)
- Revenue peaks at $8575.92 per month
- Occupancy rates reach 64.46%
- Daily rates average $434.36
Shoulder Season
- Revenue averages $5034.31 per month
- Occupancy maintains 46.54%
- Daily rates hold at $377.97
Low Season (December, February, January)
- Revenue drops to $2779.87 per month
- Occupancy decreases to 29.26%
- Daily rates adjust to $337.48
Is it still profitable to do Airbnb in Scarborough in 2025?
Yes! Scarborough demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $5034 and The market's 136 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Scarborough
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Scarborough Beach | Popular destination for those seeking sun and sand, perfect for families and beachgoers. Close to beautiful beaches and local dining options. | Scarborough Beach State Park, Crescent Beach State Park, Scarborough Marsh Audubon Center, Clamm Cove, Western Beach |
| Oak Hill | A residential area with proximity to shopping, dining, and schools, making it a great location for families and long-term stays. | Oak Hill Plaza, The Market Basket, Scarborough Public Library |
| Pine Point | Quaint beachfront community known for its charming cottages and scenic views. Ideal for traditional beach vacations and water-based activities. | Pine Point Beach, Scarborough River, local seafood restaurants |
| Scarborough Marsh | A nature lover's paradise, this area offers trails and wildlife viewing, appealing to eco-tourists and outdoor enthusiasts. | Scarborough Marsh, Rachel Carson National Wildlife Refuge, Birdwatching and kayaking opportunities |
| Nonesuch River | Known for its picturesque settings and access to the river, it offers a serene atmosphere for guests looking to escape the hustle and bustle. | Nonesuch River, local parks and trails, scenic picnic spots |
| Gateway to Maine | Scarborough serves as a gateway to various attractions in southern Maine, making it a strategic base for travelers exploring the region. | Old Port in Portland, Cape Elizabeth and its beaches, Local breweries and wineries, Portland Head Light |
| Dunstan | A small community that provides a quiet, rural setting while still being close to Scarborough's amenities, perfect for peaceful retreats. | Nearby hiking trails, local farms and markets, serene countryside views |
| Gorham Road Area | Offers convenience with easy access to Portland while remaining a charming area for those looking to stay close to city amenities while enjoying a suburban feel. | shopping centers, restaurants, nearby parks |
Do you need a license for Airbnb in Scarborough?
We recommend checking directly with Scarborough's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Scarborough
Swim spa under the starry night pool/hot tub/sauna
Entire Place • 3 bedrooms
Modern Ocean View Beach House
Entire Place • 4 bedrooms
Spacious Ocean View Getaway, 3 min walk to beach
Entire Place • 5 bedrooms
BigHome10MinsToPortland&Beaches|2KingBeds|FirePit
Entire Place • 4 bedrooms
Gorgeous 4 BR home with HOT TUB
Entire Place • 4 bedrooms
Breathtaking waterfront home near Pine Point Beach
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Scarborough
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wendy | 6 | $300,070 | 1141 | 4.84/5.0 |
| Beth | 1 | $177,279 | 263 | 4.98/5.0 |
| Amanda | 1 | $158,424 | 43 | 4.95/5.0 |
| Jennie | 1 | $155,327 | 56 | 4.96/5.0 |
| Jessica | 5 | $151,205 | 2299 | 4.86/5.0 |
| Nick & Kayla | 1 | $135,872 | 31 | 4.87/5.0 |
| Tracey | 2 | $133,492 | 16 | 5.00/5.0 |
| Gregory | 1 | $124,883 | 47 | 4.94/5.0 |
| Anthony | 1 | $124,471 | 28 | 4.96/5.0 |
| Sokunthy | 2 | $119,251 | 55 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Scarborough
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.9%), with house and apartment & condo properties comprising 86.0% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, unique stays segments (6.6% combined)
Room Capacity Distribution
Analysis of 136 properties in Scarborough shows that 1 bedroom properties are most prevalent, making up 26.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 50.0% of all listings.
Key Insights
- Most common: 1 bedroom (26.5%)
- Least common: 4 bedrooms (9.6%)
- Market concentration: 50.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 136 properties in Scarborough reveals that 8+ guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 49.3% of the market.
Key Insights
- Most common capacity: 8+ guests (27.2% of market)
- Least common capacity: 7 guests (2.9% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 49.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 136 properties in Scarborough, the most common availability pattern is 271-366 days (44.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39% of properties).
Key Insights
- Most common availability window: 271-366 days (44.1%)
- Most common booking duration: 91-180 days (39%)
- Properties with high availability (180+ days): 81.6%
- Properties with long-term bookings (180+ days): 18.4%
Minimum Stay Distributions
1 Night
32 listings
26.7% of total
2 Nights
36 listings
30% of total
3 Nights
20 listings
16.7% of total
4-6 Nights
9 listings
7.5% of total
7-29 Nights
15 listings
12.5% of total
30+ Nights
8 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.7%
- Mid-length stays (4-6 nights) represent 7.5% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 73.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.7% of total
Super Strict 60 Days
1 listings
0.8% of total
Flexible
13 listings
10.9% of total
Moderate
25 listings
21% of total
Firm
41 listings
34.5% of total
Strict
37 listings
31.1% of total
Key Insights
- Firm is the preferred policy at 34.5% of listings
- Stricter policies (Firm & Strict) dominate at 65.6% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.8% of listings
Recommendations
- The market supports stricter policies, with 65.6% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Apr, averaging 100 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 44 days
- Summer shows the longest average booking window at 97 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 97 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Scarborough
Every property in Scarborough comes standard with Wifi, and Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (4.9%) and Germany (0.8%)
- English is the top language at 75.9%, followed by French (10.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.9%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for Canada and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Scarborough. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Jefferson | 28 | $6,385 | $434.06 | 50% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Manchester | 10 | $5,798 | $389.75 | 48% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Kennebunkport | 141 | $5,163 | $610.18 | 44% |
| Temple | 11 | $5,110 | $383.10 | 46% |
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