Rockland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Rockland in 2025? Explore comprehensive Airbnb analytics for Rockland, Maine, United States to uncover income potential. This 2025 STR market report for Rockland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Rockland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rockland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rockland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rockland (2025)
Understanding the monthly revenue variations for Airbnb listings in Rockland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rockland is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rockland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,490+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,921 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,389 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,466, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rockland
Rockland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rockland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rockland:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rockland
Average Daily Rate (ADR) Airbnb Trends in Rockland (2025)
Effective short term rental pricing strategy in Rockland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rockland typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $348+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $243 or more.
- Typical properties (Median) charge around $168 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in Rockland
Get Live Rockland Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Rockland (2025)
Peak Season (August, July, June)
- Revenue averages $4,422 per month
- Occupancy rates average 58.5%
- Daily rates average $211
Shoulder Season
- Revenue averages $2,722 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $201
Low Season (February, March, April)
- Revenue drops to average $1,622 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $194
Seasonality Insights for Rockland
- The Airbnb seasonality in Rockland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rockland's highest earning potential, with monthly revenues capable of climbing to $4,786, occupancy reaching a high of 64.1%, and ADRs peaking at $214.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,379, occupancy could drop to 29.6%, and ADRs may adjust down to $189.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rockland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rockland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rockland (2025)
Exploring the top neighborhoods for short-term rentals in Rockland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rockland Harbor | Scenic views of the harbor and close to the downtown area. Ideal for visitors who want to explore local shops, restaurants, and the arts community. | Farnsworth Art Museum, Rockland Breakwater Lighthouse, Harbor Park, Downtown Rockland shops, The Strand Theatre |
| Rockport Village | Charming coastal village atmosphere with artistic flair. A peaceful spot for visitors looking to enjoy the quaint shops, galleries, and beautiful landscape. | Rockport Opera House, Maine Media Workshops + College, Beauchamp Point, Bayside, Rockport Marine Park |
| Camden Hills State Park | Popular for outdoor enthusiasts, offering stunning views of the coastline and hiking trails. Attracts visitors looking for nature and adventure. | Mount Battie, hiking trails, Camden Harbor, scenic overlooks |
| Owls Head | Quieter area known for its natural beauty and beaches. Great for families looking for relaxation and outdoor activities. | Owls Head Lighthouse, Owls Head State Park, Birch Point Beach State Park |
| South Thomaston | A peaceful, lesser-known area attractive for those seeking a more local experience with beautiful scenery and connections to nature. | Sandy Beach, Ragged Mountain Recreation Area |
| Thomaston | Historical charm with local shops and cultural activities. A good base for visitors wanting to explore the surrounding areas. | Thomaston Historical Society, St. George River, Local Art Galleries |
| Port Clyde | A picturesque fishing village with stunning ocean views and access to nearby Monhegan Island. Ideal for those wanting a coastal retreat. | Museum at Port Clyde, Monhegan Island Ferry, Drift Inn Beach |
| Midcoast Maine | Broader region incorporating multiple coastal towns providing diverse activities from art to culinary experiences, appealing to a wide range of visitors. | Galleries and shops in Camden, Rockland, and Rockport, Midcoast culinary tours, Local wineries and breweries |
Understanding Airbnb License Requirements & STR Laws in Rockland (2025)
While Rockland, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rockland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rockland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rocklandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
SALTY CAPE: In-town, coastal + relaxing, Rockland
Entire Place • 2 bedrooms
The Front Apartment
Entire Place • 2 bedrooms
Charming, Family-Friendly Historical In Town Home
Entire Place • 3 bedrooms
Downtown-Walk to All Things Rockland
Entire Place • 2 bedrooms
Rockland Relaxing Retreat/Walk to Town (STR24-16)
Entire Place • 3 bedrooms
Perfect Family & Friends Vacation for 10+ STR20-32
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rockland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rockland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jin & Wayne | 1 | $78,674 | 79 | 5.00/5.0 |
| George | 2 | $62,646 | 680 | 4.92/5.0 |
| MaryBeth | 1 | $52,703 | 18 | 4.89/5.0 |
| Alicia | 1 | $51,621 | 108 | 4.98/5.0 |
| John | 2 | $48,392 | 291 | 4.70/5.0 |
| Brian | 1 | $48,244 | 358 | 4.95/5.0 |
| Melanie | 1 | $44,132 | 189 | 4.93/5.0 |
| Aimee | 2 | $40,768 | 17 | 4.51/5.0 |
| Valerie | 1 | $40,415 | 141 | 4.93/5.0 |
| Paul | 1 | $37,103 | 53 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rockland.
Dive Deeper: Advanced Rockland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rockland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRockland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rockland
- The Rockland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.6% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rockland, House properties are the most common (52.1%), reflecting the local real estate landscape.
- Houses represent a significant 52.1% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Rockland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rockland
- The dominant room capacity in Rockland is 1 bedroom listings, making up 39.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.6% of the active Airbnb listings in Rockland, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rockland.
Rockland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rockland
- The most common guest capacity trend in Rockland vacation rentals is listings accommodating 2 guests (31.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Rockland STR market, accounting for 48.0% of listings.
- 31.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rockland.
- On average, properties in Rockland are equipped to host 3.9 guests.
Rockland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rockland
- The most common availability pattern in Rockland falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rockland (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rockland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
19.6% of total
2 Nights
12 listings
26.1% of total
3 Nights
7 listings
15.2% of total
4-6 Nights
3 listings
6.5% of total
7-29 Nights
11 listings
23.9% of total
30+ Nights
4 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Rockland is 2 Nights, adopted by 26.1% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.1% of Rockland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rockland.
Rockland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.5% of total
Flexible
4 listings
10% of total
Moderate
9 listings
22.5% of total
Firm
7 listings
17.5% of total
Strict
19 listings
47.5% of total
Cancellation Policy Insights for Rockland
- The prevailing Airbnb cancellation policy trend in Rockland is Strict, used by 47.5% of listings.
- A majority (65.0%) of hosts in Rockland utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.5% market standard in Rockland.
- With 47.5% using Strict terms, this is a viable option in Rockland, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rockland.
Rockland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rockland
- The overall average booking lead time for vacation rentals in Rockland is 59 days.
- Guests book furthest in advance for stays during July (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Rockland.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Rockland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rockland (2025)
Amenity Prevalence
Amenity Insights for Rockland
- Essential amenities in Rockland that guests expect include: Smoke alarm, Wifi, Carbon monoxide alarm, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Coffee maker, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rockland: Smoke alarm, Wifi, Carbon monoxide alarm, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Carbon monoxide alarm, Free parking on premises, Hot water.
- Consider adding popular differentiators like TV or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rockland to stay competitive.
Rockland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rockland
- The typical guest profile for Airbnb in Rockland consists of primarily domestic travelers (94%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.7% of guests.
- Key international markets include United States (93.7%) and DC (1.8%).
- Top languages spoken are English (73.2%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rockland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Trenton | 78 | $5,036 | $397.97 | 58% |
| Milton | 13 | $4,733 | $408.71 | 52% |
| Bar Harbor | 461 | $4,692 | $376.73 | 60% |
| Otisfield | 11 | $4,471 | $391.16 | 43% |
| Tremont | 143 | $4,342 | $356.64 | 58% |
| Portland | 857 | $4,289 | $326.46 | 54% |
| Sanford | 25 | $4,199 | $312.16 | 45% |
| Falmouth | 63 | $4,190 | $461.41 | 50% |