Portland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Portland in 2025? Explore comprehensive Airbnb analytics for Portland, Maine, United States to uncover income potential. This 2025 STR market report for Portland, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 857 active listings.
Whether you're considering an Airbnb investment in Portland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portland Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portland (2025)
Understanding the monthly revenue variations for Airbnb listings in Portland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portland is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,729+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,282 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,186 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,576, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portland
Portland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portland:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portland
Average Daily Rate (ADR) Airbnb Trends in Portland (2025)
Effective short term rental pricing strategy in Portland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portland typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $585+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $368 or more.
- Typical properties (Median) charge around $239 per night.
- Entry-level properties (Bottom 25%) earn around $161 per night.
Average Daily Rate (ADR) Trend by Month in Portland
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Airbnb Seasonality Analysis & Trends in Portland (2025)
Peak Season (July, August, June)
- Revenue averages $8,295 per month
- Occupancy rates average 67.6%
- Daily rates average $359
Shoulder Season
- Revenue averages $5,012 per month
- Occupancy maintains around 52.4%
- Daily rates hold near $311
Low Season (January, February, March)
- Revenue drops to average $2,605 per month
- Occupancy decreases to average 37.7%
- Daily rates adjust to average $281
Seasonality Insights for Portland
- The Airbnb seasonality in Portland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portland's highest earning potential, with monthly revenues capable of climbing to $8,833, occupancy reaching a high of 71.9%, and ADRs peaking at $367.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,347, occupancy could drop to 37.0%, and ADRs may adjust down to $274.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portland (2025)
Exploring the top neighborhoods for short-term rentals in Portland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Port | Historic waterfront district known for its cobblestone streets, boutiques, and seafood restaurants. A prime destination for tourists seeking charm and culinary experiences. | Commercial Street, Portland Head Light, Bayside Bowl, foredeck, Old Port Marketplace |
| Munjoy Hill | Residential neighborhood with stunning views of Casco Bay and the city skyline. Popular for its local vibe, parks, and proximity to the waterfront. | East End Beach, Fort Allen Park, Casco Bay, local cafes, walking trails |
| West End | Charming residential area with Victorian homes and an artistic community. Known for its peaceful streets and proximity to downtown Portland. | Victoria Mansion, Portland Museum of Art, Maine College of Art, local galleries, historic architecture |
| Deering Oaks | A large public park surrounded by a vibrant community. Great for families and pet owners, and hosts the Portland Farmers' Market. | Deering Oaks Park, Portland Farmers' Market, local eateries, walking paths, historical sites |
| East Bayside | Up-and-coming area known for craft breweries and an emerging food scene. Attracts younger crowds and those looking for a more laid-back vibe. | Brewery Ommegang, Crystal Springs, local food trucks, art spaces, Bayside Bowl |
| Cape Elizabeth | Picturesque coastal community just outside Portland, known for its beautiful beaches and parks. Ideal for those seeking natural beauty and tranquility. | Fort Williams Park, Cliff Walk, Cape Elizabeth Lighthouse, local wildlife, beach access |
| Jewel Island | A small island getaway with natural beauty and limited development. Appeals to those looking for a unique, tranquil escape. | Island hiking trails, ocean views, birdwatching, camping, coastal scenery |
| Scarborough | Suburban area known for its family-friendly amenities and access to beautiful beaches. A great option for longer stays and a quieter retreat. | Scarborough Beach State Park, Kayak tours, local shops, and golf courses, nature trails |
Understanding Airbnb License Requirements & STR Laws in Portland (2025)
With 20% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Portland. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portland to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 20% licensed listings)
Top Performing Airbnb Properties in Portland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
10 Bed! 8 Bedrm! Enormous! Walk to bars! Parking!
Entire Place • 8 bedrooms
FABULOUS! Working waterfront views. 94 walk score.
Entire Place • 6 bedrooms
Downtown Portland 8 BEDS 2 BATHS! 2 Free parking!
Entire Place • 6 bedrooms
4 Bedrooms! 7 Beds! 2 Full Bath. Free parking
Entire Place • 4 bedrooms
Private house! 7 Min to OldPort! Walk to Ocean!
Entire Place • 5 bedrooms
*32 Guests, Corporate Stays, Small Weddings!*
Entire Place • 12 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Katrina | 24 | $1,547,901 | 10494 | 4.91/5.0 |
| Michael | 4 | $1,279,146 | 609 | 4.92/5.0 |
| East Coast Retreat | 9 | $1,089,678 | 193 | 4.95/5.0 |
| Mike | 9 | $979,507 | 649 | 4.92/5.0 |
| The Docents Collection | 14 | $943,845 | 926 | 4.91/5.0 |
| RoomPicks By Victoria | 10 | $789,188 | 319 | 2.82/5.0 |
| Alex | 12 | $693,579 | 2739 | 4.90/5.0 |
| Jennifer | 9 | $672,797 | 4260 | 4.95/5.0 |
| Sokreth | 7 | $664,376 | 787 | 4.96/5.0 |
| Scott | 4 | $626,750 | 789 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portland.
Dive Deeper: Advanced Portland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portland
- The Portland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.6% of the 857 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portland, Apartment/Condo properties are the most common (65.3%), reflecting the local real estate landscape.
- Houses represent a significant 23.1% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
Portland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portland
- The dominant room capacity in Portland is 1 bedroom listings, making up 37.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.0% of the active Airbnb listings in Portland, indicating a high concentration in these sizes.
- A significant 27.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Portland.
Portland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portland
- The most common guest capacity trend in Portland vacation rentals is listings accommodating 2 guests (26.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Portland STR market, accounting for 51.6% of listings.
- 32.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portland.
- On average, properties in Portland are equipped to host 4.3 guests.
Portland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portland
- The most common availability pattern in Portland falls within the 181-270 days range, representing 38.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Portland (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
270 listings
33% of total
2 Nights
267 listings
32.6% of total
3 Nights
67 listings
8.2% of total
4-6 Nights
21 listings
2.6% of total
7-29 Nights
51 listings
6.2% of total
30+ Nights
142 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Portland is 1 Night, adopted by 33% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.6%) of the Portland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Portland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33% of Portland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portland.
Portland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.3% of total
Super Strict 30 Days
9 listings
1.1% of total
Flexible
93 listings
11.7% of total
Moderate
231 listings
29.1% of total
Firm
214 listings
26.9% of total
Strict
246 listings
30.9% of total
Cancellation Policy Insights for Portland
- The prevailing Airbnb cancellation policy trend in Portland is Strict, used by 30.9% of listings.
- A majority (57.8%) of hosts in Portland utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.9% market standard in Portland.
- With 30.9% using Strict terms, this is a viable option in Portland, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Portland.
Portland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portland
- The overall average booking lead time for vacation rentals in Portland is 57 days.
- Guests book furthest in advance for stays during July (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Portland.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Portland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portland (2025)
Amenity Prevalence
Amenity Insights for Portland
- Essential amenities in Portland that guests expect include: Wifi, Smoke alarm, Heating, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portland: Wifi, Smoke alarm, Heating, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Carbon monoxide alarm.
- Consider adding popular differentiators like Essentials or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portland to stay competitive.
Portland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portland
- The typical guest profile for Airbnb in Portland consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.9% of guests.
- Key international markets include United States (92.9%) and Canada (2%).
- Top languages spoken are English (72.2%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |