Airbnb Market Analytics, Statistics and Data in Portland, Maine, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Portland? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Portland:
How much do Airbnb hosts make on average per month in Portland?
The short-term rental market in Portland shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,251 per month
- Strong performing properties (top 25%) make $6,471 or more
- Best-in-class properties (top 10%) achieve $10,497+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,628
Revenue Variations by Month
Occupancy Rates Throughout the Year in Portland
The market in Portland shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 33%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Portland
Daily rates in Portland vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $241 per night
- Strong performing properties (top 25%) secure $367 or more
- Best-in-class properties (top 10%) pull in $579+ per night
- Entry-level properties (bottom 25%) earn around $165
Daily Rate Variations by Month
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Seasonality patterns in Portland
Peak Season (August, July, June)
- Revenue peaks at $8749.89 per month
- Occupancy rates reach 71.83%
- Daily rates average $372.21
Shoulder Season
- Revenue averages $5468.28 per month
- Occupancy maintains 53.14%
- Daily rates hold at $318.79
Low Season (February, December, January)
- Revenue drops to $2759.62 per month
- Occupancy decreases to 35.38%
- Daily rates adjust to $274.52
Is it still profitable to do Airbnb in Portland in 2025?
Yes! Portland demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $5468 and As a mature market with 871 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Portland
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Port | Historic maritime district featuring cobblestone streets, boutiques, and seafood restaurants. Ideal for tourists looking for a charming waterfront experience. | Commercial Street, Arts District, Casco Bay Ferry Terminal, Portland Head Light, Old Port Festival |
| Munjoy Hill | Trendy neighborhood with stunning views of the waterfront and city. Popular for its arts scene, local eateries, and close proximity to downtown. | Eastern Promenade, Fort Allen Park, Local breweries, Bayside Bowl |
| Downtown Portland | Vibrant urban center with a mix of commercial and cultural attractions. Excellent for those wanting to experience the city's nightlife and dining. | Victoria Mansion, Maine Historical Society, Portland Museum of Art, Republik Cafe |
| West End | Historic and picturesque neighborhood with beautiful architecture and a strong community feel. Great for visitors seeking a more local experience. | Maine College of Art, Longfellow Square, Local coffee shops, Art galleries |
| Cape Elizabeth | Suburban area known for its beautiful ocean views and parks. Appeals to families and travelers seeking nature and tranquility. | Scarborough Marsh, Two Lights State Park, Fort Williams Park, Cape Elizabeth Lighthouse |
| North Deering | Residential area with family-friendly amenities and close proximity to nature. Perfect for longer stays and for those needing more space. | Goddard Mansion, Maine Audubon Society, Deering Oaks Park |
| Scarborough | Relaxed coastal town with beautiful beaches and outdoor activities. Attracts families and nature lovers looking for a getaway near the city. | Scarborough Beach State Park, Pine Point Beach, Rachel Carson National Wildlife Refuge |
| Falmouth | Suburb known for its excellent schools, parks, and recreational activities. Suitable for those looking for a peaceful retreat close to urban conveniences. | Gordon College, Falmouth Nature Preserve, Mackworth Island |
Do you need a license for Airbnb in Portland?
We recommend checking directly with Portland's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (19% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Portland
10 Bed! 8 Bedrm! Enormous! Walk to bars! Parking!
Entire Place • 8 bedrooms
Downtown Portland 8 BEDS 2 BATHS! 2 Free parking!
Entire Place • 6 bedrooms
FABULOUS! Working waterfront views. 94 walk score.
Entire Place • 6 bedrooms
*32 Guests, Corporate Stays, Small Weddings!*
Entire Place • 12 bedrooms
Historic 1849 Sea Cpt. Mansion; Weddings, Groups
Entire Place • 7 bedrooms
Spacious Portland Home: Walk Downtown!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Portland
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Katrina | 24 | $1,601,310 | 10494 | 4.91/5.0 |
| East Coast Retreat | 9 | $1,212,512 | 193 | 4.95/5.0 |
| Michael | 4 | $1,168,476 | 609 | 4.92/5.0 |
| Mike | 8 | $1,106,331 | 641 | 4.91/5.0 |
| The Docents Collection | 14 | $896,569 | 926 | 4.91/5.0 |
| Alex | 14 | $785,347 | 2765 | 4.91/5.0 |
| RoomPicks By Victoria | 10 | $785,228 | 319 | 2.82/5.0 |
| Jennifer | 9 | $697,843 | 4260 | 4.95/5.0 |
| Sokreth | 7 | $661,668 | 787 | 4.96/5.0 |
| Scott | 4 | $653,989 | 789 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Portland
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.9%), with apartment & condo and house properties comprising 88.5% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (4.6% combined)
Room Capacity Distribution
Analysis of 871 properties in Portland shows that 1 bedroom properties are most prevalent, making up 38.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.7% of all listings.
Key Insights
- Most common: 1 bedroom (38.8%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 66.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 871 properties in Portland reveals that 2 guests properties dominate the market, representing 27.1% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.5% of the market.
Key Insights
- Most common capacity: 2 guests (27.1% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 52.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 871 properties in Portland, the most common availability pattern is 181-270 days (35.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.3% of properties).
Key Insights
- Most common availability window: 181-270 days (35.1%)
- Most common booking duration: 91-180 days (34.3%)
- Properties with high availability (180+ days): 57.6%
- Properties with long-term bookings (180+ days): 44.2%
Minimum Stay Distributions
1 Night
289 listings
35.9% of total
2 Nights
294 listings
36.6% of total
3 Nights
82 listings
10.2% of total
4-6 Nights
19 listings
2.4% of total
7-29 Nights
39 listings
4.9% of total
30+ Nights
81 listings
10.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.5%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (10.1%) suggest a stable extended-stay market
- High market flexibility with 82.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
8 listings
1% of total
Super Strict 60 Days
4 listings
0.5% of total
Flexible
93 listings
11.3% of total
Moderate
239 listings
29.1% of total
Firm
224 listings
27.3% of total
Strict
252 listings
30.7% of total
Key Insights
- Strict is the preferred policy at 30.7% of listings
- The market shows a balanced distribution between guest-friendly (40.4%) and strict (58.0%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 80 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 38 days
- Summer shows the longest average booking window at 80 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Portland
Below is the distribution of amenities across listings in Portland:
Traveler Demographics
Key Insights
- Domestic travelers make up 93% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2%) and DC (1.5%)
- English is the top language at 78.2%, followed by Spanish (11.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Portland. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Jefferson | 28 | $6,385 | $434.06 | 50% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Manchester | 10 | $5,798 | $389.75 | 48% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Kennebunkport | 141 | $5,163 | $610.18 | 44% |
| Temple | 11 | $5,110 | $383.10 | 46% |
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