Penobscot Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Penobscot in 2025? Explore comprehensive Airbnb analytics for Penobscot, Maine, United States to uncover income potential. This 2025 STR market report for Penobscot, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.

Whether you're considering an Airbnb investment in Penobscot, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Penobscot Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Penobscot Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$237
The average rental revenue earned for an occupied room per day in Penobscot.
Occupancy Rate(?)
52.4%
High demand. Good booking frequency.
Median Annual Revenue(?)
$25,196
Typical annual income for an Airbnb listing in Penobscot. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-8.5%
Slight decrease (-8.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Penobscot.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Penobscot.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
31
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Penobscot (2025)

Understanding the monthly revenue variations for Airbnb listings in Penobscot is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Penobscot is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Penobscot across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,448+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,891 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,650 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,665, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Penobscot

Penobscot Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Penobscot STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Penobscot:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Penobscot

Average Daily Rate (ADR) Airbnb Trends in Penobscot (2025)

Effective short term rental pricing strategy in Penobscot involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Penobscot typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $444+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $306 or more.
  • Typical properties (Median) charge around $182 per night.
  • Entry-level properties (Bottom 25%) earn around $155 per night.

Average Daily Rate (ADR) Trend by Month in Penobscot

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Airbnb Seasonality Analysis & Trends in Penobscot (2025)

Peak Season (July, August, June)
  • Revenue averages $5,416 per month
  • Occupancy rates average 67.6%
  • Daily rates average $241
Shoulder Season
  • Revenue averages $2,963 per month
  • Occupancy maintains around 45.0%
  • Daily rates hold near $237
Low Season (January, February, March)
  • Revenue drops to average $1,075 per month
  • Occupancy decreases to average 19.7%
  • Daily rates adjust to average $243

Seasonality Insights for Penobscot

  • The Airbnb seasonality in Penobscot shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Penobscot's highest earning potential, with monthly revenues capable of climbing to $5,937, occupancy reaching a high of 74.8%, and ADRs peaking at $251.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $845, occupancy could drop to 12.9%, and ADRs may adjust down to $226.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Penobscot.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Penobscot seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Penobscot (2025)

Exploring the top neighborhoods for short-term rentals in Penobscot? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Mount Desert Island
A stunning natural area with beautiful landscapes, hiking trails, and Acadia National Park. Popular with nature lovers and tourists looking for outdoor activities and scenic views.
Acadia National Park, Cadillac Mountain, Bar Harbor, Jordan Pond, Thunder Hole
Bar Harbor
A charming coastal town that serves as a gateway to Acadia National Park. Known for its seafood, natural beauty, and vibrant local culture, it's a hotspot for tourists year-round.
Bar Harbor Whale Watch Company, Agamont Park, Shore Path, Abbe Museum, St. Saviour's Episcopal Church
Bangor
A cultural and commercial hub in Maine, offering historical sites, a vibrant downtown, and close proximity to outdoor activities. It attracts visitors for both leisure and business.
Stephen King's House, Bangor Waterfront, Collins Center for the Arts, Mount Hope Cemetery, Penobscot River Walkway
Old Town
A small town with a rich history and access to natural beauty along the Penobscot River. It offers a quieter experience away from major tourist areas, appealing to visitors looking for tranquility.
Old Town Museum, Penobscot Valley Country Club, Pushaw Lake, University of Maine
Glenburn
An idyllic town located near Bangor, perfect for those looking for a rural experience while being close to urban amenities. Suitable for family and nature-focused visitors.
Hiking trails, local parks, riverside activities
Orono
Home to the University of Maine, this town attracts students, faculty, and sports enthusiasts. Bar and restaurant scenes cater to the college crowd, ensuring a lively atmosphere.
University of Maine, Orono Village, Stillwater River, local pubs
Hampden
A growing community with a mix of suburban and rural charm. It is a great spot for families and those looking for a quieter stay while being close to Bangor's amenities.
Hamilton Park, Pine Tree State Arboretum, local farms
Blue Hill
A picturesque coastal town known for its artistic community and proximity to the Blue Hill Mountain. It attracts tourists looking for scenic beauty, arts, and local culture.
Blue Hill Mountain, Blue Hill Bay, local artisan shops, Blue Hill Heritage Trust

Understanding Airbnb License Requirements & STR Laws in Penobscot (2025)

While Penobscot, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Penobscot to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Penobscot (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Penobscotbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Modern & cozy cabin on 6 acres, ~45 mins to Acadia

Modern & cozy cabin on 6 acres, ~45 mins to Acadia

Entire Place • 3 bedrooms

$69,309
Revenue
73.3%
Occupancy
$352.25
Daily Rate
Delight<Farmhouse

Delight<Farmhouse

Entire Place • 2 bedrooms

$54,085
Revenue
53.1%
Occupancy
$207.09
Daily Rate
3 bdrm Farmhouse on the Blue Hill Peninsula

3 bdrm Farmhouse on the Blue Hill Peninsula

Entire Place • 3 bedrooms

$46,251
Revenue
46.0%
Occupancy
$269.75
Daily Rate
Toddy Pond Getaway - Sleeps 9 - Sandy waterfront!

Toddy Pond Getaway - Sleeps 9 - Sandy waterfront!

Entire Place • 3 bedrooms

$45,647
Revenue
56.5%
Occupancy
$525.56
Daily Rate
Beach cottage on Penobscot Bay

Beach cottage on Penobscot Bay

Entire Place • 4 bedrooms

$41,914
Revenue
91.4%
Occupancy
$307.47
Daily Rate
Penny place

Penny place

Entire Place • 2 bedrooms

$35,648
Revenue
71.9%
Occupancy
$165.03
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Penobscot (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Penobscot based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Blue Hill Bay2$71,767174.82/5.0
Mark1$69,3091124.96/5.0
Sadie2$65,911964.84/5.0
Blue Hill Peninsula Rentals2$59,426584.95/5.0
Paul1$54,085434.95/5.0
Greg1$46,251605.00/5.0
Heidi1$41,914474.87/5.0
Jenny1$35,6481674.86/5.0
Veronica And Matthew1$31,8331304.96/5.0
Kimberly1$30,3492114.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Penobscot.

Dive Deeper: Advanced Penobscot STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Penobscot. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Penobscot Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Penobscot

  • The Penobscot Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.3% of the 31 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Penobscot, House properties are the most common (71%), reflecting the local real estate landscape.
  • Houses represent a significant 71% portion, catering likely to families or larger groups.
  • The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 3.2%) offer potential for unique stay experiences.

Penobscot Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Penobscot

  • The dominant room capacity in Penobscot is 3 bedrooms listings, making up 38.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 61.3% of the active Airbnb listings in Penobscot, indicating a high concentration in these sizes.
  • A significant 41.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Penobscot.

Penobscot Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Penobscot

  • The most common guest capacity trend in Penobscot vacation rentals is listings accommodating 6 guests (29%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Penobscot STR market, accounting for 58.0% of listings.
  • 45.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Penobscot.
  • On average, properties in Penobscot are equipped to host 4.6 guests.

Penobscot Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Penobscot

  • The most common availability pattern in Penobscot falls within the 181-270 days range, representing 41.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Penobscot (45.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 16.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Penobscot Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10%)

1 Night

3 listings

10% of total

2 Nights (43.3%)

2 Nights

13 listings

43.3% of total

3 Nights (6.7%)

3 Nights

2 listings

6.7% of total

4-6 Nights (23.3%)

4-6 Nights

7 listings

23.3% of total

7-29 Nights (16.7%)

7-29 Nights

5 listings

16.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Penobscot is 2 Nights, adopted by 43.3% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 43.3% of Penobscot hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
  • A 2-night minimum appears standard (43.3%). Consider this for weekends or peak periods.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Penobscot.

Penobscot Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (6.7%)

Super Strict 30 Days

2 listings

6.7% of total

Flexible (10%)

Flexible

3 listings

10% of total

Moderate (43.3%)

Moderate

13 listings

43.3% of total

Firm (26.7%)

Firm

8 listings

26.7% of total

Strict (13.3%)

Strict

4 listings

13.3% of total

Cancellation Policy Insights for Penobscot

  • The prevailing Airbnb cancellation policy trend in Penobscot is Moderate, used by 43.3% of listings.
  • There's a relatively balanced mix between guest-friendly (53.3%) and stricter (40.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 43.3% market standard in Penobscot.
  • Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Penobscot.

Penobscot STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Penobscot

  • The overall average booking lead time for vacation rentals in Penobscot is 93 days.
  • Guests book furthest in advance for stays during November (average 143 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (115 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (93 days) as a baseline for your pricing and availability strategy in Penobscot.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 143 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 115 days) to capture early planners.
  • Monitor your own booking lead times against these Penobscot averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Penobscot (2025)

Amenity Prevalence

Amenity Insights for Penobscot

  • Essential amenities in Penobscot that guests expect include: Free parking on premises, Coffee maker, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Dishes and silverware, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Penobscot: Free parking on premises, Coffee maker, Hot water.
  • Prioritize adding missing essentials: Coffee maker, Hot water.
  • Consider adding popular differentiators like Smoke alarm or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Penobscot to stay competitive.

Penobscot Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Penobscot

  • The typical guest profile for Airbnb in Penobscot consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 93.4% of guests.
  • Key international markets include United States (93.4%) and Canada (1.5%).
  • Top languages spoken are English (65.3%) followed by Spanish (11.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Boston.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Penobscot Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Manchester10$6,012$377.1550%
Trenton78$5,036$397.9758%
Bar Harbor461$4,692$376.7360%
Tremont143$4,342$356.6458%
Southwest Harbor225$4,159$374.7756%
Mount Desert181$4,104$378.7954%
Rome18$3,734$377.4043%
Otis33$3,669$297.6657%
Wakefield56$3,647$333.4744%
Lamoine93$3,596$286.3057%

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