Owls Head Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Owls Head in 2025? Explore comprehensive Airbnb analytics for Owls Head, Maine, United States to uncover income potential. This 2025 STR market report for Owls Head, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.

Whether you're considering an Airbnb investment in Owls Head, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Owls Head Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Owls Head Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$278
The average rental revenue earned for an occupied room per day in Owls Head.
Occupancy Rate(?)
48.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$29,306
Typical annual income for an Airbnb listing in Owls Head. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-10.2%
Significant decrease (-10.2%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Owls Head.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Owls Head.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
39
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Owls Head (2025)

Understanding the monthly revenue variations for Airbnb listings in Owls Head is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Owls Head is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Owls Head across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,380+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,274 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,944 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,462, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Owls Head

Owls Head Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Owls Head STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Owls Head:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Owls Head

Average Daily Rate (ADR) Airbnb Trends in Owls Head (2025)

Effective short term rental pricing strategy in Owls Head involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Owls Head typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $487+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $387 or more.
  • Typical properties (Median) charge around $253 per night.
  • Entry-level properties (Bottom 25%) earn around $178 per night.

Average Daily Rate (ADR) Trend by Month in Owls Head

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Airbnb Seasonality Analysis & Trends in Owls Head (2025)

Peak Season (July, August, June)
  • Revenue averages $5,736 per month
  • Occupancy rates average 59.3%
  • Daily rates average $304
Shoulder Season
  • Revenue averages $3,518 per month
  • Occupancy maintains around 42.6%
  • Daily rates hold near $282
Low Season (February, March, November)
  • Revenue drops to average $1,720 per month
  • Occupancy decreases to average 26.4%
  • Daily rates adjust to average $268

Seasonality Insights for Owls Head

  • The Airbnb seasonality in Owls Head shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Owls Head's highest earning potential, with monthly revenues capable of climbing to $6,423, occupancy reaching a high of 65.5%, and ADRs peaking at $309.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,074, occupancy could drop to 18.2%, and ADRs may adjust down to $267.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Owls Head.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Owls Head seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Owls Head (2025)

Exploring the top neighborhoods for short-term rentals in Owls Head? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Owls Head Harbor
A picturesque harbor area that’s perfect for boating and seaside activities. It’s popular among vacationers looking for a tranquil waterfront experience.
Owls Head Lighthouse, Owls Head State Park, local beaches, marinas, waterfront restaurants
Crescent Beach
A beautiful and serene beach area, ideal for families and couples seeking a relaxing getaway. This location offers sandy shores and stunning sunsets.
Crescent Beach, swimming, shelling, beachcombing, picnicking
Birch Point Beach State Park
A fantastic park with hiking trails and access to a beautiful beach. This area draws visitors who enjoy nature and outdoor activities.
Birch Point Beach, nature trails, bird watching, camping, picnic areas
Rockland
Nearby town known for its vibrant arts scene and cultural attractions. Close to Owls Head, making it a convenient spot for guests.
Farnsworth Art Museum, Rockland Harbor, lobster festival, local galleries, restaurants
Camden
A charming coastal town with great shopping, dining, and outdoor activities. It's a popular destination linking well with Owls Head.
Camden Hills State Park, Camden Harbor, local boutiques, restaurants, scenic views
South Thomaston
A quiet town that offers easy access to outdoor activities and beautiful landscapes. Appeals to visitors looking for a peaceful retreat.
General Henry Knox Museum, hiking, local farms
Hope
A rural area that is perfect for those wanting to escape the city and immerse in nature. It offers rustic charm and tranquility.
Lake St. George State Park, hiking trails, lake activities
Rockport
Another nearby town that features stunning coastline and a quaint village atmosphere. It's great for travelers seeking both activity and relaxation.
Rockport Harbor, local art galleries, restaurants, parks

Understanding Airbnb License Requirements & STR Laws in Owls Head (2025)

While Owls Head, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Owls Head to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Owls Head (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Owls Headbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful Home with Oceanview & Game Room

Beautiful Home with Oceanview & Game Room

Entire Place • 3 bedrooms

$83,474
Revenue
54.4%
Occupancy
$353.32
Daily Rate
Cabin in the Woods-10 private acres -dog friendly

Cabin in the Woods-10 private acres -dog friendly

Entire Place • 3 bedrooms

$69,530
Revenue
79.2%
Occupancy
$287.07
Daily Rate
Cozy Cottage on the Bay

Cozy Cottage on the Bay

Entire Place • 3 bedrooms

$65,432
Revenue
69.7%
Occupancy
$221.38
Daily Rate
Extreme Oceanfront House

Extreme Oceanfront House

Entire Place • 4 bedrooms

$64,764
Revenue
63.7%
Occupancy
$405.88
Daily Rate
Harbor/Lobster Pound Access/Views from Large Deck

Harbor/Lobster Pound Access/Views from Large Deck

Entire Place • 3 bedrooms

$61,087
Revenue
50.4%
Occupancy
$279.54
Daily Rate
Modern farmhouse with harbor views

Modern farmhouse with harbor views

Entire Place • 4 bedrooms

$59,279
Revenue
67.1%
Occupancy
$517.15
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Owls Head (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Owls Head based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kathy1$83,474265.00/5.0
Joelle1$69,530245.00/5.0
Anne1$65,432264.96/5.0
John And Lorena1$64,764554.93/5.0
Kerry2$61,599904.75/5.0
Shawn-Elise1$61,0871394.70/5.0
Host #2229303511$59,279674.99/5.0
Doug And Sheila1$52,272215.00/5.0
Donna1$48,997634.95/5.0
Kristine1$36,857915.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Owls Head.

Dive Deeper: Advanced Owls Head STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Owls Head. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Owls Head Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Owls Head

  • The Owls Head Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 39 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Owls Head, House properties are the most common (66.7%), reflecting the local real estate landscape.
  • Houses represent a significant 66.7% portion, catering likely to families or larger groups.
  • The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Owls Head Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Owls Head

  • The dominant room capacity in Owls Head is 3 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 56.4% of the active Airbnb listings in Owls Head, indicating a high concentration in these sizes.
  • A significant 46.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Owls Head.

Owls Head Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Owls Head

  • The most common guest capacity trend in Owls Head vacation rentals is listings accommodating 6 guests (28.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Owls Head STR market, accounting for 53.8% of listings.
  • 46.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Owls Head.
  • On average, properties in Owls Head are equipped to host 4.8 guests.

Owls Head Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Owls Head

  • The most common availability pattern in Owls Head falls within the 271-366 days range, representing 43.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Owls Head (41%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Owls Head Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (24.3%)

1 Night

9 listings

24.3% of total

2 Nights (24.3%)

2 Nights

9 listings

24.3% of total

3 Nights (27%)

3 Nights

10 listings

27% of total

4-6 Nights (13.5%)

4-6 Nights

5 listings

13.5% of total

7-29 Nights (5.4%)

7-29 Nights

2 listings

5.4% of total

30+ Nights (5.4%)

30+ Nights

2 listings

5.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Owls Head is 3 Nights, adopted by 27% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 27% of Owls Head hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 5.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Owls Head.

Owls Head Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (9.4%)

Flexible

3 listings

9.4% of total

Moderate (31.3%)

Moderate

10 listings

31.3% of total

Firm (28.1%)

Firm

9 listings

28.1% of total

Strict (31.3%)

Strict

10 listings

31.3% of total

Cancellation Policy Insights for Owls Head

  • The prevailing Airbnb cancellation policy trend in Owls Head is Moderate, used by 31.3% of listings.
  • A majority (59.4%) of hosts in Owls Head utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 31.3% market standard in Owls Head.
  • With 31.3% using Strict terms, this is a viable option in Owls Head, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Owls Head.

Owls Head STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Owls Head

  • The overall average booking lead time for vacation rentals in Owls Head is 89 days.
  • Guests book furthest in advance for stays during July (average 142 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 40 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (122 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (89 days) as a baseline for your pricing and availability strategy in Owls Head.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 122 days) to capture early planners.
  • Monitor your own booking lead times against these Owls Head averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Owls Head (2025)

Amenity Prevalence

Amenity Insights for Owls Head

  • Essential amenities in Owls Head that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Coffee maker, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Owls Head: Smoke alarm.
  • Consider adding popular differentiators like Coffee maker or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Owls Head to stay competitive.

Owls Head Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Owls Head

  • The typical guest profile for Airbnb in Owls Head consists of primarily domestic travelers (94%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 93.7% of guests.
  • Key international markets include United States (93.7%) and Canada (1.7%).
  • Top languages spoken are English (70.1%) followed by Spanish (12.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Portland.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Owls Head Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Manchester10$6,012$377.1550%
Kennebunkport145$5,109$614.2945%
Trenton78$5,036$397.9758%
Milton13$4,733$408.7152%
Bar Harbor461$4,692$376.7360%
Otisfield11$4,471$391.1643%
Tremont143$4,342$356.6458%
Portland857$4,289$326.4654%
Sanford25$4,199$312.1645%
Falmouth63$4,190$461.4150%

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