Orono Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Orono in 2025? Explore comprehensive Airbnb analytics for Orono, Maine, United States to uncover income potential. This 2025 STR market report for Orono, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Orono, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Orono Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Orono Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Orono (2025)
Understanding the monthly revenue variations for Airbnb listings in Orono is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Orono is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Orono across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,178+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,389 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,397 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,540, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Orono
Orono Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Orono STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Orono:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Orono
Average Daily Rate (ADR) Airbnb Trends in Orono (2025)
Effective short term rental pricing strategy in Orono involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Orono typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $446+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $313 or more.
- Typical properties (Median) charge around $195 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Orono
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Airbnb Seasonality Analysis & Trends in Orono (2025)
Peak Season (August, July, June)
- Revenue averages $4,397 per month
- Occupancy rates average 60.5%
- Daily rates average $262
Shoulder Season
- Revenue averages $2,973 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $246
Low Season (January, February, March)
- Revenue drops to average $1,360 per month
- Occupancy decreases to average 26.2%
- Daily rates adjust to average $217
Seasonality Insights for Orono
- The Airbnb seasonality in Orono shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Orono's highest earning potential, with monthly revenues capable of climbing to $4,998, occupancy reaching a high of 67.1%, and ADRs peaking at $263.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,154, occupancy could drop to 25.8%, and ADRs may adjust down to $207.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Orono.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Orono seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Orono (2025)
Exploring the top neighborhoods for short-term rentals in Orono? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Orono | The heart of Orono, offering unique shops, restaurants, and easy access to the University of Maine. Ideal for visitors interested in local culture and university events. | University of Maine, Orono Village, Orono Public Library, The Craig Brook National Fish Hatchery |
| Orono Bog Boardwalk | A unique natural attraction that offers a glimpse into Maine's unique ecosystems. Popular for nature enthusiasts and those seeking outdoor adventure. | Orono Bog Boardwalk, Nature Trails, Birdwatching opportunities |
| Pushaw Lake | A beautiful lake area perfect for summer activities such as swimming, kayaking, and fishing. Popular among families and outdoor lovers looking for a relaxing getaway. | Pushaw Lake, On-the-water activities, Beach access |
| Stillwater Avenue | A major commercial area with shopping, dining, and hotel options. Convenient for travelers who prefer accessibility to amenities. | Shopping Plazas, Restaurants, Fast food chains |
| Bangor | Just a short drive from Orono, Bangor is a larger city with a vibrant arts scene, entertainment options, and rich history. A great option for those looking to explore beyond Orono. | Hollywood Casino, Bangor Waterfront, Penobscot Theatre Company, Maine Discovery Museum |
| Black Bear Village | A lively community close to the University of Maine, catering to students and visitors with a range of services and accommodations. | Student-oriented shops, Dining options, Proximity to campus activities |
| Veazie | A charming nearby town that offers a more tranquil experience while still being close to Orono and Bangor, perfect for those seeking peace and quiet. | Veazie River Walk, Local parks, Community events |
| Old Town | A historical area with attractions related to the local Native American history and the Penobscot River. Great for visitors interested in history and culture. | Penobscot River, Historical sites, Local art galleries |
Understanding Airbnb License Requirements & STR Laws in Orono (2025)
While Orono, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Orono to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Orono (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oronobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
SunsetBlaze
Entire Place • 5 bedrooms
Cozy Hideaway at UMO
Entire Place • 2 bedrooms
Beautiful Home in Orono, Next to University
Entire Place • 5 bedrooms
The Birdhouse - Walk to Restaurants & Microbrews
Entire Place • 1 bedroom
Main Street Orono Oasis
Entire Place • 2 bedrooms
Private Studio in the Heart of Orono
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Orono (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Orono based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brian | 1 | $97,549 | 33 | 5.00/5.0 |
| Emilia | 3 | $95,115 | 1012 | 4.99/5.0 |
| Host #5615582 | 5 | $75,934 | 0 | 0.00/5.0 |
| Kevin | 1 | $53,069 | 12 | 5.00/5.0 |
| Chad And Lea | 1 | $43,179 | 67 | 4.99/5.0 |
| Andrea | 1 | $34,168 | 102 | 4.91/5.0 |
| Host #397075972 | 1 | $29,888 | 11 | 5.00/5.0 |
| Rosemary, Colleen & Kate | 1 | $28,375 | 21 | 4.90/5.0 |
| Doug & Laurie | 1 | $25,787 | 129 | 4.97/5.0 |
| Felicia | 1 | $24,938 | 28 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Orono.
Dive Deeper: Advanced Orono STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Orono. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOrono Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Orono
- The Orono Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.4% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Orono, House properties are the most common (38.1%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
- The presence of 23.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 9.6%) offer potential for unique stay experiences.
Orono Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Orono
- The dominant room capacity in Orono is 1 bedroom listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.4% of the active Airbnb listings in Orono, indicating a high concentration in these sizes.
- A significant 23.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Orono.
Orono Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Orono
- The most common guest capacity trend in Orono vacation rentals is listings accommodating 3 guests (23.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 6 guests dominate the Orono STR market, accounting for 42.8% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Orono.
- On average, properties in Orono are equipped to host 4.1 guests.
Orono Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Orono
- The most common availability pattern in Orono falls within the 271-366 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Orono (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Orono Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
40% of total
2 Nights
5 listings
25% of total
3 Nights
2 listings
10% of total
7-29 Nights
1 listings
5% of total
30+ Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Orono is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.0%) of the Orono Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Orono, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Orono hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Orono.
Orono Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
13.3% of total
Moderate
8 listings
53.3% of total
Firm
3 listings
20% of total
Strict
2 listings
13.3% of total
Cancellation Policy Insights for Orono
- The prevailing Airbnb cancellation policy trend in Orono is Moderate, used by 53.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 53.3% market standard in Orono.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Orono.
Orono STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Orono
- The overall average booking lead time for vacation rentals in Orono is 50 days.
- Guests book furthest in advance for stays during May (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (74 days avg.) sees the longest lead times, while Fall (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Orono.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Orono averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Orono (2025)
Amenity Prevalence
Amenity Insights for Orono
- Essential amenities in Orono that guests expect include: Smoke alarm, Refrigerator, Air conditioning, Heating, Essentials, Hot water, Carbon monoxide alarm, Kitchen, Microwave, Free parking on premises. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Orono: Smoke alarm, Refrigerator, Air conditioning, Heating, Essentials, Hot water, Carbon monoxide alarm, Kitchen, Microwave, Free parking on premises.
- Prioritize adding missing essentials: Carbon monoxide alarm, Kitchen, Microwave, Free parking on premises.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Orono to stay competitive.
Orono Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Orono
- The typical guest profile for Airbnb in Orono consists of primarily domestic travelers (90%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.9% of guests.
- Key international markets include United States (89.9%) and Canada (7.8%).
- Top languages spoken are English (72.4%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Providence.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Orono Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Trenton | 78 | $5,036 | $397.97 | 58% |
| Bar Harbor | 461 | $4,692 | $376.73 | 60% |
| Tremont | 143 | $4,342 | $356.64 | 58% |
| Southwest Harbor | 225 | $4,159 | $374.77 | 56% |
| Mount Desert | 181 | $4,104 | $378.79 | 54% |
| Rome | 18 | $3,734 | $377.40 | 43% |
| Otis | 33 | $3,669 | $297.66 | 57% |
| Wakefield | 56 | $3,647 | $333.47 | 44% |
| Lamoine | 93 | $3,596 | $286.30 | 57% |