Ogunquit Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Ogunquit in 2025? Explore comprehensive Airbnb analytics for Ogunquit, Maine, United States to uncover income potential. This 2025 STR market report for Ogunquit, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 205 active listings.
Whether you're considering an Airbnb investment in Ogunquit, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ogunquit Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ogunquit Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ogunquit (2025)
Understanding the monthly revenue variations for Airbnb listings in Ogunquit is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ogunquit is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ogunquit across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,392+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,936 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,839 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,856, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ogunquit
Ogunquit Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ogunquit STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ogunquit:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ogunquit
Average Daily Rate (ADR) Airbnb Trends in Ogunquit (2025)
Effective short term rental pricing strategy in Ogunquit involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ogunquit typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $732+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $500 or more.
- Typical properties (Median) charge around $324 per night.
- Entry-level properties (Bottom 25%) earn around $222 per night.
Average Daily Rate (ADR) Trend by Month in Ogunquit
Get Live Ogunquit Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Ogunquit (2025)
Peak Season (August, July, June)
- Revenue averages $8,547 per month
- Occupancy rates average 53.1%
- Daily rates average $417
Shoulder Season
- Revenue averages $4,830 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $381
Low Season (February, March, December)
- Revenue drops to average $2,889 per month
- Occupancy decreases to average 23.8%
- Daily rates adjust to average $380
Seasonality Insights for Ogunquit
- The Airbnb seasonality in Ogunquit shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ogunquit's highest earning potential, with monthly revenues capable of climbing to $9,697, occupancy reaching a high of 60.9%, and ADRs peaking at $426.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,324, occupancy could drop to 21.5%, and ADRs may adjust down to $369.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ogunquit.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ogunquit seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ogunquit (2025)
Exploring the top neighborhoods for short-term rentals in Ogunquit? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ogunquit Beach | Ogunquit Beach is a beautiful and popular tourist destination known for its scenic coastline and vibrant arts scene. It attracts families and beachgoers looking for a relaxing seaside vacation. | Ogunquit Beach, Marginal Way, Perkins Cove, Ogunquit Playhouse, Footbridge Beach, Cape Neddick Nubble Lighthouse |
| Village District | The Village District is the heart of Ogunquit, filled with charming shops, restaurants, and galleries. It's ideal for visitors wanting to explore local culture and dining options. | Village Grocery, Ogunquit Museum of American Art, The Ogunquit Playhouse, Shops on Shore Road, Art galleries, Coastal Maine Kayak |
| Footbridge Beach | Footbridge Beach offers a quieter beach experience with beautiful views and is easily accessible. Perfect for those looking to escape the busyness of the main beach. | Footbridge Beach, The Footbridge, Coastal walking trails, Parks and picnic areas, Local eateries, Scenic viewpoints |
| Perkins Cove | Perkins Cove is a picturesque harbor village known for its unique shops, restaurants, and stunning coastal views. It's a popular spot for tourists seeking a quaint atmosphere. | Perkins Cove, Scenic boat tours, Marginal Way, Local seafood restaurants, Art galleries, Craft shops |
| Marginal Way | Marginal Way is a scenic coastal walk that offers breathtaking views of the ocean and cliffs. It's a must-see for nature lovers and is easily accessible for visitors. | Marginal Way, Seaside views, Public parks, Nearby beaches, Nature trails, Photography spots |
| Cape Neddick | Cape Neddick is known for its beautiful waterfront and the famous Nubble Lighthouse. It's a great area for visitors interested in picturesque views and photography. | Nubble Lighthouse, Cape Neddick Beach, Coastal trails, Scenic lookouts, Fishing spots, Lighthouse park |
| Ogunquit River | The Ogunquit River area offers beautiful landscapes and nature trails, perfect for those who enjoy outdoor activities such as kayaking and hiking. | Ogunquit River, Kayaking, Birdwatching, Nature trails, Parks, Scenic picnic spots |
| Wells Reserve at Laudholm | A nearby natural reserve with beautiful trails and nature walks. It's perfect for guests looking to experience the Maine coastal environment in a tranquil setting. | Wells Reserve, Nature walks, Birdwatching, Educational programs, Scenic views, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Ogunquit (2025)
While Ogunquit, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ogunquit to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ogunquit (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ogunquitbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ocean Views - Steps to the Beach and Downtown!
Entire Place • 4 bedrooms
Historic Inn Turned Luxury Rental! w/ New Hot Tub
Entire Place • 7 bedrooms
Entire Home in Downtown Ogunquit
Entire Place • 7 bedrooms
Ogunquit Village 5 BDR, Heated Pool, Walk to Beach
Entire Place • 5 bedrooms
Six Bedroom Ogunquit Estate
Entire Place • 6 bedrooms
Iconic Home in Downtown Ogunquit
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ogunquit (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ogunquit based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Skye | 7 | $638,548 | 99 | 4.16/5.0 |
| Erin | 23 | $446,409 | 158 | 3.31/5.0 |
| Scott | 2 | $375,966 | 29 | 4.96/5.0 |
| Coastline Vacation Rentals | 5 | $266,786 | 62 | 4.80/5.0 |
| Aaron | 3 | $213,431 | 110 | 4.95/5.0 |
| Crystal | 4 | $207,431 | 463 | 4.87/5.0 |
| Molly | 1 | $206,857 | 23 | 5.00/5.0 |
| Ken | 3 | $202,276 | 81 | 4.71/5.0 |
| Deidre | 1 | $200,410 | 25 | 4.96/5.0 |
| Andrew | 1 | $192,607 | 47 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ogunquit.
Dive Deeper: Advanced Ogunquit STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ogunquit. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOgunquit Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ogunquit
- The Ogunquit Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.3% of the 205 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ogunquit, House properties are the most common (57.6%), reflecting the local real estate landscape.
- Houses represent a significant 57.6% portion, catering likely to families or larger groups.
- The presence of 9.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.9%) offer potential for unique stay experiences.
Ogunquit Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ogunquit
- The dominant room capacity in Ogunquit is 1 bedroom listings, making up 33.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.2% of the active Airbnb listings in Ogunquit, indicating a high concentration in these sizes.
- A significant 40.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ogunquit.
Ogunquit Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ogunquit
- The most common guest capacity trend in Ogunquit vacation rentals is listings accommodating 8+ guests (28.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Ogunquit STR market, accounting for 53.2% of listings.
- 45.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ogunquit.
- On average, properties in Ogunquit are equipped to host 5.1 guests.
Ogunquit Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ogunquit
- The most common availability pattern in Ogunquit falls within the 271-366 days range, representing 50.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ogunquit (38%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ogunquit Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
14.1% of total
2 Nights
44 listings
23% of total
3 Nights
47 listings
24.6% of total
4-6 Nights
22 listings
11.5% of total
7-29 Nights
29 listings
15.2% of total
30+ Nights
22 listings
11.5% of total
Key Insights
- The most prevalent minimum stay requirement in Ogunquit is 3 Nights, adopted by 24.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (11.5%) caters to monthly stays (30+ nights) in Ogunquit, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 24.6% of Ogunquit hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ogunquit.
Ogunquit Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
15 listings
8.2% of total
Super Strict 30 Days
21 listings
11.5% of total
Flexible
5 listings
2.7% of total
Moderate
23 listings
12.6% of total
Firm
41 listings
22.4% of total
Strict
78 listings
42.6% of total
Cancellation Policy Insights for Ogunquit
- The prevailing Airbnb cancellation policy trend in Ogunquit is Strict, used by 42.6% of listings.
- A majority (65.0%) of hosts in Ogunquit utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.6% market standard in Ogunquit.
- With 42.6% using Strict terms, this is a viable option in Ogunquit, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ogunquit.
Ogunquit STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ogunquit
- The overall average booking lead time for vacation rentals in Ogunquit is 74 days.
- Guests book furthest in advance for stays during July (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Ogunquit.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Ogunquit averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ogunquit (2025)
Amenity Prevalence
Amenity Insights for Ogunquit
- Essential amenities in Ogunquit that guests expect include: Wifi, TV, Free parking on premises, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Carbon monoxide alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ogunquit: Wifi, TV, Free parking on premises, Smoke alarm, Air conditioning.
- Prioritize adding missing essentials: TV, Free parking on premises, Smoke alarm, Air conditioning.
- Consider adding popular differentiators like Heating or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ogunquit to stay competitive.
Ogunquit Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ogunquit
- The typical guest profile for Airbnb in Ogunquit consists of primarily domestic travelers (91%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 90.9% of guests.
- Key international markets include United States (90.9%) and Canada (7.2%).
- Top languages spoken are English (71.6%) followed by French (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ogunquit Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |