Airbnb Market Analytics, Statistics and Data in Ogunquit, Maine, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ogunquit? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ogunquit:
How much do Airbnb hosts make on average per month in Ogunquit?
The short-term rental market in Ogunquit shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,857 per month
- Strong performing properties (top 25%) make $7,153 or more
- Best-in-class properties (top 10%) achieve $11,935+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,782
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ogunquit
The market in Ogunquit shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ogunquit
Daily rates in Ogunquit vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $316 per night
- Strong performing properties (top 25%) secure $496 or more
- Best-in-class properties (top 10%) pull in $715+ per night
- Entry-level properties (bottom 25%) earn around $217
Daily Rate Variations by Month
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Seasonality patterns in Ogunquit
Peak Season (August, July, June)
- Revenue peaks at $9937.13 per month
- Occupancy rates reach 59.69%
- Daily rates average $436.79
Shoulder Season
- Revenue averages $5551.22 per month
- Occupancy maintains 37.95%
- Daily rates hold at $391.18
Low Season (November, January, December)
- Revenue drops to $3399.80 per month
- Occupancy decreases to 19.22%
- Daily rates adjust to $365.17
Is it still profitable to do Airbnb in Ogunquit in 2025?
Yes! Ogunquit demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $5551 and The market's 198 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ogunquit
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ogunquit Beach | Renowned for its picturesque sandy shores and charming seaside village atmosphere. Ogunquit Beach is perfect for tourists looking for a classic beach getaway with excellent dining and shopping options nearby. | Ogunquit Beach, Marginal Way, Perkins Cove, Ogunquit Playhouse, Cape Neddick Lighthouse, Rachel Carson National Wildlife Refuge |
| Cape Neddick | A peaceful coastal area known for its stunning views and relaxing atmosphere. It's great for visitors seeking a quieter retreat while still being close to Ogunquit's attractions. | Cape Neddick Lighthouse, Short Sands Beach, Long Sands Beach, Nubble Light |
| Perkins Cove | A charming harbor area filled with boutique shops and restaurants. It's ideal for guests interested in local art and fresh seafood, with beautiful waterfront views. | Perkins Cove, Marginal Way, Boat tours, Restaurants and art shops |
| The Beach District | A lively area close to the beach with a mix of nightlife, restaurants, and cultural activities. Attracts younger crowds and those looking for entertainment close to their accommodation. | Local bars and pubs, Live music venues, Beach clubs, Art galleries |
| Ogunquit Village | A quaint New England village with beautiful bed-and-breakfasts and a friendly community. It's perfect for families and those looking for a homely atmosphere. | Ogunquit Museum of American Art, Shopping in the village, Farmers' markets, Quaint cafes |
| Footbridge Beach | This area is less crowded and ideal for families, offering a more relaxed beach experience while still being accessible to local attractions. | Footbridge Beach, Private beach access, Picnic areas, Family-friendly activities |
| York | Just south of Ogunquit, York offers a traditional Maine experience with beautiful beaches and historic sites, appealing to those looking for a wider range of activities. | York Beach, York's Wild Kingdom, Old York Historical Society, Cliff Walk |
| Kennebunkport | A bit further north, known for its charming seaside village and upscale dining. Attracts visitors seeking a mix of relaxation and sophistication. | Dock Square, Goose Rocks Beach, Cape Porpoise, Bush Family Mansion |
Do you need a license for Airbnb in Ogunquit?
We recommend checking directly with Ogunquit's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ogunquit
Entire Home in Downtown Ogunquit
Entire Place • 7 bedrooms
Historic Inn Turned Luxury Rental! w/ New Hot Tub
Entire Place • 7 bedrooms
Iconic Home in Downtown Ogunquit
Entire Place • 6 bedrooms
Six Bedroom Ogunquit Estate
Entire Place • 6 bedrooms
Home and Seasonal Carriage House Close to Downtown
Entire Place • 9 bedrooms
Beautifully Modern Downtown Ogunquit Home
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Ogunquit
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Erin | 26 | $476,729 | 163 | 2.93/5.0 |
| Scott | 2 | $470,372 | 29 | 4.96/5.0 |
| Skye | 5 | $428,046 | 94 | 4.82/5.0 |
| Deidre | 1 | $293,491 | 25 | 4.96/5.0 |
| Coastline Vacation Rentals | 5 | $279,580 | 62 | 4.80/5.0 |
| Molly | 1 | $273,761 | 23 | 5.00/5.0 |
| Ken | 3 | $218,088 | 81 | 4.71/5.0 |
| Crystal | 4 | $217,008 | 463 | 4.87/5.0 |
| Aaron | 3 | $206,324 | 110 | 4.95/5.0 |
| Ryan | 3 | $174,624 | 121 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ogunquit
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.4%), with house and apartment & condo properties comprising 84.8% of inventory
- Untapped potential in others segments (4.0% combined)
Room Capacity Distribution
Analysis of 198 properties in Ogunquit shows that 1 bedroom properties are most prevalent, making up 36.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 56.6% of all listings.
Key Insights
- Most common: 1 bedroom (36.9%)
- Least common: 5+ bedrooms (9.1%)
- Market concentration: 56.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 198 properties in Ogunquit reveals that 8+ guests properties dominate the market, representing 26.8% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 50.5% of the market.
Key Insights
- Most common capacity: 8+ guests (26.8% of market)
- Least common capacity: 7 guests (3.5% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 50.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 198 properties in Ogunquit, the most common availability pattern is 271-366 days (56.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.3% of properties).
Key Insights
- Most common availability window: 271-366 days (56.1%)
- Most common booking duration: 91-180 days (34.3%)
- Properties with high availability (180+ days): 86.9%
- Properties with long-term bookings (180+ days): 13.6%
Minimum Stay Distributions
1 Night
31 listings
17.4% of total
2 Nights
44 listings
24.7% of total
3 Nights
44 listings
24.7% of total
4-6 Nights
19 listings
10.7% of total
7-29 Nights
31 listings
17.4% of total
30+ Nights
9 listings
5.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 42.1%
- Mid-length stays (4-6 nights) represent 10.7% of listings
- Monthly+ stays (5.1%) suggest a stable extended-stay market
- High market flexibility with 66.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
19 listings
10.6% of total
Super Strict 30 Days
21 listings
11.7% of total
Flexible
3 listings
1.7% of total
Moderate
22 listings
12.2% of total
Firm
39 listings
21.7% of total
Strict
76 listings
42.2% of total
Key Insights
- Strict is the preferred policy at 42.2% of listings
- Stricter policies (Firm & Strict) dominate at 63.9% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 1.7% of listings
Recommendations
- The market supports stricter policies, with 63.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Aug, averaging 111 days
- Shortest booking windows are in Oct, Nov, Feb, averaging 59 days
- Summer shows the longest average booking window at 106 days, while Winter has the shortest at 63 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 106 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Ogunquit
Every property in Ogunquit comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (7.3%) and DC (0.9%)
- English is the top language at 75.3%, followed by French (12.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Boston and New York markets
- Develop localized content for Canada and DC
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ogunquit. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Jefferson | 28 | $6,385 | $434.06 | 50% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Manchester | 10 | $5,798 | $389.75 | 48% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Kennebunkport | 141 | $5,163 | $610.18 | 44% |
| Temple | 11 | $5,110 | $383.10 | 46% |
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