Oakland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Oakland in 2025? Explore comprehensive Airbnb analytics for Oakland, Maine, United States to uncover income potential. This 2025 STR market report for Oakland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.

Whether you're considering an Airbnb investment in Oakland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oakland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Oakland Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$290
The average rental revenue earned for an occupied room per day in Oakland.
Occupancy Rate(?)
47.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$35,204
Typical annual income for an Airbnb listing in Oakland. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-11.5%
Significant decrease (-11.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Oakland.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Oakland.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
34
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Oakland (2025)

Understanding the monthly revenue variations for Airbnb listings in Oakland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oakland is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oakland across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,877+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,144 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,132 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,719, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Oakland

Oakland Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Oakland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oakland:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 49%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Oakland

Average Daily Rate (ADR) Airbnb Trends in Oakland (2025)

Effective short term rental pricing strategy in Oakland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oakland typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $513+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $318 or more.
  • Typical properties (Median) charge around $214 per night.
  • Entry-level properties (Bottom 25%) earn around $152 per night.

Average Daily Rate (ADR) Trend by Month in Oakland

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Airbnb Seasonality Analysis & Trends in Oakland (2025)

Peak Season (August, July, June)
  • Revenue averages $6,505 per month
  • Occupancy rates average 61.5%
  • Daily rates average $286
Shoulder Season
  • Revenue averages $4,009 per month
  • Occupancy maintains around 44.1%
  • Daily rates hold near $266
Low Season (January, February, March)
  • Revenue drops to average $2,405 per month
  • Occupancy decreases to average 45.1%
  • Daily rates adjust to average $249

Seasonality Insights for Oakland

  • The Airbnb seasonality in Oakland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Oakland's highest earning potential, with monthly revenues capable of climbing to $6,737, occupancy reaching a high of 68.5%, and ADRs peaking at $288.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,034, occupancy could drop to 37.4%, and ADRs may adjust down to $245.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oakland.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Oakland seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Oakland (2025)

Exploring the top neighborhoods for short-term rentals in Oakland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Oakland Downtown
A vibrant hub with a mix of business, dining, and nightlife. Perfect for urban explorers and those looking to experience local culture and events.
Fox Theater, Oakland Museum of California, Jack London Square, Lake Merritt, The Alley
Lakeside
A picturesque neighborhood surrounding Lake Merritt, providing a serene atmosphere for families and nature lovers looking for outdoor activities.
Lake Merritt, Bird Sanctuary, Lakeside Park, The Grand Lake Theater, Oakland's Farmer's Market
Montclair
A charming suburban area known for its upscale homes and boutique shopping. Attractive to families and those seeking a quieter retreat close to the city.
Montclair Village, Redwood Regional Park, Sibley Volcanic Regional Preserve, Cafes and local shops
Rockridge
A trendy neighborhood with a strong community vibe, popular for its shopping and dining on College Avenue. Great for young professionals and families.
Rockridge BART Station, College Avenue shopping, Local restaurants and cafes, The Claremont Hotel
East Oakland
Offers a diverse community and a variety of local restaurants, parks, and cultural attractions. A great spot for budget travelers or those seeking local experiences.
Morrison Park, Eastside Cultural Center, Local taco trucks, Oakland Zoo
West Oakland
An up-and-coming area with a rich history and increasing popularity among artists and creatives. Attractive to those interested in the arts and music scenes.
The Crucible, West Oakland Art Walk, GhostTown Brewing, Local art galleries
Piedmont
A quaint, small city surrounded by Oakland, offering upscale living and access to beautiful parks. Appeals to those looking for a quieter environment yet close to urban amenities.
Piedmont Park, Piedmont Avenue shops, Local cafes, Historic architecture
Temescal
A hip area known for its dining scene, vintage shops, and art galleries. Perfect for those who enjoy trendy neighborhoods with a vibrant atmosphere.
Temescal Alley, Local restaurants, Art galleries, The Temescal Farmers' Market

Understanding Airbnb License Requirements & STR Laws in Oakland (2025)

While Oakland, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oakland to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Oakland (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Oaklandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Peaceful 5 bedroom 4.5 bath waterfront house

Peaceful 5 bedroom 4.5 bath waterfront house

Entire Place • 5 bedrooms

$150,900
Revenue
60.9%
Occupancy
$798.82
Daily Rate
Quiet, 6 bedroom lakefront home with sandy beach

Quiet, 6 bedroom lakefront home with sandy beach

Entire Place • 6 bedrooms

$109,298
Revenue
53.9%
Occupancy
$748.44
Daily Rate
Lakefront cottage on East Pond

Lakefront cottage on East Pond

Entire Place • 4 bedrooms

$81,560
Revenue
54.1%
Occupancy
$572.69
Daily Rate
Lake Front with Amazing Sunset on McGrath Pond

Lake Front with Amazing Sunset on McGrath Pond

Entire Place • 4 bedrooms

$68,252
Revenue
70.3%
Occupancy
$404.82
Daily Rate
Call of the Loon-Snow Pond (Messalonskee Lake)

Call of the Loon-Snow Pond (Messalonskee Lake)

Entire Place • 3 bedrooms

$62,641
Revenue
45.9%
Occupancy
$331.62
Daily Rate
Lakefront 3 bedroom pet friendly on Messalonski

Lakefront 3 bedroom pet friendly on Messalonski

Entire Place • 3 bedrooms

$51,158
Revenue
57.0%
Occupancy
$346.55
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Oakland (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Oakland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
David3$263,714404.78/5.0
David1$81,560135.00/5.0
Evolve3$73,515252.96/5.0
Rosato Family1$68,252484.94/5.0
Kimberly1$62,641854.96/5.0
Diane1$51,158285.00/5.0
Host #1227366611$49,07020.00/5.0
Erika1$47,453554.96/5.0
Bianca1$45,1631214.94/5.0
Jennifer1$44,908504.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oakland.

Dive Deeper: Advanced Oakland STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oakland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Oakland Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Oakland

  • The Oakland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 34 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Oakland, House properties are the most common (67.6%), reflecting the local real estate landscape.
  • Houses represent a significant 67.6% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 2.9%) offer potential for unique stay experiences.

Oakland Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Oakland

  • The dominant room capacity in Oakland is 2 bedrooms listings, making up 26.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 4 bedrooms properties represent 50.0% of the active Airbnb listings in Oakland, indicating a high concentration in these sizes.
  • A significant 52.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oakland.

Oakland Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Oakland

  • The most common guest capacity trend in Oakland vacation rentals is listings accommodating 8+ guests (29.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Oakland STR market, accounting for 50.0% of listings.
  • 55.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oakland.
  • On average, properties in Oakland are equipped to host 5.5 guests.

Oakland Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Oakland

  • The most common availability pattern in Oakland falls within the 181-270 days range, representing 44.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Oakland (44.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Oakland Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (9.1%)

1 Night

3 listings

9.1% of total

2 Nights (51.5%)

2 Nights

17 listings

51.5% of total

3 Nights (9.1%)

3 Nights

3 listings

9.1% of total

4-6 Nights (15.2%)

4-6 Nights

5 listings

15.2% of total

7-29 Nights (6.1%)

7-29 Nights

2 listings

6.1% of total

30+ Nights (9.1%)

30+ Nights

3 listings

9.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Oakland is 2 Nights, adopted by 51.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (60.6%) of the Oakland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 51.5% of Oakland hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.1% currently do.
  • A 2-night minimum appears standard (51.5%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oakland.

Oakland Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

3.1% of total

Flexible (21.9%)

Flexible

7 listings

21.9% of total

Moderate (21.9%)

Moderate

7 listings

21.9% of total

Firm (43.8%)

Firm

14 listings

43.8% of total

Strict (9.4%)

Strict

3 listings

9.4% of total

Cancellation Policy Insights for Oakland

  • The prevailing Airbnb cancellation policy trend in Oakland is Firm, used by 43.8% of listings.
  • A majority (53.2%) of hosts in Oakland utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
  • Strict cancellation policies are quite rare (9.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 43.8% market standard in Oakland.
  • Using a Strict policy might deter some guests, as only 9.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Oakland.

Oakland STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Oakland

  • The overall average booking lead time for vacation rentals in Oakland is 59 days.
  • Guests book furthest in advance for stays during July (average 143 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Oakland.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 143 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
  • Monitor your own booking lead times against these Oakland averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Oakland (2025)

Amenity Prevalence

Amenity Insights for Oakland

  • Essential amenities in Oakland that guests expect include: Wifi, Free parking on premises, Hot water, Smoke alarm, Kitchen, Fire extinguisher. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Oakland: Wifi, Free parking on premises, Hot water, Smoke alarm, Kitchen, Fire extinguisher.
  • Prioritize adding missing essentials: Kitchen, Fire extinguisher.
  • Consider adding popular differentiators like Coffee maker or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Oakland to stay competitive.

Oakland Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Oakland

  • The typical guest profile for Airbnb in Oakland consists of primarily domestic travelers (92%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 92.3% of guests.
  • Key international markets include United States (92.3%) and Canada (2.3%).
  • Top languages spoken are English (69.6%) followed by Spanish (9.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Portland and New York.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Oakland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Manchester10$6,012$377.1550%
Kennebunkport145$5,109$614.2945%
Trenton78$5,036$397.9758%
Milton13$4,733$408.7152%
Bar Harbor461$4,692$376.7360%
Otisfield11$4,471$391.1643%
Tremont143$4,342$356.6458%
Portland857$4,289$326.4654%
Sanford25$4,199$312.1645%
Falmouth63$4,190$461.4150%

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