Kennebunkport Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Kennebunkport in 2025? Explore comprehensive Airbnb analytics for Kennebunkport, Maine, United States to uncover income potential. This 2025 STR market report for Kennebunkport, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 145 active listings.
Whether you're considering an Airbnb investment in Kennebunkport, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kennebunkport Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kennebunkport Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kennebunkport (2025)
Understanding the monthly revenue variations for Airbnb listings in Kennebunkport is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kennebunkport is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kennebunkport across different performance tiers:
- Best-in-class properties (Top 10%) achieve $16,680+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,991 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,557 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,831, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kennebunkport
Kennebunkport Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kennebunkport STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kennebunkport:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kennebunkport
Average Daily Rate (ADR) Airbnb Trends in Kennebunkport (2025)
Effective short term rental pricing strategy in Kennebunkport involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kennebunkport typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,044+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $766 or more.
- Typical properties (Median) charge around $470 per night.
- Entry-level properties (Bottom 25%) earn around $292 per night.
Average Daily Rate (ADR) Trend by Month in Kennebunkport
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Airbnb Seasonality Analysis & Trends in Kennebunkport (2025)
Peak Season (July, August, June)
- Revenue averages $13,529 per month
- Occupancy rates average 61.5%
- Daily rates average $613
Shoulder Season
- Revenue averages $6,618 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $576
Low Season (January, February, March)
- Revenue drops to average $3,204 per month
- Occupancy decreases to average 23.0%
- Daily rates adjust to average $589
Seasonality Insights for Kennebunkport
- The Airbnb seasonality in Kennebunkport shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kennebunkport's highest earning potential, with monthly revenues capable of climbing to $14,732, occupancy reaching a high of 69.2%, and ADRs peaking at $620.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,954, occupancy could drop to 20.4%, and ADRs may adjust down to $549.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kennebunkport.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kennebunkport seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kennebunkport (2025)
Exploring the top neighborhoods for short-term rentals in Kennebunkport? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dock Square | The bustling heart of Kennebunkport, Dock Square is filled with charming shops, restaurants, and galleries. It's a popular spot for tourists to explore and dine, making it an ideal location for an Airbnb investment. | The Franciscan Museum, Kennebunkport Historical Society, Dock Square shops, Local seafood restaurants, The Riverwalk, Art galleries |
| Cape Porpoise | A picturesque coastal village known for its scenic views and relaxed atmosphere. It's close to beautiful beaches and offers a more laid-back experience, attracting families and couples looking to enjoy nature. | Cape Porpoise Harbor, Goose Rocks Beach, Fortune Rocks Beach, Local seafood shacks, Kennebunkport Conservation Trust trails, Kayaking and paddleboarding opportunities |
| Goose Rocks Beach | A serene beach area known for its soft sand and family-friendly environment. It attracts beachgoers and those looking for a peaceful retreat, making it perfect for vacation rentals. | Goose Rocks Beach, Kayak rentals, Sand dunes and tidal pools, Nearby golf courses, Local beach cottages, Sunset views |
| Ocean Avenue | This scenic road offers stunning views of the coastline and access to many local attractions. It's a great choice for those wanting to enjoy the natural beauty of Kennebunkport. | Walker’s Point, Colony Beach, Coastal views, Cliff walks, Nearby whale watching tours, Lighthouse visits |
| Sea Road | A charming residential area with access to beaches and nature trails. It offers a local atmosphere while still being close to the attractions of Kennebunkport. | Kennebunk Beach, Local parks, Nature trails, Nearby shopping options, Family-friendly environment, Scenic views |
| Portland Road | A critical route leading into Kennebunkport, featuring various shops and restaurants. It is ideal for attracting guests who want convenience and access to main attractions. | Shopping centers, Grocery stores, Local restaurants, Access to public transport, Nearby parks, Family activities |
| Kennebunk Beach | Known for its sandy shores and warm waters, Kennebunk Beach is a favorite among tourists. Its popularity makes it a prime location for beach rentals. | Kennebunk Beach, Nearby cafes and eateries, Swimming and sunbathing, Kayaking, Beach volleyball, Scenic boardwalk |
| The Riverwalk | A scenic spot that provides a beautiful walking path along the river. It’s perfect for relaxation and enjoying nature, making it appealing for guests to stay nearby. | Riverwalk trail, Fishing spots, Scenic views, Wildlife observation, Accessibility to Dock Square, Local art installations |
Understanding Airbnb License Requirements & STR Laws in Kennebunkport (2025)
With 30% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Kennebunkport. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kennebunkport to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 30% licensed listings)
Top Performing Airbnb Properties in Kennebunkport (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kennebunkportbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious 5 bedroom on the ocean, w/ dock & kayaks
Entire Place • 5 bedrooms
The Cove House
Entire Place • 9 bedrooms
Lovely Beach house in GRB - Heated pool!
Entire Place • 6 bedrooms
Tidal Access - Mills
Entire Place • 5 bedrooms
Thisgood Cove - Sea Views, Rooftop Deck
Entire Place • 5 bedrooms
NEW Kennebunkport Home 300 yards 2 Walker's Point!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kennebunkport (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kennebunkport based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| KPort | 7 | $463,816 | 22 | 1.42/5.0 |
| Coastline Vacation Rentals | 6 | $431,523 | 79 | 3.27/5.0 |
| Katherine | 1 | $278,147 | 85 | 4.99/5.0 |
| Diane | 1 | $255,145 | 123 | 5.00/5.0 |
| Sarah | 1 | $227,063 | 22 | 4.95/5.0 |
| Brian | 3 | $220,788 | 86 | 3.30/5.0 |
| Justin | 1 | $211,221 | 11 | 4.91/5.0 |
| Emily | 5 | $208,917 | 496 | 3.92/5.0 |
| James | 5 | $190,102 | 12 | 2.00/5.0 |
| Ellen | 1 | $183,906 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kennebunkport.
Dive Deeper: Advanced Kennebunkport STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kennebunkport. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKennebunkport Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kennebunkport
- The Kennebunkport Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.6% of the 145 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kennebunkport, House properties are the most common (75.9%), reflecting the local real estate landscape.
- Houses represent a significant 75.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique, unique stays (combined 11.0%) offer potential for unique stay experiences.
Kennebunkport Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kennebunkport
- The dominant room capacity in Kennebunkport is 3 bedrooms listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 46.9% of the active Airbnb listings in Kennebunkport, indicating a high concentration in these sizes.
- A significant 63.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kennebunkport.
Kennebunkport Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kennebunkport
- The most common guest capacity trend in Kennebunkport vacation rentals is listings accommodating 8+ guests (40.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Kennebunkport STR market, accounting for 63.5% of listings.
- 66.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kennebunkport.
- On average, properties in Kennebunkport are equipped to host 5.9 guests.
Kennebunkport Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kennebunkport
- The most common availability pattern in Kennebunkport falls within the 271-366 days range, representing 49.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kennebunkport (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kennebunkport Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
10.7% of total
2 Nights
30 listings
21.4% of total
3 Nights
36 listings
25.7% of total
4-6 Nights
16 listings
11.4% of total
7-29 Nights
22 listings
15.7% of total
30+ Nights
21 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Kennebunkport is 3 Nights, adopted by 25.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (15%) caters to monthly stays (30+ nights) in Kennebunkport, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 25.7% of Kennebunkport hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kennebunkport.
Kennebunkport Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
13 listings
11.1% of total
Super Strict 60 Days
2 listings
1.7% of total
Flexible
8 listings
6.8% of total
Moderate
26 listings
22.2% of total
Firm
30 listings
25.6% of total
Strict
38 listings
32.5% of total
Cancellation Policy Insights for Kennebunkport
- The prevailing Airbnb cancellation policy trend in Kennebunkport is Strict, used by 32.5% of listings.
- A majority (58.1%) of hosts in Kennebunkport utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.5% market standard in Kennebunkport.
- With 32.5% using Strict terms, this is a viable option in Kennebunkport, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kennebunkport.
Kennebunkport STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kennebunkport
- The overall average booking lead time for vacation rentals in Kennebunkport is 89 days.
- Guests book furthest in advance for stays during July (average 148 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (126 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (89 days) as a baseline for your pricing and availability strategy in Kennebunkport.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 148 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 126 days) to capture early planners.
- Monitor your own booking lead times against these Kennebunkport averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kennebunkport (2025)
Amenity Prevalence
Amenity Insights for Kennebunkport
- Essential amenities in Kennebunkport that guests expect include: Smoke alarm, Wifi, TV, Heating, Carbon monoxide alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kennebunkport: Smoke alarm, Wifi, TV, Heating, Carbon monoxide alarm, Free parking on premises.
- Prioritize adding missing essentials: TV, Heating, Carbon monoxide alarm, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kennebunkport to stay competitive.
Kennebunkport Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kennebunkport
- The typical guest profile for Airbnb in Kennebunkport consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.0% of guests.
- Key international markets include United States (93%) and Canada (3.7%).
- Top languages spoken are English (74.9%) followed by French (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kennebunkport Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |
| Manchester-by-the-Sea | 14 | $4,823 | $474.76 | 53% |