Kennebunk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Kennebunk in 2025? Explore comprehensive Airbnb analytics for Kennebunk, Maine, United States to uncover income potential. This 2025 STR market report for Kennebunk, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 229 active listings.
Whether you're considering an Airbnb investment in Kennebunk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kennebunk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kennebunk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kennebunk (2025)
Understanding the monthly revenue variations for Airbnb listings in Kennebunk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kennebunk is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kennebunk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,697+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,077 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,794 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,256, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kennebunk
Kennebunk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kennebunk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kennebunk:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kennebunk
Average Daily Rate (ADR) Airbnb Trends in Kennebunk (2025)
Effective short term rental pricing strategy in Kennebunk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kennebunk typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $824+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $541 or more.
- Typical properties (Median) charge around $341 per night.
- Entry-level properties (Bottom 25%) earn around $227 per night.
Average Daily Rate (ADR) Trend by Month in Kennebunk
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Airbnb Seasonality Analysis & Trends in Kennebunk (2025)
Peak Season (August, July, June)
- Revenue averages $9,666 per month
- Occupancy rates average 58.4%
- Daily rates average $477
Shoulder Season
- Revenue averages $5,564 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $435
Low Season (January, February, March)
- Revenue drops to average $3,168 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $414
Seasonality Insights for Kennebunk
- The Airbnb seasonality in Kennebunk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kennebunk's highest earning potential, with monthly revenues capable of climbing to $10,612, occupancy reaching a high of 66.3%, and ADRs peaking at $483.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,848, occupancy could drop to 27.1%, and ADRs may adjust down to $411.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kennebunk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kennebunk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kennebunk (2025)
Exploring the top neighborhoods for short-term rentals in Kennebunk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kennebunk Village | Charming historic village center with quaint shops, restaurants, and easy access to local attractions. Ideal for visitors seeking a quintessential New England experience. | Kennebunk Free Library, The Brick Store Museum, Local shops and boutiques, Gooch's Beach, Nott's Berry Farm |
| Dock Square | A bustling hub where the Kennebunk River meets the ocean. Great for those wanting vibrant nightlife, dining, and shopping close by. | Dock Square shops, Village Pizza, The Clam Shack, The River Club, Parks and waterfront walks |
| Goose Rocks Beach | A beautiful, quieter beach destination popular for families and those looking for a peaceful retreat by the ocean. | Goose Rocks Beach, Nature trails, Sea kayaking, Local seafood restaurants |
| Mother's Beach | Family-friendly beach with calm waters and amenities nearby. Great for families and those looking to relax by the water. | Mother's Beach, Summer concerts, Kennebunkport’s waterfront |
| Cape Porpoise | A scenic coastal area known for its lobstering culture. Attracts those interested in marine activities and picturesque seaside views. | Cape Porpoise Harbor, Goat Island Lighthouse, Charming waterfront restaurants |
| Arundel | A rural area with nice local attractions and close to both Kennebunk and Kennebunkport, ideal for those seeking a more laid-back atmosphere. | Arundel Farm, Local wineries, Nature parks |
| Kennebunkport | Famous for its charming coastal views and historical significance, a prime tourist destination with plenty of luxury and casual options. | Dock Square in Kennebunkport, The Bush Estate, Cape Porpoise |
| Riverside | Peaceful riverside area with picturesque views, perfect for those wishing to stay away from the main tourist areas but still close. | Kennebunk River, Walking paths, Nature observation areas |
Understanding Airbnb License Requirements & STR Laws in Kennebunk (2025)
While Kennebunk, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kennebunk to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kennebunk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kennebunkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ocean/Beach Unique Views: THE New England !
Entire Place • 6 bedrooms
The Beach House - Oceanfront 5 BR
Entire Place • 5 bedrooms
Kennebunkport Riverfront Home (Waterfront)
Entire Place • 4 bedrooms
Large Kennebunk Home, Walk to Beach < 2 Mi to Town
Entire Place • 8 bedrooms
Peaceful Riverfront Retreat
Entire Place • 5 bedrooms
HotTub+Firepit/5 min to DockSquare, Dining, Beach
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kennebunk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kennebunk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Coastline Vacation Rentals | 13 | $699,743 | 120 | 3.72/5.0 |
| Emily | 10 | $565,283 | 261 | 4.34/5.0 |
| KPort | 8 | $542,781 | 7 | 0.60/5.0 |
| Evolve | 9 | $520,488 | 331 | 4.89/5.0 |
| Patrick | 2 | $411,099 | 111 | 4.89/5.0 |
| James | 6 | $393,290 | 6 | 0.83/5.0 |
| Robert & Janette | 5 | $338,877 | 1042 | 4.92/5.0 |
| Audrey And Seb | 3 | $328,507 | 179 | 3.32/5.0 |
| Kennebunk Vacations, LLC | 2 | $291,123 | 120 | 4.96/5.0 |
| Michael | 2 | $250,896 | 241 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kennebunk.
Dive Deeper: Advanced Kennebunk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kennebunk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKennebunk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kennebunk
- The Kennebunk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 229 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kennebunk, House properties are the most common (66.4%), reflecting the local real estate landscape.
- Houses represent a significant 66.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, unique stays (combined 7.9%) offer potential for unique stay experiences.
Kennebunk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kennebunk
- The dominant room capacity in Kennebunk is 3 bedrooms listings, making up 23.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 45.8% of the active Airbnb listings in Kennebunk, indicating a high concentration in these sizes.
- A significant 50.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kennebunk.
Kennebunk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kennebunk
- The most common guest capacity trend in Kennebunk vacation rentals is listings accommodating 8+ guests (34.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Kennebunk STR market, accounting for 53.8% of listings.
- 57.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kennebunk.
- On average, properties in Kennebunk are equipped to host 5.5 guests.
Kennebunk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kennebunk
- The most common availability pattern in Kennebunk falls within the 271-366 days range, representing 41.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kennebunk (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kennebunk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
11.3% of total
2 Nights
74 listings
34.7% of total
3 Nights
64 listings
30% of total
4-6 Nights
12 listings
5.6% of total
7-29 Nights
16 listings
7.5% of total
30+ Nights
23 listings
10.8% of total
Key Insights
- The most prevalent minimum stay requirement in Kennebunk is 2 Nights, adopted by 34.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.8%) caters to monthly stays (30+ nights) in Kennebunk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.7% of Kennebunk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.3% currently do.
- A 2-night minimum appears standard (34.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kennebunk.
Kennebunk Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.5% of total
Super Strict 30 Days
25 listings
13.6% of total
Flexible
8 listings
4.3% of total
Moderate
38 listings
20.7% of total
Firm
51 listings
27.7% of total
Strict
61 listings
33.2% of total
Cancellation Policy Insights for Kennebunk
- The prevailing Airbnb cancellation policy trend in Kennebunk is Strict, used by 33.2% of listings.
- A majority (60.9%) of hosts in Kennebunk utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.2% market standard in Kennebunk.
- With 33.2% using Strict terms, this is a viable option in Kennebunk, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kennebunk.
Kennebunk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kennebunk
- The overall average booking lead time for vacation rentals in Kennebunk is 68 days.
- Guests book furthest in advance for stays during July (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Kennebunk.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Kennebunk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kennebunk (2025)
Amenity Prevalence
Amenity Insights for Kennebunk
- Essential amenities in Kennebunk that guests expect include: Smoke alarm, Wifi, Carbon monoxide alarm, Heating, Hot water, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kennebunk: Smoke alarm, Wifi, Carbon monoxide alarm, Heating, Hot water, Free parking on premises, TV.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Carbon monoxide alarm, Heating, Hot water, Free parking on premises, TV.
- Consider adding popular differentiators like Coffee maker or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kennebunk to stay competitive.
Kennebunk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kennebunk
- The typical guest profile for Airbnb in Kennebunk consists of primarily domestic travelers (92%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.7% of guests.
- Key international markets include United States (91.7%) and Canada (5.2%).
- Top languages spoken are English (74.1%) followed by French (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kennebunk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |