Airbnb Market Analytics, Statistics and Data in Kennebunk, Maine, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kennebunk? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kennebunk:
How much do Airbnb hosts make on average per month in Kennebunk?
The short-term rental market in Kennebunk shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,930 per month
- Strong performing properties (top 25%) make $8,943 or more
- Best-in-class properties (top 10%) achieve $14,203+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,383
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kennebunk
The market in Kennebunk shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kennebunk
Daily rates in Kennebunk vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $341 per night
- Strong performing properties (top 25%) secure $541 or more
- Best-in-class properties (top 10%) pull in $816+ per night
- Entry-level properties (bottom 25%) earn around $224
Daily Rate Variations by Month
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Seasonality patterns in Kennebunk
Peak Season (August, July, June)
- Revenue peaks at $11135.39 per month
- Occupancy rates reach 66.60%
- Daily rates average $496.84
Shoulder Season
- Revenue averages $6532.83 per month
- Occupancy maintains 44.21%
- Daily rates hold at $442.99
Low Season (December, November, January)
- Revenue drops to $3927.38 per month
- Occupancy decreases to 28.03%
- Daily rates adjust to $409.18
Is it still profitable to do Airbnb in Kennebunk in 2025?
Yes! Kennebunk demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $6533 and With 226 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kennebunk
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kennebunk Beach | Popular destination for summer vacationers with beautiful sandy beaches and a charming coastal atmosphere. Ideal for families and tourists looking for a beach getaway. | Kennebunk Beach, Gooch's Beach, Parson's Beach, The Ocean Avenue Walk, Cape Porpoise |
| Dock Square | The heart of Kennebunk where boutiques, restaurants, and art galleries are located. A vibrant area that attracts tourists for shopping and dining. | Maine Art Paintings and Sculpture, Dock Square, The Kennebunk Inn, Strawberry Banke, Restaurants and Cafes |
| Cape Porpoise | A quaint fishing village known for its scenic views and relaxed atmosphere. Attracts those looking for a quieter seaside experience. | Cape Porpoise Pier, Goose Rocks Beach, St. Ann's Chapel, Local seafood dining, Boat tours |
| Kenmore Square | A suburban area with easy access to local attractions and nature. Great for families and those wanting to explore nearby parks and reserves. | Vinegar Hill Music Theatre, The Kennebunk River, Local parks, Outdoor adventure options, Local restaurants |
| Wells | Just a short drive from Kennebunk, Wells is famous for its beautiful beaches and coastal charm. A great place to explore for vacationers. | Wells Beach, Rachel Carson National Wildlife Refuge, Drakes Island Beach, Local shops and eateries, Kayaking and boating |
| Goose Rocks Beach | A beautiful and quiet beach area known for its stunning views and serene atmosphere. Popular for tranquil family vacations. | Goose Rocks Beach, Beachfront homes, Nature walks, Historical sites, Local art galleries |
| Biddeford Pool | A hidden gem offering a secluded beach experience and stunning coastal scenery. Ideal for visitors looking for peace and nature. | Biddeford Pool Beach, Saco Bay, Local seafood markets, Nature trails, Scenic views |
| Old Port | A historic waterfront district in nearby Portland that offers a plethora of dining, shopping, and entertainment options, drawing in many tourists. | Portland Head Light, Casco Bay Islands, Arts District, Old Port shops, Restaurants and breweries |
Do you need a license for Airbnb in Kennebunk?
We recommend checking directly with Kennebunk's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kennebunk
Ocean/Beach Unique Views: THE New England !
Entire Place • 6 bedrooms
HotTub+Firepit/5 min to DockSquare, Dining, Beach
Entire Place • 2 bedrooms
Peaceful Riverfront Retreat
Entire Place • 5 bedrooms
The Beach House - Oceanfront 5 BR
Entire Place • 5 bedrooms
HotTub/5min to K-port, Pet friendly, @anchorunwind
Entire Place • 2 bedrooms
Large Kennebunk Home, Walk to Beach < 2 Mi to Town
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Kennebunk
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Coastline Vacation Rentals | 13 | $853,320 | 120 | 3.72/5.0 |
| Emily | 10 | $639,801 | 243 | 4.36/5.0 |
| KPort | 8 | $600,168 | 7 | 0.60/5.0 |
| Evolve | 9 | $531,508 | 331 | 4.89/5.0 |
| Patrick | 2 | $406,202 | 111 | 4.89/5.0 |
| James | 4 | $372,757 | 5 | 1.25/5.0 |
| Audrey And Seb | 2 | $358,081 | 179 | 4.98/5.0 |
| Robert & Janette | 5 | $357,451 | 1042 | 4.92/5.0 |
| Kennebunk Vacations, LLC | 2 | $296,714 | 120 | 4.96/5.0 |
| Michael | 2 | $266,497 | 241 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kennebunk
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.5%), with house and apartment & condo properties comprising 86.7% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, unique stays segments (7.6% combined)
Room Capacity Distribution
Analysis of 226 properties in Kennebunk shows that 3 bedrooms properties are most prevalent, making up 23.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 46.9% of all listings.
Key Insights
- Most common: 3 bedrooms (23.5%)
- Least common: 5+ bedrooms (12.4%)
- Market concentration: 46.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 226 properties in Kennebunk reveals that 8+ guests properties dominate the market, representing 32.7% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 53.1% of the market.
Key Insights
- Most common capacity: 8+ guests (32.7% of market)
- Least common capacity: 5 guests (3.1% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 53.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 226 properties in Kennebunk, the most common availability pattern is 271-366 days (43.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.4% of properties).
Key Insights
- Most common availability window: 271-366 days (43.8%)
- Most common booking duration: 91-180 days (35.4%)
- Properties with high availability (180+ days): 78.8%
- Properties with long-term bookings (180+ days): 23.5%
Minimum Stay Distributions
1 Night
23 listings
11.2% of total
2 Nights
81 listings
39.3% of total
3 Nights
59 listings
28.6% of total
4-6 Nights
13 listings
6.3% of total
7-29 Nights
16 listings
7.8% of total
30+ Nights
14 listings
6.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.5%
- Mid-length stays (4-6 nights) represent 6.3% of listings
- Monthly+ stays (6.8%) suggest a stable extended-stay market
- High market flexibility with 79.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
23 listings
12.5% of total
Super Strict 60 Days
1 listings
0.5% of total
Flexible
9 listings
4.9% of total
Moderate
37 listings
20.1% of total
Firm
50 listings
27.2% of total
Strict
64 listings
34.8% of total
Key Insights
- Strict is the preferred policy at 34.8% of listings
- Stricter policies (Firm & Strict) dominate at 62.0% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- The market supports stricter policies, with 62.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 112 days
- Shortest booking windows are in Sep, Oct, Feb, averaging 60 days
- Summer shows the longest average booking window at 108 days, while Fall has the shortest at 65 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 108 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Feb when lead times are shortest
Popular Airbnb Amenities in Kennebunk
Below is the distribution of amenities across listings in Kennebunk:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (5.3%) and United Kingdom (1.1%)
- English is the top language at 78.9%, followed by French (11%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Boston and New York markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kennebunk. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Jefferson | 28 | $6,385 | $434.06 | 50% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Manchester | 10 | $5,798 | $389.75 | 48% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Kennebunkport | 141 | $5,163 | $610.18 | 44% |
| Temple | 11 | $5,110 | $383.10 | 46% |
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