Houlton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Houlton in 2025? Explore comprehensive Airbnb analytics for Houlton, Maine, United States to uncover income potential. This 2025 STR market report for Houlton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Houlton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Houlton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Houlton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Houlton (2025)
Understanding the monthly revenue variations for Airbnb listings in Houlton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Houlton is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Houlton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,437+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,892 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,583 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $778, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Houlton
Houlton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Houlton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Houlton:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Houlton
Average Daily Rate (ADR) Airbnb Trends in Houlton (2025)
Effective short term rental pricing strategy in Houlton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Houlton typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $179+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Houlton
Get Live Houlton Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Houlton (2025)
Peak Season (June, April, May)
- Revenue averages $2,308 per month
- Occupancy rates average 44.7%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,869 per month
- Occupancy maintains around 51.6%
- Daily rates hold near $119
Low Season (February, October, December)
- Revenue drops to average $1,532 per month
- Occupancy decreases to average 41.8%
- Daily rates adjust to average $120
Seasonality Insights for Houlton
- The Airbnb seasonality in Houlton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Houlton's highest earning potential, with monthly revenues capable of climbing to $2,453, occupancy reaching a high of 62.4%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,445, occupancy could drop to 32.1%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Houlton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Houlton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Houlton (2025)
Exploring the top neighborhoods for short-term rentals in Houlton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Houlton Downtown | The heart of Houlton, with access to local shops and restaurants, making it ideal for visitors looking to experience the town's culture and community. | Houlton Community Park, Cary Library, Houlton Historical Society, Pioneer Park, Houlton Farms Dairy, Jem Seating |
| Maine's Aroostook Valley | Scenic views and outdoor activities attract nature lovers and those seeking a quiet getaway. | Aroostook Valley Trail, Houlton Wild Blueberry Festival, Houlton Fairgrounds, Local farms, Outdoor hiking trails, Moosehead Lake |
| Meduxnekeag River Park | This area offers beautiful river views and walking trails, appealing to families and outdoor enthusiasts. | Meduxnekeag River, Walking Trails, Family picnic areas, Fishing spots, Wildlife viewing, Educational Nature Center |
| Historic Downtown | Rich in history and architecture, perfect for tourists interested in Houlton's heritage. | Historic buildings, Local museums, Art galleries, River views, Walking tours, Unique shops |
| Houlton Golf Club Area | Attracts golfing enthusiasts and those who enjoy leisurely outdoor activities. | Houlton Golf Club, Scenic landscapes, Nearby parks, Lakes for fishing, Community events, Golfing tournaments |
| Potato Capital of the World | Tourism related to potato farming and local produce, attracting foodies and those interested in agriculture. | Agricultural tours, Local farmers markets, Potato festivals, Food tasting events, Farm-to-table restaurants, Community gatherings |
| Lakeside Retreats | Close to various lakes for fishing, swimming, and relaxing, popular with families and those who want a tranquil escape. | Nearby lakes, Camping spots, Swimming areas, Fishing spots, Nature trails, Boat rentals |
| Aroostook County Fairgrounds | Host to various events and fairs, attracting visitors during the fair season and other community events. | County fair, Music festivals, Local fairs, Carnivals, Seasonal events, Food stalls |
Understanding Airbnb License Requirements & STR Laws in Houlton (2025)
While Houlton, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Houlton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Houlton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Houltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Houlton, Maine Two-Bedroom Apartment Rental
Entire Place • 2 bedrooms
Sunset Farm
Entire Place • 4 bedrooms
Houlton, Maine Two-Bedroom Apartment Park St.
Entire Place • 2 bedrooms
Cabin On The Hill
Entire Place • 2 bedrooms
Quaint 3BR Home Located near Downtown Houlton
Entire Place • 3 bedrooms
Relax at the Ranch at Took a Leap Farm!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Houlton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Houlton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Theron | 3 | $92,123 | 79 | 4.82/5.0 |
| David | 1 | $37,024 | 66 | 4.82/5.0 |
| Brad | 1 | $28,519 | 222 | 4.96/5.0 |
| Devon | 1 | $27,437 | 66 | 4.94/5.0 |
| Kelly | 2 | $26,804 | 35 | 4.70/5.0 |
| Melissa | 2 | $23,806 | 166 | 4.67/5.0 |
| Host #116985673 | 1 | $21,345 | 103 | 4.93/5.0 |
| Shelley | 1 | $19,081 | 77 | 4.94/5.0 |
| Susan | 3 | $16,380 | 215 | 4.88/5.0 |
| Host #331403352 | 1 | $14,963 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Houlton.
Dive Deeper: Advanced Houlton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Houlton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHoulton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Houlton
- The Houlton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Houlton, Apartment/Condo properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Houlton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Houlton
- The dominant room capacity in Houlton is 2 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.2% of the active Airbnb listings in Houlton, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Houlton.
Houlton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Houlton
- The most common guest capacity trend in Houlton vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Houlton STR market, accounting for 55.6% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Houlton.
- On average, properties in Houlton are equipped to host 4.2 guests.
Houlton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Houlton
- The most common availability pattern in Houlton falls within the 181-270 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Houlton (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Houlton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
22.2% of total
2 Nights
11 listings
61.1% of total
3 Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Houlton is 2 Nights, adopted by 61.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Houlton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 61.1% of Houlton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Houlton.
Houlton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
23.5% of total
Moderate
8 listings
47.1% of total
Strict
5 listings
29.4% of total
Cancellation Policy Insights for Houlton
- The prevailing Airbnb cancellation policy trend in Houlton is Moderate, used by 47.1% of listings.
- The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Houlton may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in Houlton.
- Regularly review your cancellation policy against competitors and market demand shifts in Houlton.
Houlton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Houlton
- The overall average booking lead time for vacation rentals in Houlton is 41 days.
- Guests book furthest in advance for stays during April (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Houlton.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Houlton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Houlton (2025)
Amenity Prevalence
Amenity Insights for Houlton
- Essential amenities in Houlton that guests expect include: Wifi, Carbon monoxide alarm, Free parking on premises, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Houlton: Wifi, Carbon monoxide alarm, Free parking on premises, Heating, Smoke alarm.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Houlton to stay competitive.
Houlton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Houlton
- The typical guest profile for Airbnb in Houlton consists of primarily domestic travelers (96%), often arriving from nearby Maine, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.5% of guests.
- Key international markets include United States (95.5%) and Canada (1.1%).
- Top languages spoken are English (80.9%) followed by Spanish (6.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Maine and Fort Fairfield.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Houlton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ambejejus Lake | 23 | $2,541 | $344.59 | 46% |
| Brownville | 16 | $2,225 | $212.81 | 42% |
| Fort Kent | 17 | $2,200 | $173.03 | 43% |
| Town of Saint Andrews | 72 | $2,154 | $205.21 | 47% |
| T4 Indian Purchase Township | 10 | $2,094 | $336.13 | 37% |
| Lac-aux-Sables | 40 | $2,064 | $191.69 | 40% |
| Charlo | 12 | $2,031 | $169.90 | 47% |
| Presque Isle | 31 | $1,983 | $134.99 | 52% |
| Saint-Siméon | 36 | $1,872 | $182.91 | 40% |
| Portage Lake | 19 | $1,689 | $175.98 | 38% |