Harpswell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Harpswell in 2025? Explore comprehensive Airbnb analytics for Harpswell, Maine, United States to uncover income potential. This 2025 STR market report for Harpswell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 154 active listings.
Whether you're considering an Airbnb investment in Harpswell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Harpswell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Harpswell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Harpswell (2025)
Understanding the monthly revenue variations for Airbnb listings in Harpswell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Harpswell is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Harpswell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,970+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,913 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,338 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,622, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Harpswell
Harpswell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Harpswell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Harpswell:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Harpswell
Average Daily Rate (ADR) Airbnb Trends in Harpswell (2025)
Effective short term rental pricing strategy in Harpswell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Harpswell typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $611+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $381 or more.
- Typical properties (Median) charge around $272 per night.
- Entry-level properties (Bottom 25%) earn around $212 per night.
Average Daily Rate (ADR) Trend by Month in Harpswell
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Airbnb Seasonality Analysis & Trends in Harpswell (2025)
Peak Season (August, July, June)
- Revenue averages $7,042 per month
- Occupancy rates average 55.1%
- Daily rates average $361
Shoulder Season
- Revenue averages $4,077 per month
- Occupancy maintains around 38.1%
- Daily rates hold near $343
Low Season (January, February, December)
- Revenue drops to average $2,571 per month
- Occupancy decreases to average 29.5%
- Daily rates adjust to average $342
Seasonality Insights for Harpswell
- The Airbnb seasonality in Harpswell shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Harpswell's highest earning potential, with monthly revenues capable of climbing to $8,231, occupancy reaching a high of 62.7%, and ADRs peaking at $365.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,198, occupancy could drop to 26.9%, and ADRs may adjust down to $332.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Harpswell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Harpswell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Harpswell (2025)
Exploring the top neighborhoods for short-term rentals in Harpswell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Harpswell Neck | The main hub of Harpswell with proximity to the water and local shops. Ideal for those looking for a quaint coastal experience with access to beaches and nature. | Harpswell Town Dock, Giant Steps, Brunswick-Topsham Land Trust, Pottles Cove Preserve, Harpswell Heritage Land Trust |
| Bailey Island | A picturesque island known for its stunning coastal views and historic architecture. Popular among visitors looking for tranquility and beautiful landscapes. | Cribstone Bridge, Mackerel Cove, Bailey Island Oceanfront Park, Giant's Stairs, Harpswell Lighthouse |
| Cundy's Harbor | A charming fishing village that offers a glimpse into Harpswell's local culture and seafood industry. Attracts visitors interested in authentic maritime experiences. | Cundy's Harbor Marina, Waterfront dining, Fishing charters, Local art galleries, Harpswell Lobster House |
| Great Island | Offers secluded beaches and nature trails. Perfect for families and nature lovers seeking peace and natural beauty. | Bailey Island Community Park, Nature trails, Spectacular ocean views, Birdwatching spots, Secluded beaches |
| Hawkes Pond | A scenic area perfect for outdoor activities like kayaking and hiking. Appeals to those who enjoy active, nature-based vacations. | Hawkes Pond Preserve, Kayaking, Hiking trails, Wildlife viewing, Picnic areas |
| Meridian Beach | Known for its beautiful sandy beach and calm waters, making it a favorite for families. Excellent for summer vacations. | Meridian Beach, Swimming, Beachcombing, Local seafood shacks, Sunset views |
| Maine Coastal Islands National Wildlife Refuge | A protected area rich in biodiversity and natural beauty. Attracts eco-tourists and wildlife enthusiasts. | Wildlife viewing, Birdwatching, Kayaking, Guided nature tours, Scenic overlooks |
| Harpswell Cove | Offers lovely waterfront properties and a peaceful atmosphere. Ideal for those looking to escape the hustle and bustle. | Harpswell Cove Marina, Quiet waterfront, Nature trails, Picnic spots, Local art shops |
Understanding Airbnb License Requirements & STR Laws in Harpswell (2025)
While Harpswell, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Harpswell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Harpswell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harpswellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Brand new year-round oceanfront home with beach.
Entire Place • 3 bedrooms
Beautiful Designer's Hideaway on the Maine coast!
Entire Place • 2 bedrooms
Great Island Oasis
Entire Place • 5 bedrooms
Wild Forever Farm
Entire Place • 8 bedrooms
oceans edge private home | full AC
Entire Place • 5 bedrooms
Hilltop Hideaway with Sweeping Ocean Views!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Harpswell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Harpswell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Your Island Connection | 37 | $755,095 | 527 | 3.96/5.0 |
| Cleo | 4 | $384,581 | 269 | 3.58/5.0 |
| Sheri | 12 | $346,650 | 161 | 4.13/5.0 |
| Anna And Ryan | 3 | $226,556 | 386 | 4.91/5.0 |
| Kai | 1 | $204,364 | 93 | 5.00/5.0 |
| MaineStay Vacations | 8 | $135,977 | 43 | 3.62/5.0 |
| Connie & Mike | 4 | $135,661 | 143 | 4.81/5.0 |
| Rob | 1 | $118,113 | 31 | 4.94/5.0 |
| Michael | 1 | $116,234 | 11 | 5.00/5.0 |
| Natasha | 1 | $112,590 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Harpswell.
Dive Deeper: Advanced Harpswell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Harpswell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHarpswell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Harpswell
- The Harpswell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 154 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Harpswell, House properties are the most common (85.7%), reflecting the local real estate landscape.
- Houses represent a significant 85.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.9%) offer potential for unique stay experiences.
Harpswell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Harpswell
- The dominant room capacity in Harpswell is 2 bedrooms listings, making up 31.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 59.8% of the active Airbnb listings in Harpswell, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Harpswell.
Harpswell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Harpswell
- The most common guest capacity trend in Harpswell vacation rentals is listings accommodating 6 guests (27.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Harpswell STR market, accounting for 52.6% of listings.
- 55.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Harpswell.
- On average, properties in Harpswell are equipped to host 5.4 guests.
Harpswell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Harpswell
- The most common availability pattern in Harpswell falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Harpswell (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Harpswell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
11.6% of total
2 Nights
20 listings
13.6% of total
3 Nights
30 listings
20.4% of total
4-6 Nights
25 listings
17% of total
7-29 Nights
20 listings
13.6% of total
30+ Nights
35 listings
23.8% of total
Key Insights
- The most prevalent minimum stay requirement in Harpswell is 30+ Nights, adopted by 23.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (23.8%) caters to monthly stays (30+ nights) in Harpswell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 23.8% of Harpswell hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Harpswell.
Harpswell Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
37 listings
27.4% of total
Super Strict 30 Days
5 listings
3.7% of total
Flexible
13 listings
9.6% of total
Moderate
8 listings
5.9% of total
Firm
40 listings
29.6% of total
Strict
32 listings
23.7% of total
Cancellation Policy Insights for Harpswell
- The prevailing Airbnb cancellation policy trend in Harpswell is Firm, used by 29.6% of listings.
- A majority (53.3%) of hosts in Harpswell utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 29.6% market standard in Harpswell.
- Regularly review your cancellation policy against competitors and market demand shifts in Harpswell.
Harpswell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Harpswell
- The overall average booking lead time for vacation rentals in Harpswell is 85 days.
- Guests book furthest in advance for stays during July (average 142 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (126 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (85 days) as a baseline for your pricing and availability strategy in Harpswell.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 126 days) to capture early planners.
- Monitor your own booking lead times against these Harpswell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Harpswell (2025)
Amenity Prevalence
Amenity Insights for Harpswell
- Essential amenities in Harpswell that guests expect include: Wifi, Smoke alarm, Kitchen, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Heating, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Harpswell: Wifi, Smoke alarm, Kitchen, Fire extinguisher.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Fire extinguisher.
- Consider adding popular differentiators like Carbon monoxide alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Harpswell to stay competitive.
Harpswell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Harpswell
- The typical guest profile for Airbnb in Harpswell consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.4% of guests.
- Key international markets include United States (93.4%) and Canada (1.8%).
- Top languages spoken are English (70.6%) followed by French (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Harpswell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Trenton | 78 | $5,036 | $397.97 | 58% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |
| Manchester-by-the-Sea | 14 | $4,823 | $474.76 | 53% |
| Milton | 13 | $4,733 | $408.71 | 52% |
| Marblehead | 142 | $4,711 | $363.32 | 52% |
| Bar Harbor | 461 | $4,692 | $376.73 | 60% |