Airbnb Market Analytics, Statistics and Data in Harpswell, Maine, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Harpswell? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Harpswell:
How much do Airbnb hosts make on average per month in Harpswell?
The short-term rental market in Harpswell shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,344 per month
- Strong performing properties (top 25%) make $6,075 or more
- Best-in-class properties (top 10%) achieve $9,675+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,592
Revenue Variations by Month
Occupancy Rates Throughout the Year in Harpswell
The market in Harpswell shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Harpswell
Daily rates in Harpswell vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $274 per night
- Strong performing properties (top 25%) secure $385 or more
- Best-in-class properties (top 10%) pull in $637+ per night
- Entry-level properties (bottom 25%) earn around $210
Daily Rate Variations by Month
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Seasonality patterns in Harpswell
Peak Season (August, July, June)
- Revenue peaks at $8564.40 per month
- Occupancy rates reach 62.52%
- Daily rates average $385.40
Shoulder Season
- Revenue averages $4617.86 per month
- Occupancy maintains 39.40%
- Daily rates hold at $348.51
Low Season (February, December, January)
- Revenue drops to $2698.90 per month
- Occupancy decreases to 21.04%
- Daily rates adjust to $322.97
Is it still profitable to do Airbnb in Harpswell in 2025?
Yes! Harpswell demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $4618 and The market's 166 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Harpswell
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Harpswell Neck | A picturesque area with stunning waterfront views, Harpswell Neck is perfect for families and tourists looking for relaxation and outdoor activities. It's well-known for its scenic beauty and local charm. | Maine State Aquarium, Gonzola Beach, Hatch's Beach, Harpswell Heritage Land Trust, Sebascodegan Island, Morse Mountain |
| Brunswick | Nearby Brunswick offers a vibrant community with a blend of history, culture, and outdoor fun. It's home to Bowdoin College and attracts visitors for its shops, restaurants, and cultural events. | Bowdoin College Museum of Art, Downtown Brunswick, Maine Street, Nathanial Davis Park, Brunswick Landing |
| Cundy's Harbor | Cundy's Harbor is a charming coastal village known for its fishing community and beautiful waterfront scenes. An ideal spot for guests who want to experience local Maine culture. | Cundy's Harbor Marina, Local seafood restaurants, Waterfront activities, Historic fishing village |
| Cliff Island | A serene getaway, Cliff Island is less commercialized and perfect for those looking to disconnect. The island's natural beauty attracts nature lovers and those looking for tranquility. | Cliff Island Community Center, Fishing spots, Hiking trails, Scenic views |
| Bailey Island | Known for its breathtaking views and cottages by the ocean, Bailey Island is a popular summer destination. The Casco Bay ambiance draws in vacationers looking to relax. | Giant's Stairs, Bailey Island Bridge, Local art galleries, Coastal walks |
| Morse Mountain | Morse Mountain offers outdoor activities and beautiful landscapes, great for outdoor enthusiasts. It's a hidden gem with nature trails and beach access, suitable for family-oriented stays. | Morse Mountain Conservation Area, Seawall Beach, Hiking trails, Salt marshes |
| Harpswell Harbor | Harpswell Harbor features a scenic, bustling harbor with various boat activities and waterfront dining. It's attractive to tourists looking for coastal experiences. | Harpswell Harbor Marina, Restaurants with ocean views, Boat tours, Local shops |
| Sebascodegan Island (Seba's Island) | This island is accessible by ferry and provides a quaint, natural retreat with its stunning views and outdoor activities. Ideal for visitors seeking a unique island experience. | Ferry services, Nature walks, Fishing, Quiet beaches |
Do you need a license for Airbnb in Harpswell?
We recommend checking directly with Harpswell's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Harpswell
Brand new year-round oceanfront home with beach.
Entire Place • 3 bedrooms
Hilltop Hideaway with Sweeping Ocean Views!
Entire Place • 3 bedrooms
Great Island Oasis
Entire Place • 5 bedrooms
Wild Forever Farm
Entire Place • 8 bedrooms
Beautiful Designer's Hideaway on the Maine coast!
Entire Place • 2 bedrooms
oceans edge private home | full AC
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Harpswell
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Your Island Connection | 36 | $722,482 | 521 | 3.81/5.0 |
| Cleo | 4 | $421,408 | 269 | 3.58/5.0 |
| Sheri | 11 | $304,392 | 148 | 4.05/5.0 |
| Anna And Ryan | 3 | $232,262 | 386 | 4.91/5.0 |
| MaineStay Vacations | 19 | $204,293 | 70 | 2.54/5.0 |
| Kai | 1 | $193,869 | 93 | 5.00/5.0 |
| Connie & Mike | 4 | $140,452 | 143 | 4.81/5.0 |
| Rob | 2 | $130,750 | 32 | 2.47/5.0 |
| Michael | 1 | $128,943 | 11 | 5.00/5.0 |
| Natasha | 1 | $120,014 | 11 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Harpswell
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.6%), with house and apartment & condo properties comprising 93.3% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels segments (6.6% combined)
Room Capacity Distribution
Analysis of 166 properties in Harpswell shows that 3 bedrooms properties are most prevalent, making up 30.1% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 59.6% of all listings.
Key Insights
- Most common: 3 bedrooms (30.1%)
- Least common: 5+ bedrooms (8.4%)
- Market concentration: 59.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 166 properties in Harpswell reveals that 6 guests properties dominate the market, representing 30.1% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 54.2% of the market.
Key Insights
- Most common capacity: 6 guests (30.1% of market)
- Least common capacity: 7 guests (3% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 54.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 166 properties in Harpswell, the most common availability pattern is 271-366 days (56.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.5% of properties).
Key Insights
- Most common availability window: 271-366 days (56.6%)
- Most common booking duration: 91-180 days (32.5%)
- Properties with high availability (180+ days): 88.6%
- Properties with long-term bookings (180+ days): 12.0%
Minimum Stay Distributions
1 Night
20 listings
13.5% of total
2 Nights
19 listings
12.8% of total
3 Nights
36 listings
24.3% of total
4-6 Nights
29 listings
19.6% of total
7-29 Nights
19 listings
12.8% of total
30+ Nights
25 listings
16.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 26.3%
- Mid-length stays (4-6 nights) represent 19.6% of listings
- Monthly+ stays (16.9%) suggest a stable extended-stay market
- High market flexibility with 50.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
39 listings
28.3% of total
Super Strict 30 Days
5 listings
3.6% of total
Flexible
13 listings
9.4% of total
Moderate
9 listings
6.5% of total
Firm
40 listings
29% of total
Strict
32 listings
23.2% of total
Key Insights
- Firm is the preferred policy at 29.0% of listings
- The market shows a balanced distribution between guest-friendly (15.9%) and strict (52.2%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 3.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 128 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 53 days
- Summer shows the longest average booking window at 128 days, while Winter has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 128 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Harpswell
Every property in Harpswell comes standard with Smoke alarm, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.9%) and DC (1.9%)
- English is the top language at 76.2%, followed by French (9.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.9%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for Canada and DC
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Harpswell. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milton | 12 | $6,009 | $437.69 | 52% |
| Manchester | 10 | $5,798 | $389.75 | 48% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Trenton | 79 | $5,226 | $421.15 | 58% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Kennebunkport | 141 | $5,163 | $610.18 | 44% |
| Otisfield | 11 | $4,791 | $403.13 | 44% |
| Marblehead | 139 | $4,753 | $361.16 | 52% |
| Bar Harbor | 446 | $4,708 | $381.92 | 59% |
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