Hancock Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Hancock in 2025? Explore comprehensive Airbnb analytics for Hancock, Maine, United States to uncover income potential. This 2025 STR market report for Hancock, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Hancock, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hancock Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hancock Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hancock (2025)
Understanding the monthly revenue variations for Airbnb listings in Hancock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hancock is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hancock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,966+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,648 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,914 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,382, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hancock
Hancock Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hancock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hancock:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hancock
Average Daily Rate (ADR) Airbnb Trends in Hancock (2025)
Effective short term rental pricing strategy in Hancock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hancock typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $449+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $314 or more.
- Typical properties (Median) charge around $225 per night.
- Entry-level properties (Bottom 25%) earn around $155 per night.
Average Daily Rate (ADR) Trend by Month in Hancock
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Airbnb Seasonality Analysis & Trends in Hancock (2025)
Peak Season (August, July, June)
- Revenue averages $5,712 per month
- Occupancy rates average 64.7%
- Daily rates average $275
Shoulder Season
- Revenue averages $3,579 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $269
Low Season (January, February, December)
- Revenue drops to average $2,098 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $252
Seasonality Insights for Hancock
- The Airbnb seasonality in Hancock shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hancock's highest earning potential, with monthly revenues capable of climbing to $6,332, occupancy reaching a high of 70.3%, and ADRs peaking at $294.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,024, occupancy could drop to 18.6%, and ADRs may adjust down to $241.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hancock.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hancock seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hancock (2025)
Exploring the top neighborhoods for short-term rentals in Hancock? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hancock Point | A picturesque coastal area known for its scenic views and charming cottages. Popular among tourists for quiet retreats and proximity to Acadia National Park. | Acadia National Park, Hancock Point Harbor, Frenchman Bay, Sieur de Monts Spring |
| Blue Hill | A vibrant arts community with stunning natural surroundings and outdoor activities. Great for families and nature enthusiasts. | Blue Hill Mountain, Blue Hill Co-op, The Haystack Mountain School of Crafts, Smith Cove |
| Ellsworth | Commercial hub with a variety of restaurants and shops. Ideal for travelers who want access to amenities while being close to nature. | Woodlawn Museum, Ellsworth Waterfront, Main Street shops, Downeast Scenic Railroad |
| Bar Harbor | Famed tourist destination with access to Acadia National Park. A bustling town with shops, restaurants, and beautiful waterfront views. | Acadia National Park, Bar Harbor Whale Watch Company, Cadillac Mountain, Shore Path, Agamont Park |
| Sedgwick | Small town charm with natural beauty. Great for those seeking a quiet getaway with outdoor activities and hiking. | Bagaduce River, Local farms and markets, Paddleboarding and kayaking |
| Brooklin | Known for its artistic community and peaceful environment. Attracts those looking for a serene New England experience. | Brooklin Boat Yard, Blue Hill Bay, Local art galleries, Annual Wooden Boat Festival |
| Mount Desert Island | Home to Acadia National Park and stunning coastline. Popular for outdoor adventurers and nature lovers. | Cadillac Mountain, Sand Beach, Jordan Pond, Thunder Hole |
| Maine Coast | A beautiful stretch with gorgeous views and numerous small towns. Ideal for tourists wanting to explore Maine's coastal charm. | Lighthouses, Beaches, Coastal trails, Local seafood shacks |
Understanding Airbnb License Requirements & STR Laws in Hancock (2025)
While Hancock, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hancock to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hancock (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hancockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Treehouse near Bar Harbor. Luxurious and private!
Entire Place • 2 bedrooms
Water's Edge-Oceanfront with Stellar View
Entire Place • 3 bedrooms
Acadia's Oceanfront CAMP - near Bar Harbor
Entire Place • 2 bedrooms
Acadia's Cove Cottage - near Bar Harbor
Entire Place • 1 bedroom
Annabel’s Entire house . Pool.Firepit.Screen porch
Entire Place • 4 bedrooms
A-frame cabin by the bay with kayak!
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hancock (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hancock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Suzanne | 5 | $151,380 | 491 | 4.94/5.0 |
| Lura Brianna | 2 | $149,901 | 374 | 4.96/5.0 |
| Hazen | 1 | $128,230 | 540 | 4.95/5.0 |
| Dean | 1 | $120,700 | 145 | 4.97/5.0 |
| Salt Air | 3 | $114,002 | 49 | 4.59/5.0 |
| Cora | 2 | $83,330 | 57 | 4.98/5.0 |
| Host #205004136 | 1 | $63,487 | 55 | 5.00/5.0 |
| Karen | 2 | $58,941 | 211 | 4.98/5.0 |
| Michael | 1 | $57,925 | 243 | 4.88/5.0 |
| Leslie | 3 | $56,620 | 413 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hancock.
Dive Deeper: Advanced Hancock STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hancock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHancock Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hancock
- The Hancock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.4% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hancock, House properties are the most common (56.8%), reflecting the local real estate landscape.
- Houses represent a significant 56.8% portion, catering likely to families or larger groups.
- The presence of 10.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 4.1%) offer potential for unique stay experiences.
Hancock Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hancock
- The dominant room capacity in Hancock is 1 bedroom listings, making up 28.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 54.1% of the active Airbnb listings in Hancock, indicating a high concentration in these sizes.
- A significant 32.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hancock.
Hancock Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hancock
- The most common guest capacity trend in Hancock vacation rentals is listings accommodating 4 guests (23%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Hancock STR market, accounting for 43.3% of listings.
- 31.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hancock.
- On average, properties in Hancock are equipped to host 3.9 guests.
Hancock Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hancock
- The most common availability pattern in Hancock falls within the 271-366 days range, representing 44.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hancock (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hancock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
10.4% of total
2 Nights
22 listings
32.8% of total
3 Nights
15 listings
22.4% of total
4-6 Nights
6 listings
9% of total
7-29 Nights
5 listings
7.5% of total
30+ Nights
12 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Hancock is 2 Nights, adopted by 32.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Hancock, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.8% of Hancock hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.4% currently do.
- A 2-night minimum appears standard (32.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hancock.
Hancock Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
3.1% of total
Flexible
7 listings
10.8% of total
Moderate
19 listings
29.2% of total
Firm
16 listings
24.6% of total
Strict
21 listings
32.3% of total
Cancellation Policy Insights for Hancock
- The prevailing Airbnb cancellation policy trend in Hancock is Strict, used by 32.3% of listings.
- A majority (56.9%) of hosts in Hancock utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.3% market standard in Hancock.
- With 32.3% using Strict terms, this is a viable option in Hancock, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hancock.
Hancock STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hancock
- The overall average booking lead time for vacation rentals in Hancock is 67 days.
- Guests book furthest in advance for stays during June (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (80 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Hancock.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Hancock averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hancock (2025)
Amenity Prevalence
Amenity Insights for Hancock
- Essential amenities in Hancock that guests expect include: Free parking on premises, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Carbon monoxide alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hancock: Free parking on premises, Smoke alarm, Heating.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Heating.
- Consider adding popular differentiators like Wifi or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hancock to stay competitive.
Hancock Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hancock
- The typical guest profile for Airbnb in Hancock consists of primarily domestic travelers (91%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.0% of guests.
- Key international markets include United States (91%) and Canada (2.8%).
- Top languages spoken are English (69.2%) followed by Spanish (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hancock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 10 | $5,177 | $393.09 | 49% |
| Bar Harbor | 480 | $4,121 | $375.56 | 56% |
| Tremont | 144 | $3,830 | $358.30 | 56% |
| Mount Desert | 181 | $3,656 | $378.99 | 53% |
| Southwest Harbor | 235 | $3,543 | $376.43 | 54% |
| Trenton | 104 | $3,391 | $343.48 | 49% |
| Monmouth | 22 | $3,251 | $305.32 | 56% |
| Otis | 33 | $3,198 | $302.95 | 58% |
| Lamoine | 95 | $3,099 | $286.40 | 55% |
| Machiasport | 15 | $2,896 | $200.98 | 54% |