Hallowell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Hallowell in 2025? Explore comprehensive Airbnb analytics for Hallowell, Maine, United States to uncover income potential. This 2025 STR market report for Hallowell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Hallowell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hallowell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hallowell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hallowell (2025)
Understanding the monthly revenue variations for Airbnb listings in Hallowell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hallowell is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hallowell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,407+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,956 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,792 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $893, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hallowell
Hallowell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hallowell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hallowell:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hallowell
Average Daily Rate (ADR) Airbnb Trends in Hallowell (2025)
Effective short term rental pricing strategy in Hallowell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hallowell typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Hallowell
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Airbnb Seasonality Analysis & Trends in Hallowell (2025)
Peak Season (July, June, August)
- Revenue averages $2,931 per month
- Occupancy rates average 47.5%
- Daily rates average $175
Shoulder Season
- Revenue averages $2,103 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $168
Low Season (January, October, November)
- Revenue drops to average $1,648 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $170
Seasonality Insights for Hallowell
- The Airbnb seasonality in Hallowell shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hallowell's highest earning potential, with monthly revenues capable of climbing to $2,985, occupancy reaching a high of 48.9%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,457, occupancy could drop to 30.5%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hallowell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hallowell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hallowell (2025)
Exploring the top neighborhoods for short-term rentals in Hallowell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Hallowell | Charming historic district featuring 19th-century architecture and a vibrant arts scene. Ideal for guests looking to experience local culture and history. | Hallowell Art and Cultural Center, Kennebec River Rail Trail, Local galleries and shops, Hallowell Farmers Market, Hallowell City Hall |
| Winthrop Lakes Region | Popular for outdoor enthusiasts, this area offers beautiful lake views and recreational activities throughout the year. | Maranacook Lake, Clary Lake, State parks and hiking trails, Boating and fishing opportunities, Local dining options by the waterfront |
| Riverfront Park | Peaceful area along the Kennebec River offers scenic views and access to walking paths. Great for nature lovers seeking tranquility in their stay. | Walking paths along the river, Fishing spots, Picnic areas, Local events and festivals, Bike rentals |
| South Hallowell | Quieter residential area with easy access to both Hallowell and nearby Augusta, making it suitable for families looking for a peaceful getaway. | Local parks, Community events, Easy access to Augusta attractions |
| Vassalboro | A short drive from Hallowell, this area features scenic landscapes and outdoor activities, perfect for those who enjoy rural charm and adventure. | China Lake, Vassalboro Historical Society, Kayaking and fishing, Local farms and markets |
| Gardiner | Close to Hallowell and offers a mix of history, art, and nature. Attractive to visitors looking to explore both urban and rural attractions. | Gardiner Waterfront Park, Historic Gardiner area, Gardiner Main Street Arts, Local craft shops and cafes |
| Augusta | The Maine State Capitol, featuring historical sites and government buildings. Popular for business travelers and those interested in state history. | Maine State House, Vaughan Woods State Park, Old Fort Western, Maine State Museum |
| Monmouth | Known for its lakes and natural beauty, it offers a peaceful retreat with outdoor recreational activities, great for families and nature lovers. | Monmouth Beach, Lake Cobbosseecontee, Local hiking trails, Theater at the Monmouth Historical Society, Farmers market |
Understanding Airbnb License Requirements & STR Laws in Hallowell (2025)
While Hallowell, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hallowell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hallowell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hallowellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hallowell Hilltop Home & Hot Tub
Entire Place • 2 bedrooms
Charming Retreat in Hallowell
Entire Place • 3 bedrooms
Residence at Boynton's Union St
Entire Place • 1 bedroom
Two Bedroom Mid Century Modern Downtown Apartment
Entire Place • 2 bedrooms
High End Apartment in Downtown Hallowell
Entire Place • 1 bedroom
The Gallery
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hallowell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hallowell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jordan | 6 | $176,870 | 208 | 4.91/5.0 |
| Scott | 8 | $134,171 | 231 | 4.93/5.0 |
| Andrea | 7 | $79,157 | 795 | 4.74/5.0 |
| Pamela | 2 | $71,631 | 639 | 4.96/5.0 |
| Jeff | 1 | $54,657 | 101 | 4.97/5.0 |
| Evolve | 2 | $41,976 | 29 | 4.45/5.0 |
| Becky | 1 | $27,649 | 49 | 4.96/5.0 |
| Jeannie | 1 | $20,194 | 77 | 4.99/5.0 |
| Host #259839056 | 1 | $17,970 | 0 | 0.00/5.0 |
| Rion & Sean | 1 | $3,871 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hallowell.
Dive Deeper: Advanced Hallowell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hallowell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHallowell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hallowell
- The Hallowell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.5% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hallowell, Apartment/Condo properties are the most common (51.6%), reflecting the local real estate landscape.
- Houses represent a significant 19.4% portion, catering likely to families or larger groups.
- The presence of 25.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.2%) offer potential for unique stay experiences.
Hallowell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hallowell
- The dominant room capacity in Hallowell is 1 bedroom listings, making up 61.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.9% of the active Airbnb listings in Hallowell, indicating a high concentration in these sizes.
- With over half the market (61.3%) consisting of studios or 1-bedroom units, Hallowell is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Hallowell.
Hallowell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hallowell
- The most common guest capacity trend in Hallowell vacation rentals is listings accommodating 2 guests (32.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hallowell STR market, accounting for 58.1% of listings.
- 12.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hallowell.
- On average, properties in Hallowell are equipped to host 3.3 guests.
Hallowell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hallowell
- The most common availability pattern in Hallowell falls within the 271-366 days range, representing 51.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hallowell (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hallowell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
62.1% of total
2 Nights
9 listings
31% of total
30+ Nights
2 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Hallowell is 1 Night, adopted by 62.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.1%) of the Hallowell Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.1% of Hallowell hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hallowell.
Hallowell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
6.9% of total
Moderate
1 listings
3.4% of total
Firm
9 listings
31% of total
Strict
17 listings
58.6% of total
Cancellation Policy Insights for Hallowell
- The prevailing Airbnb cancellation policy trend in Hallowell is Strict, used by 58.6% of listings.
- A majority (89.6%) of hosts in Hallowell utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 58.6% market standard in Hallowell.
- With 58.6% using Strict terms, this is a viable option in Hallowell, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hallowell.
Hallowell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hallowell
- The overall average booking lead time for vacation rentals in Hallowell is 71 days.
- Guests book furthest in advance for stays during July (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (116 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Hallowell.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 116 days) to capture early planners.
- Monitor your own booking lead times against these Hallowell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hallowell (2025)
Amenity Prevalence
Amenity Insights for Hallowell
- Essential amenities in Hallowell that guests expect include: Smoke alarm, Wifi, TV, Coffee maker, Heating, Carbon monoxide alarm, Hot water, Microwave, Shampoo, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hallowell: Smoke alarm, Wifi, TV, Coffee maker, Heating, Carbon monoxide alarm, Hot water, Microwave, Shampoo, Dishes and silverware.
- Prioritize adding missing essentials: Coffee maker, Heating, Carbon monoxide alarm, Hot water, Microwave, Shampoo, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hallowell to stay competitive.
Hallowell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hallowell
- The typical guest profile for Airbnb in Hallowell consists of primarily domestic travelers (93%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.6% of guests.
- Key international markets include United States (92.6%) and Canada (3%).
- Top languages spoken are English (77.3%) followed by Spanish (7.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Maine.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hallowell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Trenton | 78 | $5,036 | $397.97 | 58% |
| Milton | 13 | $4,733 | $408.71 | 52% |
| Bar Harbor | 461 | $4,692 | $376.73 | 60% |
| Otisfield | 11 | $4,471 | $391.16 | 43% |
| Tremont | 143 | $4,342 | $356.64 | 58% |
| Portland | 857 | $4,289 | $326.46 | 54% |
| Sanford | 25 | $4,199 | $312.16 | 45% |
| Falmouth | 63 | $4,190 | $461.41 | 50% |