Gray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Gray in 2025? Explore comprehensive Airbnb analytics for Gray, Maine, United States to uncover income potential. This 2025 STR market report for Gray, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Gray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gray Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gray Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gray (2025)
Understanding the monthly revenue variations for Airbnb listings in Gray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gray is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,796+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,463 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,638 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,173, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gray
Gray Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gray:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gray
Average Daily Rate (ADR) Airbnb Trends in Gray (2025)
Effective short term rental pricing strategy in Gray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gray typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $567+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $402 or more.
- Typical properties (Median) charge around $231 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in Gray
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Airbnb Seasonality Analysis & Trends in Gray (2025)
Peak Season (August, July, June)
- Revenue averages $7,684 per month
- Occupancy rates average 64.9%
- Daily rates average $315
Shoulder Season
- Revenue averages $4,060 per month
- Occupancy maintains around 46.8%
- Daily rates hold near $303
Low Season (January, February, March)
- Revenue drops to average $2,101 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $302
Seasonality Insights for Gray
- The Airbnb seasonality in Gray shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gray's highest earning potential, with monthly revenues capable of climbing to $8,381, occupancy reaching a high of 75.7%, and ADRs peaking at $318.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,973, occupancy could drop to 31.0%, and ADRs may adjust down to $298.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gray seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gray (2025)
Exploring the top neighborhoods for short-term rentals in Gray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gray Village | A charming village offering a quaint atmosphere, ideal for guests seeking local experience and close proximity to recreational activities such as fishing and hiking. | Gray Public Library, Gray Village Park, Maine Wildlife Park, Presumpscot River, Gray Farmers Market |
| Crystal Lake | A beautiful area that attracts visitors for its scenic lake and outdoor activities, perfect for families and nature lovers looking to relax or engage in water sports. | Crystal Lake, Boating and fishing activities, Local picnic areas, Nature trails nearby |
| Riverbend | Known for its serene environment and access to the Royal River, this area is great for guests looking for tranquility alongside outdoor adventures. | Royal River, Hiking trails, Fishing spots, Scenic views |
| Cumberland County | A larger region encompassing Gray, offering diverse attractions, making it suitable for all types of travelers, from business to leisure. | Cumberland County Civic Center, Maine Mall, Parks and recreation areas, Local dining options |
| Maine Wildlife Park | Popular destination for families and nature enthusiasts to view native wildlife, providing an educational and recreational experience. | Wildlife exhibits, Nature trails, Children's playground, Picnic areas |
| Nason's Beach | A local beach area offering a sandy retreat in the summer, frequented by families and those looking to enjoy the sun and water activities. | Swimming and sunbathing, Beachfront picnic areas, Local cafes |
| Gray Historical Society | A site that offers a glimpse into the local history and culture, attracting guests interested in Maine's rich heritage. | Historical exhibits, Local artifacts, Guided tours |
| Local Wineries and Breweries | The region has a number of local wineries and breweries that attract visitors looking to explore Maine's craft beverage scene. | Wine tastings, Brewery tours, Events and festivals |
Understanding Airbnb License Requirements & STR Laws in Gray (2025)
While Gray, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gray to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gray (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Graybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful lakefront home on Little Sebago Lake
Entire Place • 4 bedrooms
Edgewater Retreat - Lakefront w/Sauna & EV Charger
Entire Place • 4 bedrooms
Year Round Lake House!
Entire Place • 3 bedrooms
Large lakefront house on gorgeous Little Sebago
Entire Place • 4 bedrooms
Cozy Lakefront Cottage on Little Sebago
Entire Place • 3 bedrooms
Spacious 5 bedroom Colonial / 3 Units
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gray (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Deborah | 4 | $119,157 | 117 | 4.87/5.0 |
| Katie | 1 | $91,948 | 49 | 4.98/5.0 |
| Colleen | 1 | $74,566 | 70 | 4.86/5.0 |
| Popham Beach | 1 | $69,070 | 57 | 4.93/5.0 |
| Christopher | 1 | $67,289 | 39 | 4.72/5.0 |
| Justin | 1 | $63,951 | 11 | 4.91/5.0 |
| Jessica | 1 | $59,610 | 10 | 4.90/5.0 |
| Nick | 1 | $57,528 | 34 | 4.88/5.0 |
| Marc | 1 | $53,329 | 51 | 4.96/5.0 |
| Karl & Margaret | 1 | $50,567 | 273 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gray.
Dive Deeper: Advanced Gray STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGray Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gray
- The Gray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gray, House properties are the most common (77.4%), reflecting the local real estate landscape.
- Houses represent a significant 77.4% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 3.2%) offer potential for unique stay experiences.
Gray Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gray
- The dominant room capacity in Gray is 3 bedrooms listings, making up 25.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 51.6% of the active Airbnb listings in Gray, indicating a high concentration in these sizes.
- A significant 58.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gray.
Gray Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gray
- The most common guest capacity trend in Gray vacation rentals is listings accommodating 8+ guests (41.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Gray STR market, accounting for 61.3% of listings.
- 64.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gray.
- On average, properties in Gray are equipped to host 5.6 guests.
Gray Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gray
- The most common availability pattern in Gray falls within the 181-270 days range, representing 58.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gray (58.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
14.8% of total
2 Nights
9 listings
33.3% of total
3 Nights
4 listings
14.8% of total
4-6 Nights
4 listings
14.8% of total
7-29 Nights
3 listings
11.1% of total
30+ Nights
3 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Gray is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Gray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Gray hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.8% currently do.
- A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gray.
Gray Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3.8% of total
Super Strict 30 Days
1 listings
3.8% of total
Flexible
5 listings
19.2% of total
Moderate
7 listings
26.9% of total
Firm
4 listings
15.4% of total
Strict
8 listings
30.8% of total
Cancellation Policy Insights for Gray
- The prevailing Airbnb cancellation policy trend in Gray is Strict, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (46.1%) and stricter (46.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.8% market standard in Gray.
- With 30.8% using Strict terms, this is a viable option in Gray, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gray.
Gray STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gray
- The overall average booking lead time for vacation rentals in Gray is 74 days.
- Guests book furthest in advance for stays during July (average 155 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (126 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Gray.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 155 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 126 days) to capture early planners.
- Monitor your own booking lead times against these Gray averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gray (2025)
Amenity Prevalence
Amenity Insights for Gray
- Essential amenities in Gray that guests expect include: Smoke alarm, Free parking on premises, Wifi, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gray: Smoke alarm, Free parking on premises, Wifi, Essentials.
- Prioritize adding missing essentials: Essentials.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gray to stay competitive.
Gray Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gray
- The typical guest profile for Airbnb in Gray consists of primarily domestic travelers (92%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.6% of guests.
- Key international markets include United States (91.6%) and Canada (2.7%).
- Top languages spoken are English (66.7%) followed by Spanish (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |