Franklin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Franklin in 2025? Explore comprehensive Airbnb analytics for Franklin, Maine, United States to uncover income potential. This 2025 STR market report for Franklin, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Franklin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Franklin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Franklin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Franklin (2025)
Understanding the monthly revenue variations for Airbnb listings in Franklin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Franklin is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Franklin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,713+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,352 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,237 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,021, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Franklin
Franklin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Franklin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Franklin:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Franklin
Average Daily Rate (ADR) Airbnb Trends in Franklin (2025)
Effective short term rental pricing strategy in Franklin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Franklin typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $407+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $310 or more.
- Typical properties (Median) charge around $224 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in Franklin
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Airbnb Seasonality Analysis & Trends in Franklin (2025)
Peak Season (August, July, October)
- Revenue averages $5,776 per month
- Occupancy rates average 72.8%
- Daily rates average $252
Shoulder Season
- Revenue averages $4,027 per month
- Occupancy maintains around 51.4%
- Daily rates hold near $246
Low Season (January, February, December)
- Revenue drops to average $1,987 per month
- Occupancy decreases to average 36.6%
- Daily rates adjust to average $243
Seasonality Insights for Franklin
- The Airbnb seasonality in Franklin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Franklin's highest earning potential, with monthly revenues capable of climbing to $6,234, occupancy reaching a high of 74.7%, and ADRs peaking at $255.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,701, occupancy could drop to 35.8%, and ADRs may adjust down to $242.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Franklin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Franklin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Franklin (2025)
Exploring the top neighborhoods for short-term rentals in Franklin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Franklin | The heart of Franklin with easy access to local shops and restaurants. It's a charming and historic town center that attracts visitors looking for a small-town experience. | Franklin Historical Museum, Local cafes and boutiques, Tonalist Brewing Company, Franklin Town Park, Rocky Pond |
| Sandy River | A beautiful river area known for outdoor activities like fishing, kayaking, and hiking. Attracts nature lovers and adventure seekers looking for a serene getaway. | Sandy River Boat Ramp, Barker Pond, hiking trails, fishing spots, scenic picnic areas |
| Rangeley Lakes | A bit further out but known for its stunning lakes and outdoor recreation. Popular with tourists year-round for fishing, hiking, and skiing in the winter months. | Rangeley Lake, Mooselookmeguntic Lake, Rangeley Lakes Trails Center, Oquossoc Village, Saddleback Mountain |
| Mount Blue State Park | A great destination for camping and exploring nature, perfect for families and groups looking for outdoor adventures. | Mount Blue, hiking trails, swimming areas, picnic spots, wildlife viewing |
| Phillips | A quaint town with access to outdoor activities and a close-knit community feel. Appeals to travelers looking for a peaceful retreat. | Phillips Historical Society, Gorge Falls, local markets, hiking trails, outdoor festivals |
| West Farmington | A small area with access to outdoor activities and a short drive to larger towns. Good for visitors seeking tranquility close to amenities. | Whittier Woods, Farmington Fairgrounds, local shops, hiking trails, scenic routes |
| New Vineyard | A peaceful rural area that offers stunning landscapes and tranquility. Ideal for those looking to escape the hustle and bustle. | Lake St. George, local farms, scenic views, hiking trails, outdoor picnic areas |
| Belgrade Lakes | A little further afield but known for its stunning lakes and summer activities like boating and swimming. A popular destination during the warmer months. | Belgrade Lakes, paddleboarding, lakeside restaurants, fishing spots, scenic views |
Understanding Airbnb License Requirements & STR Laws in Franklin (2025)
While Franklin, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Franklin to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Franklin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Franklinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4-Season Waterfront Oasis with Hot Tub
Entire Place • 3 bedrooms
Dwell Downeast With A Relaxing Holiday Close To Nature And Acadia!
Entire Place • 3 bedrooms
Charming Waterfront Cottage on Taunton Bay
Entire Place • 3 bedrooms
Camp Tranquility @ Rock Cove
Entire Place • 3 bedrooms
Harmon Homestead
Entire Place • 3 bedrooms
Maine Bay House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Franklin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Franklin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sydney | 1 | $102,591 | 86 | 4.97/5.0 |
| Matt | 2 | $85,279 | 86 | 4.99/5.0 |
| Justin | 1 | $69,209 | 4 | 4.50/5.0 |
| Becka | 3 | $67,977 | 1143 | 4.92/5.0 |
| Bonnie | 1 | $65,482 | 74 | 4.92/5.0 |
| Denise | 1 | $52,951 | 28 | 4.89/5.0 |
| Elizabeth | 1 | $50,094 | 14 | 4.93/5.0 |
| Travis | 1 | $48,367 | 54 | 4.96/5.0 |
| Michael | 1 | $44,529 | 9 | 4.89/5.0 |
| Jennifer | 1 | $42,867 | 9 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Franklin.
Dive Deeper: Advanced Franklin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Franklin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFranklin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Franklin
- The Franklin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Franklin, House properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 72.7% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Franklin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Franklin
- The dominant room capacity in Franklin is 3 bedrooms listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 69.7% of the active Airbnb listings in Franklin, indicating a high concentration in these sizes.
- A significant 45.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Franklin.
Franklin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Franklin
- The most common guest capacity trend in Franklin vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Franklin STR market, accounting for 54.6% of listings.
- 45.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Franklin.
- On average, properties in Franklin are equipped to host 4.8 guests.
Franklin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Franklin
- The most common availability pattern in Franklin falls within the 181-270 days range, representing 51.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Franklin (54.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Franklin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
9.4% of total
2 Nights
9 listings
28.1% of total
3 Nights
7 listings
21.9% of total
4-6 Nights
8 listings
25% of total
7-29 Nights
3 listings
9.4% of total
30+ Nights
2 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Franklin is 2 Nights, adopted by 28.1% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.1% of Franklin hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Franklin.
Franklin Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
6.7% of total
Flexible
1 listings
3.3% of total
Moderate
8 listings
26.7% of total
Firm
11 listings
36.7% of total
Strict
8 listings
26.7% of total
Cancellation Policy Insights for Franklin
- The prevailing Airbnb cancellation policy trend in Franklin is Firm, used by 36.7% of listings.
- A majority (63.4%) of hosts in Franklin utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.7% market standard in Franklin.
- Regularly review your cancellation policy against competitors and market demand shifts in Franklin.
Franklin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Franklin
- The overall average booking lead time for vacation rentals in Franklin is 62 days.
- Guests book furthest in advance for stays during April (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Franklin.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Franklin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Franklin (2025)
Amenity Prevalence
Amenity Insights for Franklin
- Essential amenities in Franklin that guests expect include: Fire extinguisher, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Franklin: Fire extinguisher, Dishes and silverware.
- Prioritize adding missing essentials: Dishes and silverware.
- Consider adding popular differentiators like Smoke alarm or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Franklin to stay competitive.
Franklin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Franklin
- The typical guest profile for Airbnb in Franklin consists of primarily domestic travelers (91%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.4% of guests.
- Key international markets include United States (91.4%) and Canada (3.2%).
- Top languages spoken are English (75.7%) followed by Spanish (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Franklin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Trenton | 78 | $5,036 | $397.97 | 58% |
| Bar Harbor | 461 | $4,692 | $376.73 | 60% |
| Tremont | 143 | $4,342 | $356.64 | 58% |
| Southwest Harbor | 225 | $4,159 | $374.77 | 56% |
| Mount Desert | 181 | $4,104 | $378.79 | 54% |
| Rome | 18 | $3,734 | $377.40 | 43% |
| Otis | 33 | $3,669 | $297.66 | 57% |
| Wakefield | 56 | $3,647 | $333.47 | 44% |
| Lamoine | 93 | $3,596 | $286.30 | 57% |