Farmington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Farmington in 2025? Explore comprehensive Airbnb analytics for Farmington, Maine, United States to uncover income potential. This 2025 STR market report for Farmington, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Farmington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Farmington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Farmington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Farmington (2025)
Understanding the monthly revenue variations for Airbnb listings in Farmington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Farmington is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Farmington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,706+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,027 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,985 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $864, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Farmington
Farmington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Farmington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Farmington:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Farmington
Average Daily Rate (ADR) Airbnb Trends in Farmington (2025)
Effective short term rental pricing strategy in Farmington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Farmington typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Farmington
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Airbnb Seasonality Analysis & Trends in Farmington (2025)
Peak Season (August, July, October)
- Revenue averages $2,539 per month
- Occupancy rates average 60.1%
- Daily rates average $139
Shoulder Season
- Revenue averages $2,027 per month
- Occupancy maintains around 46.6%
- Daily rates hold near $129
Low Season (March, September, November)
- Revenue drops to average $1,534 per month
- Occupancy decreases to average 39.8%
- Daily rates adjust to average $128
Seasonality Insights for Farmington
- The Airbnb seasonality in Farmington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Farmington's highest earning potential, with monthly revenues capable of climbing to $2,701, occupancy reaching a high of 68.0%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,188, occupancy could drop to 33.2%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Farmington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Farmington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Farmington (2025)
Exploring the top neighborhoods for short-term rentals in Farmington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Farmington | The heart of Farmington, known for its vibrant community and local shops. It attracts visitors for its quaint atmosphere and proximity to local events. | Farmington Falls, University of Maine at Farmington, Farmington Historic District, Parks and Recreation, Local cafes and restaurants |
| Lakeside | Beautiful waterfront area known for its stunning lake views and recreational activities. Ideal for tourists seeking outdoor experiences and relaxation. | Wilson Lake, Pine Tree State Park, Fishing and boating, Hiking trails, Scenic picnic spots |
| Chesterville | A peaceful, rural setting that offers a genuine Maine experience. Perfect for guests looking to escape the city and enjoy nature’s tranquility. | Chesterville Center, Local farms, Scenic rural routes, Hiking and biking |
| Kingfield | Charming small town with a rich history and access to beautiful natural landscapes. Popular for outdoor enthusiasts and tourists exploring the Rangeley Lakes area. | Sugarloaf Mountain, Kingfield Historical Society, Local craft breweries, Outdoor adventure guides |
| Stratton | A small town known for its proximity to great ski resorts and outdoor activities. Attracts winter sports enthusiasts and nature lovers year-round. | Sugarloaf Ski Resort, Freeman Pond, Outdoor adventure activities, Hiking trails in summer |
| Wilton | A quaint town known for its old-fashioned charm and community feel. Offers visitors a peaceful retreat with access to outdoor activities. | Wilson Lake, Cape Cod Hill Road, Local parks, Farmers markets |
| New Sharon | A rural location known for its scenic beauty and peaceful environment. Great for guests looking for a quiet getaway immersed in nature. | Mount Blue State Park, Local hiking trails, Rural landscapes |
| Jay | A town with a rich history and outdoor recreation opportunities. Known for its friendliness and welcoming community atmosphere, it’s a great base for hiking and skiing. | Jay Peak, Local historical sites, Outdoor sports opportunities |
Understanding Airbnb License Requirements & STR Laws in Farmington (2025)
While Farmington, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Farmington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Farmington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Farmingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cheerful 4 Bedroom Country Home in Farmington
Entire Place • 4 bedrooms
Escape and Engage at Bray Barn Farm!
Entire Place • 2 bedrooms
Spacious 4 bedroom Duplex
Entire Place • 4 bedrooms
Cozy bungalow in Western Mnts.
Entire Place • 2 bedrooms
Powder House Hill Cottage Farmington, Maine
Entire Place • 1 bedroom
Farmington. Walk to UMF & town. Family visits!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Farmington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Farmington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kenneth | 3 | $66,645 | 89 | 4.73/5.0 |
| Jeanne | 1 | $42,779 | 84 | 4.96/5.0 |
| Bill And Victoria | 1 | $41,543 | 217 | 5.00/5.0 |
| Katie | 1 | $30,804 | 5 | 4.80/5.0 |
| Kim | 1 | $27,647 | 125 | 4.99/5.0 |
| Corey | 1 | $27,167 | 198 | 4.98/5.0 |
| Victor | 1 | $24,170 | 77 | 4.86/5.0 |
| Julie | 1 | $19,341 | 97 | 4.97/5.0 |
| Evolve | 1 | $17,939 | 3 | 5.00/5.0 |
| Leilani | 1 | $17,624 | 21 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Farmington.
Dive Deeper: Advanced Farmington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Farmington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFarmington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Farmington
- The Farmington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Farmington, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 9.6%) offer potential for unique stay experiences.
Farmington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Farmington
- The dominant room capacity in Farmington is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 47.6% of the active Airbnb listings in Farmington, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Farmington.
Farmington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Farmington
- The most common guest capacity trend in Farmington vacation rentals is listings accommodating 4 guests (23.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Farmington STR market, accounting for 42.8% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Farmington.
- On average, properties in Farmington are equipped to host 4.1 guests.
Farmington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Farmington
- The most common availability pattern in Farmington falls within the 271-366 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Farmington (23.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Farmington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
38.1% of total
2 Nights
8 listings
38.1% of total
3 Nights
1 listings
4.8% of total
4-6 Nights
1 listings
4.8% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
2 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Farmington is 1 Night, adopted by 38.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.2%) of the Farmington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.1% of Farmington hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Farmington.
Farmington Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
40% of total
Moderate
2 listings
10% of total
Firm
4 listings
20% of total
Strict
6 listings
30% of total
Cancellation Policy Insights for Farmington
- The prevailing Airbnb cancellation policy trend in Farmington is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Farmington.
- Regularly review your cancellation policy against competitors and market demand shifts in Farmington.
Farmington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Farmington
- The overall average booking lead time for vacation rentals in Farmington is 48 days.
- Guests book furthest in advance for stays during July (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Farmington.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Farmington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Farmington (2025)
Amenity Prevalence
Amenity Insights for Farmington
- Essential amenities in Farmington that guests expect include: Heating, Smoke alarm, Wifi, Hot water, Essentials, Microwave, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Kitchen, First aid kit are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Farmington: Heating, Smoke alarm, Wifi, Hot water, Essentials, Microwave, Free parking on premises.
- Prioritize adding missing essentials: Microwave, Free parking on premises.
- Consider adding popular differentiators like Fire extinguisher or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Farmington to stay competitive.
Farmington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Farmington
- The typical guest profile for Airbnb in Farmington consists of primarily domestic travelers (94%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.3% of guests.
- Key international markets include United States (94.3%) and Canada (2.1%).
- Top languages spoken are English (70.9%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and Vermont.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Farmington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Milton | 13 | $4,733 | $408.71 | 52% |
| Barnstead | 30 | $4,724 | $432.80 | 43% |
| Otisfield | 11 | $4,471 | $391.16 | 43% |
| Dalton | 13 | $4,397 | $359.89 | 45% |
| Portland | 857 | $4,289 | $326.46 | 54% |
| Sanford | 25 | $4,199 | $312.16 | 45% |