Falmouth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Falmouth in 2025? Explore comprehensive Airbnb analytics for Falmouth, Maine, United States to uncover income potential. This 2025 STR market report for Falmouth, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Falmouth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Falmouth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Falmouth Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Falmouth (2025)
Understanding the monthly revenue variations for Airbnb listings in Falmouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Falmouth is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Falmouth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,284+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,527 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,971 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,296, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Falmouth
Falmouth Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Falmouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Falmouth:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Falmouth
Average Daily Rate (ADR) Airbnb Trends in Falmouth (2025)
Effective short term rental pricing strategy in Falmouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Falmouth typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $728+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $438 or more.
- Typical properties (Median) charge around $266 per night.
- Entry-level properties (Bottom 25%) earn around $164 per night.
Average Daily Rate (ADR) Trend by Month in Falmouth
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Airbnb Seasonality Analysis & Trends in Falmouth (2025)
Peak Season (July, August, June)
- Revenue averages $9,497 per month
- Occupancy rates average 70.1%
- Daily rates average $425
Shoulder Season
- Revenue averages $4,704 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $408
Low Season (February, March, December)
- Revenue drops to average $2,791 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $417
Seasonality Insights for Falmouth
- The Airbnb seasonality in Falmouth shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Falmouth's highest earning potential, with monthly revenues capable of climbing to $10,857, occupancy reaching a high of 74.7%, and ADRs peaking at $444.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,519, occupancy could drop to 31.8%, and ADRs may adjust down to $385.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Falmouth.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Falmouth seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Falmouth (2025)
Exploring the top neighborhoods for short-term rentals in Falmouth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Falmouth Foreside | Charming coastal area known for its beautiful ocean views and waterfront properties. Popular with travelers looking for a seaside experience close to Portland. | Mackworth Island, Falmouth Community Park, Royal River Park, Ocean View Cemetery, Capisic Pond Preserve |
| Mackworth Island | A scenic island accessed by a causeway, ideal for nature lovers and families looking for outdoor activities. | Mackworth Island Trail, Falmouth’s Dog Park, Picnic Areas, Wildlife Viewing, Beach Access |
| Falmouth Village | Historic village center with a quaint atmosphere, great for families and those interested in local culture and history. | Falmouth Memorial Library, Island Cottage, Restaurants and Cafes, Local Shops, Falmouth Historical Society |
| Pratt's Cove | A serene and picturesque cove ideal for water activities and relaxation, attracting nature enthusiasts and families. | Boat Access, Kayaking, Paddleboarding, Nature Trails, Wildlife Watching |
| Garrison Cove | Peaceful area known for its scenic beauty and access to outdoor fun, perfect for those seeking tranquility. | Garrison Cove Park, Scenic Views, Fishing Spots, Walking Trails |
| Falmouth Town Landing | Popular spot for boaters and beachgoers, great for those looking for leisure and marine activities. | Town Landing Marina, Parks, Boat Launch, Walking Paths |
| Falmouth School District | Close to schools and family-friendly amenities, ideal for families visiting or relocating. | Falmouth High School, Community Events, Recreation Facilities, Local Sports |
| Sable Oaks | Residential area with easy access to golf and parks, attracts visitors looking for a suburban experience with recreational options. | Sable Oaks Golf Club, Parks, Walking Trails, Local Restaurants, Nature Preservation Areas |
Understanding Airbnb License Requirements & STR Laws in Falmouth (2025)
While Falmouth, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Falmouth to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Falmouth (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Falmouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Historic Home with Pool & Hot Tub
Entire Place • 5 bedrooms
Oceanfront Luxury Modern Home with Pool & Hot Tub
Entire Place • 5 bedrooms
Beautiful lake-side home close to Portland Maine
Entire Place • 3 bedrooms
Helm in Falmouth Foreside is a Beautifully Furnish
Entire Place • 4 bedrooms
Historic Seaside Cottage 5 min from Portland!
Entire Place • 3 bedrooms
Luxury Oceanfront Estate
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Falmouth (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Falmouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| James | 1 | $266,711 | 80 | 4.86/5.0 |
| Jessica | 1 | $181,581 | 15 | 5.00/5.0 |
| Coreen | 2 | $145,867 | 50 | 4.95/5.0 |
| Chris | 3 | $126,772 | 28 | 4.98/5.0 |
| Claire And Karen | 1 | $116,044 | 80 | 4.95/5.0 |
| Evolve | 2 | $112,958 | 31 | 4.78/5.0 |
| Paula | 3 | $105,947 | 22 | 3.31/5.0 |
| John | 1 | $95,926 | 132 | 4.70/5.0 |
| Host #118497704 | 1 | $95,329 | 0 | 0.00/5.0 |
| Charles | 1 | $92,161 | 41 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Falmouth.
Dive Deeper: Advanced Falmouth STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Falmouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFalmouth Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Falmouth
- The Falmouth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Falmouth, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.6%) offer potential for unique stay experiences.
Falmouth Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Falmouth
- The dominant room capacity in Falmouth is 3 bedrooms listings, making up 30.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 50.8% of the active Airbnb listings in Falmouth, indicating a high concentration in these sizes.
- A significant 50.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Falmouth.
Falmouth Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Falmouth
- The most common guest capacity trend in Falmouth vacation rentals is listings accommodating 6 guests (20.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Falmouth STR market, accounting for 41.2% of listings.
- 47.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Falmouth.
- On average, properties in Falmouth are equipped to host 4.8 guests.
Falmouth Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Falmouth
- The most common availability pattern in Falmouth falls within the 181-270 days range, representing 39.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Falmouth (41.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Falmouth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
8.2% of total
2 Nights
23 listings
37.7% of total
3 Nights
13 listings
21.3% of total
4-6 Nights
6 listings
9.8% of total
7-29 Nights
5 listings
8.2% of total
30+ Nights
9 listings
14.8% of total
Key Insights
- The most prevalent minimum stay requirement in Falmouth is 2 Nights, adopted by 37.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.8%) caters to monthly stays (30+ nights) in Falmouth, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.7% of Falmouth hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.2% currently do.
- A 2-night minimum appears standard (37.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Falmouth.
Falmouth Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
5% of total
Super Strict 60 Days
3 listings
5% of total
Flexible
5 listings
8.3% of total
Moderate
18 listings
30% of total
Firm
15 listings
25% of total
Strict
16 listings
26.7% of total
Cancellation Policy Insights for Falmouth
- The prevailing Airbnb cancellation policy trend in Falmouth is Moderate, used by 30% of listings.
- A majority (51.7%) of hosts in Falmouth utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30% market standard in Falmouth.
- Regularly review your cancellation policy against competitors and market demand shifts in Falmouth.
Falmouth STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Falmouth
- The overall average booking lead time for vacation rentals in Falmouth is 55 days.
- Guests book furthest in advance for stays during July (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Falmouth.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Falmouth averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Falmouth (2025)
Amenity Prevalence
Amenity Insights for Falmouth
- Essential amenities in Falmouth that guests expect include: Wifi, Smoke alarm, Free parking on premises, Heating, Carbon monoxide alarm, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Falmouth: Wifi, Smoke alarm, Free parking on premises, Heating, Carbon monoxide alarm, Refrigerator.
- Prioritize adding missing essentials: Heating, Carbon monoxide alarm, Refrigerator.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Falmouth to stay competitive.
Falmouth Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Falmouth
- The typical guest profile for Airbnb in Falmouth consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.0% of guests.
- Key international markets include United States (93%) and Canada (2.1%).
- Top languages spoken are English (67.1%) followed by Spanish (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Falmouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |