Ellsworth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Ellsworth in 2025? Explore comprehensive Airbnb analytics for Ellsworth, Maine, United States to uncover income potential. This 2025 STR market report for Ellsworth, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 207 active listings.

Whether you're considering an Airbnb investment in Ellsworth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ellsworth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ellsworth Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$236
The average rental revenue earned for an occupied room per day in Ellsworth.
Occupancy Rate(?)
50.5%
High demand. Good booking frequency.
Median Annual Revenue(?)
$27,644
Typical annual income for an Airbnb listing in Ellsworth. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-6.8%
Slight decrease (-6.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Ellsworth.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Ellsworth.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
207
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ellsworth (2025)

Understanding the monthly revenue variations for Airbnb listings in Ellsworth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ellsworth is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ellsworth across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,405+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,275 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,684 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,606, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ellsworth

Ellsworth Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ellsworth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ellsworth:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 48%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ellsworth

Average Daily Rate (ADR) Airbnb Trends in Ellsworth (2025)

Effective short term rental pricing strategy in Ellsworth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ellsworth typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $416+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $297 or more.
  • Typical properties (Median) charge around $208 per night.
  • Entry-level properties (Bottom 25%) earn around $153 per night.

Average Daily Rate (ADR) Trend by Month in Ellsworth

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Airbnb Seasonality Analysis & Trends in Ellsworth (2025)

Peak Season (August, July, October)
  • Revenue averages $5,491 per month
  • Occupancy rates average 66.5%
  • Daily rates average $247
Shoulder Season
  • Revenue averages $3,136 per month
  • Occupancy maintains around 43.9%
  • Daily rates hold near $247
Low Season (January, February, December)
  • Revenue drops to average $1,725 per month
  • Occupancy decreases to average 32.0%
  • Daily rates adjust to average $227

Seasonality Insights for Ellsworth

  • The Airbnb seasonality in Ellsworth shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ellsworth's highest earning potential, with monthly revenues capable of climbing to $6,260, occupancy reaching a high of 71.9%, and ADRs peaking at $279.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,584, occupancy could drop to 30.9%, and ADRs may adjust down to $205.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ellsworth.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ellsworth seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ellsworth (2025)

Exploring the top neighborhoods for short-term rentals in Ellsworth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Ellsworth
The heart of Ellsworth, offering a mix of local shops, restaurants, and access to various amenities. It attracts visitors looking for convenience and local flavor.
Ellsworth Waterfront, Knowlton Park, Woodlawn Museum, Main Street shops, Art galleries
Acadia National Park
A stunning natural area known for its coastal views, hiking trails, and outdoor activities. Very popular with tourists seeking nature and adventure.
Cadillac Mountain, Jordan Pond, Sand Beach, Park Loop Road, Acadia's hiking trails
Ellsworth's Historic District
A charming area featuring beautiful historical architecture and a quaint atmosphere. Appeals to those interested in local history and culture.
Historic homes, The Grand Theatre, Ellsworth City Hall, There's a coffee shop, Local restaurants
Union River
Offers scenic views and recreational opportunities for fishing, kayaking, and enjoying nature. Attracts outdoor enthusiasts and families.
Union River Falls, Kayaking spots, Fishing areas, Walking trails, Picnic spots
Surry
A small, picturesque town close to Ellsworth, offering a quiet retreat and scenic views. Attractive for those seeking peace and nature in a rural setting.
Surry Village, local farms, Scenic coastal views, Quiet residential areas, Nature trails
Blue Hill
A nearby town known for its artistic community and beautiful landscapes. Attracts visitors interested in arts, crafts, and outdoor activities.
Blue Hill Mountain, Art galleries, Farmers market, Blue Hill Heritage Trust trails, Local artisan shops
Mount Desert Island
Home to Acadia National Park, this area attracts many visitors looking for breathtaking views and numerous outdoor activities throughout the year.
Bar Harbor, Campgrounds, Scenic drives, Restaurants, Nature tours
Lamoine State Park
This park offers beach access and beautiful views of the bay, appealing to families and nature lovers looking for a day out.
Beach access, Fishing and boating, Walking trails, Picnic areas, Wildlife viewing

Understanding Airbnb License Requirements & STR Laws in Ellsworth (2025)

While Ellsworth, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ellsworth to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Ellsworth (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ellsworthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Jarvis Homestead | Historic Maine Mansion

The Jarvis Homestead | Historic Maine Mansion

Entire Place • 10 bedrooms

$255,369
Revenue
66.9%
Occupancy
$915.35
Daily Rate
5 BR w/ King beds and A/C 16 mi to Acadia NP

5 BR w/ King beds and A/C 16 mi to Acadia NP

Entire Place • 5 bedrooms

$103,054
Revenue
59.1%
Occupancy
$415.15
Daily Rate
Blue Moose on Branch

Blue Moose on Branch

Entire Place • 4 bedrooms

$100,437
Revenue
72.7%
Occupancy
$548.52
Daily Rate
Eagle Point: Lakefront Home Near Acadia Nat'l Park

Eagle Point: Lakefront Home Near Acadia Nat'l Park

Entire Place • 2 bedrooms

$92,063
Revenue
46.2%
Occupancy
$497.89
Daily Rate
1899 Acadia Farmhouse | Beautiful Maine Home

1899 Acadia Farmhouse | Beautiful Maine Home

Entire Place • 5 bedrooms

$86,812
Revenue
54.7%
Occupancy
$443.21
Daily Rate
Green's Landing on Branch Lake

Green's Landing on Branch Lake

Entire Place • 6 bedrooms

$86,572
Revenue
56.0%
Occupancy
$563.88
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ellsworth (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ellsworth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Salt Air12$388,7721774.79/5.0
Cale2$342,1811085.00/5.0
Derek7$228,4756084.89/5.0
Jon12$187,4716284.76/5.0
Dwayne5$157,4713494.80/5.0
Evolve5$136,5891144.88/5.0
Kristan4$128,3131324.87/5.0
Brian2$112,0721994.89/5.0
Travis And Laura1$103,054884.94/5.0
Margaret1$100,437484.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ellsworth.

Dive Deeper: Advanced Ellsworth STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ellsworth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ellsworth Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ellsworth

  • The Ellsworth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 207 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ellsworth, House properties are the most common (62.3%), reflecting the local real estate landscape.
  • Houses represent a significant 62.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, unique stays (combined 6.3%) offer potential for unique stay experiences.

Ellsworth Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ellsworth

  • The dominant room capacity in Ellsworth is 2 bedrooms listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 63.3% of the active Airbnb listings in Ellsworth, indicating a high concentration in these sizes.
  • A significant 29.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ellsworth.

Ellsworth Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ellsworth

  • The most common guest capacity trend in Ellsworth vacation rentals is listings accommodating 6 guests (22.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Ellsworth STR market, accounting for 43.5% of listings.
  • 39.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ellsworth.
  • On average, properties in Ellsworth are equipped to host 4.6 guests.

Ellsworth Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ellsworth

  • The most common availability pattern in Ellsworth falls within the 181-270 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Ellsworth (44%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 19.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ellsworth Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.4%)

1 Night

35 listings

17.4% of total

2 Nights (28.9%)

2 Nights

58 listings

28.9% of total

3 Nights (18.9%)

3 Nights

38 listings

18.9% of total

4-6 Nights (11.9%)

4-6 Nights

24 listings

11.9% of total

7-29 Nights (8%)

7-29 Nights

16 listings

8% of total

30+ Nights (14.9%)

30+ Nights

30 listings

14.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Ellsworth is 2 Nights, adopted by 28.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (14.9%) caters to monthly stays (30+ nights) in Ellsworth, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 28.9% of Ellsworth hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 14.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ellsworth.

Ellsworth Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

7 listings

3.6% of total

Super Strict 60 Days

1 listings

0.5% of total

Flexible (7.1%)

Flexible

14 listings

7.1% of total

Moderate (19.3%)

Moderate

38 listings

19.3% of total

Firm (39.6%)

Firm

78 listings

39.6% of total

Strict (29.9%)

Strict

59 listings

29.9% of total

Cancellation Policy Insights for Ellsworth

  • The prevailing Airbnb cancellation policy trend in Ellsworth is Firm, used by 39.6% of listings.
  • A majority (69.5%) of hosts in Ellsworth utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 39.6% market standard in Ellsworth.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ellsworth.

Ellsworth STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ellsworth

  • The overall average booking lead time for vacation rentals in Ellsworth is 54 days.
  • Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Ellsworth.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
  • Monitor your own booking lead times against these Ellsworth averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ellsworth (2025)

Amenity Prevalence

Amenity Insights for Ellsworth

  • Essential amenities in Ellsworth that guests expect include: Smoke alarm, Hot water, Heating, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Bed linens, Coffee maker, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ellsworth: Smoke alarm, Hot water, Heating, Wifi, Free parking on premises.
  • Prioritize adding missing essentials: Hot water, Heating, Wifi, Free parking on premises.
  • Consider adding popular differentiators like Bed linens or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ellsworth to stay competitive.

Ellsworth Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ellsworth

  • The typical guest profile for Airbnb in Ellsworth consists of primarily domestic travelers (94%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 94.3% of guests.
  • Key international markets include United States (94.3%) and Canada (1.8%).
  • Top languages spoken are English (70.5%) followed by Spanish (8.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Boston.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ellsworth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Manchester10$5,177$393.0949%
Bar Harbor480$4,121$375.5656%
Tremont144$3,830$358.3056%
Mount Desert181$3,656$378.9953%
Southwest Harbor235$3,543$376.4354%
Trenton104$3,391$343.4849%
Monmouth22$3,251$305.3256%
Otis33$3,198$302.9558%
Lamoine95$3,099$286.4055%
Machiasport15$2,896$200.9854%

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