Deer Isle Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States

Source: AirROI
Last updated: 2025-12-01

Is Airbnb profitable in Deer Isle in 2025? Explore comprehensive Airbnb analytics for Deer Isle, Maine, United States to uncover income potential. This 2025 STR market report for Deer Isle, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 76 active listings.

Whether you're considering an Airbnb investment in Deer Isle, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Deer Isle Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Deer Isle Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$279
The average rental revenue earned for an occupied room per day in Deer Isle.
Occupancy Rate(?)
43.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$24,004
Typical annual income for an Airbnb listing in Deer Isle. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.2%
Positive growth (7.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Deer Isle.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Deer Isle.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
76
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Deer Isle (2025)

Understanding the monthly revenue variations for Airbnb listings in Deer Isle is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Deer Isle is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Deer Isle across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,935+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,647 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,516 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,430, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Deer Isle

Deer Isle Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Deer Isle STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Deer Isle:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Deer Isle

Average Daily Rate (ADR) Airbnb Trends in Deer Isle (2025)

Effective short term rental pricing strategy in Deer Isle involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Deer Isle typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $478+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $339 or more.
  • Typical properties (Median) charge around $229 per night.
  • Entry-level properties (Bottom 25%) earn around $175 per night.

Average Daily Rate (ADR) Trend by Month in Deer Isle

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Airbnb Seasonality Analysis & Trends in Deer Isle (2025)

Peak Season (August, July, May)
  • Revenue averages $5,339 per month
  • Occupancy rates average 56.9%
  • Daily rates average $293
Shoulder Season
  • Revenue averages $3,107 per month
  • Occupancy maintains around 40.6%
  • Daily rates hold near $280
Low Season (January, February, March)
  • Revenue drops to average $1,971 per month
  • Occupancy decreases to average 28.8%
  • Daily rates adjust to average $269

Seasonality Insights for Deer Isle

  • The Airbnb seasonality in Deer Isle shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Deer Isle's highest earning potential, with monthly revenues capable of climbing to $6,289, occupancy reaching a high of 63.7%, and ADRs peaking at $302.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,838, occupancy could drop to 26.5%, and ADRs may adjust down to $269.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Deer Isle.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Deer Isle seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Deer Isle (2025)

Exploring the top neighborhoods for short-term rentals in Deer Isle? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Deer Isle Village
The charming village offers a quaint atmosphere, local shops, and access to beautiful waterfront views. A great area for visitors looking to experience local culture and art.
Deer Isle Artisans, Fine Art of Deer Isle, Causeway Beach, Sandy Cove, Deer Isle Lighthouse
Green Isle
A beautiful, secluded area known for its quiet nature and scenic views. Perfect for travelers seeking tranquility and outdoor activities such as hiking and kayaking.
Green Isle Marina, Acadia National Park, Stonington Village, Hiking trails, Kayaking spots
Stonington
A picturesque fishing town known for its rich maritime history and seafood. Attracts tourists who enjoy boats, fresh seafood, and coastal beauty.
Stonington Harbor, Downeast Scenic Byway, Local Seafood Restaurants, Fishing trips, Art Galleries
Nugent’s Island
An idyllic getaway known for its untouched nature and beautiful landscapes. Great for those looking to escape and enjoy outdoor adventures such as camping and hiking.
Nugent's Island Trails, Camping spots, Picnic areas, Wildlife viewing, Photography opportunities
Sandy Cove
Popular for its sandy beach and family-friendly atmosphere. A great location for travelers with children and those wanting to enjoy a beach vacation.
Sandy Cove Beach, Local playground, Fishing spots, Picnic areas, Nature trails
Little Deer Isle
A serene, small island perfect for short getaways and peaceful retreats. Attracts nature lovers and those wanting to unwind.
Little Deer Isle Beach, Kayaking, Rustic cottages, Wildlife watching, Nature trails
Eggemoggin Reach
A scenic waterway known for its natural beauty and outdoor activities. Ideal for travelers seeking water sports and relaxation by the water.
Eggemoggin Reach Boat Ramp, Sailing, Kayaking, Scenic views, Fishing spots
Burnt Cove
An area with beautiful landscapes and access to water. Suitable for those looking for tranquility and a taste of nature away from the busy tourist spots.
Burnt Cove Beach, Nature trails, Canoeing spots, Wildflower viewing, Local artisans

Understanding Airbnb License Requirements & STR Laws in Deer Isle (2025)

While Deer Isle, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Deer Isle to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Deer Isle (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Deer Islebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful house with private beach

Beautiful house with private beach

Entire Place • 5 bedrooms

$123,783
Revenue
38.2%
Occupancy
$755.35
Daily Rate
Eastman's Seaside Cottage with Private Beach

Eastman's Seaside Cottage with Private Beach

Entire Place • 6 bedrooms

$79,227
Revenue
39.4%
Occupancy
$413.79
Daily Rate
Private Waterfront Home with Kayaks and Firepit

Private Waterfront Home with Kayaks and Firepit

Entire Place • 2 bedrooms

$71,923
Revenue
69.5%
Occupancy
$253.26
Daily Rate
Lupine Landing

Lupine Landing

Entire Place • 3 bedrooms

$70,805
Revenue
63.5%
Occupancy
$387.72
Daily Rate
Reach Winds Classic Maine seaside 2 bdrm. cottage

Reach Winds Classic Maine seaside 2 bdrm. cottage

Entire Place • 2 bedrooms

$66,324
Revenue
74.6%
Occupancy
$334.00
Daily Rate
Small Farmhouse on Tidal Cove

Small Farmhouse on Tidal Cove

Entire Place • 3 bedrooms

$61,996
Revenue
67.5%
Occupancy
$290.05
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Deer Isle (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Deer Isle based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
The Island Agency13$193,828774.90/5.0
Bert1$123,783784.97/5.0
Rebecca & Aaron1$79,227784.91/5.0
Austyn And Matt1$71,9231984.87/5.0
Noah1$70,805574.95/5.0
Basha1$66,324544.87/5.0
Nicole3$63,0252314.77/5.0
Dennis8$62,5443164.91/5.0
Rachael1$61,996634.83/5.0
Lee1$60,066854.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Deer Isle.

Dive Deeper: Advanced Deer Isle STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Deer Isle. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Deer Isle Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Deer Isle

  • The Deer Isle Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 76 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Deer Isle, House properties are the most common (75%), reflecting the local real estate landscape.
  • Houses represent a significant 75% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, unique stays (combined 3.9%) offer potential for unique stay experiences.

Deer Isle Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Deer Isle

  • The dominant room capacity in Deer Isle is 2 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 47.4% of the active Airbnb listings in Deer Isle, indicating a high concentration in these sizes.
  • A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Deer Isle.

Deer Isle Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Deer Isle

  • The most common guest capacity trend in Deer Isle vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Deer Isle STR market, accounting for 47.4% of listings.
  • 48.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Deer Isle.
  • On average, properties in Deer Isle are equipped to host 4.8 guests.

Deer Isle Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Deer Isle

  • The most common availability pattern in Deer Isle falls within the 271-366 days range, representing 60.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Deer Isle (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Deer Isle Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13.3%)

1 Night

10 listings

13.3% of total

2 Nights (9.3%)

2 Nights

7 listings

9.3% of total

3 Nights (6.7%)

3 Nights

5 listings

6.7% of total

4-6 Nights (32%)

4-6 Nights

24 listings

32% of total

7-29 Nights (9.3%)

7-29 Nights

7 listings

9.3% of total

30+ Nights (29.3%)

30+ Nights

22 listings

29.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Deer Isle is 4-6 Nights, adopted by 32% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (29.3%) caters to monthly stays (30+ nights) in Deer Isle, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 32% of Deer Isle hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 29.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Deer Isle.

Deer Isle Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (5.4%)

Super Strict 60 Days

4 listings

5.4% of total

Flexible (9.5%)

Flexible

7 listings

9.5% of total

Moderate (24.3%)

Moderate

18 listings

24.3% of total

Firm (29.7%)

Firm

22 listings

29.7% of total

Strict (31.1%)

Strict

23 listings

31.1% of total

Cancellation Policy Insights for Deer Isle

  • The prevailing Airbnb cancellation policy trend in Deer Isle is Strict, used by 31.1% of listings.
  • A majority (60.8%) of hosts in Deer Isle utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 31.1% market standard in Deer Isle.
  • With 31.1% using Strict terms, this is a viable option in Deer Isle, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Deer Isle.

Deer Isle STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Deer Isle

  • The overall average booking lead time for vacation rentals in Deer Isle is 83 days.
  • Guests book furthest in advance for stays during August (average 115 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in Deer Isle.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
  • Monitor your own booking lead times against these Deer Isle averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Deer Isle (2025)

Amenity Prevalence

Amenity Insights for Deer Isle

  • Popular amenities like Dishes and silverware, Refrigerator, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Deer Isle to stay competitive.

Deer Isle Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Deer Isle

  • The typical guest profile for Airbnb in Deer Isle consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 94.7% of guests.
  • Key international markets include United States (94.7%) and Canada (1.2%).
  • Top languages spoken are English (62.6%) followed by Spanish (11.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Portland.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Deer Isle Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bar Harbor499$5,150$411.0457%
Mount Desert186$4,809$433.9552%
Manchester12$4,746$395.8445%
Trenton137$4,641$394.7855%
Tremont152$4,618$383.5455%
Southwest Harbor252$4,419$411.3053%
Georgetown40$4,177$335.1353%
Lamoine94$3,998$327.4055%
Otis35$3,799$328.3152%
Gouldsboro124$3,495$352.1247%

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