Brunswick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Brunswick in 2025? Explore comprehensive Airbnb analytics for Brunswick, Maine, United States to uncover income potential. This 2025 STR market report for Brunswick, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 99 active listings.
Whether you're considering an Airbnb investment in Brunswick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brunswick Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brunswick Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brunswick (2025)
Understanding the monthly revenue variations for Airbnb listings in Brunswick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brunswick is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brunswick across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,717+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,713 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,032 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,946, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brunswick
Brunswick Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brunswick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brunswick:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brunswick
Average Daily Rate (ADR) Airbnb Trends in Brunswick (2025)
Effective short term rental pricing strategy in Brunswick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brunswick typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $374+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $281 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Brunswick
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Airbnb Seasonality Analysis & Trends in Brunswick (2025)
Peak Season (July, August, June)
- Revenue averages $5,462 per month
- Occupancy rates average 68.5%
- Daily rates average $236
Shoulder Season
- Revenue averages $3,380 per month
- Occupancy maintains around 51.6%
- Daily rates hold near $216
Low Season (February, March, December)
- Revenue drops to average $2,202 per month
- Occupancy decreases to average 42.2%
- Daily rates adjust to average $207
Seasonality Insights for Brunswick
- The Airbnb seasonality in Brunswick shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brunswick's highest earning potential, with monthly revenues capable of climbing to $5,924, occupancy reaching a high of 76.8%, and ADRs peaking at $239.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,925, occupancy could drop to 41.0%, and ADRs may adjust down to $206.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brunswick.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brunswick seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brunswick (2025)
Exploring the top neighborhoods for short-term rentals in Brunswick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Brunswick | Vibrant area with shops, restaurants, and cultural attractions. Ideal for visitors wanting to experience local cuisine and arts. | Bowdoin College, The Theater Project, Brunswick Farmers Market, Downtown Park, Coastal Maine Botanical Gardens |
| Harpswell | A picturesque coastal area known for its beautiful views and nature. Perfect for tourists looking for a peaceful getaway near the water. | Harpswell Islands, Land’s End, Gosnold's Island, Mackerel Cove, Brunswick Landing |
| Mid Coast Maine | Diverse region with access to both the coast and inland attractions. Great for outdoor enthusiasts and families looking for a mixed experience. | Popham Beach State Park, Reid State Park, Pejepscot Historical Society, Androscoggin River |
| Great Island | A serene location known for its stunning landscapes and outdoor activities. Popular for nature lovers and those seeking tranquility away from city life. | Maine Audubon, Birdwatching spots, Coastal trails, Private beaches |
| Brunswick Landing | A former naval base transformed into a vibrant community with modern amenities. Attractive for business travelers and families. | Shopping centers, Business parks, Community events, Historic sites |
| Pejepscot | A charming neighborhood close to nature and waterways, perfect for those wanting a retreat with access to activities like kayaking and hiking. | Pejepscot Park, Swan Island, Brunswick's beautiful riverfront |
| Bailey Island | An idyllic coastal location with stunning ocean views and picturesque beaches, perfect for a relaxing vacation atmosphere. | Bailey Island Bridge, Unique marine life, Coastal hiking trails, Beautiful beaches |
| Topsham | Just across the river from Brunswick, offering a quieter suburban experience with easy access to urban amenities and attractions. | Topsham Fair Mall, Androscoggin Riverwalk, Historic charm, Parks and Recreation areas |
Understanding Airbnb License Requirements & STR Laws in Brunswick (2025)
While Brunswick, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brunswick to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brunswick (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brunswickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lobstermen's ocean-front cottage
Entire Place • 2 bedrooms
Central Brunswick Carriage House
Entire Place • 1 bedroom
In Town Splendor at Castle Rock, Brunswick
Entire Place • 3 bedrooms
Waterfront Home in Brunswick, ME
Entire Place • 3 bedrooms
Mere Point Sunrise Views at Eastern Shore!
Entire Place • 3 bedrooms
Gurnet Summer Home "Beau Sejour"
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brunswick (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brunswick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Spencer | 12 | $524,272 | 1240 | 4.84/5.0 |
| Robert | 3 | $157,421 | 213 | 4.70/5.0 |
| Sheri | 4 | $120,740 | 189 | 3.66/5.0 |
| Fran | 2 | $108,115 | 141 | 4.93/5.0 |
| Lily & Blake | 1 | $90,780 | 158 | 5.00/5.0 |
| Kaitlyn | 1 | $84,756 | 24 | 5.00/5.0 |
| Jessie | 1 | $84,032 | 85 | 4.94/5.0 |
| Meaghan | 1 | $82,630 | 6 | 5.00/5.0 |
| Patrick | 1 | $77,390 | 18 | 5.00/5.0 |
| Vacasa Maine | 1 | $69,369 | 16 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brunswick.
Dive Deeper: Advanced Brunswick STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brunswick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrunswick Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brunswick
- The Brunswick Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 99 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brunswick, Apartment/Condo properties are the most common (41.4%), reflecting the local real estate landscape.
- Houses represent a significant 36.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 5.0%) offer potential for unique stay experiences.
Brunswick Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brunswick
- The dominant room capacity in Brunswick is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.6% of the active Airbnb listings in Brunswick, indicating a high concentration in these sizes.
- A significant 27.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brunswick.
Brunswick Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brunswick
- The most common guest capacity trend in Brunswick vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Brunswick STR market, accounting for 40.4% of listings.
- 25.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brunswick.
- On average, properties in Brunswick are equipped to host 3.9 guests.
Brunswick Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brunswick
- The most common availability pattern in Brunswick falls within the 181-270 days range, representing 47.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brunswick (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brunswick Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
23.7% of total
2 Nights
32 listings
33% of total
3 Nights
17 listings
17.5% of total
4-6 Nights
6 listings
6.2% of total
7-29 Nights
4 listings
4.1% of total
30+ Nights
15 listings
15.5% of total
Key Insights
- The most prevalent minimum stay requirement in Brunswick is 2 Nights, adopted by 33% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.5%) caters to monthly stays (30+ nights) in Brunswick, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33% of Brunswick hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brunswick.
Brunswick Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.1% of total
Flexible
17 listings
17.7% of total
Moderate
20 listings
20.8% of total
Firm
29 listings
30.2% of total
Strict
28 listings
29.2% of total
Cancellation Policy Insights for Brunswick
- The prevailing Airbnb cancellation policy trend in Brunswick is Firm, used by 30.2% of listings.
- A majority (59.4%) of hosts in Brunswick utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.2% market standard in Brunswick.
- Regularly review your cancellation policy against competitors and market demand shifts in Brunswick.
Brunswick STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brunswick
- The overall average booking lead time for vacation rentals in Brunswick is 62 days.
- Guests book furthest in advance for stays during May (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Brunswick.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Brunswick averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brunswick (2025)
Amenity Prevalence
Amenity Insights for Brunswick
- Essential amenities in Brunswick that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brunswick: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brunswick to stay competitive.
Brunswick Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brunswick
- The typical guest profile for Airbnb in Brunswick consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.7% of guests.
- Key international markets include United States (94.7%) and Canada (2.2%).
- Top languages spoken are English (66.7%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brunswick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Trenton | 78 | $5,036 | $397.97 | 58% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |
| Manchester-by-the-Sea | 14 | $4,823 | $474.76 | 53% |
| Milton | 13 | $4,733 | $408.71 | 52% |
| Marblehead | 142 | $4,711 | $363.32 | 52% |
| Bar Harbor | 461 | $4,692 | $376.73 | 60% |