Blue Hill Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Blue Hill in 2025? Explore comprehensive Airbnb analytics for Blue Hill, Maine, United States to uncover income potential. This 2025 STR market report for Blue Hill, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 83 active listings.

Whether you're considering an Airbnb investment in Blue Hill, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Blue Hill Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Blue Hill Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$248
The average rental revenue earned for an occupied room per day in Blue Hill.
Occupancy Rate(?)
46.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$27,441
Typical annual income for an Airbnb listing in Blue Hill. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.8%
Significant decrease (-15.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Blue Hill.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Blue Hill.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
83
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Blue Hill (2025)

Understanding the monthly revenue variations for Airbnb listings in Blue Hill is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Blue Hill is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Blue Hill across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,801+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,409 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,678 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,316, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Blue Hill

Blue Hill Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Blue Hill STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Blue Hill:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 40%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Blue Hill

Average Daily Rate (ADR) Airbnb Trends in Blue Hill (2025)

Effective short term rental pricing strategy in Blue Hill involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Blue Hill typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $437+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $324 or more.
  • Typical properties (Median) charge around $199 per night.
  • Entry-level properties (Bottom 25%) earn around $144 per night.

Average Daily Rate (ADR) Trend by Month in Blue Hill

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Airbnb Seasonality Analysis & Trends in Blue Hill (2025)

Peak Season (August, July, June)
  • Revenue averages $5,491 per month
  • Occupancy rates average 56.9%
  • Daily rates average $274
Shoulder Season
  • Revenue averages $3,400 per month
  • Occupancy maintains around 42.9%
  • Daily rates hold near $253
Low Season (February, March, December)
  • Revenue drops to average $1,716 per month
  • Occupancy decreases to average 24.2%
  • Daily rates adjust to average $235

Seasonality Insights for Blue Hill

  • The Airbnb seasonality in Blue Hill shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Blue Hill's highest earning potential, with monthly revenues capable of climbing to $6,119, occupancy reaching a high of 65.4%, and ADRs peaking at $277.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,450, occupancy could drop to 23.0%, and ADRs may adjust down to $234.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Blue Hill.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Blue Hill seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Blue Hill (2025)

Exploring the top neighborhoods for short-term rentals in Blue Hill? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Blue Hill Waterfront
A picturesque location with stunning views of Blue Hill Bay, perfect for tourists seeking a relaxing escape by the water. Close to sailing and kayaking opportunities.
Blue Hill Bay, Blue Hill Heritage Trust, Local seafood restaurants, Kayaking and boating activities, Blue Hill Farmer's Market
Blue Hill Village
The heart of Blue Hill, offering quaint shops, galleries, and a strong sense of community. Ideal for visitors wanting to explore local culture and history.
Blue Hill Library, Blue Hill Historical Society, Local art galleries, Restaurants and cafes, Blue Hill Pottery
Maine Coast
The beautiful Maine coastline attracts visitors year-round for its scenic views, hiking, and outdoor activities. Great for nature lovers and those looking to escape city life.
Acadia National Park, Coastal hiking trails, Lighthouses, Scenic drives along Route 1, Wildlife watching
Surry
Just a short drive from Blue Hill, Surry offers a quieter rural setting while still being close to coastal attractions, perfect for a peaceful getaway.
Surry Recreation Area, Scenic views of Mt. Desert Island, Local farms, Bird watching, Ferry access to nearby islands
Castine
A historic town with charming waterfront views and colonial architecture. Attracts visitors interested in history and maritime heritage, ideal for weekend getaways.
Castine Historical Society, Fort George, Dyce Head Lighthouse, Penobscot River views, Local seafood dining
Stonington
Known for its vibrant arts scene and working harbor, Stonington offers a unique coastal experience and attracts artists and nature enthusiasts.
Stonington Opera House, Local artisan shops, Fishing and boating, Nearby deer isle, Scenic sunsets
Brooklin
Home of the WoodenBoat School, Brooklin appeals to sailing enthusiasts and lovers of wooden craftsmanship, providing a unique coastal experience.
WoodenBoat School, Brooklin Village, Sailing and boat building, Incredible coastal views, Nature trails
East Blue Hill
A quieter part of Blue Hill with beautiful rural landscapes and access to the coast, great for those looking to enjoy nature and tranquility.
Blue Hill Mountain State Park, Boating access, Local farms, Hiking trails, Wildlife

Understanding Airbnb License Requirements & STR Laws in Blue Hill (2025)

While Blue Hill, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Blue Hill to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Blue Hill (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Blue Hillbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Windswept - Luxury Estate w/ Private Beach Access

Windswept - Luxury Estate w/ Private Beach Access

Entire Place • 4 bedrooms

$141,045
Revenue
44.8%
Occupancy
$812.30
Daily Rate
Waterfront, Meadows: 10 acres+ a Spacious House

Waterfront, Meadows: 10 acres+ a Spacious House

Entire Place • 5 bedrooms

$139,374
Revenue
74.1%
Occupancy
$487.60
Daily Rate
Sunny, modern family retreat

Sunny, modern family retreat

Entire Place • 4 bedrooms

$103,835
Revenue
44.7%
Occupancy
$595.05
Daily Rate
Sunny Waterfront Home Overlooking Blueberry Field

Sunny Waterfront Home Overlooking Blueberry Field

Entire Place • 4 bedrooms

$97,378
Revenue
47.6%
Occupancy
$450.40
Daily Rate
The Boathouse at Water's Edge Blue Hill

The Boathouse at Water's Edge Blue Hill

Entire Place • 4 bedrooms

$84,138
Revenue
65.1%
Occupancy
$454.75
Daily Rate
The Barn Owl downtown Blue Hill

The Barn Owl downtown Blue Hill

Entire Place • 3 bedrooms

$73,440
Revenue
50.8%
Occupancy
$424.01
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Blue Hill (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Blue Hill based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lucy2$236,7521844.96/5.0
Samantha1$141,045234.96/5.0
Doris And Bill2$139,653725.00/5.0
Blue Hill Bay7$128,866213.56/5.0
Matthew1$103,835394.90/5.0
Dennis1$73,440165.00/5.0
Pam Malhotra3$67,269164.78/5.0
Adam3$66,0232624.94/5.0
Roberta2$61,8841474.96/5.0
Shelby2$60,0092764.77/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Blue Hill.

Dive Deeper: Advanced Blue Hill STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Blue Hill. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Blue Hill Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Blue Hill

  • The Blue Hill Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.6% of the 83 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Blue Hill, House properties are the most common (65.1%), reflecting the local real estate landscape.
  • Houses represent a significant 65.1% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 7.2%) offer potential for unique stay experiences.

Blue Hill Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Blue Hill

  • The dominant room capacity in Blue Hill is 1 bedroom listings, making up 34.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 56.6% of the active Airbnb listings in Blue Hill, indicating a high concentration in these sizes.
  • A significant 38.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Blue Hill.

Blue Hill Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Blue Hill

  • The most common guest capacity trend in Blue Hill vacation rentals is listings accommodating 2 guests (28.9%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Blue Hill STR market, accounting for 45.8% of listings.
  • 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Blue Hill.
  • On average, properties in Blue Hill are equipped to host 4.2 guests.

Blue Hill Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Blue Hill

  • The most common availability pattern in Blue Hill falls within the 181-270 days range, representing 47% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Blue Hill (51.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Blue Hill Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.3%)

1 Night

14 listings

17.3% of total

2 Nights (18.5%)

2 Nights

15 listings

18.5% of total

3 Nights (25.9%)

3 Nights

21 listings

25.9% of total

4-6 Nights (18.5%)

4-6 Nights

15 listings

18.5% of total

7-29 Nights (13.6%)

7-29 Nights

11 listings

13.6% of total

30+ Nights (6.2%)

30+ Nights

5 listings

6.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Blue Hill is 3 Nights, adopted by 25.9% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 25.9% of Blue Hill hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 6.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Blue Hill.

Blue Hill Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (11.4%)

Flexible

9 listings

11.4% of total

Moderate (25.3%)

Moderate

20 listings

25.3% of total

Firm (24.1%)

Firm

19 listings

24.1% of total

Strict (39.2%)

Strict

31 listings

39.2% of total

Cancellation Policy Insights for Blue Hill

  • The prevailing Airbnb cancellation policy trend in Blue Hill is Strict, used by 39.2% of listings.
  • A majority (63.3%) of hosts in Blue Hill utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 39.2% market standard in Blue Hill.
  • With 39.2% using Strict terms, this is a viable option in Blue Hill, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Blue Hill.

Blue Hill STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Blue Hill

  • The overall average booking lead time for vacation rentals in Blue Hill is 71 days.
  • Guests book furthest in advance for stays during July (average 119 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (111 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Blue Hill.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
  • Monitor your own booking lead times against these Blue Hill averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Blue Hill (2025)

Amenity Prevalence

Amenity Insights for Blue Hill

  • Essential amenities in Blue Hill that guests expect include: Smoke alarm, Wifi, Heating, Free parking on premises, Essentials, Fire extinguisher. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Blue Hill: Smoke alarm, Wifi, Heating, Free parking on premises, Essentials, Fire extinguisher.
  • Prioritize adding missing essentials: Smoke alarm, Wifi, Heating, Free parking on premises, Essentials, Fire extinguisher.
  • Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Blue Hill to stay competitive.

Blue Hill Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Blue Hill

  • The typical guest profile for Airbnb in Blue Hill consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 92.5% of guests.
  • Key international markets include United States (92.5%) and United Kingdom (1.7%).
  • Top languages spoken are English (69.5%) followed by Spanish (7.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Boston.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Blue Hill Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Manchester10$6,012$377.1550%
Trenton78$5,036$397.9758%
Bar Harbor461$4,692$376.7360%
Tremont143$4,342$356.6458%
Southwest Harbor225$4,159$374.7756%
Mount Desert181$4,104$378.7954%
Rome18$3,734$377.4043%
Otis33$3,669$297.6657%
Wakefield56$3,647$333.4744%
Lamoine93$3,596$286.3057%

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