Belfast Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Belfast in 2025? Explore comprehensive Airbnb analytics for Belfast, Maine, United States to uncover income potential. This 2025 STR market report for Belfast, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 108 active listings.

Whether you're considering an Airbnb investment in Belfast, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Belfast Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Belfast Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$256
The average rental revenue earned for an occupied room per day in Belfast.
Occupancy Rate(?)
51.7%
High demand. Good booking frequency.
Median Annual Revenue(?)
$34,255
Typical annual income for an Airbnb listing in Belfast. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.7%
Slight decrease (-2.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Belfast.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Belfast.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
108
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Belfast (2025)

Understanding the monthly revenue variations for Airbnb listings in Belfast is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Belfast is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Belfast across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,135+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,842 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,100 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,839, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Belfast

Belfast Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Belfast STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Belfast:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 47%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Belfast

Average Daily Rate (ADR) Airbnb Trends in Belfast (2025)

Effective short term rental pricing strategy in Belfast involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Belfast typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $390+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $291 or more.
  • Typical properties (Median) charge around $213 per night.
  • Entry-level properties (Bottom 25%) earn around $145 per night.

Average Daily Rate (ADR) Trend by Month in Belfast

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Airbnb Seasonality Analysis & Trends in Belfast (2025)

Peak Season (August, July, June)
  • Revenue averages $5,568 per month
  • Occupancy rates average 60.9%
  • Daily rates average $243
Shoulder Season
  • Revenue averages $3,619 per month
  • Occupancy maintains around 45.0%
  • Daily rates hold near $236
Low Season (February, March, November)
  • Revenue drops to average $2,076 per month
  • Occupancy decreases to average 35.3%
  • Daily rates adjust to average $245

Seasonality Insights for Belfast

  • The Airbnb seasonality in Belfast shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Belfast's highest earning potential, with monthly revenues capable of climbing to $6,151, occupancy reaching a high of 69.9%, and ADRs peaking at $247.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,819, occupancy could drop to 30.9%, and ADRs may adjust down to $226.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Belfast.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Belfast seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Belfast (2025)

Exploring the top neighborhoods for short-term rentals in Belfast? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Belfast
The vibrant heart of Belfast with waterfront views and proximity to restaurants, shops, and arts venues. Ideal for tourists looking to explore the local culture and enjoy beautiful scenery.
Belfast Harbor, City Park, The Belfast Common, US Post Office, Maine State Pier
Penobscot Bay
A picturesque area known for its stunning coastline and variety of outdoor activities. Attracts nature lovers and those interested in sailing, kayaking, and exploring quaint coastal towns.
Penobscot Bay, Lincolnville Beach, Islesboro Island, Camden Hills State Park, Belfast Bay Lobster
West Side
A quiet neighborhood that offers a more residential feel while being close to the downtown area. Perfect for families looking for a homey atmosphere while still being near attractions.
Belfast Historical Society, Northport Golf Club, Belfast Arts Museum, Belfast Cinema, Moose Point State Park
Midcoast Region
A broader region encompassing charming towns and historical sites, offering a laid-back coastal experience. Great for tourists who want to explore beyond Belfast.
Camden, Rockland, Waldo County Regional Airport, Maine Lighthouse Museum, Midcoast Maine
Northport
A scenic town just a few miles from Belfast with access to beaches and parks. Great for outdoor enthusiasts and families wanting a rural retreat.
Northport Beach, Grindle Point Lighthouse, Belfast & Moosehead Lake Railroad, Lincolnville General Store
Belfast Waterfront
This area provides stunning views and access to outdoor activities such as walking trails and boat tours, making it attractive for visitors looking for relaxation and recreation.
Belfast Harbor Walk, Belfast Farmers Market, Belfast Historical Society and Museum, Ocean Point, Moose Point State Park
Belfast Commons
A lovely public space that hosts events and festivals. Great for travelers wishing to experience community and local charm.
Belfast Commons, Local Art Shows, Farmers Market, Summer Concert Series, Community Events
Nearby Islands
Islands such as Islesboro offer unique experiences away from the mainland, ideal for visitors looking for an exclusive retreat.
Islesboro Island, Island Ferry, Local Seafood Dining, Nature Reserves, Scenic Views

Understanding Airbnb License Requirements & STR Laws in Belfast (2025)

While Belfast, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Belfast to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Belfast (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Belfastbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Water's Edge at Ocean St - Enjoy Penobscot Bay

Water's Edge at Ocean St - Enjoy Penobscot Bay

Entire Place • 4 bedrooms

$134,077
Revenue
40.0%
Occupancy
$758.06
Daily Rate
Belfast Oceanside House - on downtown harbor walk

Belfast Oceanside House - on downtown harbor walk

Entire Place • 3 bedrooms

$114,070
Revenue
59.1%
Occupancy
$693.62
Daily Rate
3 BR Gorgeous Historic Home Close to Ocean

3 BR Gorgeous Historic Home Close to Ocean

Entire Place • 3 bedrooms

$93,159
Revenue
66.2%
Occupancy
$444.60
Daily Rate
La Mer - Musicians' Home on the Sea

La Mer - Musicians' Home on the Sea

Entire Place • 3 bedrooms

$88,591
Revenue
57.2%
Occupancy
$371.13
Daily Rate
Quiet cottage on the bay

Quiet cottage on the bay

Entire Place • 3 bedrooms

$67,674
Revenue
68.6%
Occupancy
$247.58
Daily Rate
Hope Cove Chalet -Stunning Water View!

Hope Cove Chalet -Stunning Water View!

Entire Place • 2 bedrooms

$67,190
Revenue
60.5%
Occupancy
$282.00
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Belfast (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Belfast based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Samantha9$451,7892484.95/5.0
Ashley2$134,3712544.97/5.0
Gena2$129,8001774.96/5.0
Logan3$118,988383.14/5.0
Alana1$114,070235.00/5.0
Hannah2$109,9904414.96/5.0
Elizabeth4$96,858524.99/5.0
Sean3$92,1601404.90/5.0
Jonathan1$88,5911704.96/5.0
Michelle2$87,5722314.99/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Belfast.

Dive Deeper: Advanced Belfast STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Belfast. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Belfast Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Belfast

  • The Belfast Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 108 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Belfast, House properties are the most common (53.7%), reflecting the local real estate landscape.
  • Houses represent a significant 53.7% portion, catering likely to families or larger groups.
  • The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 6.5%) offer potential for unique stay experiences.

Belfast Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Belfast

  • The dominant room capacity in Belfast is 2 bedrooms listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 61.1% of the active Airbnb listings in Belfast, indicating a high concentration in these sizes.
  • A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Belfast.

Belfast Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Belfast

  • The most common guest capacity trend in Belfast vacation rentals is listings accommodating 4 guests (26.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Belfast STR market, accounting for 51.9% of listings.
  • 32.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Belfast.
  • On average, properties in Belfast are equipped to host 4.4 guests.

Belfast Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Belfast

  • The most common availability pattern in Belfast falls within the 181-270 days range, representing 42.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 69.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Belfast (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 32.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Belfast Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.3%)

1 Night

16 listings

16.3% of total

2 Nights (40.8%)

2 Nights

40 listings

40.8% of total

3 Nights (24.5%)

3 Nights

24 listings

24.5% of total

4-6 Nights (11.2%)

4-6 Nights

11 listings

11.2% of total

30+ Nights (7.1%)

30+ Nights

7 listings

7.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Belfast is 2 Nights, adopted by 40.8% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 40.8% of Belfast hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.3% currently do.
  • A 2-night minimum appears standard (40.8%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Belfast.

Belfast Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

1% of total

Flexible (21.8%)

Flexible

22 listings

21.8% of total

Moderate (24.8%)

Moderate

25 listings

24.8% of total

Firm (27.7%)

Firm

28 listings

27.7% of total

Strict (24.8%)

Strict

25 listings

24.8% of total

Cancellation Policy Insights for Belfast

  • The prevailing Airbnb cancellation policy trend in Belfast is Firm, used by 27.7% of listings.
  • A majority (52.5%) of hosts in Belfast utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 27.7% market standard in Belfast.
  • Regularly review your cancellation policy against competitors and market demand shifts in Belfast.

Belfast STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Belfast

  • The overall average booking lead time for vacation rentals in Belfast is 60 days.
  • Guests book furthest in advance for stays during July (average 106 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 39 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Belfast.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
  • Monitor your own booking lead times against these Belfast averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Belfast (2025)

Amenity Prevalence

Amenity Insights for Belfast

  • Essential amenities in Belfast that guests expect include: Wifi, Smoke alarm, Free parking on premises, Kitchen, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Belfast: Wifi, Smoke alarm, Free parking on premises, Kitchen, Essentials.
  • Prioritize adding missing essentials: Wifi, Smoke alarm, Free parking on premises, Kitchen, Essentials.
  • Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Belfast to stay competitive.

Belfast Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Belfast

  • The typical guest profile for Airbnb in Belfast consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 94.7% of guests.
  • Key international markets include United States (94.7%) and Canada (1.6%).
  • Top languages spoken are English (74.1%) followed by Spanish (8.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Boston.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Belfast Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Manchester10$6,012$377.1550%
Kennebunkport145$5,109$614.2945%
Trenton78$5,036$397.9758%
Milton13$4,733$408.7152%
Bar Harbor461$4,692$376.7360%
Otisfield11$4,471$391.1643%
Tremont143$4,342$356.6458%
Portland857$4,289$326.4654%
Sanford25$4,199$312.1645%
Falmouth63$4,190$461.4150%

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