Augusta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Augusta in 2025? Explore comprehensive Airbnb analytics for Augusta, Maine, United States to uncover income potential. This 2025 STR market report for Augusta, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Augusta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Augusta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Augusta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Augusta (2025)
Understanding the monthly revenue variations for Airbnb listings in Augusta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Augusta is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Augusta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,846+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,919 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,680 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,878, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Augusta
Augusta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Augusta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Augusta:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Augusta
Average Daily Rate (ADR) Airbnb Trends in Augusta (2025)
Effective short term rental pricing strategy in Augusta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Augusta typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Augusta
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Airbnb Seasonality Analysis & Trends in Augusta (2025)
Peak Season (June, April, May)
- Revenue averages $4,059 per month
- Occupancy rates average 49.9%
- Daily rates average $159
Shoulder Season
- Revenue averages $3,153 per month
- Occupancy maintains around 62.4%
- Daily rates hold near $157
Low Season (February, March, November)
- Revenue drops to average $2,119 per month
- Occupancy decreases to average 50.6%
- Daily rates adjust to average $149
Seasonality Insights for Augusta
- The Airbnb seasonality in Augusta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Augusta's highest earning potential, with monthly revenues capable of climbing to $4,089, occupancy reaching a high of 69.1%, and ADRs peaking at $163.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,848, occupancy could drop to 42.1%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Augusta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Augusta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Augusta (2025)
Exploring the top neighborhoods for short-term rentals in Augusta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Augusta | The heart of the city's history and culture, attracting tourists interested in local events, museums, and dining experiences. | Maine State Museum, Maine State House, Lighthouse Plaza, Fort Western, Viles Arboretum |
| Sand Hill | A quaint residential area close to downtown, appealing for families and longer-term stays, with a peaceful atmosphere. | Nearby parks, Local shops, Quiet neighborhoods |
| Cobbosseecontee Lake | A scenic area known for its recreational opportunities, perfect for nature lovers and families looking for a lakeside retreat. | Cobbosseecontee Lake, Lakeside parks, Fishing spots, Kayaking |
| West Gardiner | A suburban area that offers easy access to Augusta and is popular for those seeking a more spacious stay away from city hustle. | Gardiner Area High School, Local Farms, Scenic Views |
| Hallowell | A charming city with a vibrant arts scene and unique shops, popular among tourists looking to explore local culture and history. | Hallowell Historical Museum, Local Art Galleries, Restaurants on Water Street |
| Augusta Waterfront | Beautiful views of the Kennebec River and access to parks make this area appealing for outdoor enthusiasts and those wanting a relaxing stay. | Mill Park, Kennebec River Rail Trail, Parks and Waterfront activities |
| Cony Circle | A welcoming neighborhood that is family-friendly, ideal for those attending events in the area or visiting local attractions. | Cony High School, Local stores and amenities, Safe residential atmosphere |
| Belgrade Lakes | Known for its stunning natural beauty and outdoor activities, this area attracts visitors looking for lodge-like accommodations and nature experiences. | Belgrade Lakes, Fishing, Boating, Hiking Trails |
Understanding Airbnb License Requirements & STR Laws in Augusta (2025)
While Augusta, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Augusta to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Augusta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Augustabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakefront Trifecta w/ Hot Tub & Free Massages!
Entire Place • 3 bedrooms
Price's Point - Cabin on the water
Entire Place • 2 bedrooms
Quintessential Maine cabin w/ private waterfront
Entire Place • 2 bedrooms
Augusta - 3 Bedroom
Entire Place • 3 bedrooms
Quiet Newly Renovated 2 Bedroom
Entire Place • 2 bedrooms
The Cozy Cottage
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Augusta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Augusta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Glen | 10 | $288,997 | 480 | 4.88/5.0 |
| Jordan | 10 | $282,647 | 358 | 4.74/5.0 |
| Joseph | 1 | $97,446 | 125 | 4.97/5.0 |
| David | 1 | $67,986 | 61 | 5.00/5.0 |
| Jonna | 1 | $60,403 | 31 | 5.00/5.0 |
| Olivia | 1 | $47,605 | 21 | 4.86/5.0 |
| Evolve | 1 | $46,788 | 16 | 4.94/5.0 |
| Elizabeth | 1 | $44,739 | 97 | 5.00/5.0 |
| Sarah | 1 | $43,944 | 23 | 4.96/5.0 |
| Christine | 1 | $37,743 | 48 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Augusta.
Dive Deeper: Advanced Augusta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Augusta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAugusta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Augusta
- The Augusta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Augusta, Apartment/Condo properties are the most common (69.2%), reflecting the local real estate landscape.
- Houses represent a significant 25.6% portion, catering likely to families or larger groups.
Augusta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Augusta
- The dominant room capacity in Augusta is 1 bedroom listings, making up 43.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.5% of the active Airbnb listings in Augusta, indicating a high concentration in these sizes.
Augusta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Augusta
- The most common guest capacity trend in Augusta vacation rentals is listings accommodating 2 guests (25.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Augusta STR market, accounting for 48.7% of listings.
- 28.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Augusta.
- On average, properties in Augusta are equipped to host 4.0 guests.
Augusta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Augusta
- The most common availability pattern in Augusta falls within the 91-180 days range, representing 51.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 30.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Augusta (51.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 69.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Augusta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
7.9% of total
2 Nights
25 listings
65.8% of total
3 Nights
5 listings
13.2% of total
4-6 Nights
1 listings
2.6% of total
7-29 Nights
2 listings
5.3% of total
30+ Nights
2 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Augusta is 2 Nights, adopted by 65.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the Augusta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 65.8% of Augusta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.9% currently do.
- A 2-night minimum appears standard (65.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Augusta.
Augusta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
5.4% of total
Flexible
1 listings
2.7% of total
Moderate
17 listings
45.9% of total
Firm
4 listings
10.8% of total
Strict
13 listings
35.1% of total
Cancellation Policy Insights for Augusta
- The prevailing Airbnb cancellation policy trend in Augusta is Moderate, used by 45.9% of listings.
- There's a relatively balanced mix between guest-friendly (48.6%) and stricter (45.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.9% market standard in Augusta.
- With 35.1% using Strict terms, this is a viable option in Augusta, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Augusta.
Augusta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Augusta
- The overall average booking lead time for vacation rentals in Augusta is 42 days.
- Guests book furthest in advance for stays during July (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Augusta.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Augusta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Augusta (2025)
Amenity Prevalence
Amenity Insights for Augusta
- Essential amenities in Augusta that guests expect include: Wifi, TV, Smoke alarm, Heating, Carbon monoxide alarm, Dishes and silverware, Hangers, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Augusta: Wifi, TV, Smoke alarm, Heating, Carbon monoxide alarm, Dishes and silverware, Hangers, Kitchen, Hot water.
- Prioritize adding missing essentials: Dishes and silverware, Hangers, Kitchen, Hot water.
- Consider adding popular differentiators like Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Augusta to stay competitive.
Augusta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Augusta
- The typical guest profile for Airbnb in Augusta consists of primarily domestic travelers (94%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.8% of guests.
- Key international markets include United States (93.8%) and Canada (3.7%).
- Top languages spoken are English (74.7%) followed by Spanish (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Augusta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Trenton | 78 | $5,036 | $397.97 | 58% |
| Milton | 13 | $4,733 | $408.71 | 52% |
| Bar Harbor | 461 | $4,692 | $376.73 | 60% |
| Otisfield | 11 | $4,471 | $391.16 | 43% |
| Tremont | 143 | $4,342 | $356.64 | 58% |
| Portland | 857 | $4,289 | $326.46 | 54% |
| Sanford | 25 | $4,199 | $312.16 | 45% |
| Falmouth | 63 | $4,190 | $461.41 | 50% |