Appleton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Appleton in 2025? Explore comprehensive Airbnb analytics for Appleton, Maine, United States to uncover income potential. This 2025 STR market report for Appleton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Appleton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Appleton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Appleton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Appleton (2025)
Understanding the monthly revenue variations for Airbnb listings in Appleton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Appleton is typically June, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Appleton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,156+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,530 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,900 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,528, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Appleton
Appleton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Appleton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Appleton:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 81% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 61%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Appleton
Average Daily Rate (ADR) Airbnb Trends in Appleton (2025)
Effective short term rental pricing strategy in Appleton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Appleton typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $233+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Appleton
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Airbnb Seasonality Analysis & Trends in Appleton (2025)
Peak Season (June, October, August)
- Revenue averages $3,341 per month
- Occupancy rates average 62.9%
- Daily rates average $149
Shoulder Season
- Revenue averages $3,044 per month
- Occupancy maintains around 59.2%
- Daily rates hold near $150
Low Season (February, April, May)
- Revenue drops to average $2,683 per month
- Occupancy decreases to average 52.3%
- Daily rates adjust to average $147
Seasonality Insights for Appleton
- The Airbnb seasonality in Appleton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Appleton's highest earning potential, with monthly revenues capable of climbing to $3,508, occupancy reaching a high of 67.9%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,482, occupancy could drop to 46.6%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Appleton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Appleton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Appleton (2025)
Exploring the top neighborhoods for short-term rentals in Appleton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Appleton | The heart of the city with vibrant shops, restaurants, and entertainment options. It attracts tourists attending events at the Fox Cities Performing Arts Center and local festivals. | Fox Cities Performing Arts Center, Appleton History Museum, College Avenue shops, Appleton Farmers Market, Parks along the Fox River |
| Fox River | Scenic waterfront area ideal for relaxation and outdoor activities. Visitors enjoy kayaking and walking trails, as well as waterfront dining options. | Fox River Trail, Appleton Memorial Park, Lawrence University, Waterfront dining, Kayaking and canoeing |
| Appleton North | A suburban area known for its family-friendly environment, great schools, and parks. Popular with families visiting relatives or relocating for work. | Appleton North High School, Parks and recreational facilities, Shopping centers, Family-friendly restaurants, Community events |
| Kaukauna | Just a short drive from Appleton, Kaukauna offers a small-town charm with easy access to the Fox River and outdoor activities. A hidden gem for budget-conscious travelers. | QQ Park, Kaukauna Historical Society, Fox River locks, Kayaking spots, Local eateries |
| Menasha | Nearby city with expanding amenities and a vibrant community. It attracts visitors to events and can be a more affordable alternative to staying in Appleton. | Menasha Historical Society, Parks along the lake, Nature trails, Shopping areas, Local festivals |
| Grand Chute | A growing suburb of Appleton, known for shopping and dining options. Close to the Fox River Mall, attracting visitors looking for a retail therapy experience. | Fox River Mall, Local restaurants and cafes, Parks, Movie theaters, Access to main highways |
| Little Chute | A quaint village with beautiful parks and a friendly community atmosphere. Ideal for those seeking a quiet stay while being close to Appleton. | Kaukauna Windmill, Village parks, Historical sites, Seasonal festivals, Community events |
| Harrison | A suburban area known for its beautiful homes and close-knit community. Attracts visitors looking for a peaceful retreat near Appleton. | Harrison Park, Local lakes, Nature trails, Community gatherings, Family-friendly amenities |
Understanding Airbnb License Requirements & STR Laws in Appleton (2025)
While Appleton, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Appleton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Appleton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Appletonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
BREEZE, in a tree The Appleton Retreat
Entire Place • 1 bedroom
SNOW SWEET, A Yurt for All Seasons
Entire Place • 1 bedroom
SILVER MOON, a Yurt for All Seasons
Entire Place • 1 bedroom
SUMMER ROSE a Yurt for ALL Seasons
Entire Place • 1 bedroom
BRAEBURN at The Appleton Retreat
Entire Place • 1 bedroom
SMITTEN you will be - Hear Silence.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Appleton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Appleton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peter | 6 | $318,969 | 1779 | 4.95/5.0 |
| Gordon | 1 | $36,588 | 21 | 5.00/5.0 |
| Denis | 1 | $30,795 | 165 | 4.96/5.0 |
| Lori | 2 | $25,198 | 595 | 4.89/5.0 |
| Tina | 1 | $23,487 | 6 | 5.00/5.0 |
| Shirley A. | 2 | $16,591 | 276 | 4.92/5.0 |
| Marydale | 1 | $16,306 | 96 | 4.98/5.0 |
| Sarah | 1 | $13,801 | 27 | 5.00/5.0 |
| Host #519171 | 1 | $8,182 | 0 | 0.00/5.0 |
| Host #9848926 | 1 | $5,248 | 44 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Appleton.
Dive Deeper: Advanced Appleton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Appleton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAppleton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Appleton
- The Appleton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Appleton, Outdoor/Unique properties are the most common (41.2%), reflecting the local real estate landscape.
- Houses represent a significant 35.3% portion, catering likely to families or larger groups.
- The presence of 17.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Appleton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Appleton
- The dominant room capacity in Appleton is 1 bedroom listings, making up 58.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.4% of the active Airbnb listings in Appleton, indicating a high concentration in these sizes.
- With over half the market (58.8%) consisting of studios or 1-bedroom units, Appleton is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Appleton.
Appleton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Appleton
- The most common guest capacity trend in Appleton vacation rentals is listings accommodating 2 guests (52.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Appleton STR market, accounting for 70.5% of listings.
- A significant 52.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Appleton.
- On average, properties in Appleton are equipped to host 2.4 guests.
Appleton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Appleton
- The most common availability pattern in Appleton falls within the 181-270 days range, representing 35.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Appleton (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Appleton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
25% of total
2 Nights
8 listings
50% of total
3 Nights
1 listings
6.3% of total
7-29 Nights
2 listings
12.5% of total
30+ Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Appleton is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Appleton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Appleton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Appleton.
Appleton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
13.3% of total
Moderate
8 listings
53.3% of total
Firm
3 listings
20% of total
Strict
2 listings
13.3% of total
Cancellation Policy Insights for Appleton
- The prevailing Airbnb cancellation policy trend in Appleton is Moderate, used by 53.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 53.3% market standard in Appleton.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Appleton.
Appleton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Appleton
- The overall average booking lead time for vacation rentals in Appleton is 65 days.
- Guests book furthest in advance for stays during May (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (73 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Appleton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Appleton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Appleton (2025)
Amenity Prevalence
Amenity Insights for Appleton
- Essential amenities in Appleton that guests expect include: Free parking on premises, Kitchen, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Fire extinguisher, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Appleton: Free parking on premises, Kitchen, Dishes and silverware.
- Consider adding popular differentiators like Heating or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Appleton to stay competitive.
Appleton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Appleton
- The typical guest profile for Airbnb in Appleton consists of primarily domestic travelers (96%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.9% of guests.
- Key international markets include United States (95.9%) and Canada (1.6%).
- Top languages spoken are English (72.7%) followed by Spanish (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Appleton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Trenton | 78 | $5,036 | $397.97 | 58% |
| Milton | 13 | $4,733 | $408.71 | 52% |
| Bar Harbor | 461 | $4,692 | $376.73 | 60% |
| Otisfield | 11 | $4,471 | $391.16 | 43% |
| Tremont | 143 | $4,342 | $356.64 | 58% |
| Portland | 857 | $4,289 | $326.46 | 54% |
| Sanford | 25 | $4,199 | $312.16 | 45% |
| Falmouth | 63 | $4,190 | $461.41 | 50% |